
BACKNickelodeon and FTA Broadcasters around the Globe Unite with Entertainment One to Celebrate Chinese New Year Year of the Pig with Peppa Pig Fans in February 2019Two Special Episodes will Air in Mandarin in Selected Territories in Celebration of Chinese New Year
LONDON: January 29 2019 Entertainment One (eOne) today unveils plans to reach a global audience with its Chinese New Year Year of the Pig' celebrations with two new episodes of Peppa Pig, which will be broadcast to viewers across multiple markets. The specials centre on Peppa and her friends and family celebrating Chinese New Year and will begin airing on Tuesday 5th February 2019 in the U.K., in honour of the Year of the Pig. Select markets will air the specials in Mandarin.
Nickelodeon's global network, including the US, will be joined by FTA broadcasters in multiple markets to air the themed specials during the Chinese New Year celebrations including: Australia (ABC) and New Zealand (TVNZ), Europe (Channel 5 Milkshake, RAI, France TV, CLAN), Canada (Treehouse), South Africa (ETV), as well as in local language in Asia, Taiwan (YoYo), and Hong Kong (nowTV). FTA VOD platforms will also air according to their planned schedules.
We're excited to unveil our latest plans to celebrate Chinese New Year with Peppa Pig fans around the world, thanks to a ground-breaking campaign we are rolling out with our broadcast partners around the globe, said eOne's Monica Candiani, EVP Content Sales, Family & Brands. eOne's Olivier Dumont, President, Family & Brands, further added Airing Peppa Pig in Mandarin across our global broadcast platform will be a company first. As one of the fastest growing languages in the world, we hope the special broadcast will appeal to both native speakers and children wanting to get a first taste of Mandarin as a second language and we look forward to inspiring more children to learn about this rich language and culture.
In the first episode, Chinese New Year, Madame Gazelle teaches the children all about Chinese New Year and they make a dragon costume for an unforgettable fireworks parade. In the second episode, Panda Twins, we are introduced to new characters Peggi and Pandora Panda, twin daughters of Policeman Panda, who are brought to playgroup for the first time.
The broadcast plans are part of eOne's overarching strategy to celebrate Chinese New Year Year of the Pig' with Peppa Pig throughout 2019, including a raft of exciting plans for Chinese consumers. A nationwide cinema release, Peppa Celebrates Chinese New Year, co-produced by Alibaba Pictures, will release in China on 5th February 2019, exclusive Chinese New Year merchandise will be available including the first Panda Twin toys, large scale retail activations with leading e-commerce platform Tmall will be supported by a significant marketing campaign and a cross partnership with Merlin Entertainments' new Peppa Pig World of Play indoor attraction in Shanghai will be full of surprises.
Recently a promotional video for the highly anticipated Chinese cinema release, Peppa Pig Celebrates Chinese New Year, became a viral sensation on social media platforms clocking up over 1.5billion views in less than one week. Zhang Dapeng, who directed the film, said both the trailer and the film aimed to promote family values. Besides drawing attention to the film, what I wanted to do through this promotional trailer was to share the same values that are highlighted in the film family, reunion, harmony and love.
-Ends-
For press enquiries please contact:
Diana Veysey
Email: Diana@licensetopr.co.uk
Tel: 020 7637 4660
About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company's diversified expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.
Entertainment One's robust network includes international feature film distribution company Sierra/Affinity; Amblin Partners with DreamWorks Studios, Participant Media, and Reliance Entertainment; Makeready with Brad Weston; unscripted television production companies Whizz Kid Entertainment and Renegade 83; live entertainment leaders Round Room Entertainment; world-class music labels Dualtone Music Group and Last Gang; and award-winning emerging content and technology studio Secret Location.
The Company s rights library, valued at US$2.0 billion (as at 31 March 2018), is exploited across all media formats and includes about 80,000 hours of film and television content and approximately 40,000 music tracks.
