
Of the 8.3 billion tons of virgin plastic waste created each year, despite decades of efforts to reduce the amount that ends up in landfills, only about 9 percent gets recycled.
London-based computer vision startup Recycleye looks to give those recycling numbers a big boost with its AI-driven system for identifying waste materials.
By automating and speeding the movement of materials through sorting systems, and identifying them with more precision, Recycleye says it can significantly increase capacity for recycling companies while upping the overall recovery rate.
Pretty lofty promises from a two-year-old company that started in the most unglamorous of ways.
We went out and collected trash from bins, took it back to my garage, and started building our first proof-of-concept, said Peter Hedley, chief technology officer at Recycleye, which is a member of the NVIDIA Inception accelerator program for AI startups.
One Man's Trash Is Another Man's Treasure Hedley and Dewulf, co-founders of Recycleye. Hedley and company co-founder and CEO Victor Dewulf started discussing the possibilities of their technology during their masters' work at the Imperial College of London, where they worked on applying computer vision to waste streams.
Dewulf ultimately wrote a paper on the topic, got interest from academia and industry, and then left his job as an analyst at Goldman Sachs to start working on a Ph.D. so he could refine his idea. The next thing Hedley knew, Dewulf had him dumpster diving and developing the idea into a commercial product.
Buoyed by acceptance into Microsoft's AI accelerator program, they found themselves on the receiving end of an £800,000 (about $1.1 million) seed investment, followed by another £400,000 in grants in 2020.
By the end of 2020, the startup had already proven itself with the top waste-management firms in the U.K. Last April, they partnered with energy leader TotalEnergies and recycling pioneer Valorplast on the OMNI project, one of seven winning projects selected by nonprofit French sustainability company Citeo.
An AI on Closing the Recycling Loop To date, effectively recognizing and separating items that have contained food from other items has not been possible. However, a crucial step in improving recycling rates is to optimize the quality of recycled materials that are passed on to plastic manufacturers.
Recycleye's partnership with Valorplast and TotalEnergies focuses on the application of AI to identify food-grade and nonfood-grade plastic packaging with the goal of increasing the circular recycling of these products. It could even help in the development of new applications, such as improved food packaging.
Recycleye has also partnered with universities to create WasteNet, an open-source database that is now the world's largest waste dataset, with more than 2.5 million training images.
Recycleye is an NVIDIA Metropolis partner, providing offerings that integrate the full Metropolis stack for video analytics inference. The Recycleye team uses the NVIDIA Jetson platform and dug into accelerated deep learning tools such as pretrained models, the NVIDIA TAO Toolkit and the NVIDIA DeepStream SDK.
With the NVIDIA tools and huge training dataset behind it, Recycleye has slashed the time it takes to deploy its model from an unworkable two months down to just two hours, while achieving accuracies exceeding human vision in identifying items.
The company's devices run on the network's edge, doing all computations onsite, provided there's sufficient internet connectivity. Models are trained in the cloud, on a GPU-enabled instance of Microsoft Azure, and then deployed to Recycleye's devices at client sites.
Algorithms are automatically updated on client devices during software updates. The cloud system also processes data logs and provides the client with dashboard summaries of that data.
A Recycleye intelligent picking system. Coming: Global Expansion and More Robots Recycleye also develops robots powered by Recycleye Vision, jointly with FANUC, one of the world's largest robotics manufacturers. Having already installed Recycleye Vision and Recycleye Robotics in the U.K. and France earlier this year, Hedley expects more waste companies will follow suit to automate their manual sorting with robotics.
But Recycleye has much bigger aspirations now that it has a scalable system that can be deployed globally, and Hedley said that the more deployments the company does, the better its technology will get.
When we have a device at both the end and the front of a line, we can see what happens if the quantity of material increases, but the quality decreases, said Hedley. We can start optimizing machinery and configuration, and start having machines making decisions.
North America Stories
27/02/2026
In a sun-drenched Los Angeles studio filled with guitars, laughter, and the low thrum of KRK monitors, Third Eye Blind's Kryz Reid balances rockstar energy ...
27/02/2026
Atomos announces the launch of Ninja RAW, a 5-inch HDR monitor-recorder designed to give filmmakers, content creators, and broadcasters an uncompromising and af...
27/02/2026
FM, leaders in commercial property insurance, is utilizing Marshall Electronics CV228 Weatherproof Lipstick Cameras to capture critical fire testing data inside...
27/02/2026
Telestream, global leader in media workflow technologies, today announced expanded practical AI enhancements across its Vantage, Vantage Cloud, EDC, Stanza, and...
