Sony Pixel Power calrec Sony

Live From Paris 2024: CBC Calls Canada House Home, Enhances Connection With Athletes

05/08/2024

Live From Paris 2024: CBC Calls Canada House Home, Enhances Connection With Athletes Moving out of the IBC puts the Canadian broadcaster right in the mix for French, English viewers back home By Ken Kerschbaumer, Editorial Director

Monday, August 5, 2024 - 3:39 am

Print This Story

The CBC has taken a different approach to its Olympic operations. It has a technical center at the IBC, but its studio and production operations are located at Canada House, in the Cit des Sciences et de l'industrie. And it's paying dividends.

We are gaining the presence of athletes and families during the evening, says Francois Messier, executive director, production and sports, CBC. We get access to the athletes more quickly, and they stay with us longer because they're not going through a car wash of interviews. Instead of having them for two minutes, we get them for seven or eight minutes.

The CBC presence at Canada House includes a main studio complete with LED walls and comfortable guest and talent seating that doesn't involve a studio desk. A second studio for morning updates back home has seating for a small audience, and various standup positions are located around Canada House and various activation and fan zones. The CBC also has two standup positions at the TV tower at Trocad ro, one each for its French- and English-language networks.

Francois Legrand (left) and Francois Messier in the CBC's main studio in Paris

The IBC is more of a technical hub, where we take the feeds from OBS and ship them back to Canada, Messier says. All the signals go to both Montreal and Toronto to meet the specific needs of both the French- and English-language audiences.

About 150 production staffers are in Paris, he adds, with another 200 working in Montreal and about 50 in Toronto. French-language primetime programming is produced from Canada House; CBC programming is produced in Toronto. The French-language network has an onsite presence at three venues - swimming, athletics, gymnastics - but all other commentary is called from facilities in Canada.

With the Olympics being here in Paris, Messier says, we felt that [the French-language] network needed to be here, and the gymnastics commentary position will be used by the English-language team when basketball is played in the same arena this week. Back home, we have 12 voiceover booths.

The CBC studio set uses LED walls to create a warm look that seems to feature wood slates.

On the technical side, according to Francois Legrand, lead engineer, Olympics, CBC, a router at the IBC allows the CBC team to sub-switch signals that go to Canada. The signals from Canada House pass through the IBC before heading to Canada.

Because we have older equipment here, we still use SDI, he adds, but that's going to change. One challenge for the Milan 2026 Winter Games is that OBS will no longer deliver signals in 1080i, which is the CBC delivery format. Legrand says the broadcaster is determining how that will impact operations, including the potential to send more signals back home as 1080p and converting them there.

We are also using the OBS cloud service as a backup feed, he continues. If our own equipment fails, we can use that service.

A second studio in Canada House is particularly suited to providing morning updates to viewers back home.

Ten ENG teams service both networks, follow Canadian athletes, and get mixed-zone positions for events in which Canadian athletes compete. CBC relies on OBS connectivity from the mixed zones but also has TVU bonded-cellular transmission systems. And 5G was used for the Opening Ceremony, during which CBC had a journalist on the Team Canada boat.

One interesting wrinkle is the need to ensure that both networks are in sync and delivering the same live coverage of the same events at the same time, especially when it comes to the off-tube commentary over the prepackaged OBS feeds. The CBC is using a tried-and-true workflow: the video is sent to Canada for the off-tube teams to call the action, and the audio returns to Paris to be embedded in the video signal, which is sent to Toronto and Montreal as a complete package synchronized for both networks.

The video doesn't travel both ways, just the audio, notes Legrand. Moving forward with ST 2110 and with newer equipment, we can replicate that workflow just by working with the timestamps of the signal and virtually realigning everything at each side.

Canadian fans have been enthusiastically tuning in to Paris 2024: one in three Canadians (more than 13.3 million viewers) tuned in for the Opening Ceremony, and the time that viewers spend on digital platforms is double what it was during Tokyo 2020.

In the first week, the swimming gave Canadian viewers a reason to tune in, Messier says. That was a jumpstart for us. We're above our expectations in the daytime and afternoon in Canada on both linear and digital. We can stream up to 12 feeds, allowing people to look at gymnastics or volleyball or something else they want to watch. We also are requiring authentication this year, so we're getting a lot of data from those who are more engaged with our platforms.

