
Globecast and MEASAT Bring Mezzo HD Asia to Viewers in Asia-Pacific Via Satellite 10 Dec 2013
Mezzo Live HD Asia will soon be available in the Asia-Pacific region for the first time, after a deal between Globecast, MEASAT Satellite Systems Sdn. Bhd (MEASAT), and Mezzo to deliver the channel via the MEASAT-3 satellite.
Mezzo Live HD Asia is a new around-the-clock TV channel for the Asia-Pacific region. Dedicated to classical music, jazz, and dance, the channel will broadcast some of the worlds most prestigious concerts, operas, jazz, and ballet. Broadcast in French, Mezzo Live HD Asia will be subtitled in 11 regional languages and adapted to the tastes of local markets in Asia to ensure it reaches the broadest audience across the region.
Soo Yew Weng, Senior Vice President of Sales of Globecast Asia, said, Globecast prides itself on helping channels expand to new regions. To this end, we are happy to partner with Mezzo and MEASAT. For Mezzo to expand its presence and bring such high- quality content to the Asia-Pacific is great news indeed.
MEASAT is pleased to expand its partnership with Globecast with the agreement to distribute Mezzo Live HD Asia across the Asia-Pacific, said Raj Malik, Senior Vice President, sales and marketing, MEASAT. Mezzo Live HD Asias addition to the 91.5 E video neighborhood is a reflection of the growing popularity of HD content that is available over this region via our hotslot.
The MEASAT 3/3a platform at 91.5 E covers 102 countries from Asia, Australia, the Middle East, Europe, and Africa. The platform currently leads HD channel distribution in Asia with 47 channels.
Globecast receives the signal for Mezzo Live HD Asia at its technical operations center in Paris. From there, the channel is sent via fibre to Globecasts Hong Kong teleport for uplink onto the MEASAT-3 platform.
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