
Of the 8.3 billion tons of virgin plastic waste created each year, despite decades of efforts to reduce the amount that ends up in landfills, only about 9 percent gets recycled.
London-based computer vision startup Recycleye looks to give those recycling numbers a big boost with its AI-driven system for identifying waste materials.
By automating and speeding the movement of materials through sorting systems, and identifying them with more precision, Recycleye says it can significantly increase capacity for recycling companies while upping the overall recovery rate.
Pretty lofty promises from a two-year-old company that started in the most unglamorous of ways.
We went out and collected trash from bins, took it back to my garage, and started building our first proof-of-concept, said Peter Hedley, chief technology officer at Recycleye, which is a member of the NVIDIA Inception accelerator program for AI startups.
One Man's Trash Is Another Man's Treasure Hedley and Dewulf, co-founders of Recycleye. Hedley and company co-founder and CEO Victor Dewulf started discussing the possibilities of their technology during their masters' work at the Imperial College of London, where they worked on applying computer vision to waste streams.
Dewulf ultimately wrote a paper on the topic, got interest from academia and industry, and then left his job as an analyst at Goldman Sachs to start working on a Ph.D. so he could refine his idea. The next thing Hedley knew, Dewulf had him dumpster diving and developing the idea into a commercial product.
Buoyed by acceptance into Microsoft's AI accelerator program, they found themselves on the receiving end of an £800,000 (about $1.1 million) seed investment, followed by another £400,000 in grants in 2020.
By the end of 2020, the startup had already proven itself with the top waste-management firms in the U.K. Last April, they partnered with energy leader TotalEnergies and recycling pioneer Valorplast on the OMNI project, one of seven winning projects selected by nonprofit French sustainability company Citeo.
An AI on Closing the Recycling Loop To date, effectively recognizing and separating items that have contained food from other items has not been possible. However, a crucial step in improving recycling rates is to optimize the quality of recycled materials that are passed on to plastic manufacturers.
Recycleye's partnership with Valorplast and TotalEnergies focuses on the application of AI to identify food-grade and nonfood-grade plastic packaging with the goal of increasing the circular recycling of these products. It could even help in the development of new applications, such as improved food packaging.
Recycleye has also partnered with universities to create WasteNet, an open-source database that is now the world's largest waste dataset, with more than 2.5 million training images.
Recycleye is an NVIDIA Metropolis partner, providing offerings that integrate the full Metropolis stack for video analytics inference. The Recycleye team uses the NVIDIA Jetson platform and dug into accelerated deep learning tools such as pretrained models, the NVIDIA TAO Toolkit and the NVIDIA DeepStream SDK.
With the NVIDIA tools and huge training dataset behind it, Recycleye has slashed the time it takes to deploy its model from an unworkable two months down to just two hours, while achieving accuracies exceeding human vision in identifying items.
The company's devices run on the network's edge, doing all computations onsite, provided there's sufficient internet connectivity. Models are trained in the cloud, on a GPU-enabled instance of Microsoft Azure, and then deployed to Recycleye's devices at client sites.
Algorithms are automatically updated on client devices during software updates. The cloud system also processes data logs and provides the client with dashboard summaries of that data.
A Recycleye intelligent picking system. Coming: Global Expansion and More Robots Recycleye also develops robots powered by Recycleye Vision, jointly with FANUC, one of the world's largest robotics manufacturers. Having already installed Recycleye Vision and Recycleye Robotics in the U.K. and France earlier this year, Hedley expects more waste companies will follow suit to automate their manual sorting with robotics.
But Recycleye has much bigger aspirations now that it has a scalable system that can be deployed globally, and Hedley said that the more deployments the company does, the better its technology will get.
When we have a device at both the end and the front of a line, we can see what happens if the quantity of material increases, but the quality decreases, said Hedley. We can start optimizing machinery and configuration, and start having machines making decisions.
North America Stories
22/05/2026
Germany's Magenta TV, which will have 44 exclusive FIFA World Cup match broa...
22/05/2026
DAZN, the world's leading sports entertainment platform, has acquired global broadcast rights to the International Federation of American Football's ( I...
22/05/2026
ATHLOS, the all-women's professional track and field league, has announced i...
22/05/2026
The National Academy of Television Arts & Sciences (NATAS) today announced that the 47th Annual Sports Emmy Awards and the 47th Annual News & Documentary Emmy A...
22/05/2026
Wooden Camera today announced the release of new accessories for the Blackmagic URSA Cine Immersive. The new lineup includes a redesigned Top Plate and Side Rai...
22/05/2026
YES Network and OTT Advisors have announced a sixth consecutive season of their streaming partnership, continuing their collaboration on the Gotham app. OTT Adv...
22/05/2026
NESN, New England's premier sports network, will again turn its camera to Fe...
22/05/2026
Dale Pro Audio is hosting an RF over Fiber Livestream Webinar on May 28 from 1-2:30 pm EST. With major sporting events and large-scale productions putting incre...
