FUJINON HD Lenses Selected To Improve Fan Experience At College Stadiums roughout Western And Midwestern U.S.

In an attempt to greatly improve their fans' in-stadium experience, several colleges recently upgraded their acquisition equipment - each with multiple FUJINON lenses. The University of Iowa, University of Illinois, Northern Illinois University, and the University of Washington all have new HD lenses capturing live play for display on large-screen HD monitors.

XA77x9.5 - 732 HD Lens

Extremely high-resolution HD video is an ideal way for schools to ensure attendees enjoy an optimal game experience, said Thom Calabro, director of marketing and product development for the Optical Devices Division of FUJIFILM North America Corporation. Substandard video on the big board doesn't cut it anymore. Sports fans are used to being able to clearly see the red stitches spinning on a baseball. They expect that same clarity regardless of the screen they're watching. With more ways than ever to watch a sporting event, colleges have found investing in high-quality video equipment produces a great ROI.

The University of Iowa in Iowa City added one XA66x9.3 HD field lens, two HA18x7.6 Premier Series ENG-Style lenses, and one HA23x7.6 Premier Series HD zooms to its in-stadium equipment arsenal. The University of Illinois at Urbana-Champaign recently installed two XA50x9.5 telephoto lenses and four ZA22x7.6 Select Series ENG-Style telephoto lenses for game use at its Memorial Stadium. Northern Illinois University in DeKalb is now using two XA50x9.5 and two ZA22x7.6 lenses for video displays in Huskie Stadium. The University of Washington in Seattle added one XA50x9.5, one XA77x9.5 telephoto field lens and one HA18x7.6 Premier Series ENG-Style HD lens to its game day equipment package at Husky Stadium.

Also, Salt Lake City Community College recently upgraded its studio equipment to include three XA22x7 compact studio lenses.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit http://www.fujifilmusa.com/northamerica, go to http://www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to http://www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at http://www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit http://www.fujifilmholdings.com.

* At an exchange rate of 83 yen to the dollar.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Web site: http://www.FUJINON.com

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