New research commissioned by Vizrt, the leader in real-time graphics and live production solutions for content creators, reveals the inefficiencies behind companies' efforts in engaging employees.
The future of employee communications is video
Of those surveyed, 70% feel the quality of communications from their company affects how engaged they are as an employee. For multinational organizations this has even greater impact, with video communications playing a leading role in workforce motivation.
Nearly half (49%) of employees surveyed agreed that good quality video communication has a positive impact on their motivation. Furthermore, 67% of respondents agreed when employers use video communications, like Town Halls, or live streams, these technologies are more effective than other methods at helping them feel more aligned with the company's vision, and in understanding the business updates, better.
According to Gallup, low engagement among employees may have reduced global GDP by 9% last year. And the engagement of employees is directly tied to lower turnover, lower absenteeism, higher profits, and higher productivity.
Hybrid working isn't going anywhere. Coupled with the growing need for global companies to be more efficient, reduce costs, and be more sustainable, video offers a viable solution. In this remote era, companies must engage and motivate employees no matter where they are based and quality in-house video production is proven to work, remarks Chris Black, Global Head of Brand and Communications, Vizrt.
88% of respondents agree that the sound and visual quality of video communications is important in day-to-day operations, with 40% stating they would consider leaving their company if its communication efforts through video were poor.
Evolving employee expectations
These new findings represent the growing expectations and ever-changing attitudes of the workforce when it comes to communications and emphasize the need for high-quality visual communications enabled via video. These are of such importance that 40% of those surveyed believed poor video communications had the potential to weaken their company's reputation. However, despite 83% of organizations using video in some sort of capacity for communication activities, including hybrid events, a proportion of employees feel let down by these experiences.
Adding in an entertainment factor
The majority of respondents note that opportunities for employees to interact with hybrid events via video are minimal, and nearly a quarter noting that audience engagement could improve for the interactive elements that are present.
Nearly half of respondents believe that company video communications need to provide some sort of entertainment value. 39% expressed a desire for interactive graphics, 34% for virtual reality, and 32% requested 3D animations to be part of these communications, representing the new expectation of television-style experiences brought by the convergence of traditional broadcast and AV.
When asked which technologies they wanted their company to invest in to add to their video communication experience as an employee, the top three choices were real-time data visualization, enhanced live streaming capabilities and audience participation tools.
Ensuring effective internal communication goes beyond delivering the right message it s about enhancing the entire employee experience. High-quality video production, achieved through user-friendly live production tools, is key to driving engagement and enabling senior management to effectively share their vision. Investing in robust broadcastAV solutions that prioritize production value can transform internal communications, positively impacting the employee experience and business success, concludes Black.
For more information, and to access the full research report, visit: https://www.vizrt.com/news-articles/broadcasting/employee-engagement-research-ebook/
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...
08/10/2026
Dynamic panning plug-ins get an upgrade
Sound Particles have just announced major updates for two of their popular dynamic panning plug-ins. Energy Panner 2...
08/10/2026
New expandable instrument boasts full DMNO engine
UDO Audio have just announced the upcoming release of a new, expandable synth that packs the power of the ...
08/10/2026
Two new subwoofers added to monitoring line-up
ADAM Audio's monitoring range has just been expanded with two new DSP-equipped subwoofers, the Sub8 PRO a...
08/10/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
08/10/2026
Calrec gives broadcasters freedom of choice at NAB Show New York We're looking forward to meeting up with you all at NAB New York on 21st-22nd October.
Cal...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...
08/10/2026
Calrec will be located at Booth 444.
Freedom to choose
The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...
08/10/2026
LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Marshall Electronics, a globally recognized provider of high-performance video solutions for broadcast, streaming, AV and professional production, will exhibit ...
08/10/2026
14-hour package also includes A Remarkable Place to Die season 2 as well as libr...
New research commissioned by Vizrt, the leader in real-time graphics and live production solutions for content creators, reveals the inefficiencies behind companies' efforts in engaging employees.