27/02/2026
Riedel Communications today announced that Fondazione Teatro alla Scala has deployed a comprehensive wireless intercom solution, leveraging Riedel's Bolero,...
26/02/2026
Multi-angle coverage, on-demand access to ultra-high-resolution video are provided for replays and clips across multiple distribution channels
The NHL and Cosm...
26/02/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has appointed Jody Boatwright as Chief Strategy Of...
26/02/2026
As players report to Spring Training, TikTok and MLB announce an expanded content partnership bringing baseball fans around the world closer to the game through...
26/02/2026
Chyron announces its 2026 Designer of the Year Competition to be awarded during a live stream from the 2026 NAB Show in Las Vegas. This year's competition i...
26/02/2026
Appear, which specializes in live production technology, announces that its X Platform has been officially verified by YouTube for Secure Reliable Transport (SR...
26/02/2026
Adder Technology, a specialist in connectivity solutions and high performance IP...
26/02/2026
Harmonic announces that Alcom, a leading telco operator in Finland, is powering its next-generation white-label headend video service with Harmonic's XOS Ad...
26/02/2026
ESPN, Disney , and the Savannah Bananas announce a 25-game exclusive package in ...
26/02/2026
Brazilian broadcaster Globo has returned as the official broadcast partner of th...
26/02/2026
NDI, which concentrates in plug-and-play IP video connectivity, announces a strategic partnership with Jiaruisen (JRS), a Shenzhen-based technology distributor,...
26/02/2026
The Charleston, SC, native has excelled as a live-camera operator on Tigers broadcasts
In the live-sports-video industry, the future is bright. Our series SVG ...
26/02/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
26/02/2026
Supported by partners, the in-venue production team keeps videoboard-show qualit...
26/02/2026
CAMB.AI provides AI speech synthesis and translation with a focus on localizatio...
26/02/2026
AWS Elemental Inference could help sports broadcasters learn to love AI
This we...
26/02/2026
Industry's only IPMX-compliant audio monitor takes centerstage along with IPMX multiviewers, gateways, converters and routers
Champaign, IL - January 26, 2...
26/02/2026
Cobalt among first manufacturers to achieve verified compliance status with IPMX...
26/02/2026
Barcelona - 20 February 2026 Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
With more than four decades of experience in radio broadcasting and live sports production, Daryl Doss, owner of Doss Technical Services and a contract engineer...
26/02/2026
BCNEXXT has deployed live HLG-based HDR playout capabilities within its Vipe platform, enabling broadcasters to integrate High Dynamic Range into live productio...
26/02/2026
TAG Video Systems (Booth W2323) will unveil new capabilities across its IP-native Realtime Media Platform at NAB 2026. New releases include visual service healt...
26/02/2026
IBC today announced a new strategic partnership with EIT Culture & Creativity the institutional partnership for culture and creativity, supported by the Europ...
26/02/2026
Clear-Com kept the action on track at Red Bull Shay'iMoto, an adrenaline-fueled motorsport spinning event that transformed the streets of Durban, South Afr...
26/02/2026
Harmonic (NASDAQ: HLIT) today announced that Alcom, a leading telco operator in Finland, is powering its next-generation white-label headend video service with ...
26/02/2026
Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions for broadcasters, service providers, and content owners, today announced that it ha...
26/02/2026
New approach enables video service providers to deliver multiple live feeds on the same screen with lower costs and improved device compatibility
Broadpeak, a ...
26/02/2026
Back to All News
Third Season of Love is Blind: Sweden Drops Extra Episodes Fea...
26/02/2026
Back to All News
Human and Spirit Realms Collide in Fantasy Action Series Agen...
26/02/2026
Back to All News
Watch the Main Trailer for Jo Nesbo's Detective Hole
Entertainment
26 February 2026
GlobalDenmarkFinlandNorwaySweden
Link copied to cl...
26/02/2026
Back to All News
Main Trailer for The Red Line' Exposes How Fear, Scams, a...
26/02/2026
Back to All News
Marwan Kenzari and Rianne van Rompaey in Psychological Thrille...
26/02/2026
GeForce NOW's anniversary celebration reaches a chilling crescendo as Capcom...
25/02/2026
With the Olympic Flag officially handed over to the organisers of the next Winter Games and the baton passed from Milano Cortina 2026 to French Alps 2030, the I...
25/02/2026
From a studio overlooking the Dolomites to workflows routed through Milan and into Salford, the BBC delivered a lean and mean operation for its Winter Games c...
25/02/2026
Warner Bros. Discovery (WBD) Sports is managing a huge network of channels acros...