
Cinematographer Kira Kelly talks to Robert Shepherd about creating the look of Marvel's latest TV series, Echo
By Contributor
Published: February 1, 2024
Cinematographer Kira Kelly talks to Robert Shepherd about creating the look of Marvel's latest TV series, Echo
target=_blank title=Share on LinkedIn class=share-linkedin>
Marvel, once criticised for a lack of on-screen diversity, has undergone a noteworthy transformation in recent films and series. Standout projects such as Black Panther, Shang-Chi and the Legend of the Ten Rings, and The Falcon and the Winter Soldier mark a deliberate shift towards inclusivity, deviating from past homogeneous norms.
However, this evolution transcends conventional diversity markers, such as skin colour and ethnicity. In its latest series, Echo, a deaf protagonist of Choctaw descent becomes a crucial contributor to a more varied and inclusive narrative. Serving as Marvel Studios' inaugural TV-MA (Television Mature Audience) release, the five-part series balances dark, violent action, diverging from traditional Marvel Comic Universe (MCU) conventions with the inclusion of scenes in American Sign Language and Choctaw.
Alaqua Cox as Maya Lopez in Echo Maya Lopez (better known as Echo), is played by Alaqua Cox, a Native American (Menominee) who was born deaf, returning to the character introduced in Daredevil #9 (December 1999) by writer David Mack and artist Joe Quesada. She made her Marvel Cinematic Universe (MCU) d but in the Hawkeye Disney+ series.
Months after the events in Hawkeye, Echo finds herself chased by Wilson Fisk's organisation. This forces her to return to her hometown in Oklahoma, where she confronts her past, reconnects with her Native American heritage, and embraces her family and community. Viewers delve into Echo's journey, offering a profound exploration of her character and a distinctive perspective within the broader MCU.
KNOWING YOUR AUDIENCE Marvel enthusiasts recognise the distinctive visual style inherent in its productions. Notable examples include the dynamic, larger-than-life cinematography in Thor: Ragnarok, the noir-inspired visuals of Jessica Jones, and the cosmic, epic shots in Guardians of the Galaxy. This consistent approach shapes the visual identity across the MCU. However, Kira Kelly ASC, who was given cinematographic duties owing to her work on Shang-Chi and the Legend of the Ten Rings, says the approach on Echo was quite different.
Kira Kelly on set We never really had a conversation like that - director Sydney Freeland and I were given so much freedom as far as the look was concerned and we really played with it to create something that worked best for our show, she explains. There was never anyone saying it has to look like this' or you have to use this camera or you have to use these lenses' like I was expecting. It didn't happen and it was lovely.
With that in mind, Kelly enlisted the help of lens guru' Dan Sasaki, the vice president of optical engineering at Panavision. We used the Alexa Mini LF with Panavision T series anamorphics, and he helped create the look of the lenses, she explains. I prefer my lenses to have a bit of character, something distinctive, so they're not overly clean. However, I had to be mindful that it's Marvel, and there will be a lot of VFX involved, so we couldn't use fully distorted lenses for every shot. Dan collaborated with me to customise our T series lenses, aiming for a similar look to one of my favourite lenses, the Panavision Macro anamorphic Primes. This lens has a lot of character and isn't overly sharp. He worked with me to achieve that look, creating beautiful flares and a pleasing fall-off around the sides.
From the project's inception, the VFX team collaborated closely with Kelly and Freeland, ensuring that every meeting delved into meticulous details.
In the Dawn of Time sequence, the very first scene of the series, we're in the core of the Earth and you see this group of people around the different pools of water, she continues. We had a set that the art department built - the production designer Chris Trujillo is amazing. He built the set about 20 feet off the stage floor so that we would have room for all these different pools of water and for the cast to travel through one of those pools and disappear under the set. Although LED lighting was mostly used in the series, when it came to depicting sunlight through windows, Kelly used 20K Fresnels because I think it's beautiful quality .
OFF-SCREEN CHALLENGES As the on-screen renegade navigates her battles, the team behind the camera encountered its own set of technical and logistical challenges, particularly during the train sequence in episode two, called Lowak.
We shot a good portion of it on location on a train spur line so we were safe from train traffic, Kelly explains. Then we were able to build a few key train elements on stage like the coupler, the flat car and some of the sides of the carriages. That was a scene that we storyboarded with stunt vis until we had it frame by frame. It was a fun puzzle to put together and is one of my favourite sequences we did on the series.
Despite having significant autonomy behind the camera and a strong track record, Kelly admits to experiencing a huge eye-opener' on the series. The primary learning curve involved utilising the second unit extensively. This meant ensuring continuity, such as starting with a particular setup and lighting for scenes with Maya, and then coordinating and sharing all my notes with the second unit so that they could maintain the same visual world for other angles, Kelly says. The challenge was orchestrating these elements to create one cohesive look in the end.
Echo is available on Disney+ and Hulu.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
06/06/2026
Check Out Leading Monitor Brands
We'll have monitors of all shapes and sizes at GearExpo UK, so whether you're looking to upgrade or expand your set...
