Vizrt brings real-time photo-realistic graphics to live production at NAB 2016 posted: 16/04/2016
The introduction of Enlighten software allows designers to create realistic virtual sets and augmented reality graphics
Vizrt (booth 2417), a leading provider of story production tools and virtual sets for the digital media industry, has partnered with Geomerics, an ARM company, to use their Enlighten software to provide designers with new tools to create higher quality photo-realistic virtual graphics.
ARM is the worlds leading semiconductor intellectual property (IP) supplier, and Enlighten is the industry's most advanced dynamic lighting technology, delivering real-time global illumination in Vizrt's real-time 3D design system, Viz Artist. Enlighten empowers artists to bring virtual studios to life and transform the user experience.
Underpinned by a robust suite of Enlighten features including: real-time global illumination, interchangeable colour lighting, accurate shadowing of materials and highly effective ambient occlusion, this is a step change for Vizrt customers seeking to seamlessly blend virtual assets with external elements.
All the Enlighten tools are integrated in the Vizrt production workflow, so designers can both save time and have access to an amazing, creative toolkit for visually stunning real-time virtual assets.
Global illumination is the most important contributing factor in the creation of the cinematic quality graphics that today's consumers expect. Integrating Enlighten into the next generation of Viz Artist will bring unprecedented dynamic lighting capabilities to the media industry, said Chris Porthouse, vice president of gaming middleware, ARM. By computing high-quality indirect lighting, Enlighten empowers artists to light virtual studios in seconds, significantly enhancing workflow.
After enabling Allegorithmic's substances for defining materials in Viz Artist we have added Enlighten for real-time global illumination to enable cinematic quality in our real-time renderer, said Francois Laborie, Vizrt Chief Commercial Officer. Our partnership with ARM gives media companies a tool for creating real-time, photorealistic virtual graphics integrated to the live production chain.
About Arm:
ARM (LSE: ARM, NASDAQ: ARMH) designs technology at the heart of the worlds most advanced digital products. We are enabling the development of new markets and transformation of industries and society, invisibly creating opportunity for a globally connected population. Our scalable, energy-efficient processor designs and related technologies deliver intelligence wherever computing happens, ranging from sensors to servers, including smartphones, tablets, digital TVs, enterprise infrastructure and the Internet of Things.
Our innovative technology is licensed by ARM Partners who have shipped more than 75 billion System on Chip (SoCs) containing our intellectual property. Together with our Connected Community, we are breaking down barriers to innovation for developers, designers and engineers, ensuring a fast, reliable route to market for leading electronics companies.
About Vizrt
Vizrt provides real-time 3D graphics, video playout, studio automation, sports analysis, journalist story tools, and asset management tools for the media and entertainment industry. This includes interactive and virtual solutions, animations, maps, weather, social media, video editing, compositing, and multiplatform VOD and live playout tools. Vizrt has customers in more than 100 countries worldwide including CNN, CBS, Fox, BBC, BSkyB, Sky Sports, CBS Sports, Fox Sports, Al Jazeera, NDR, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, NHK and the list keeps growing. Vizrt has nearly 600 employees and operates in 40 offices worldwide. Vizrt is a privately owned company by Nordic Capital Fund VIII.
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Vizrt brings real-time photo-realistic graphics to live production at NAB 2016 posted: 16/04/2016 
