
Of the 8.3 billion tons of virgin plastic waste created each year, despite decades of efforts to reduce the amount that ends up in landfills, only about 9 percent gets recycled.
London-based computer vision startup Recycleye looks to give those recycling numbers a big boost with its AI-driven system for identifying waste materials.
By automating and speeding the movement of materials through sorting systems, and identifying them with more precision, Recycleye says it can significantly increase capacity for recycling companies while upping the overall recovery rate.
Pretty lofty promises from a two-year-old company that started in the most unglamorous of ways.
We went out and collected trash from bins, took it back to my garage, and started building our first proof-of-concept, said Peter Hedley, chief technology officer at Recycleye, which is a member of the NVIDIA Inception accelerator program for AI startups.
One Man's Trash Is Another Man's Treasure Hedley and Dewulf, co-founders of Recycleye. Hedley and company co-founder and CEO Victor Dewulf started discussing the possibilities of their technology during their masters' work at the Imperial College of London, where they worked on applying computer vision to waste streams.
Dewulf ultimately wrote a paper on the topic, got interest from academia and industry, and then left his job as an analyst at Goldman Sachs to start working on a Ph.D. so he could refine his idea. The next thing Hedley knew, Dewulf had him dumpster diving and developing the idea into a commercial product.
Buoyed by acceptance into Microsoft's AI accelerator program, they found themselves on the receiving end of an £800,000 (about $1.1 million) seed investment, followed by another £400,000 in grants in 2020.
By the end of 2020, the startup had already proven itself with the top waste-management firms in the U.K. Last April, they partnered with energy leader TotalEnergies and recycling pioneer Valorplast on the OMNI project, one of seven winning projects selected by nonprofit French sustainability company Citeo.
An AI on Closing the Recycling Loop To date, effectively recognizing and separating items that have contained food from other items has not been possible. However, a crucial step in improving recycling rates is to optimize the quality of recycled materials that are passed on to plastic manufacturers.
Recycleye's partnership with Valorplast and TotalEnergies focuses on the application of AI to identify food-grade and nonfood-grade plastic packaging with the goal of increasing the circular recycling of these products. It could even help in the development of new applications, such as improved food packaging.
Recycleye has also partnered with universities to create WasteNet, an open-source database that is now the world's largest waste dataset, with more than 2.5 million training images.
Recycleye is an NVIDIA Metropolis partner, providing offerings that integrate the full Metropolis stack for video analytics inference. The Recycleye team uses the NVIDIA Jetson platform and dug into accelerated deep learning tools such as pretrained models, the NVIDIA TAO Toolkit and the NVIDIA DeepStream SDK.
With the NVIDIA tools and huge training dataset behind it, Recycleye has slashed the time it takes to deploy its model from an unworkable two months down to just two hours, while achieving accuracies exceeding human vision in identifying items.
The company's devices run on the network's edge, doing all computations onsite, provided there's sufficient internet connectivity. Models are trained in the cloud, on a GPU-enabled instance of Microsoft Azure, and then deployed to Recycleye's devices at client sites.
Algorithms are automatically updated on client devices during software updates. The cloud system also processes data logs and provides the client with dashboard summaries of that data.
A Recycleye intelligent picking system. Coming: Global Expansion and More Robots Recycleye also develops robots powered by Recycleye Vision, jointly with FANUC, one of the world's largest robotics manufacturers. Having already installed Recycleye Vision and Recycleye Robotics in the U.K. and France earlier this year, Hedley expects more waste companies will follow suit to automate their manual sorting with robotics.
But Recycleye has much bigger aspirations now that it has a scalable system that can be deployed globally, and Hedley said that the more deployments the company does, the better its technology will get.
When we have a device at both the end and the front of a line, we can see what happens if the quantity of material increases, but the quality decreases, said Hedley. We can start optimizing machinery and configuration, and start having machines making decisions.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Marshall Electronics, a globally recognized provider of high-performance video solutions for broadcast, streaming, AV and professional production, will exhibit ...
07/10/2026
New all-in-one scoring package incoming
EastWest's latest release brings together an eclectic mix of sampled instruments in an attempt to provide compos...
07/10/2026
Granular process features graph-based sequencer
The latest addition to Baby Audio's ever-expanding collection of plug-ins is a new time-bending effect b...
