Sony Pixel Power calrec Sony

Sony to release world's first Intelligent Vision Sensors with AI processing functionality

15/05/2020

Enabling High-Speed Edge AI Processing and Contributing to Building of Optimal Systems Linked with the Cloud

Sony Corporation today announced the upcoming release of two models of intelligent vision sensors, the first image sensors in the world to be equipped with AI processing functionality*1. Including AI processing functionality on the image sensor itself enables high-speed edge AI processing and extraction of only the necessary data, which, when using cloud services, reduces data transmission latency, addresses privacy concerns, and reduces power consumption and communication costs.

*1 Among image sensors. According to Sony research (as of announcement on May 14, 2020).

These products expand the opportunities to develop AI-equipped cameras, enabling a diverse range of applications in the retail and industrial equipment industries and contributing to building optimal systems that link with the cloud.

Model name Sample shipment date Sample price (excluding tax)

IMX500 1/2.3-type (7.857 mm diagonal) approx. 12.3 effective megapixel intelligent vision sensor (bare chip product) April 2020 10,000 JPY

IMX501 1/2.3-type (7.857 mm diagonal) approx. 12.3 effective megapixel intelligent vision sensor (package product) June 2020 (planned) 20,000 JPY

The spread of IoT has resulted in all types of devices being connected to the cloud, making commonplace the use of information processing systems where information obtained from such devices is processed via AI on the cloud. On the other hand, the increasing volume of information handled in the cloud poses various problems: increased data transmission latency hindering real-time information processing; security concerns from users associated with storing personally identifiable data in the cloud; and other issues such as the increased power consumption and communication costs cloud services entail.

The new sensor products feature a stacked configuration consisting of a pixel chip and logic chip. They are the world's first image sensor to be equipped with AI image analysis and processing functionality on the logic chip. The signal acquired by the pixel chip is processed via AI on the sensor, eliminating the need for high-performance processors or external memory, enabling the development of edge AI systems. The sensor outputs metadata (semantic information belonging to image data) instead of image information, making for reduced data volume and addressing privacy concerns. Moreover, the AI capability makes it possible to deliver diverse functionality for versatile applications, such as real-time object tracking with high-speed AI processing. Different AI models can also be chosen by rewriting internal memory in accordance with user requirements or the conditions of the location where the system is being used.

Main Features

World's first image sensor equipped with AI processing functionality

The pixel chip is back-illuminated and has approximately 12.3 effective megapixels for capturing information across a wide angle of view. In addition to the conventional image sensor operation circuit, the logic chip is equipped with Sony's original DSP (Digital Signal Processor) dedicated to AI signal processing, and memory for the AI model. This configuration eliminates the need for high-performance processors or external memory, making it ideal for edge AI systems.

Metadata output

Signals acquired by the pixel chip are run through an ISP (Image Signal Processor) and AI processing is done in the process stage on the logic chip, and the extracted information is output as metadata, reducing the amount of data handled. Ensuring that image information is not output helps to reduce security risks and address privacy concerns. In addition to the image recorded by the conventional image sensor, users can select the data output format according to their needs and uses, including ISP format output images (YUV/RGB) and ROI (Region of Interest) specific area extract images.

High-speed AI processing

When a video is recorded using a conventional image sensor, it is necessary to send data for each individual output image frame for AI processing, resulting in increased data transmission and making it difficult to deliver real-time performance. The new sensor products from Sony perform ISP processing and high-speed AI processing (3.1 milliseconds processing for MobileNet V1*2) on the logic chip, completing the entire process in a single video frame. This design makes it possible to deliver high-precision, real-time tracking of objects while recording video.

*2 MobileNet V1: An image analysis AI model for object recognition on mobile devices.

Selectable AI model

Users can write the AI models of their choice to the embedded memory and can rewrite and update it according to its requirements or the conditions of the location where the system is being used. For example, when multiple cameras employing this product are installed in a retail location, a single type of camera can be used with versatility across different locations, circumstances, times, or purposes. When installed at the entrance to the facility it can be used to count the number of visitors entering the facility; when installed on the shelf of a store it can be used to detect stock shortages; when on the ceiling it can be used for heat mapping store visitors (detecting locations where many people gather), and the like. Furthermore, the AI model in a given camera can be rewritten from one used to detect heat maps to one for identifying consumer behavior, and so on.

Key Specifications

Model name IMX500 (bare chip product) IMX501 (package product)

Number of effective pixels 4056 (H) 3040 (V), approx. 12.3 megapixels

Image size Diagonal 7.857 mm (1/2.3 type)

Unit cell size 1.55 m (H) 1.55 m (V)

Frame rate Full pixel 60 fps

Video 4K (4056 2
LINK: https://presscentre.sony.eu/pressreleases/sony-to-release-worlds-first...
See more stories from sony

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

04/05/2024

Nielsen: Asian American Audiences Spend as Much Time on Mobile as TV

NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...

04/05/2024

Comcast Makes $1M Commitment to Military-Serving Nonprofits

PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...

