Sony Pixel Power calrec Sony

Trash Talk: Startup's AI-Driven Detection System Primed to Take a Bite Out of Global Waste

21/09/2021

Of the 8.3 billion tons of virgin plastic waste created each year, despite decades of efforts to reduce the amount that ends up in landfills, only about 9 percent gets recycled.

London-based computer vision startup Recycleye looks to give those recycling numbers a big boost with its AI-driven system for identifying waste materials.

By automating and speeding the movement of materials through sorting systems, and identifying them with more precision, Recycleye says it can significantly increase capacity for recycling companies while upping the overall recovery rate.

Pretty lofty promises from a two-year-old company that started in the most unglamorous of ways.

We went out and collected trash from bins, took it back to my garage, and started building our first proof-of-concept, said Peter Hedley, chief technology officer at Recycleye, which is a member of the NVIDIA Inception accelerator program for AI startups.

One Man's Trash Is Another Man's Treasure Hedley and Dewulf, co-founders of Recycleye. Hedley and company co-founder and CEO Victor Dewulf started discussing the possibilities of their technology during their masters' work at the Imperial College of London, where they worked on applying computer vision to waste streams.

Dewulf ultimately wrote a paper on the topic, got interest from academia and industry, and then left his job as an analyst at Goldman Sachs to start working on a Ph.D. so he could refine his idea. The next thing Hedley knew, Dewulf had him dumpster diving and developing the idea into a commercial product.

Buoyed by acceptance into Microsoft's AI accelerator program, they found themselves on the receiving end of an £800,000 (about $1.1 million) seed investment, followed by another £400,000 in grants in 2020.

By the end of 2020, the startup had already proven itself with the top waste-management firms in the U.K. Last April, they partnered with energy leader TotalEnergies and recycling pioneer Valorplast on the OMNI project, one of seven winning projects selected by nonprofit French sustainability company Citeo.

An AI on Closing the Recycling Loop To date, effectively recognizing and separating items that have contained food from other items has not been possible. However, a crucial step in improving recycling rates is to optimize the quality of recycled materials that are passed on to plastic manufacturers.

Recycleye's partnership with Valorplast and TotalEnergies focuses on the application of AI to identify food-grade and nonfood-grade plastic packaging with the goal of increasing the circular recycling of these products. It could even help in the development of new applications, such as improved food packaging.

Recycleye has also partnered with universities to create WasteNet, an open-source database that is now the world's largest waste dataset, with more than 2.5 million training images.

Recycleye is an NVIDIA Metropolis partner, providing offerings that integrate the full Metropolis stack for video analytics inference. The Recycleye team uses the NVIDIA Jetson platform and dug into accelerated deep learning tools such as pretrained models, the NVIDIA TAO Toolkit and the NVIDIA DeepStream SDK.

With the NVIDIA tools and huge training dataset behind it, Recycleye has slashed the time it takes to deploy its model from an unworkable two months down to just two hours, while achieving accuracies exceeding human vision in identifying items.

The company's devices run on the network's edge, doing all computations onsite, provided there's sufficient internet connectivity. Models are trained in the cloud, on a GPU-enabled instance of Microsoft Azure, and then deployed to Recycleye's devices at client sites.

Algorithms are automatically updated on client devices during software updates. The cloud system also processes data logs and provides the client with dashboard summaries of that data.

A Recycleye intelligent picking system. Coming: Global Expansion and More Robots Recycleye also develops robots powered by Recycleye Vision, jointly with FANUC, one of the world's largest robotics manufacturers. Having already installed Recycleye Vision and Recycleye Robotics in the U.K. and France earlier this year, Hedley expects more waste companies will follow suit to automate their manual sorting with robotics.

But Recycleye has much bigger aspirations now that it has a scalable system that can be deployed globally, and Hedley said that the more deployments the company does, the better its technology will get.

When we have a device at both the end and the front of a line, we can see what happens if the quantity of material increases, but the quality decreases, said Hedley. We can start optimizing machinery and configuration, and start having machines making decisions.
LINK: https://blogs.nvidia.com/blog/2021/09/21/recycleye-ai-waste-recycling-...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

28/09/2026

NHL Names Adobe as an Official Creative, Marketing and AI Partner

The NHL has announced Adobe as an Official Creative, Marketing and AI Partner beginning with the 2026-27 season. The partnership will provide the league and its...

28/09/2026

MultiDyne to Showcase Expanded Portfolio Including MRMC Robotics at CABSAT 2026

MultiDyne will exhibit at CABSAT 2026 (October 5-7, Dubai Exhibition Centre), showcasing an expanded technology portfolio following its June 2026 acquisition of...

28/09/2026

ARRI and HONOR Launch Co-Branded HONOR Magic9 Pro Max

ARRI and HONOR have announced the HONOR Magic9 Pro Max, a flagship smartphone carrying ARRI branding on the device and packaging as the first product-level expr...

