
Of the 8.3 billion tons of virgin plastic waste created each year, despite decades of efforts to reduce the amount that ends up in landfills, only about 9 percent gets recycled.
London-based computer vision startup Recycleye looks to give those recycling numbers a big boost with its AI-driven system for identifying waste materials.
By automating and speeding the movement of materials through sorting systems, and identifying them with more precision, Recycleye says it can significantly increase capacity for recycling companies while upping the overall recovery rate.
Pretty lofty promises from a two-year-old company that started in the most unglamorous of ways.
We went out and collected trash from bins, took it back to my garage, and started building our first proof-of-concept, said Peter Hedley, chief technology officer at Recycleye, which is a member of the NVIDIA Inception accelerator program for AI startups.
One Man's Trash Is Another Man's Treasure Hedley and Dewulf, co-founders of Recycleye. Hedley and company co-founder and CEO Victor Dewulf started discussing the possibilities of their technology during their masters' work at the Imperial College of London, where they worked on applying computer vision to waste streams.
Dewulf ultimately wrote a paper on the topic, got interest from academia and industry, and then left his job as an analyst at Goldman Sachs to start working on a Ph.D. so he could refine his idea. The next thing Hedley knew, Dewulf had him dumpster diving and developing the idea into a commercial product.
Buoyed by acceptance into Microsoft's AI accelerator program, they found themselves on the receiving end of an £800,000 (about $1.1 million) seed investment, followed by another £400,000 in grants in 2020.
By the end of 2020, the startup had already proven itself with the top waste-management firms in the U.K. Last April, they partnered with energy leader TotalEnergies and recycling pioneer Valorplast on the OMNI project, one of seven winning projects selected by nonprofit French sustainability company Citeo.
An AI on Closing the Recycling Loop To date, effectively recognizing and separating items that have contained food from other items has not been possible. However, a crucial step in improving recycling rates is to optimize the quality of recycled materials that are passed on to plastic manufacturers.
Recycleye's partnership with Valorplast and TotalEnergies focuses on the application of AI to identify food-grade and nonfood-grade plastic packaging with the goal of increasing the circular recycling of these products. It could even help in the development of new applications, such as improved food packaging.
Recycleye has also partnered with universities to create WasteNet, an open-source database that is now the world's largest waste dataset, with more than 2.5 million training images.
Recycleye is an NVIDIA Metropolis partner, providing offerings that integrate the full Metropolis stack for video analytics inference. The Recycleye team uses the NVIDIA Jetson platform and dug into accelerated deep learning tools such as pretrained models, the NVIDIA TAO Toolkit and the NVIDIA DeepStream SDK.
With the NVIDIA tools and huge training dataset behind it, Recycleye has slashed the time it takes to deploy its model from an unworkable two months down to just two hours, while achieving accuracies exceeding human vision in identifying items.
The company's devices run on the network's edge, doing all computations onsite, provided there's sufficient internet connectivity. Models are trained in the cloud, on a GPU-enabled instance of Microsoft Azure, and then deployed to Recycleye's devices at client sites.
Algorithms are automatically updated on client devices during software updates. The cloud system also processes data logs and provides the client with dashboard summaries of that data.
A Recycleye intelligent picking system. Coming: Global Expansion and More Robots Recycleye also develops robots powered by Recycleye Vision, jointly with FANUC, one of the world's largest robotics manufacturers. Having already installed Recycleye Vision and Recycleye Robotics in the U.K. and France earlier this year, Hedley expects more waste companies will follow suit to automate their manual sorting with robotics.
But Recycleye has much bigger aspirations now that it has a scalable system that can be deployed globally, and Hedley said that the more deployments the company does, the better its technology will get.
When we have a device at both the end and the front of a line, we can see what happens if the quantity of material increases, but the quality decreases, said Hedley. We can start optimizing machinery and configuration, and start having machines making decisions.
North America Stories
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Set in the 72 hours leading up to D Day, Pressure is a tense historical drama starring Brendan Fraser as Supreme Allied Commander Dwight Eisenhower and Andrew...
26/10/2026
In-venue and creative video staffers at the professional and collegiate level ha...
26/10/2026
The company helps content owners take advantage of the burgeoning FAST business to give viewers more choices
Amagi EVP, Global Sales, SaaS, Dan Marshall has se...
26/10/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
26/10/2026
Diversified has launched Google Beam demo centers in Los Angeles, Chicago, Nashville and Newark. The centers let businesses try HP Dimension with Google Beam, a...
