Sony Pixel Power calrec Sony

Trash Talk: Startup's AI-Driven Detection System Primed to Take a Bite Out of Global Waste

21/09/2021

Of the 8.3 billion tons of virgin plastic waste created each year, despite decades of efforts to reduce the amount that ends up in landfills, only about 9 percent gets recycled.

London-based computer vision startup Recycleye looks to give those recycling numbers a big boost with its AI-driven system for identifying waste materials.

By automating and speeding the movement of materials through sorting systems, and identifying them with more precision, Recycleye says it can significantly increase capacity for recycling companies while upping the overall recovery rate.

Pretty lofty promises from a two-year-old company that started in the most unglamorous of ways.

We went out and collected trash from bins, took it back to my garage, and started building our first proof-of-concept, said Peter Hedley, chief technology officer at Recycleye, which is a member of the NVIDIA Inception accelerator program for AI startups.

One Man's Trash Is Another Man's Treasure Hedley and Dewulf, co-founders of Recycleye. Hedley and company co-founder and CEO Victor Dewulf started discussing the possibilities of their technology during their masters' work at the Imperial College of London, where they worked on applying computer vision to waste streams.

Dewulf ultimately wrote a paper on the topic, got interest from academia and industry, and then left his job as an analyst at Goldman Sachs to start working on a Ph.D. so he could refine his idea. The next thing Hedley knew, Dewulf had him dumpster diving and developing the idea into a commercial product.

Buoyed by acceptance into Microsoft's AI accelerator program, they found themselves on the receiving end of an £800,000 (about $1.1 million) seed investment, followed by another £400,000 in grants in 2020.

By the end of 2020, the startup had already proven itself with the top waste-management firms in the U.K. Last April, they partnered with energy leader TotalEnergies and recycling pioneer Valorplast on the OMNI project, one of seven winning projects selected by nonprofit French sustainability company Citeo.

An AI on Closing the Recycling Loop To date, effectively recognizing and separating items that have contained food from other items has not been possible. However, a crucial step in improving recycling rates is to optimize the quality of recycled materials that are passed on to plastic manufacturers.

Recycleye's partnership with Valorplast and TotalEnergies focuses on the application of AI to identify food-grade and nonfood-grade plastic packaging with the goal of increasing the circular recycling of these products. It could even help in the development of new applications, such as improved food packaging.

Recycleye has also partnered with universities to create WasteNet, an open-source database that is now the world's largest waste dataset, with more than 2.5 million training images.

Recycleye is an NVIDIA Metropolis partner, providing offerings that integrate the full Metropolis stack for video analytics inference. The Recycleye team uses the NVIDIA Jetson platform and dug into accelerated deep learning tools such as pretrained models, the NVIDIA TAO Toolkit and the NVIDIA DeepStream SDK.

With the NVIDIA tools and huge training dataset behind it, Recycleye has slashed the time it takes to deploy its model from an unworkable two months down to just two hours, while achieving accuracies exceeding human vision in identifying items.

The company's devices run on the network's edge, doing all computations onsite, provided there's sufficient internet connectivity. Models are trained in the cloud, on a GPU-enabled instance of Microsoft Azure, and then deployed to Recycleye's devices at client sites.

Algorithms are automatically updated on client devices during software updates. The cloud system also processes data logs and provides the client with dashboard summaries of that data.

A Recycleye intelligent picking system. Coming: Global Expansion and More Robots Recycleye also develops robots powered by Recycleye Vision, jointly with FANUC, one of the world's largest robotics manufacturers. Having already installed Recycleye Vision and Recycleye Robotics in the U.K. and France earlier this year, Hedley expects more waste companies will follow suit to automate their manual sorting with robotics.

But Recycleye has much bigger aspirations now that it has a scalable system that can be deployed globally, and Hedley said that the more deployments the company does, the better its technology will get.

When we have a device at both the end and the front of a line, we can see what happens if the quantity of material increases, but the quality decreases, said Hedley. We can start optimizing machinery and configuration, and start having machines making decisions.
LINK: https://blogs.nvidia.com/blog/2021/09/21/recycleye-ai-waste-recycling-...
See more stories from nvidia

North America Stories

05/11/2026

NBC News Highest Rated for Mid-Terms Election Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

05/11/2026

Joseph Hopkins Joins Telestream as Chief Revenue Officer

Share Copy link Facebook X Linkedin Bluesky Email...

05/11/2026

TV Factory Deepens Commitment to 24i with Exclusive Swiss...