06/06/2026
Two Originals offerings join MPC line-up
Following on from their partnership announcement at NAMM 2026, Spitfire Audio and Akai Pro have announced the relea...
06/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/06/2026
Matrox Video today announced the launch of the Matrox Maevex MGX Series, a new lineup of IPMX-ready video encoders and decoders with USB support that is enginee...
06/06/2026
Atomos (booth# S1006) announced immediate availability of Sumo PRO-19, a new 19-inch 4K HDR monitor-recorder-switcher designed as a central production hub for m...
06/06/2026
Cine Gear Expo 2026 DoPchoice introduces a complete light-shaping system for the new Creamsource Vortex2, further expanding the fixture's wide versatility...
06/06/2026
SmallHD will debut a new OLED 4K production monitor with a 16 display, the OLED 16, that combines OLED's industry-benchmark contrast ratio, exceptional col...
06/06/2026
Ed Lachman ASC, Caleb Deschanel ASC, and M. David Mullen ASC Being Honored at the 30th Annual Cine Gear Expo LA
Cine Gear Expo has announced the recipients of ...
06/06/2026
World premiere at Cine Gear Expo Los Angeles, June 5-6...
06/06/2026
See it first at Cine Gear Expo LA, Booth #S1703
DoPchoice introduces the latest addition to its inflatable AIRGLOW series the 8 2 Frame for RuPixel Canvas. ...
05/06/2026
The university-wide initiative has pushed their creative content to a new level
Although collegiate athletics at a single institution can contain numerous spo...
05/06/2026
In-venue and creative video staffers at the professional and collegiate level ha...
05/06/2026
Synamedia has announced that Lumine Group has agreed to acquire its Video Network business. The company is positioning the transition as the start of a new phas...
05/06/2026
Ateme, Broadcasting Center Europe (BCE), and Scaleway have announced a strategic partnership to deliver a cloud-based media supply chain covering ingest through...
05/06/2026
Audinate has announced three new additions to its Dante AVIO Install adapter series: a 4-Channel Analog Input, a 4-Channel Analog Output, and a 2-Ch In/2-Ch Out...
05/06/2026
Sportradar Group AG has announced a multi-year extension of its exclusive global...
05/06/2026
The M6 Group will broadcast FIFA World Cup 2026 matches live and in Ultra High D...
05/06/2026
The Athletic has announced that PGA TOUR highlights will be integrated into its golf coverage beginning with the Memorial Tournament presented by Workday. PGA T...
05/06/2026
When the FIFA World Cup arrives in North America in 2026, it will bring more tha...
05/06/2026
FIFA and DAZN have announced the launch of FIFA exclusively on DAZN, consolidating FIFA's content portfolio within DAZN's sports platform. The move fol...
05/06/2026
Telemundo's exclusive Spanish-language coverage of the FIFA World Cup 2026 G...
05/06/2026
Dolby Laboratories and NBCUniversal have announced that Peacock will stream Tele...
05/06/2026
Formula 1 has announced a 10-year extension to keep the Las Vegas Grand Prix on the F1 calendar through 2037. Las Vegas Grand Prix, Inc., Clark County, and the ...
05/06/2026
The broadcast-engineering team overcomes wind, speed, and salt water - and dista...
05/06/2026
Deploying both onsite and remote crews, the company is providing calibrated-came...
05/06/2026
With Inter&Co Stadium unavailable, ESPN's UFL team rebuilt its broadcast pla...
05/06/2026
One of the most exciting and informative events on the SVG annual event calendar is the Regional Sports Production Summit, an annual gathering of industry profe...
05/06/2026
For the race's third year at the historic racetrack, the broadcaster has added cameras and will incorporate multiple drones
The 158th edition of the Belmon...
05/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
05/06/2026
Built from the same recordings as flagship library
Sonuscore's LUX Orchestral Strings has been met with widespread praise since its launch in late 2025,...
05/06/2026
High-end converter, interface & headphone amp upgraded
Said to represent the next evolution of RME's all-in-one reference converter concept, the all-new...
05/06/2026
Win a Soundgas Type 636P & Type G preamps
Soundgas, one of the UK's leading vintage and boutique audio equipment specialists have just announced the lau...
05/06/2026
New leadership of Technology Systems Division at Rohde & Schwarz On July 1, 2026, Hansj rg Herrbold and Andreas H gele will take over as Executive Vice Presid...
05/06/2026
Hitachi and Intel announced a strategic collaboration to explore opportunities t...
05/06/2026
MRI-Simmons and S&P Global Mobility are expanding advanced audience capabilities...
05/06/2026
New Nielsen data shows insurance ad spend grew 11%, while consumers remain highl...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
ASG Promotes Joe Marchitto to Western Regional CTO
Brie Clayton June 5, 2026
0 Comments
Appointment to Support Engineering Alignment and Client Experi...
05/06/2026
Stargate Studios Colombia Uses DaVinci Resolve Studio for Vertical Microdramas
Brie Clayton June 5, 2026
0 Comments
End to end post in one platform al...
05/06/2026
People Need to Come First When We Use AI
Andy Marken June 5, 2026
0 Comments
It's just surviving. Life's very existence requires destruction....
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...