28/09/2026

Net Insight Adds Nimbra 1020G to Pan-Asian Live Media Trial Network

Net Insight has added the Nimbra 1020G to its pan-Asian live media trial network, giving customers and partners in the region a way to evaluate ST 2110 and JPEG...

28/09/2026

Vindral Named Recipient of 2026 Technology and Engineering Emmy Award

Vindral has been named a recipient of a 2026 Technology and Engineering Emmy Award by the National Academy of Television Arts and Sciences in the category of We...

28/09/2026

Interra Systems to Demonstrate QC and Monitoring Portfolio at CABSAT 2026

Interra Systems will exhibit at CABSAT 2026 (Stand B2-37, Dubai Exhibition Centre, October 5-7), demonstrating its BATON QC platform, ORION monitoring solutions...

28/09/2026

PGA TOUR's Michael Raimondo on Agentic Production, ShotLink Automation, and the Evolution of PGA TOUR Studios

Two years into its new production facility, the TOUR is expanding centralized wo...

28/09/2026

Game Creek Videos Epic Building Run Continues With ESPNs Countdown Unit, Upgrades to Four Others

In addition to rolling out a new mobile unit for ESPN's Monday Night Countd...

28/09/2026

Bleacher Report and WWE Reach Multi-Year Global Content Partnership

Bleacher Report and WWE have announced a multi-year content partnership giving Bleacher Report global highlight rights across WWE's programming slate, inclu...

28/09/2026

Behind The Mic: NBC Sports Shares MLB Wild Card Series Announcing Booth; ESPN Reveals NHL 26-27 Season Talent

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

28/09/2026

Fubo Adds Four NHL Regional Sports Networks for 2026-27 Season

FuboTV has announced a multi-year distribution agreement with the NHL to carry four regional sports networks covering the Carolina Hurricanes, Columbus Blue Jac...

28/09/2026

Program Productions Names Alan Ostfield President and CEO

Program Productions (PPI) has announced the appointment of Alan Ostfield as President and Chief Executive Officer, effective September 28, 2026. Ostfield succee...

28/09/2026

Ha-chan, Shake Your Booty! Encourages Us to Keep Dancing

Director Josef Kubota Wladyka attends the premiere of Ha-Chan, Shake Your Booty! with the film's cast and crew at Eccles Theatre on January 22, 2026, in P...

28/09/2026

Scaler Music introduce Scaler EQ Pro

EQ plug-in can now be played via MIDI Scaler Music have recently released a new and improved version of their patented musical EQ plug-in, kitting it out wi...

28/09/2026

The Asura from Animal Factory Amps

New synth developed in collaboration with philterSoup Boutique effects pedal and Eurorack manufacturer Animal Factory Amps have announced that the new compa...

28/09/2026

Rohde & Schwarz adds an integrated multi-channel pulse analysis option to its FSWX signal and spectrum analyzer

Rohde & Schwarz adds an integrated multi-channel pulse analysis option to its FS...

28/09/2026

SBE Announces 2026 Ennes Scholarship Recipients

Share Copy link Facebook X Linkedin Bluesky Email...

28/09/2026

Spectrum to Demo AI Computing at the Network's Edge at SCTE TechExpo 26

Share Copy link Facebook X Linkedin Bluesky Email...

28/09/2026

Autoscript launches new Voice Controller prompting soluti...

Autoscript, the leading global provider of professional teleprompting solutions, today announced Voice Controller for WinPlus-IP, a new voice-controlled prompti...

28/09/2026

IBC 2026 Technical Conference Highlights

IBC 2026 Technical Conference Highlights David Kirk September 28, 2026 0 Comments Hero image courtesy Deposit Photos David Kirk reports from the 11-1...

28/09/2026

First Baptist Nashville Taps Clear-Com for Production Coms

Share Copy link Facebook X Linkedin Bluesky Email...

28/09/2026

IEEE Announces Award for Leadership in Developing HEVC/H.265

Share Copy link Facebook X Linkedin Bluesky Email...

28/09/2026

Nakadi Introduces Live to Theater Service Powered by Pate...

Nakadi, a global streaming technology innovator dedicated to engineering a new era of digital media delivery, today announced its Live to Theater service based ...

28/09/2026

Sky launches Full Fibre 1.6 Gbps for millions of homes

Monday 28 September 2026 Sky launches Full Fibre 1.6 Gbps for millions of homes Sky has launched a new Full Fibre 1.6 Gbps product, rolling out from today, gi...

28/09/2026

Arvato Systems Highlights Its Role for Automakers and Suppliers

Arvato Systems Highlights It's Role for Automotive Manufacturers and Suppliers TISAX Arvato Systems has successfully completed the TISAX Level 3 assess...

