Sony Pixel Power calrec Sony

Shooting modern heroism

01/02/2024

Cinematographer Kira Kelly talks to Robert Shepherd about creating the look of Marvel's latest TV series, Echo

By Contributor

Published: February 1, 2024

Cinematographer Kira Kelly talks to Robert Shepherd about creating the look of Marvel's latest TV series, Echo

target=_blank title=Share on LinkedIn class=share-linkedin>

Marvel, once criticised for a lack of on-screen diversity, has undergone a noteworthy transformation in recent films and series. Standout projects such as Black Panther, Shang-Chi and the Legend of the Ten Rings, and The Falcon and the Winter Soldier mark a deliberate shift towards inclusivity, deviating from past homogeneous norms.

However, this evolution transcends conventional diversity markers, such as skin colour and ethnicity. In its latest series, Echo, a deaf protagonist of Choctaw descent becomes a crucial contributor to a more varied and inclusive narrative. Serving as Marvel Studios' inaugural TV-MA (Television Mature Audience) release, the five-part series balances dark, violent action, diverging from traditional Marvel Comic Universe (MCU) conventions with the inclusion of scenes in American Sign Language and Choctaw.

Alaqua Cox as Maya Lopez in Echo Maya Lopez (better known as Echo), is played by Alaqua Cox, a Native American (Menominee) who was born deaf, returning to the character introduced in Daredevil #9 (December 1999) by writer David Mack and artist Joe Quesada. She made her Marvel Cinematic Universe (MCU) d but in the Hawkeye Disney+ series.

Months after the events in Hawkeye, Echo finds herself chased by Wilson Fisk's organisation. This forces her to return to her hometown in Oklahoma, where she confronts her past, reconnects with her Native American heritage, and embraces her family and community. Viewers delve into Echo's journey, offering a profound exploration of her character and a distinctive perspective within the broader MCU.

KNOWING YOUR AUDIENCE Marvel enthusiasts recognise the distinctive visual style inherent in its productions. Notable examples include the dynamic, larger-than-life cinematography in Thor: Ragnarok, the noir-inspired visuals of Jessica Jones, and the cosmic, epic shots in Guardians of the Galaxy. This consistent approach shapes the visual identity across the MCU. However, Kira Kelly ASC, who was given cinematographic duties owing to her work on Shang-Chi and the Legend of the Ten Rings, says the approach on Echo was quite different.

Kira Kelly on set We never really had a conversation like that - director Sydney Freeland and I were given so much freedom as far as the look was concerned and we really played with it to create something that worked best for our show, she explains. There was never anyone saying it has to look like this' or you have to use this camera or you have to use these lenses' like I was expecting. It didn't happen and it was lovely.

With that in mind, Kelly enlisted the help of lens guru' Dan Sasaki, the vice president of optical engineering at Panavision. We used the Alexa Mini LF with Panavision T series anamorphics, and he helped create the look of the lenses, she explains. I prefer my lenses to have a bit of character, something distinctive, so they're not overly clean. However, I had to be mindful that it's Marvel, and there will be a lot of VFX involved, so we couldn't use fully distorted lenses for every shot. Dan collaborated with me to customise our T series lenses, aiming for a similar look to one of my favourite lenses, the Panavision Macro anamorphic Primes. This lens has a lot of character and isn't overly sharp. He worked with me to achieve that look, creating beautiful flares and a pleasing fall-off around the sides.

From the project's inception, the VFX team collaborated closely with Kelly and Freeland, ensuring that every meeting delved into meticulous details.

In the Dawn of Time sequence, the very first scene of the series, we're in the core of the Earth and you see this group of people around the different pools of water, she continues. We had a set that the art department built - the production designer Chris Trujillo is amazing. He built the set about 20 feet off the stage floor so that we would have room for all these different pools of water and for the cast to travel through one of those pools and disappear under the set. Although LED lighting was mostly used in the series, when it came to depicting sunlight through windows, Kelly used 20K Fresnels because I think it's beautiful quality .

OFF-SCREEN CHALLENGES As the on-screen renegade navigates her battles, the team behind the camera encountered its own set of technical and logistical challenges, particularly during the train sequence in episode two, called Lowak.

We shot a good portion of it on location on a train spur line so we were safe from train traffic, Kelly explains. Then we were able to build a few key train elements on stage like the coupler, the flat car and some of the sides of the carriages. That was a scene that we storyboarded with stunt vis until we had it frame by frame. It was a fun puzzle to put together and is one of my favourite sequences we did on the series.

Despite having significant autonomy behind the camera and a strong track record, Kelly admits to experiencing a huge eye-opener' on the series. The primary learning curve involved utilising the second unit extensively. This meant ensuring continuity, such as starting with a particular setup and lighting for scenes with Maya, and then coordinating and sharing all my notes with the second unit so that they could maintain the same visual world for other angles, Kelly says. The challenge was orchestrating these elements to create one cohesive look in the end.

Echo is available on Disney+ and Hulu.
LINK: https://www.tvbeurope.com/production-post/shooting-modern-heroism...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

30/05/2026

NAB Asks FCC to Shift Regulatory Fee Burden to Big Tech, Broadband

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

NAB Announces 2026 Board Election Results

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

IAB Tech Lab Releases Guidance for Managing AI Crawlers and Bots

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

Zero in on one that says yes (and no)

Zero in on one that says yes (and no) Andy Marken May 29, 2026 0 Comments Hero image courtesy of Deposit Photos For content creators the most difficu...