24i, the pioneering data-driven video streaming company, and TV Factory AG today announced a significant expansion and multi-year renewal of their strategic par...

05/11/2026

Telestream Appoints Joseph Hopkins as Chief Revenue Offic...

Telestream, a global leader in media workflow and measurement technologies, has just announced the appointment of Joseph Hopkins as Chief Revenue Officer (CRO)....

05/11/2026

How to Recreate the Classic Movie Star Trek Warp Effect in After Effects

How to Recreate the Classic Movie Star Trek Warp Effect in After Effects Graham Quince November 5, 2026 0 Comments How did the filmakers create the or...

05/11/2026

Towson University Graduate and Marine Corps Veteran Builds a Career with Blackmagic Design

Towson University Graduate and Marine Corps Veteran Builds a Career with Blackma...

05/11/2026

Nomono Brings Speech-Enhancement Pipeline to Broadcasters

Share Copy link Facebook X Linkedin Bluesky Email...

05/11/2026

GatesAir Adds New Capabilities to AirWatch365 Managed Service

Share Copy link Facebook X Linkedin Bluesky Email...

05/11/2026

First LED cinema in Hungary powered by Lightware

Hungary's first LED cinema, in Budapest, combines cutting-edge HeyLED display technology with Lightware's AV solutions to deliver an exceptional cinemat...

05/11/2026

COW Jobs: Film Delivery and Servicing Lead - Mars, PA

COW Jobs: Film Delivery and Servicing Lead - Mars, PA Brie Clayton November 5, 2026 0 Comments Film Delivery and Servicing Lead October 27, 2026COW ...

05/11/2026

RT Combines Calrec Type R, ST 2110 for World Cup Commentary

Share Copy link Facebook X Linkedin Bluesky Email...

05/11/2026

Join Broadcast Pix at ACM Northeast 2026

Discover Integrated Live Production Solutions and Meet the Broadcast Pix Team at ACM Northeast 2026 Tyngsboro, Mass. - November 5, 2026 - Broadcast Pix is excit...

05/11/2026

More Performance From Every Byte: How Full-Stack Codesign Solves AI's Memory Challenge

Larger models, longer contexts and agentic applications are increasing GPU memor...

05/11/2026

The Wizard of Open Weights: Chris Alexiuk Makes AI Easy With Open Models

Chris Alexiuk has a simple rule about open source AI: If you believe in it, be loud about it. We should be shouting about this technology from the rooftops, ...

05/11/2026

Hogwarts Legacy' Gets a Magical NVIDIA DLSS 5 Upgrade on GeForce NOW

Hogwarts Legacy receives an NVIDIA DLSS 5 upgrade with 3D-Guided Neural Rendering today, bringing lifelike lighting and materials to the wizarding world on GeFo...

04/11/2026

SVG Sit-Down: Telstra's Amanda Leighton on Dynamic Connect and the Future of Managed Services

The company's chief revenue officer shares its new messaging emphasizing its...

04/11/2026

Gravity Media Debuts SMARThead Robotic Cameras in U.S. at TCS New York City Marathon

Gravity Media has brought its SMARThead robotic camera technology to the United ...

04/11/2026

WWE and Disney Expand Partnership With Two-Day ESPN Wide World of Sports Takeover

WWE and The Walt Disney Company have announced a two-day takeover of ESPN Wide W...

04/11/2026

RT Mixes 2026 World Football Championship Commentary With Calrec Type R

RT combined Calrec's Type R system with its SMPTE ST 2110 network to change how it mixed commentary for the 2026 World Football Championship. Where six com...

04/11/2026

Bildquadrat Adds Riedel Virtual SmartPanel to Production Intercom

D sseldorf-based production company Bildquadrat is using Riedel's Virtual SmartPanel (VSP) to expand its intercom infrastructure for mobile and geographical...

04/11/2026

Verizon Details Network Upgrades and Connected Tech Across the 2026 NFL Season

Verizon, an official NFL partner since 2010, has outlined its network and connected-technology work for the 2026 NFL season, spanning officiating, coach communi...

04/11/2026

Crowd Control: How the International Dance League Builds Its Broadcast Around the Audience

It's not just the video. The in-venue sound and noise also bring the energy ...

04/11/2026

Foundry makes virtual production more accessible with Nuke Stage macOS support and education licensing

London - October 29, 2026 - Creative software developer Foundry today announced ...

