Sony Pixel Power calrec Sony

The BRIT Awards 2021 will be first major indoor music event to welcome back a live audience

22/04/2021

The BRIT Awards with Mastercard 2021

Tuesday May 11 2021 - at The O2 arena on ITV and ITV Hub

The BRIT Awards celebrate the return to live music as the first major indoor music event - with a special audience of invited key workers

The BRIT Awards 2021 will be first major indoor music event to welcome back a live audience - a pivotal moment in the return of live music at scale

2,500 tickets to be gifted by the recorded music industry to frontline heroes - ballot for free tickets opens on brits.co.uk on Thursday 22nd April at 09.00 hours

***

This has been a long tough year for everyone and Im delighted the night will honour the key worker heroes who have cared for us so well during that time and continue to do so. They are quite simply an inspiration. The BRIT Awards are always special and this will truly make it a night to remember. - DUA LIPA

***

The BRIT Awards 2021 with Mastercard today confirm that they plan to welcome a live audience of 4,000 people at this year's event taking place on 11th May at The O2 arena in London, and to be broadcast live on ITV and ITV Hub.

The indoor ceremony and live show will form part of the Government's scientific Events Research Programme, using enhanced testing approaches to examine how events can take place without the need for social distancing1.

Working closely with the Government to adhere to safety guidelines, this means The BRITs, as the first live music show at The O2 in over a year, will play an important role in paving the way for the return of live music at scale as the UK emerges from the past year's restrictions.

2,500 tickets to be gifted by the recorded music industry to frontline workers

We are further delighted to announce that, in recognition of their extraordinary efforts during the pandemic, the BRITs is inviting key workers from the Greater London Area2 to make up most of the audience for the UK's biggest night in music. The majority of the tickets (2,500) will be gifted by record labels and the recorded music industry via ballot to frontline workers2 (and a guest of their choice) from a range of sectors to thank them for their remarkable hard work and selfless commitment.

All applicants and attendees must consent to participating in the Government's scientific Events Research Programme on the basis of its terms and conditions1.

The BRIT Awards 2021 is set to be an incredible night of reflection and celebration. A ballot for free tickets for key workers will open on www.brits.co.uk on Thursday 22nd April 2021 from 09.00 hours.

Speaking about this news, global superstar and multi BRIT nominated artist who will be performing on the night, Dua Lipa said:

This has been a long tough year for everyone and Im delighted the night will honour the key worker heroes who have cared for us so well during that time and continue to do so. They are quite simply an inspiration. The BRIT Awards are always special and this will truly make it a night to remember.

Geoff Taylor, Chief Executive BPI & BRIT Awards, said:

This year's BRIT Awards with Mastercard is one of the most significant in the show's history. Not only will we be celebrating the brilliant music and artists that have helped us through the pandemic, but we hope it will provide a path for the return of live music that fans and artists have so sorely missed. And as a thank you to the key workers who have kept our country going through the difficult times, we are inviting them to be our audience for the first live performances at The O2 in over a year.

We're buzzing about the show and working closely with Government, The O2 and all our partners to ensure all safety measures and guidelines are adhered to.

Danielle Kennedy Clarke, Deputy General Manager of The O2, said:

We're proud that The O2 has been selected to host the largest indoor capacity pilot event with The BRITs. This scientific trial is an important step on the path to recovery for the live entertainment industry, and our operational teams are making the final preparations to be able to welcome people into The O2 arena again for the first time in more than a year.

Mastercard return as headline partner for the 23rd year, having supported The BRITs for over two decades, bringing cardholders closer to music through a range of priceless experiences - from tickets to The BRITs, or Priceless Surprises with some of the UK's best loved artists. This year, Mastercard will continue to sponsor the much sought after Mastercard Album of the Year award, as well as British Single with Mastercard for the first time and is proud to carry on connecting people to priceless possibilities. Amazon Music is the Official Digital Music Partner for a second year and will host the Official BRIT Awards 2021 playlist as well as sponsor the Male and Female Solo Artist categories.

ITV Studios is handling international distribution for the Brit Awards.

[end]

www.brits.co.uk

Notes to Editors

1 Through the Events Research Programme, the annual UK music industry showcase will test the safety of live audiences returning to indoor seated settings on a large scale. The research gathered from this year's BRIT Awards will build on the evidence collected at other pilots in the programme, including the World Snooker Championships at the Sheffield Crucible and an outdoor gig at Sefton Park hosted by Festival Republic. The evidence from these pilots will be used to inform government policy to bring about the phased return of fuller audiences to venues and events across England.

Audience members will not be socially distanced or required to wear face coverings in the arena, but they will be required to follow existing Government guidance when travelling to the venue and adhere to rules set out by the event organisers.

Attendees must have proof of a negative lateral flow test result to enter
LINK: https://www.itv.com/presscentre/press-releases/brit-awards-2021-will-b...
See more stories from itv

Europe Stories

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

28/04/2024

Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2

Mediahaus delivers the first SRT live-streaming sports production over 5G with U...