22/05/2026
Audio-Technica has announced key leadership appointments designed to further strengthen its sales organization and drive continued growth across the Americas. M...
22/05/2026
After nearly four decades shaping the global combat sports landscape, Scott Coker has announced a powerful return as he looks to build a new international mixed...
22/05/2026
Skyline Communications, the company behind the globally deployed DataMiner xOps platform, today announced the launch of xOps Vanguard Runway, a strategic accele...
22/05/2026
For the fully onsite production, 30 cameras - including a SkyCam and Megalodon - will capture the action in Texas
One of the world's biggest rodeo producti...
22/05/2026
Leading Argentina-based sports media company Torneos y Competencias S.A. has modernized its playout operations, implementing a fully redundant, multichannel env...
22/05/2026
As the 2026 Major League Pickleball season kicks off this weekend in Dallas, it ...
22/05/2026
Shure has become a minority investor in Edge Sound Research, a start-up company that is developing new experiential audio technologies that redefine how many au...
22/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...
22/05/2026
The National Hockey League (NHL) and Amazon Music announced that GRAMMY Award-winning superstar Jelly Roll will provide the official theme song of the 2026 Stan...
22/05/2026
David Pogue will keynote SVV Summer Camp and discuss Apple at 50: How the World...
22/05/2026
In its second year as rightsholder, FOX Sports goes bigger across the board for ...
22/05/2026
Heading into FOX Sports' second Indianapolis 500, Lead Director Mitch Riggin...
22/05/2026
Latest data reveals steady distributor rankings, a seasonal shift toward digital...
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Amagi Media Labs Limited (NSE: AMAGI, BSE: 544679), a cloud-native SaaS platform providing AI-enabled solutions to global media and entertainment companies, tod...
22/05/2026
An nima Post Relies on Cintel to Revive Classic Mexican Films
Brie Clayton May 22, 2026
0 Comments
Film scanner and DaVinci Resolve Studio help manage...
22/05/2026
Boris FX Sapphire Adds Optical Beauty and Hypnotic Textures
Jessie Electa Petrov May 22, 2026
0 Comments
The 2026.5 release introduces advanced defocu...
22/05/2026
Deployment Preserves Trusted Workflows While Enabling a Path to UHD and SMPTE ST 2110
Leading Argentina-based sports media company Torneos y Competencias S.A....
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Back to All News
Ex-Husband, Current Husband, One Wild Rescue: Korean Action Co...
21/05/2026
Game Creek Video Columbia and Celtic, NEP Supershooter 8 will house onsite produ...
21/05/2026
Freshly graduated, this upstart producer, director, and camera operator is already working as an AP on videoboard shows for the Philadelphia Phillies
In the li...
21/05/2026
Media Links has announced a channel partnership with Clearcast Asia, a broadcast...
21/05/2026
SiriusXM and NASCAR have announced a multi-year renewal of their broadcasting agreement. SiriusXM will continue to carry live broadcasts of every NASCAR Cup Ser...
21/05/2026
Audio-Technica held a demonstration event at its Technica House location in New ...
21/05/2026
Ateme has announced that RTL Deutschland has selected Ateme's software-based...
21/05/2026
LiveU has announced that BCC Live deployed the LU900Q intelligent production unit for the first time during the 2026 Memorial Hermann IRONMAN Texas North Americ...
21/05/2026
ATSC has announced that Mark Aitken, President of ONE Media and Senior VP of Advanced Technology at Sinclair Broadcast Group, will receive the 2026 Mark Richer ...
21/05/2026
BBright has published a technical analysis of the Media eXchange Layer (MXL), de...
21/05/2026
The Esports Foundation has announced that the 2026 Esports World Cup (EWC) will be hosted in Paris, France, from July 6 through August 23. The event marks the f...
21/05/2026
Chyron has announced PRIME Scorebug, a scorebug solution built on the PRIME Platform for on-premises sports production, and has expanded Chyron LIVE with purpos...
21/05/2026
Media Links has announced the integration of its Xscend IP transport platform with Skyline Communications' DataMiner xOps platform. The integration will be ...
21/05/2026
As live sports productions continue to demand more flexible, scalable, and cost-...
21/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...
21/05/2026
Hey Miami & Atlanta post-production folks!
Shade is hosting a free private suite at a Braves game (6/2) and Marlins game (6/5) and have about a dozen extra tic...
21/05/2026
The Suns and Mercury become the first NBA and WNBA teams to make games available under a single broadcast partner across both over-the-air and streaming....
21/05/2026
iPhones are part of the the regular production rotation for Friday Night Baseba...
21/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...
21/05/2026
Heather Matarazzo as Dawn Wiener in Todd Solondz's Welcome to the Dollhouse...
21/05/2026
SKY RAIDER II INTERNATIONAL's modular open systems architecture delivers expanded operational reach and mission flexibility....