jumP s Cooperman Continues Lexus Run with Team One, Serial Pictures

jumP Editor Richard Cooperman continues his run on all things Lexus with yet another collaboration with Team One and Serial Pictures' Jonas kerlund.

The two spots are high-energy declarations cementing Lexus IS as the vehicle of choice for the edgy and the irrepressibly cool. Cooperman conjures a masterful blend of kerlund's powerful contrasting colors in Color Shift, a vivid visual spectacle showcasing the IS' uniqueness. Crowd takes viewers from a strobe-light infused dance party to the high-speed wide-open outdoors of a Lexus at full throttle, a counterintuitive journey that Cooperman blends into one deft narrative.

Richard is an amazingly versatile talent, states jumP EP Betsy Beale. To turn out two spots that are so different in tone and content so flawlessly and so close together really speaks to his skill and professionalism. It's no wonder Team One and Serial Pictures keep requesting his services.

Lexus is a blast to work on, Cooperman says. At this point, I've worked so much with Jonas and everyone at Team One that we have developed an amazing production dynamic. Each project gets smoother. I look forward to teaming up with each of them many more times.

View the spot here: jumP's Cooperman Continues Lexus Run With Team One, Serial Pictures

Credits:

Client: Lexus

Spot Title: Crowd & Color Shift

Air Date: June 13, 2013

Agency: Team One

Chief Creative Officer: Chris Graves

Group Creative Director: Craig Crawford

Associate Creative Director: Ryan DiDonato

Associate Creative Director: Andrew Smart

Senior Producer: Beth Hagen

Account Director: Kelly Stevens

Account Supervisor: Gwen Ivey

Production: Serial Pictures

Director: Jonas Akerlund

Executive Producer: Violaine Etienne

Producer: Jessica Carlson

Editorial: jumP

Editor: Richard Cooperman

Assistant Editor: Samantha Noon

EP: Betsy Beale

Producer: Gavin Carroll

Color Grading: Company Three

Colorist: Dave Hussey

VFX a52

Producer Scott Boyajan

Flame: Andy Mckenna

Flame: Jesse Monsour

EP: Jennifer Sofia Hall

Mixer: Bob Gremore/Juice

Music: Crowd SAPA by White Flight

Color Shift Stepping Out by Mutato

About jumP:

Bicoastal jumP is an award-winning creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, Troy Mercury, Richard Mettler, Patrick Griffin, David Trachtenberg, Richard Cooperman, Wendy Rosen, Jonathan Edwards, EPs Betsy Beale and Alexandra Leal, and Partner/Managing Director Dee Tagert.

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LINK:	http://news.creativecow.net/story/871898...
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