07/10/2026
Iconic inventor & designer passes away
Mike Beigel, the inventor and designer who co-founded Musitronics, has sadly passed away aged 79. Mike was responsibl...
07/10/2026
Combines filtering & wavefolding
Kreuzberg Audio have recently introduced a plug-in that combines filtering and wavefolding in a way that allows the two pro...
07/10/2026
Recreates the ultra-rare Gleeman Pentaphonic
Cherry Audio's latest soft synth faithfully recreates the Gleeman Pentaphonic, a vintage synth that was kno...
07/10/2026
Statement on the passing of Richard Morecroft
7 October, 2026
Media releases
Statement by SBS Managing Director, Jane Palfreyman
SBS is deeply saddened...
07/10/2026
The National Film and Video Foundation (NFVF) is pleased to announce the extensi...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Sacramento Production Services has completed a major wireless audio overhaul at Sutter Health Park, current home of the Athletics (A's) professional basebal...
07/10/2026
Cobalt Digital to Bring End-to-End ST 2110/IPMX Solutions and Practical Tools to...
07/10/2026
Sanbila Lets Video Editors Import Rushes From a WeTransfer Link and Edit Them Fr...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
UK-based broadcast engineer Andrew Kemp has chosen a dhd.audio SX2 and XS3 as the basis of a transportable media-training resource. With a quarter-century of ex...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Cobalt Digital to Bring End-to-End ST 2110/IPMX Solutions and Practical Tools to NAB Show New York
Highlights include complete path from SDI to IP, C-band tran...
07/10/2026
Deerstalker Pictures The Exorcism of Nixie Shot With Blackmagic Cameras
Brie Clayton October 6, 2026
0 Comments
Fantasy series relied on Blackmagic ca...
07/10/2026
Nevion announces Providius NVRT integration with eMerge switches for expanded br...
07/10/2026
DriveShelf - A Filmmaker's Mac App for Finding Footage on Unplugged Drives
Brie Clayton October 6, 2026
0 Comments
DriveShelf for Mac catalogs eve...
07/10/2026
COW Jobs: Cinematographer, Video Editor - Baltimore, MD
Brie Clayton October 7, 2026
0 Comments
Cinematographer / Video Editor
September 23, 2026 ...
07/10/2026
Behind the Scenes at Berklee Homecoming 2026 Follow Marley Striem BM '25 behind the scenes as she manages a team of students and liaises with artists duri...
07/10/2026
Berklee College of Music and Berklee Valencia Named to Billboards 2026 List of T...
07/10/2026
At a Microsoft event in San Francisco on Wednesday, Jensen Huang and Satya Nadel...
07/10/2026
The six-part series will launch on free-streaming service U in 2027.
A set of first look images have been released for The Cadburys (6x60'), the upcoming s...
07/10/2026
Wednesday 7 October 2026
Sky Sports to broadcast England's ODI tri-series a...
07/10/2026
When the EBU and AMWA launched the Joint Task Force on the Dynamic Media Facility (JT-DMF) at IBC2025, the DMF was largely a concept. Twelve months on, the conv...
07/10/2026
Even the Digital Government Needs a Plan B
AFCEA study National Security Ecosystem 2030 presented at the Bonn IT Dialogue. Arvato Systems / AFCEA Bonn e. ...
07/10/2026
This development extends certification beyond individual Retail Media Networks a...
07/10/2026
RT has been informed that, as stated in Budget 2027, the Government has made the decision to cut the agreed public funding of RT by 20 million for 2027.
In ...
07/10/2026
Undercover filming shows add-on treatments with potential safety concerns on sal...
07/10/2026
Join Emma Doran, Justine Stafford, Killian Sundermann, Se n Burke and Michael Fry on RT 2 and RT Player tomorrow at 10.30pm
A host of guest stars include Siob...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/10/2026
A response to Mark Turner and the SVG AI Innovation Lab
SVG AI Innovation Lab Program Director Mark Turner's How Broadcast Sports Can Apply the Newsroom S...
06/10/2026
Cobalt Digital will exhibit at NAB Show New York 2026 (Booth 226, Javits Center, October 21-22), demonstrating its ST 2110/IPMX product line alongside solutions...