28/09/2026

Crimecall returns for a brand-new series

Crimecall, presented by Carla O'Brien, returns tonight for a brand new series at 9.35pm on RT One and RT Player. In tonight's episode, alongside appe...

28/09/2026

RT SHORT STORY COMPETITION 2026 - SHORTLISTED STORIES ANNOUNCED

CELEBRATING 40 YEARS AT THE HEART OF NEW IRISH WRITING LIVE FROM POETRY IRELAND, DUBLIN AND ON RT RADIO 1 FROM 7PM DETAILS: www.rte.ie/writing | FOLLOW: #r...

27/09/2026

Boss launch the EX-4 Effects Expander

New compact pedal packs in 120 effects The latest multi-effects pedal from Boss is a compact unit that promises to give any pedalboard a massive boost in s...

26/09/2026

ESPN Operations, Production Teams Plan for Every Scenario as WNBA Playoffs Tip Off

With short turnaround between game selections, ESPN's operations team is pla...

26/09/2026

Prime Video Scales Up for First WNBA Postseason, Adding Cameras, Analysts, Coach Mics, and NBA Mobile Units

Prime Video will use GCV's Bird and Magic mobile units for its inaugural WNB...

26/09/2026

NBC Sports Tips Off First WNBA Postseason in 20+ Years Using Sunday Night Basketball as a Production Baseline

Studio show moves on-site as network models playoff coverage on its NBA flagship...

26/09/2026

Ratings Roundup: Cowboys-Commanders Leads NFL Week 2 With 27.2 Million, College GameDay Posts Best Week 3 Ever

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

26/09/2026

From Sketch to Strut, Unzipped Returns to the Sundance Film Festival at 30

Douglas Keeve attends the 2025 Sundance Film Festival screening of Unzipped at the Egyptian Theatre. (Photo by Andrew H. Walker/Shutterstock for Sundance Film...

26/09/2026

Native Instruments update Maschine

Launched alongside three new expansion packs In celebration of their 30th anniversary, Native Instruments have released a major update for their Maschine 3 ...

26/09/2026

YouTube Embraces Microdramas with Features for Episodic Shorts

Share Copy link Facebook X Linkedin Bluesky Email...

26/09/2026

Civil Rights Groups Urge Sen. Cruz to Delay Thumann Severs FCC Confirmation

Share Copy link Facebook X Linkedin Bluesky Email...

25/09/2026

SVG GameDay, Ep. 32: National Hockey Leagues John Bochiaro - Leading the Leagues In-Venue Efforts

In-venue and creative video staffers at the professional and collegiate level ha...

25/09/2026

HBS Taps Ronald den Hollander as CEO

Infront has named Ronald den Hollander as CEO of its Host Broadcast Services (HBS) subsidiary, effective 1 October 2026. The appointment follows the previously ...

25/09/2026

NABA to Host Cyber University 2.0 Cybersecurity Summit in New York

The North American Broadcasters Association (NABA) will hold Cyber University 2.0, a full-day cybersecurity summit for the broadcast and media industries, on Tu...

25/09/2026

Alpha Networks and Ateme Deliver Low-Latency Video Platform for International Sporting Event

Alpha Networks and Ateme have delivered a joint video platform for the digital d...

25/09/2026

Viaplay Migrates Free-to-Air Channels to Encompass Altitude Scheduling

Encompass Digital Media has announced the migration of multiple Viaplay free-to-air channels - TV3, TV6, TV8, and TV10 - to its Altitude Scheduling platform. Al...

25/09/2026

NAB Show New York 2026 Set for October 21-22 at Javits Center

NAB Show New York 2026 will take place October 21-22 at the Jacob K. Javits Convention Center in New York City. Registration is open at nabshow.com/newyork. Th...

25/09/2026

NHL Network to Air NHL Tonight, NHL Now, NHL Tonight: First Shift, and On The Fly During 2026-27 Season

NHL Network has announced its studio programming lineup for the 2026-27 regular ...

25/09/2026

First Baptist Nashville Installs Clear-Com Arcadia Central Station

Clear-Com has announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom system as part of a sanctuary technolo...

25/09/2026

Broadcast Management Group Upgrades to EVS XT-VIA Platform at Cloud Control Center

Broadcast Management Group (BMG) has deployed EVS XT-VIA live video production s...

25/09/2026

BBright Adds dotCentral as U.S. Sales and Support Partner

BBright, a Hexaglobe Group company, has announced that dotCentral has joined as a sales and support partner in the United States. BBright's portfolio cover...

25/09/2026

MeyerPro Deploys ROE Visual Graphite GP 2.6 for Acumatica Summit 2026

MeyerPro delivered audio, video, broadcast, and LED production for the Acumatica Summit 2026 at the Seattle Convention Center's Summit Building, January 25-...