04/11/2026

MaxxKonnect Acquires FCCInfo.com

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Hearing Scheduled for FCC Commissioner Thumann Severs Nomination

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

RT Combines Calrec Type R, SMPTE ST 2110 for World Cup Commentary

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Roku Introduces Roku Outcomes to Optimize Ad Delivery

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Bildquadrat Expands Production Communication With Riedel...

Riedel Communications today announced that D sseldorf-based production company Bildquadrat relies on Riedel's Virtual SmartPanel (VSP) to flexibly expand it...

04/11/2026

DPA Microphones Delivers Pristine Audio for Hilary Duff T...

For a tour built around bringing an audience closer to the artist, what happens beyond the stage can be just as important as what happens on it. For Hilary Duff...

04/11/2026

Premiere mobile adds music from UMG and WMG, helping creators find the perfect track for every story

Premiere mobile adds music from UMG and WMG, helping creators find the perfect t...

04/11/2026

Towson University Relies on Blackmagic Design for Media Production

Towson University Relies on Blackmagic Design for Media Production Brie Clayton November 4, 2026 0 Comments DaVinci Resolve Studio implementation driv...

04/11/2026

Berklee Celebrates Screen Scoring Talent at Annual BMI Day

Berklee Celebrates Screen Scoring Talent at Annual BMI Day Emmy-nominated composer and alumnus Tony Morales returned to campus to work with students, while se...

04/11/2026

Canon Brings PTZ and Multicamera Setup, Control and Management into a Single Platform

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Gov. Newsom Proposes Expanding Film and TV Tax Credit to $1B

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Netflix Deploys Beta AI Discover' Feature

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

MaxxKonnect Group Acquires FCCInfo.com from Cavell, Mertz & Associates

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

RTE mixes 2026 World Football Championship commentary wit...

RT combined Calrec's Type R system with its SMPTE ST 2110 network to rethink how it mixed commentary for the 2026 World Football Championship. Where six co...

04/11/2026

NAB Show New York 2026 Innovation

NAB Show New York 2026 Innovation David Kirk November 3, 2026 0 Comments Now in its 11th year, NAB Show New York was established as an East Coast vari...

04/11/2026

Cheddar Turns to Playbox Neo for Playout

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Rethink: SRT Is De Facto' Standard Among Open Internet Transport Protocols

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Bob Daniel Joins ASG as Storage and Workflow Solutions Ar...

Advanced Systems Group (ASG) has appointed Bob Daniel as Storage and Workflow Solutions Architect within the Enterprise Storage team. Daniel has over 30 years o...

04/11/2026

News Corp Reports First Quarter Results for Fiscal 2027

News Corp Reports First Quarter Results for Fiscal 2027 Fiscal 2027 First Quarter Key Financial Highlights First quarter revenues were $2.28 billion, a 6% inc...

03/11/2026

Grass Valley Wins Tender to Support France Tlvisions' Move to IP Production for Franceinfo

Grass Valley has announced that France T l visions has completed the first phase...

03/11/2026

WELT TV and SES Extend Satellite Distribution Agreement in Germany

SES and WELT TV have renewed their partnership under a new multi-year agreement for satellite distribution in Germany. The agreement runs into the next decade a...

03/11/2026

Eutelsat OneWeb to Provide LEO Connectivity for SES's Multi-Orbit Finnair Service

Eutelsat's OneWeb low Earth orbit (LEO) network will provide connectivity as...

03/11/2026

CONMEBOL Renews GRUP MEDIAPRO Partnership Through 2030

CONMEBOL has renewed its agreement with GRUP MEDIAPRO, which will continue to run the CONMEBOL Hub's end-to-end operation through 2030. The Hub handles prod...

03/11/2026

Aggreko Returns as Official Temporary Power Partner for 2026 Las Vegas Grand Prix

Aggreko has returned as Official Temporary Power Partner for the FORMULA 1 HEINE...

03/11/2026

Gravity Media Debuts IP-Based Nova 110 OB Truck in Belgium

Gravity Media has deployed its fully IP-based OB truck, Nova 110, in Belgium for the first time. It made its operational debut supporting a UEFA Europa League m...

03/11/2026

NFL and TMRW Sports Unveil Premier Flag, Professional Flag Football League Launching Summer 2027

The NFL and TMRW Sports have unveiled Premier Flag, the brand identity for a new...

03/11/2026

Stephen Arnold Music Creates Atlanta Hip-Hop-Influenced Sonic Branding for Gray Media's Hawks Broadcasts

Stephen Arnold Music has developed the original musical theme and sonic branding...