26/10/2026
Indian news broadcaster NDTV has adopted Amagi's AdFlow Orchestrator to improve channel performance on FAST (Free Ad-supported Streaming TV) and Connected T...
26/10/2026
TEGNA and the Houston Comets have announced a multi-year partnership making KHOU...
26/10/2026
The San Antonio Spurs have named Sinclair Broadcast Group their new over-the-air media partner, bringing Spurs basketball to local fans beginning with the 2026-...
26/10/2026
FOX Sports will mark Veterans Day weekend with two days of NFL and college footb...
26/10/2026
DIRECTV has signed a multi-year distribution agreement with the NHL for four tea...
26/10/2026
How does NBC Sports manage transmission operations for the Super Bowl, Winter Ol...
26/10/2026
University of Texas Athletics and the Business of Sports Institute (BOSI) in the...
26/10/2026
Classmates at Ithaca College and in the Game Creek Video Apprenticeship Program,...
26/10/2026
NAB Show New York and the SMPTE Summit will co-locate at the Javits Center in 2027, bringing together two leading events serving the media and entertainment ind...
26/10/2026
A 10-person team at American Family Field is supporting live game and studio pro...
26/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/10/2026
NASHVILLE, OCTOBER 26, 2026 NUGEN Audio has launched VisLM 3, the newest generation of its award-winning loudness metering solution, ahead of AES Show 2026: N...
26/10/2026
CaptionX Launches Clips: Turns Long Videos Into Shorts, Working Entirely From th...
26/10/2026
Horror Film Killer Rental Shot with Blackmagic Design Cameras
Brie Clayton October 26, 2026
0 Comments
Genre mixing film shot with eight URSA Mini Pro...
26/10/2026
PlottoFilm puts script breakdown, storyboards and AI shot generation in one brow...
26/10/2026
NUGEN Audio VisLM 3 Delivers an Array of Tools to Help Professionals Adapt to Ev...
26/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/10/2026
Do Not Play It By Ear: Next The PrePros Will Focus On All Things Music & Sound
Brie Clayton October 25, 2026
0 Comments
Panel Features Sonic Union, 72...
25/10/2026
Zebra Streaming Equips OB Truck with Blackmagic Design
Brie Clayton October 25, 2026
0 Comments
Designed to scale, the unit packs a range of gear to d...
24/10/2026
Added to the broadcast lineup are 4K and 8K Nucleus cameras, more AR initiatives, two aerial drones, a fleet of high-speed cameras
FOX Sports will broadcast Ga...
24/10/2026
By Ramona Flume
For members of the LGBTQ community around the world, love can ...
24/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/10/2026
Hit Horror Film Buddy Created with DaVinci Resolve Studio
Brie Clayton October 23, 2026
0 Comments
Colorist Sam Daley created authentic 90s kids'...
23/10/2026
CBS Sports will be the exclusive U.S. Spanish-language rights holder for the Con...
23/10/2026
Fubo has announced new distribution agreements for carriage of seven regional sports networks for the 2026-27 NBA season. Through those agreements, the Fubo str...
23/10/2026
CBC/Radio-Canada has selected Dalet to modernize its news operations across Canada, deploying Dalet Pyramid across the organization. CBC/Radio-Canada operates 2...
23/10/2026
EZDRM has been granted US patent 12,659,532 for a method of delivering DRM-protected content over low-latency WebRTC (Web Real-Time Communication) infrastructur...
23/10/2026
Audio-Technica has acquired a new facility in the Hollywood Media District in Hollywood, California, expanding its U.S. operations. The 8,966-square-foot, two-s...
23/10/2026
Audio-Technica (booth 514) will display its studio and live sound microphones and headphones at AES Show Nashville 2026, taking place Saturday, Oct. 31, and Sun...
23/10/2026
As regional sports networks (RSNs) decline, teams and leagues are producing more...
23/10/2026
Acceleration Community of Companies (ACC) has released The People's Games: W...
23/10/2026
GameTime Productions is using Stripe TV's Lightbox and Telestripe wireless t...
23/10/2026
CLOUDflex Broadcast has announced a direct integration with ZoomISO Cloud, Zoom's remote contribution solution for cloud-based media production systems. Dev...
23/10/2026
TMRW Sports has appointed Chris Zaber senior vice president of ticketing and venue experience as the company continues to build out its portfolio of sports prop...
23/10/2026
The BBQ World Cup & Expo has announced an investment from Wheelhouse, the content, talent and investment company founded by Brent Montgomery, and Omaha Producti...
23/10/2026
BKB Bare Knuckle Boxing and Bally's Corporation have unveiled Bally's Fi...