28/03/2024

No votes for all

Out of an estimated 20,000 journalists in Pakistan, less than one thousand are women according to a recent Gender Disparity Report published by the Internationa...

28/03/2024

The 4K cameras giving audiences an astronaut's view of Earth

TVBEurope meets Charles Black, founder and CEO of Sen, which has sent a payload of 4K cameras to the ISS to livestream images of Earth to audiences around the w...

28/03/2024

VEON Pays Back Outstanding Balance and Cancels its Revolving Credit Facility

28 Mar 2024 VEON Pays Back Outstanding Balance and Cancels its Revolving Credit Facility Amsterdam, 28 March 2024, 09.30 CET - VEON Ltd. (Nasdaq: VEON, Euronex...

28/03/2024

Rohde & Schwarz first to show measurements on novel Bluetooth Channel Sounding signals for positioning accuracy

Rohde & Schwarz first to show measurements on novel Bluetooth Channel Sounding ...

28/03/2024

Julia Rodgers Joins Riedel Communications as Southeast Regional Sales Manager, Bringing Decades of Industry Expertise

Wuppertal March 28, 2024 Julia Rodgers Joins Riedel Communications as Southeas...

28/03/2024

Thales speeds up its development of AI for defence

Facebook Twitter LinkedIn Thales, Europe's leading high-tech company in the civil and defence fields, has announced the creation of cortAIx, which bri...

27/03/2024

UKTV sets up second series of Dream Car Fixers for Yesterday and UKTV Play

Wednesday 27 March 2024 - UKTV has commissioned a second series of Dream Car Fixers (6x60) for leading factual channel Yesterday and free streaming service UKTV...

27/03/2024

Paving the Way' for Spotify's NextGen Scholarship Recipients

Spotify is committed to amplifying the voices of underrepresented groups, and that starts with empowering the creators who will shape our industry's future....

27/03/2024

I knew there were cameras, lighting, some buttons and microphones involved': How Crew Room Academy is inspiring the next generation

TVBEurope hears from some of the students who took part in Crew Room Academys Sc...

27/03/2024

Adobe reveals Gen AI solutions for content supply chain

Elsewhere, Adobe revealed a new feature in Adobe Firefly, which uses the companys generative AI to easily apply the structure of an existing image to newly gene...

27/03/2024

Best of Show Awards for 2024 NAB Show entries close soon

The awards, from industry-leading brands of Future plc, provide a great opportunity for companies to stand out at one the most attended shows in the industry B...

27/03/2024

Meet the director of IT and operations

By TVBEurope Staff Published: March 27, 2024 Updated: March 28, 2024 CueScript's director of IT and operations, Meghan Tyler, tells TVBEurope about h...

27/03/2024

2023 Annual Report Publication

Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA, March 27 2024 - The Kudelski Group has published its 2023...

27/03/2024

Publication of Annual Report 2023

Annual Report 2023...

27/03/2024

ALOFT AeroArchitects equips private Boeing Business Jet aircraft with Eutelsat OneWeb's LEO satellite connectivity service

Photo credit: ALOFT AeroArchitects Press release - 27 March 2024 12:27 ALOFT...

27/03/2024

Dalet Showcases AI-Enabled Production, Automation and Monetization at NAB 2024

Dalet, a leading technology and service provider for media-rich organizations, today announced its 2024 NAB showcase (booth #W1713). Attendees can experience fi...

27/03/2024

Cinegy Multiviewer 24.2 - Scales of Efficiency

SL6031, NAB Show, Las Vegas, 14-17 April 2024: Cinegy, the premier provider of software defined television technology for digital video capture, processing, ass...

27/03/2024

PERCEVAL: Thales and partners reshape the future of airline pilot training

Facebook Twitter LinkedIn Thales has formed a consortium with ENAC, lENS Paris-Saclay, Simaero, AviaSim and Corsair to develop a tooled methodology for ev...

27/03/2024

Advocacy in Action: Creating a future where public service media thrive

Advocacy in Action: Creating a future where public service media thrive...

27/03/2024

EBU calls on MEP candidates to Do the next right thing for media and democracy!'

EBU calls on MEP candidates to Do the next right thing for media and democracy!...

27/03/2024

The media industry gave away the keys to the kingdom once - that shouldn't happen again

The media industry gave away the keys to the kingdom once - that shouldn't h...

26/03/2024

Sube la temperatura con las canciones del verano 2024 en Argentina y Brasil

De diciembre a marzo, cuando los ciudadanos del hemisferio sur disfrutan del verano, la m sica se convierte en una poderosa representaci n de las culturas y cos...

26/03/2024

Aumente o Som com as Msicas do Vero de 2024 da Argentina e do Brasil

De dezembro a mar o, medida que as pessoas em todo o Hemisf rio Sul aproveitam o ver o, a m sica surge frequentemente como uma representa o poderosa das cult...

