Venice Beach, CA-based creative content studio Heresy director Les Umberger ignites a contagious florescent dance frenzy on an ordinary suburban sidewalk in the vibrant new video for Australian duo L'Tric's track This Feeling. The video infuses an 90s dance vibe with a dose of small-town charm, finding a young man eagerly recording the new track on his boombox. The jam immediately sparks a dance fever in his conservatively-dressed father as he is leaving the house. The sidewalk dance party continues as two young women join in, seemingly unable to resist the infectious beat, leaving our young man in awe on the steps nearby. Steams of florescent light begins to flow from the movement of their limbs, escalating to an explosion of color that sprouts from their necks. Shocked, the young man hastily turns off the music, immediately halting the sidewalk action and scattering the trio of dancers, with the boy's father insisting, Don't tell your mother about this.
Click
to view This Feeling.
With a background as both a director and a visual artist, Umberger amplified the live action storytelling with the dynamic effects that created a uniquely energetic visual extension of the music. With a clear vision in mind, he crafted a bulk of the visual effects himself, working with a nimble team to maintain the highest quality in every shot. He created the concept from scratch, working closely with Capitol Records and L'Tric to fine-tune the overall create approach and storyline. He notes, It was really fun to work on this music video, but the most enjoyable part for me has actually come after the fact on this one. I love watching people's reactions the first time they see it. It's quite satisfying seeing the surprise wash over them when the first head explodes.
Credits:
Production Company: Heresy
Director: Les Umberger
Producer/DP: Jeremy Hartman
Editorial: Bonch
Editor: Jobe Lowen
Post Production: MOD
Creative Director/VFX Supervisor/Lead Compositor/Particle FX/Finishing Artist: Les Umberger
Senior Compositors: Steve DiNozzi, Jacob Coy
Colorist: Dave Pickett
Sound Design: Kurtis Kwasny
Voiceover: Scott Smedley
ABOUT HERESY
Heresy is a creative studio applying their artful in-house talent to film, entertainment, photography, fashion, art and technology for unique people. Bringing a fresh perspective to myriad of projects, Heresy crafts compelling visual storytelling for content of all kinds, often taking their projects from idea to completion.
Headquartered in Venice on Abbot Kinney Boulevard, Heresy and its principals are colorful denizens of the dynamic Westside creative community.
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Venice Beach, CA-based creative content studio Heresy director Les Umberger ignites a contagious florescent dance frenzy on an ordinary suburban sidewalk in the vibrant new video for Australian duo L'Tric's track This Feeling. The video infuses an 90s dance vibe with a dose of small-town charm, finding a young man eagerly recording the new track on his boombox. The jam immediately sparks a dance fever in his conservatively-dressed father as he is leaving the house. The sidewalk dance party continues as two young women join in, seemingly unable to resist the infectious beat, leaving our young man in awe on the steps nearby. Steams of florescent light begins to flow from the movement of their limbs, escalating to an explosion of color that sprouts from their necks. Shocked, the young man hastily turns off the music, immediately halting the sidewalk action and scattering the trio of dancers, with the boy's father insisting, Don't tell your mother about this.
