6th April 2014 Snell Reveals Dynamic 4K Pan-&-Scan Technology & Demos Maverik Switcher Control Surface Exciting new technologies optimize viewing experience and bring unprecedented flexibility to live production
NAB 2014, Booth N1820 April 6, 2014 Snell today announced its dynamic pan-and-scan technology, a new feature that will help optimize consumers' viewing experience and support the transition to 4K capture for broadcast and video production organizations. The technology will be part of the Snell Kahuna 360 production switcher demo taking place on Booth N1820, alongside the groundbreaking new Kahuna Maverik switcher control surface that makes its US debut.
Building on many of Snell's unique technologies, dynamic pan-and-scan will provide broadcasters with the unprecedented ability to analyze video content and optimize pan/scan location on a frame-by-frame basis. It automates the identification of the dynamic center of interest in a video source, helping to optimize both studio and mobile television programming.
Specifically, dynamic pan-and-scan helps directors:
Perform aspect ratio conversions where the use of black bars, or the loss of important storytelling content, is minimized automatically
Facilitate the transition to 4K capture by driving the extraction of appropriate regions of interest for 3G/HD/SD productions
Maximize the viewing experience of mobile users by appropriately zooming in on the action
Work more effectively within both file and live streaming contexts
The viewing experience has become more important than ever as consumers demand high-quality video on every screen whether a mobile device or an ultra high-def television, noted Robert Rowe, MD Live Television at Snell. With the introduction of this new pan-and-scan technology, we will be helping ensure the highest quality output possible for consumers.
Another highlight of the live production demo at NAB is Kahuna Maverik, the new control surface that provides unprecedented freedom in panel design, allowing total customization to suit every type of production. Whether it's Sports, Light Entertainment, Music, News or House of Worship, Kahuna Maverik can be set out exactly as required for effortless productions, bringing maximum functionality to minimal space and even allowing panel configuration to be changed on a production-by-production basis.
Visitors to the live production area on Snell's booth, #N1820 at NAB can see dynamic pan-and-scan in action, along with 4K demos of Kahuna360 with the new Maverik panel, including full 4K wipes plus animated transitions all from the 4K capable internal clipstore.In addition, there will also be a full demo of the low cost Kahuna Flare switcher.
For more details please visit www.snellgroup.com/
About Snell
Snell creates unique and Emmy award-winning technologies to help broadcasters, content owners and content providers to process and manage their valuable media assets. Recognized as global leaders in image processing, Snell applies over 40 years of media expertise to help customers achieve greater efficiencies and increase revenue while delivering their content to multiple distribution platforms. The company continues to innovate and is at the forefront of technology enabling customers to transition to IT, cloud, 4K, IP and UHD workflows. Through its core divisions TV Everywhere and Live TV it brings tangible business benefits across the production value chain, whether a single or multi-channel facility, national broadcaster or OTT provider. Snell serves more than 2000 broadcasters, post facilities and global media companies in more than 100 countries. Snell is a Quantel company. For more information visit www.snellgroup.com .
Images are available at: http://www.snellgroup.com/news-and-events/press-downloads/
All trademarks mentioned herein are acknowledged as property of their respective owners.
Media contacts:
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EMEA: Megan Treacher-Evans, 44 (0) 207 403 8878
Americas & Asia: Meghan Gardner, 1 857 222 2864
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6th April 2014 Snell Reveals Dynamic 4K Pan-&-Scan Technology & Demos Maverik Switcher Control Surface Exciting new technologies optimize viewing experience and bring unprecedented flexibility to live production