26/03/2024

Turn Up the Heat With Argentina's and Brazil's 2024 Songs of Summer

From December to March, as people across the Southern Hemisphere soak up the summer, music often emerges as a powerful representation of a region's cultures...

26/03/2024

A Collaboration With Panavision: Pedro Luque, SCU

Cinematographer Pedro Luque, SCU's credits include the features Body Cam, Antebellum and director J.A. Bayona's Best International Feature Oscar-nominat...

26/03/2024

China's Leading Mobile Operators First To Commercially Launch New Fraud Reducing Password Service, After Receiving GSMA Open Gateway Certification

GSMA welcomes CITIC Telecom, Huawei and ZTE as Channel Partners 26 March 2024, Beijing: China's three leading mobile operators - China Mobile, China Telec...

26/03/2024

China's 5G market is set to add almost $260 billion to the Chinese economy in 2030 with connections set to top 1 billion this year

At the Post-MWC Sharing Event in Beijing, leaders from the GSMA contextualised t...

26/03/2024

Crown Works Studios moves forward following council approval

The studios are expected to be one of the largest in Europe, with 20 premium sound stages suitable for major feature film and high-end TV (HETV) productions By...

26/03/2024

The Slovak democracy must not be dismantled in silence

The Slovak democracy must not be dismantled in silence...

26/03/2024

VEON announces sale of stake in Beeline Kyrgyzstan, increasing the focus on its large markets

26 Mar 2024 VEON announces sale of stake in Beeline Kyrgyzstan, increasing the ...

26/03/2024

embedded world 2024: Rohde & Schwarz presents its cutting-edge test solutions for embedded systems

embedded world 2024: Rohde & Schwarz presents its cutting-edge test solutions fo...

26/03/2024

Riedel and TSL Provide Cost-Effective, High-Quality Video Routing and Control for Leading Financial Corporation

Wuppertal March 26, 2024 Riedel and TSL Provide Cost-Effective, High-Quality V...

26/03/2024

IBM Announces EMEA Geography Winners of the 2024 IBM Partner Plus Awards

London, UK, March 26, 2024 Today, IBM (NYSE: IBM) announced the EMEA geography winners of the 2024 IBM Partner Plus Awards, which celebrate IBM partners who a...

26/03/2024

Eutelsat OneWeb services activated for enterprise and maritime in Australia and New Zealand through Sat One partnership

Photo credit: GETTY IMAGES Press release - 26 March 2024 11:29 Eutelsat OneW...

26/03/2024

2024-03-26

CUPERTINO, CALIFORNIA Apple today announced it will host its annual Worldwide Developers Conference (WWDC) online from June 10 through 14, 2024. Developers and ...

25/03/2024

Spotify Tests Video-Based Learning Courses in the UK

Today we're launching a test for video-based courses on Spotify in the U.K. We've partnered with educational tech companies including BBC Maestro, PLAYv...

25/03/2024

NEP Australia expands IP and remote production with Calrec Argo

NEP Australia expands its IP and remote production capabilities with first install of Calrec Argo consoles NEP Australia, a division of NEP Group and a prominen...

25/03/2024

NAB 2024 Preview | Why attend NAB 24?

NAB 2024 Preview | April 14 -17 | Booth C6307 | Las Vegas Convention Center We're looking forward to meeting up with customers and partners at the 2024 NAB ...

25/03/2024

Blackbird adds indexing and AI auto sequencing to video editing platform

Twelve Labs AI will enable editors to locate specific storytelling moments within their video content using natural language, said the companies By Jenny Pries...

25/03/2024

Meet the director of strategic marketing

By TVBEurope Staff Published: March 25, 2024 Updated: March 26, 2024 Bruno Fran on, director of strategic marketing at Backlight, talks to TVBEurope abou...

25/03/2024

With the EMFA, the EU has a new toolbox to prevent governments from taking over the media

With the EMFA, the EU has a new toolbox to prevent governments from taking over ...

22/03/2024

SGL Carbon achieves annual targets for 2023 and invests more in growth markets

In fiscal year 2023, SGL Carbon achieved the sales and earnings targets set at the beginning of the year despite the drop in demand from the important wind mark...

22/03/2024

Grass Valley secures $220 million in strategic refinancing

The company said it intends to accelerate innovation across its entire portfolio, most notably in the AMPP ecosystem following the refinancing By Jenny Priestl...

22/03/2024

RT kicks off Guinness Women's Six Nations coverage with France v Ireland

Watch all the games live across RT and Virgin Media Television from Saturday 23rd March All Ireland games live on RT Radio The Guinness Women's Six Nat...

22/03/2024

Telenor releases its Annual report for 2023

1 minute read Share alt=Alternative descriptive text class=lazyload main main-lazyloaded responsive-image data-v-1a5ebb10> Our digital lives are becomi...