04/05/2024

FCC Unveils Agenda for May Open Meeting

WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...

04/05/2024

Enhancements Made to Key 5G Convergence Standards

The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...

04/05/2024

Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio

Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio Brie Clayton May 3, 2024 0 Comments Blackmagic Design today announced that Colorist M...

04/05/2024

Three Boston Conservatory at Berklee Alums Nominated for Tony Awards

Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions. ...

03/05/2024

Sudan: New WhatsApp Course Equips Journalists to Report on Conflict Related Sexual Violence

An innovative learning tool to help media and civil society better understand ho...

03/05/2024

Slow Explores an Unusual Relationship With Sincere Romance

PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...

03/05/2024

Be Honest With Your Art': Danny Ocean Reflects on Sudden Stardom and His Deeply Personal New Album

If you aren't familiar with Danny Ocean's music, it's only a matter ...

03/05/2024

Spotify and ELLE Collaborate in Celebration of Emerging Women in Music

Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...

03/05/2024

La Msica Mexicana no es solamente un fenmeno en Mxico y Estados Unidos, tambin en toda Amrica Latina

Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...

03/05/2024

Msica Mexicana Isn't Just a Phenomenon in Mexico and the U.S.-It's Taking Over Latin America.

As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...

03/05/2024

Fubo Loses Subs in Q1 But Exceeds Guidance and Reduces Losses

NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...

03/05/2024

Only 3 Weeks Left To Enter The Creative Industries Most Award

Only 3 Weeks Left To Enter The Creative Industries Most Award Brie Clayton May 3, 2024 0 Comments Creativepool is giving a last call to the creative i...

03/05/2024

WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear

WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear Brie Clayton May 3, 2024 0 Comments By 2032, the esports market is expec...

03/05/2024

The Business of TV News: Shannon Bream Singles Out Key Issue in 2024 Election

WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...

03/05/2024

ABC News Anchor Martha Raddatz Says Local News Is Everything'

WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...

03/05/2024

Paramount Stock Jumps on Report of $26 Billion Bid From Sony Pictures and Apollo Global

Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...

03/05/2024

CBS Shares 2024-2025 Schedule

CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...

03/05/2024

Fubo Continues To Reduce Red Ink Despite Losing 110,000 Subs in Q1

Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....

03/05/2024

Walmart Ready to Release 4K Hybrid Streaming/Smart Speaker

Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...

03/05/2024

Limecraft updates content delivery platform

Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security By Matthew Corrigan Published: May 3, 2024 Enha...

03/05/2024

Sony and Apollo submit $26 billion bid for Paramount Global

According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company By Jenny Priestley Published: M...

03/05/2024

Global Academy launches Manchester media school

Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...

03/05/2024

New Lightbridge C-Move Core

Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...

03/05/2024

KPBS Modernizes Infrastructure With Major AES67 Control R...

Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...

03/05/2024

SmallHD Free PageOS 6 Update Adds Powerful New Capabiliti...

Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...

03/05/2024

SmallHD Launches Quantum 32 Quantum Dot OLED HDR Referenc...

SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...

03/05/2024

How WePlay Studios is Transforming the Future of Live Eve...

By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...

03/05/2024

Amagis Latest FAST Report Unveils the Rise of a Diverse G...

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...

03/05/2024

WDR Filmhaus to Implement Riedel Infrastructure

Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...

03/05/2024

TF1 Chooses Broadpeak to Power Targeted Advertising for N...

Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...

03/05/2024

Limecraft Announces New Platform Update and Preview of MI...

Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...

03/05/2024

Prism Sound Announces Partners For 8 Hours At Rockfield 2...

Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...

03/05/2024

Intinor brings excellence in contribution streaming to MP...

Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...

03/05/2024

NAKIVO Reports 10 Percent Revenue Growth in EMEA Region

NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...

03/05/2024

Hiltron Introduces Field-Upgradable Motorisation Kit for...

Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...

03/05/2024

LiveU Showcases Story-Centric Workflows and the LiveU Eco...

Visit LiveU at Stand D30 With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...

03/05/2024

Agile Content appoints Koldo Unanue as new CEO to boost t...

Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...

03/05/2024

Fubo, Dish, DirecTV & Others Urge Congress to Probe New Sports Streaming JV

Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...

03/05/2024

Brightcove Integrates AWS-Powered Generative AI Solution

BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....

03/05/2024

CBS Claims 16th Straight Prime Time Viewing Title

NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....

03/05/2024

Survey: U.S. Business and Consumers Plan to Increase Tech Spending

A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...

03/05/2024

Sony, Apollo Make $26B Bid for Paramount

Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...

03/05/2024

EMG / Gravity Media Grow Executive Team

EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...

03/05/2024

WRAL-TV Brain Game Producer Randy Mews Wraps Season Taping Before Retirement

Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1 Taping for the final episodes of the 2024 season of WRAL-TV's Br...

03/05/2024

Estrella MediaCo Launches FAST Channels With Curiosity (NewFronts)

Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....