jumP Editor Richard Cooperman continues his run on all things Lexus with yet another collaboration with Team One and Serial Pictures' Jonas kerlund.
The two spots are high-energy declarations cementing Lexus IS as the vehicle of choice for the edgy and the irrepressibly cool. Cooperman conjures a masterful blend of kerlund's powerful contrasting colors in Color Shift, a vivid visual spectacle showcasing the IS' uniqueness. Crowd takes viewers from a strobe-light infused dance party to the high-speed wide-open outdoors of a Lexus at full throttle, a counterintuitive journey that Cooperman blends into one deft narrative.
Richard is an amazingly versatile talent, states jumP EP Betsy Beale. To turn out two spots that are so different in tone and content so flawlessly and so close together really speaks to his skill and professionalism. It's no wonder Team One and Serial Pictures keep requesting his services.
Lexus is a blast to work on, Cooperman says. At this point, I've worked so much with Jonas and everyone at Team One that we have developed an amazing production dynamic. Each project gets smoother. I look forward to teaming up with each of them many more times.
View the spot here: jumP's Cooperman Continues Lexus Run With Team One, Serial Pictures
Credits:
Client: Lexus
Spot Title: Crowd & Color Shift
Air Date: June 13, 2013
Agency: Team One
Chief Creative Officer: Chris Graves
Group Creative Director: Craig Crawford
Associate Creative Director: Ryan DiDonato
Associate Creative Director: Andrew Smart
Senior Producer: Beth Hagen
Account Director: Kelly Stevens
Account Supervisor: Gwen Ivey
Production: Serial Pictures
Director: Jonas Akerlund
Executive Producer: Violaine Etienne
Producer: Jessica Carlson
Editorial: jumP
Editor: Richard Cooperman
Assistant Editor: Samantha Noon
EP: Betsy Beale
Producer: Gavin Carroll
Color Grading: Company Three
Colorist: Dave Hussey
VFX a52
Producer Scott Boyajan
Flame: Andy Mckenna
Flame: Jesse Monsour
EP: Jennifer Sofia Hall
Mixer: Bob Gremore/Juice
Music: Crowd SAPA by White Flight
Color Shift Stepping Out by Mutato
About jumP:
Bicoastal jumP is an award-winning creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, Troy Mercury, Richard Mettler, Patrick Griffin, David Trachtenberg, Richard Cooperman, Wendy Rosen, Jonathan Edwards, EPs Betsy Beale and Alexandra Leal, and Partner/Managing Director Dee Tagert.
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jumP Editor Richard Cooperman continues his run on all things Lexus with yet another collaboration with Team One and Serial Pictures' Jonas kerlund.
