
Of the 8.3 billion tons of virgin plastic waste created each year, despite decades of efforts to reduce the amount that ends up in landfills, only about 9 percent gets recycled.
London-based computer vision startup Recycleye looks to give those recycling numbers a big boost with its AI-driven system for identifying waste materials.
By automating and speeding the movement of materials through sorting systems, and identifying them with more precision, Recycleye says it can significantly increase capacity for recycling companies while upping the overall recovery rate.
Pretty lofty promises from a two-year-old company that started in the most unglamorous of ways.
We went out and collected trash from bins, took it back to my garage, and started building our first proof-of-concept, said Peter Hedley, chief technology officer at Recycleye, which is a member of the NVIDIA Inception accelerator program for AI startups.
One Man's Trash Is Another Man's Treasure Hedley and Dewulf, co-founders of Recycleye. Hedley and company co-founder and CEO Victor Dewulf started discussing the possibilities of their technology during their masters' work at the Imperial College of London, where they worked on applying computer vision to waste streams.
Dewulf ultimately wrote a paper on the topic, got interest from academia and industry, and then left his job as an analyst at Goldman Sachs to start working on a Ph.D. so he could refine his idea. The next thing Hedley knew, Dewulf had him dumpster diving and developing the idea into a commercial product.
Buoyed by acceptance into Microsoft's AI accelerator program, they found themselves on the receiving end of an £800,000 (about $1.1 million) seed investment, followed by another £400,000 in grants in 2020.
By the end of 2020, the startup had already proven itself with the top waste-management firms in the U.K. Last April, they partnered with energy leader TotalEnergies and recycling pioneer Valorplast on the OMNI project, one of seven winning projects selected by nonprofit French sustainability company Citeo.
An AI on Closing the Recycling Loop To date, effectively recognizing and separating items that have contained food from other items has not been possible. However, a crucial step in improving recycling rates is to optimize the quality of recycled materials that are passed on to plastic manufacturers.
Recycleye's partnership with Valorplast and TotalEnergies focuses on the application of AI to identify food-grade and nonfood-grade plastic packaging with the goal of increasing the circular recycling of these products. It could even help in the development of new applications, such as improved food packaging.
Recycleye has also partnered with universities to create WasteNet, an open-source database that is now the world's largest waste dataset, with more than 2.5 million training images.
Recycleye is an NVIDIA Metropolis partner, providing offerings that integrate the full Metropolis stack for video analytics inference. The Recycleye team uses the NVIDIA Jetson platform and dug into accelerated deep learning tools such as pretrained models, the NVIDIA TAO Toolkit and the NVIDIA DeepStream SDK.
With the NVIDIA tools and huge training dataset behind it, Recycleye has slashed the time it takes to deploy its model from an unworkable two months down to just two hours, while achieving accuracies exceeding human vision in identifying items.
The company's devices run on the network's edge, doing all computations onsite, provided there's sufficient internet connectivity. Models are trained in the cloud, on a GPU-enabled instance of Microsoft Azure, and then deployed to Recycleye's devices at client sites.
Algorithms are automatically updated on client devices during software updates. The cloud system also processes data logs and provides the client with dashboard summaries of that data.
A Recycleye intelligent picking system. Coming: Global Expansion and More Robots Recycleye also develops robots powered by Recycleye Vision, jointly with FANUC, one of the world's largest robotics manufacturers. Having already installed Recycleye Vision and Recycleye Robotics in the U.K. and France earlier this year, Hedley expects more waste companies will follow suit to automate their manual sorting with robotics.
But Recycleye has much bigger aspirations now that it has a scalable system that can be deployed globally, and Hedley said that the more deployments the company does, the better its technology will get.
When we have a device at both the end and the front of a line, we can see what happens if the quantity of material increases, but the quality decreases, said Hedley. We can start optimizing machinery and configuration, and start having machines making decisions.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
07/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Appear, which specializes in live production technology, announces the appointme...