More from Entertainment One
24/08/2023
BACKeOne ANNOUNCES UPCOMING UNTITLED ANDREA BOCELLI DOCUMENTARYLos Angeles, CA Aug 24, 2023 - Entertainment One (eOne) announced today that it is producing an...
03/08/2023
BACKHasbro to Sell eOne Film & TV Business to LionsgateHasbro Retains Entertainment for Priority Brands, Aligned with Strategy
PAWTUCKET, R.I.--(BUSINESS WIRE)...
31/05/2023
BACKAnthony LaPaglias Factual Series The Black Hand Inks eOne DealAnthony LaPaglia s upcoming factual series The Black Hand is set to be distributed intern...
25/05/2023
BACKeOne tunes into first-look podcast adaptation deal with CanadalandEntertainment One (eOne) has signed an exclusive first-look deal with Canadian podcasting ...
19/05/2023
BACKeOne Inks First-Look Deal with Hardcash ProductionsEntertainment One (eOne) has signed an exclusive first-look deal with U.K. company Hardcash Productions, ...
17/05/2023
BACK The Creator Trailer: John David Washington Combats AI In Gareth Edwards S...
16/05/2023
BACK Fantasy Island Director Jeff Wadlow Sets Shark Thriller Devils Mouth W...
11/05/2023
BACKThe CW Buys Lea Thompson Canadian Drama The Spencer Sisters For Fall Line...
05/05/2023
BACKSierra/Affinity Selling Foreign On Neons Hunter Schafer Horror Movie Cuck...
27/04/2023
BACK Transformers Animated Prequel Sets Chris Hemsworth, Scarlett Johansson an...
21/04/2023
BACKBryan Cranston, Allison Janney Board Drama Everythings Going to Be GreatThe film for Entertainment One and Astute will be directed by Jon S. Baird from S...
19/04/2023
BACK The Rookie Renewed For Season 6 By ABCAs expected, ABC has renewed The Rookie for its sixth season.
The series will reach its 100th episode next season...
18/04/2023
BACKWEtv Greenlights Scripted Drama About Music Mogul Deb Antney, Unscripted Exp...
18/04/2023
BACKEwan McGregor to Star in Drama Series Lodi in Development at Amazon.Ewan McGregor is set to star in a drama series currently in development at Amazon Pri...
13/04/2023
BACK Dungeons & Dragons: Drew Crevello Set As Showrunner Of Paramount+ Live-Ac...
21/03/2023
BACK A Gentleman In Moscow: Leah Harvey, Paul Ready & More Join Paramount+ & S...
20/03/2023
BACKMarti Noxon Inks First-Look Deal With eOne For Television & New MediaSharp Objects developer/executive producer Marti Noxon is reuniting with eOne, the indi...
10/03/2023
BACKSHOWTIME DEBUTS OFFICIAL TRAILER FOR HIGHLY ANTICIPATED SECOND SEASON OF ...
17/02/2023
BACKMARY ELIZABETH WINSTEAD TO STAR IN U.K. ORIGINAL DRAMA SERIES A GENTLEMAN...
13/02/2023
BACKENTERTAINMENT ONE SCORES INTERNATIONAL DISTRIBUTION RIGHTS TO ALL NEW DRAMA ...
07/02/2023
BACKeOne Scores Global Sales for The Rookie: FedsEntertainment One (eOne) has closed sales for The Rookie: Feds, headlined by Niecy Nash-Betts, to more than 110...
31/01/2023
BACKeOne to Adapt The Twyford CodeEntertainment One (eOne) has acquired the rights to Janice Hallett's bestselling novel The Twyford Code. Marking the fi...
30/01/2023
BACKNetflix Lands eOnes They Both Die At The End Series Adaptation From Br...
24/01/2023
BACKENTERTAINMENT ONE SIGNS FIRST LOOK TELEVISION AND NEW MEDIA DEAL WITH JUVEE ...
20/01/2023
BACKGripping Four-Part Crave Original Investigative Docuseries, THUNDER BAY, Pre...