29/05/2026

InfoComm 2026: NDI Demos NDI 6.3, Hands-On Presentation About Educational Integrations

With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...

29/05/2026

Bell Media Inks New Long-Term Media Rights Deal for Broadcast, Streaming of the Canadian Football League

Reaffirming a partnership that has defined Canadian sports broadcasting since 19...

29/05/2026

Spring 2026 TV Survey: Vertical Live Matters. The Bigger Story Is Context

Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format Ring Digital's Sprin...

29/05/2026

Germanys Berliner Ensemble Bolsters Backstage Infrastructure With Riedel Stage Systems

Berliner Ensemble, one of Berlin's five major theater companies, has expande...

29/05/2026

InfoComm 2026: Solid State Logic Spotlights TCA Tour, Live V6.2 Software, New SSL Live Trade-in Program

Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...

29/05/2026

Gerald Jerry Pierce, Architect of Modern Digital Cinema, Passes Away at Age 73

Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...

29/05/2026

CBS Sports Becomes New Home of Barclays Women's Super League Thorough 2029-2030

Paramount+ will be the English-language U.S. home for Barclays Women's Super...

29/05/2026

Calrec Scales ImPulseV to Empower Broadcasters With Greater Choice in Virtualized Workflows

Further strengthening its virtualisation strategy to fully support broadcasters ...

29/05/2026

Switzerlands Canal Alpha Streamlines Playout to Delivery With Harmonic

Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...

29/05/2026

InfoComm 2026: PTZOptics Showcases Intelligent Video Ecosystem

PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...

29/05/2026

Arizona's Family Sports Debuts Direct-to-Consumer Streaming App

Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...

29/05/2026

DAZN Brings The Canadian Football Leagues Saturday Night Football to the Masses in New Media Rights Deal

Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...

29/05/2026

Comcast Business Supports Advanced Technology Infrastructure at Levi's Stadium for Fan Experience, Venue Operations

Comcast Business has detailed the advanced network infrastructure it has deploye...

29/05/2026

College Sports-Production Community Gathers in Atlanta for 2026 SVG College Summit

In two-day event, leaders from academia and industry explored solutions to chall...

29/05/2026

TBT Reaches Two-Year Extension With FOX Sports for New-Look $2 Million Tournament

The Basketball Tournament (TBT), now entering their 13th year of competition, ha...

29/05/2026

Roku Expands Premium Subscriptions Experience with FOX One

Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...

29/05/2026

CBS Sports UEFA Champions League Today Studio Show Heads Budapest for Final as Transcontinental Popularity Grows

In its sixth year, the broadcaster's coverage has become a global brand and ...

29/05/2026

Ratings Roundup: NBA, NHL Playoffs and Indy 500 Photo Finish Power a Record-Setting Week

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

29/05/2026

Your Summer 2026 Soundtrack? Spotify's Predictions Are In

The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...

29/05/2026

Akai Pro unveil the MPC Live III Retro

New retro-inspired MPC announced There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...

29/05/2026

Bjooks Beat Gems Kickstarter continues

Save up to 30 on acclaimed titles Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...

29/05/2026

Genelec update Aural ID

Binaural monitoring application improved Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...

29/05/2026

IMSTA FESTA 2026

6 June 2026 at SAE Institute, London, UK IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...

29/05/2026

Remembering Gerald Jerry Pierce, Architect of Modern Digital Cinema

Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...

29/05/2026

Roku Unveils Redesigned TV Home Screen

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Sinclair and AMP Sports to Launch Style of Play' Podcast

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

TV Pharma Ads Are Getting Longer, VAB Says

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Comparing 5 AI Video Enhancers for Restoring Old Video Quality

Comparing 5 AI Video Enhancers for Restoring Old Video Quality Kate Luvis May 29, 2026 0 Comments Digitizing VHS, MiniDV, and other legacy formats doe...

29/05/2026

Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio

Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio Brie Clayton May 29, 2026 0 Comments Workflow replaces a patchwork of legacy tools...

29/05/2026

FCC Reminds Broadcasters of Their Public Interest Obligations

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Roku Unveils New TV Home Screen

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Sinclair and AMP Sports Announce New 'Style of Play' Podcast

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Study: YouTube Leads Global Streaming Ad Growth

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

TV Pharma Ads Are Getting Longer, According to VAB

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

At the Intersection of Music and Dance, an Epic Collaboration

At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...

29/05/2026

Latino Film Institute Fellows Screen Their Short Films at the Egyptian Theatre

Back to All News Latino Film Institute Fellows Screen Their Short Films at the Egyptian Theatre The Inclusion Fellowship and Spark Animation Grant uplifts 15 ...

29/05/2026

Glookast Launches Cinnafilm Tachyon Plugin for Media Producer and Media Services

GLOOKAST LAUNCHES CINNAFILM TACHYON PLUGIN FOR MEDIA PRODUCER AND MEDIA SERVICES This release first appeared here. Visit our Tachyon product page or contact...

29/05/2026

Dolby and rednote Bring More Immersive Storytelling to Video Content with Dolby Atmos

May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...

29/05/2026

Audiences Are Everywhere. Your Ad Strategy Should Be Too.

Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...

29/05/2026

Rosie Jones's Disability Comedy Extravaganza returns with another new lineup of eight comics

Youtube exclusive special drops today Watch now UKTV today announces another e...

29/05/2026

The Official Trailer of 'Physical 100' Italy, on Netflix From September 11

Back to All News The Official Trailer of Physical 100 Italy, on Netflix From Se...