06/02/2026
Baller League US announces CBS Sports and its 24/7 soccer streaming channel CBS Sports Golazo Network will air the league's programming in the United States...
06/02/2026
Gravity Media, which concentrates in production, content, media services, and fa...
06/02/2026
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA), and the European Broad...
06/02/2026
Bitmovin, a provider of video streaming solutions, announces that 1001, an OTT service in Iraq, has chosen the Bitmovin Player to improve its video streaming pe...
06/02/2026
Combate Global and content creator Shane Fazen announce a licensing agreement to distribute the Hispanic-focused franchise's first three live MMA events in ...
06/02/2026
Cisco is powering the invisible backbone of Super Bowl LX at Levi's Stadium as the technology giant delivers secure, high-capacity connectivity for over 70,...
06/02/2026
Over the past decade, the NFL and Amazon Web Services have changed how football analytics are analyzed and presented through Next Gen Stats. There's real-ti...
06/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
06/02/2026
How the podcast-turned-studio-show Boston Has Entered The Chat became an anchor ...
06/02/2026
ORF, the public service broadcaster for Austria, is in Italy for Milano Cortina 2026, ready to bring the country's most popular winter sports direct to view...
06/02/2026
Milano Cortina 2026 is now underway and Austrian public service broadcaster, ORF...
06/02/2026
Warner Bros. Discovery (WBD) has lifted the curtain on its studios in Italy that...
06/02/2026
Milano Cortina marks the first time since London 2012 that NRK has had the full ...
06/02/2026
Winter sports are wildly popular in Norway, with cross-country skiing and biathl...
06/02/2026
Norwegian broadcaster NRK has the free-to-air rights to the Olympics back for th...
06/02/2026
The production of the mega-esports event also leverages facilities at EA headqua...
06/02/2026
Here's a preview of NBC's massive game and pregame production operation as Super Bowl Sunday approaches....
06/02/2026
Music fans know the feeling: A song stops you in your tracks, and you immediately want to know more. What inspired it, and what's the meaning behind it? We ...
06/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/02/2026
Calrec Wins Best of Show at ISE 2026 for Orchestrating Distributed IP Production
Calrec is delighted to announce that its IP Ecosystem Powered by True Control...
06/02/2026
Despite most never having strapped on skis or skates, Aussies are keen for some ...
06/02/2026
MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, today announced the launch of ...
06/02/2026
The annual Junior Eurovision Song Contest arrived at Tbilisi's Gymnastic Hall in Olympic City, presenting an international stage for young talent with rich,...
06/02/2026
NAB Show 2026 | April 19 22 | Booth # N2471
At this year s NAB Show, Sonnet will showcase new Thunderbolt 5 products, including desktop and rackmount PCIe card...
06/02/2026
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA), and the European Broad...
06/02/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced a major update to Dalet Flex. Building on the workflow packages a...
06/02/2026
Getting closer to the business through highly respected technology partner
Stand 4P880, ISE 2026, Fira de Barcelona, 3 6 February 2026
Bitfocus is acceleratin...
06/02/2026
Bitmovin, a leading provider of video streaming solutions, has announced that 1001, a premier OTT service in Iraq, has chosen the Bitmovin Player to improve its...
06/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
TV Highlights: Saturday February 7th - Friday February 13th
What can I watch on TV in the UK this week? What can I watch on U&GOLD? What can I stream on U thi...
06/02/2026
Back to All News
Next on Netflix Thailand 2026: The Widest Variety of Thai Stor...
06/02/2026
The Winter Olympics 2026 in Milano Cortina officially get underway this evening (Friday 6 February) with the Opening Ceremony live on RT Player and RT News ch...
06/02/2026
How invisible vaccine scaffolding boosts HIV immune response Scripps Research scientists designed a DNA scaffold that carries HIV vaccine proteins into the bo...
05/02/2026
Three examples of how wireless microphones are deployed to bring fans in deep an...
05/02/2026
Broadcast coverage will include 25 cameras distributed around the venues, including to some athletes; Galaxy AI Interpreter will also be deployed
The Opening C...