Walmart said it has finalized its acquisition of Irvine, California-based TV maker Vizio. The $2.3 billion deal, first disclosed in February, is designed to boost Walmart's presence in the growing connected TV market, which mines viewer data to enhance targeted advertising.
Walmart Completes Acquisition of Vizio
04/12/2024
Walmart said it has finalized its acquisition of Irvine, California-based TV maker Vizio. The $2.3 billion deal, first disclosed in February, is designed to boost Walmart's presence in the growing connected TV market, which mines viewer data to enhance targeted advertising.
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