18/01/2023
BACKMOMENTUM PICTURES ACQUIRES NORTH AMERICAN DISTRIBUTION RIGHTS TO AWARD WINNI...
17/01/2023
BACKPower Rangers Celebrates its 30th Anniversary with Mighty Morphin Power Rang...
13/01/2023
BACKSHOWTIME DEBUTS FIRST TEASER FOR SEASON TWO OF HIT DRAMA SERIES YELLOWJACKETSEmmy Nominated Series Will Return to Non-Linear Platforms on Friday, March ...
13/01/2023
BACKSolving Cases by the Book. CTV Original Series THE SPENCER SISTERS Premieres...
12/01/2023
BACK Yellowjackets: Showtime Drops Trailer For Season 2So far, it looks like Elijah Wood has one of the more astute quotes from Yellowjackets' second seas...
10/01/2023
BACK Dungeons & Dragons Live-Action Series Ordered By Paramount From Rawson M...
08/12/2022
BACKYellowjackets Season 2 Gets Release DateThe Yellowjackets are returning in 2023. Showtime announced today that the Emmy-nominated show will return for its s...
28/11/2022
BACKPlano a Plano, Entertainment One partner on Spanish period drama SalazarIndependent Spanish production company Plano a Plano is working on period detective ...
21/11/2022
BACKCHANNEL 5 COMMISSIONS NEW DRAMA LOVE RAT FROM CLAPPERBOARD WITH ENTERTAINMEN...
17/11/2022
BACKHasbro Initiates Sale Process for eOne TV and Film BusinessCompany Advances Entertainment Strategy Focused on Core Hasbro Brands including PEPPA PIG, TRANSF...
16/11/2022
BACKFREAKY TALES SETS LEADING CAST WITH STARS PEDRO PASCAL, BEN MENDELSOHN, AND ...
07/11/2022
BACKSAM MILLER SET TO DIRECT AND EXECUTIVE PRODUCE A GENTLEMAN IN MOSCOW F...
01/11/2022
BACKMADS MIKKELSEN TO STAR IN BRYAN FULLERS DUST BUNNY PRODUCED BY ENTERTAINMENT...
14/10/2022
BACKMOMENTUM PICTURES ACQUIRES NORTH AMERICAN AND UK DISTRIBIUTION RIGHTS TO BLU...
12/10/2022
BACKENTERTAINMENT ONE TO PRODUCE DUNGEONS & DRAGONS DOCUMENTARY TIMED TO GLOBAL ...
07/10/2022
BACKLeslie Mann And Rebel Wilson To Star In Comedy Rock The Boat From eOne An...
07/10/2022
BACKMTVs Hottest Show Debuts New Name Siesta Key: Miami Moves Premieres Thursday...
06/10/2022
BACKeOne Inks Deal With BAFTA Winning Writer-Director Paul Andrew WilliamseOne has struck a multi-year first-look deal with BAFTA-winning writer-director Paul A...
03/10/2022
BACKMy Little Pony Makes its Mark on the MetaverseRoblox players discover Maretime Bay with customizable pony avatars
September 29, 2022 - My Little Pony trots...
19/09/2022
BACK PJ MASKS SCARES UP A HALLOWEEN SPECIAL FOR DISNEY JUNIOR ON SEPTEMBER 25!Tune in to Disney Junior on September 25 at 11am ET/PT for a brand new PJ MA...
16/09/2022
BACKeOne boosts Canadian unscripted team with development duoHasbro-owned multinational Entertainment One (eOne) has boosted its Canadian unscripted TV team wit...
16/09/2022
BACKKorean Family U.S. Drama Series In The Works From Dr. Brain Director Jee-...
01/09/2022
BACKBen Megargel Promoted To SVP Development, Unscripted TV At eOneMegargel has been promoted to SVP, Development, Unscripted Television at the company. He was ...
30/08/2022
BACK Clue: Dewayne Perkins To Write Animated Series In Works At Fox, Tim Story...
18/08/2022
BACKEntertainment One Names Kris Henigman Senior Vice President of Scripted Tele...