Also helping? Committing to enabling viewers to better understand the athletes and the storylines. We've been creating stories and making sure the audience know the athletes before we show them during the Olympics, he says. We added a series of pregame shows and give people some idea of what to expect.
LINK: https://www.sportsvideo.org/2024/08/05/live-from-paris-2024-cbc-calls-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

15/11/2026

Can VideoProc AI Really Reduce Noise and Enhance Blurry, Old Footage? Real-World Tests

Can VideoProc AI Really Reduce Noise and Enhance Blurry, Old Footage? Real-World...

14/11/2026

MLB Networks David Maybrown, 57, Passes Away

Longtime MLB Network employee David Maybrown passed away Thursday at the age of 57. David joined MLB Network in 2009 shortly after its launch, beginning as an i...

14/11/2026

Rotary Exciter & Resonator Clamps from ADDAC System

Modular innovators introduce two guitar-based products ADDAC System's recently introduced Four String Series makes it possible to integrate physical str...

14/11/2026

Marcelo Dai's Live Session Captured with URSA Cine Immersive

Marcelo Dai's Live Session Captured with URSA Cine Immersive Brie Clayton November 14, 2026 0 Comments Artist takes viewers on an immersive journe...

14/11/2026

Political Ads Spiked a Week Before Midterm Elections, Nielsen Says

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

14/11/2026

FCC Sends 2027 Upper C-Band Auction Plan Into Motion

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

14/11/2026

ZEISS Showcases Latest Cine Lenses at TorunCAMERIMAGE 202...

Newest Lenses, Horizon Anamorphic Seminar & Guided Lens Character Experience Highlight Creative Possibilities At the 2026 Toru CAMERIMAGE Film Festival, ZEISS...

14/11/2026

Sonnet Announces Black Friday Sale on Select Products

Sonnet Announces Black Friday Sale on Select Products Brie Clayton November 14, 2026 0 Comments WHAT: Sonnet Technologies is having a sale on a select...

14/11/2026

Berklee Alumni Shine at the 2026 Latin Grammy Awards

Berklee Alumni Shine at the 2026 Latin Grammy Awards This year's winners included songwriters, engineers, and performers who contributed to acclaimed reco...

13/11/2026

E1 Series Brings Its Remote-First Broadcast Model to Miami for Season Finale

The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...

13/11/2026

SVG GameDay, Ep. 39: Carolina Hurricanes Christine Williams & Jason Danby - Celebrating a Stanley Cup in Raleigh

In-venue and creative video staffers at the professional and collegiate level ha...

13/11/2026

Benson Boone to Headline Entertainment at Discover NHL Winter Classic

Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...

13/11/2026

Blackmagic Design Announces Ambisonic Microphone for Immersive Spatial Audio

Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...

13/11/2026

The Studio B&H and Riedel to Power SMPTE MTS Solutions Hub

SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...

13/11/2026

HPA Sets 2027 Tech Retreat Theme Around a Changing Industry

The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...

13/11/2026

Football Manager 27 Touch Joins Apple Arcade, with Plants vs. Zombies, Prince of Persia Added Dec. 3

Football Manager 27 Touch is available on Apple Arcade starting today. The game ...

13/11/2026

MotoGP and ESPN Announce Two-Year Media Rights Agreement for U.S. and Latin America

MotoGP has announced a two-year media rights agreement with ESPN covering the Un...

13/11/2026

Apple Sports Adds UFC Ahead of UFC 334

Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...

13/11/2026

NBA Names Fanatics Studios Multiyear Creative and Event Production Partner for NBA All-Star

The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...

13/11/2026

From ManningCast to McAfee to Star Wars: ESPN, Disney Pull Back the Curtain on Super Bowl LXI Plans

ESPN held its annual EDGE Innovation Conference last night and offered up an ove...

13/11/2026

Battle in the Bronx: YES Network Presents 2026 Cortaca Jug at Yankee Stadium

Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive One of the biggest games in Division III college football will be pla...

13/11/2026

HLabs reveal the CL089

Studer-inspired 500-series PWM compressor unveiled The HLabs range already includes a couple of Studer-inspired offerings in the form of the PRE169 and EQ16...

13/11/2026

Freedom of Choice White Paper

Download Now! To view the white paper, please enter the following details: -- First Name* First Name Company* Country* Please select your countryA...

13/11/2026

Cruz Schedules Confirmation Vote for FCC Nominee Thumann-Severs

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Yamaha Acquires Virtual Production Specialist Disguise

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

MyStation App Emulates TV Network' Marketplace

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Blue Lucy integrates with Comcast Technology Solutions Vi...

Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...

13/11/2026

Krotos announces Black Friday offers on Studio Pro and Studio Max

Krotos announces Black Friday offers on Studio Pro and Studio Max Brie Clayton November 12, 2026 0 Comments First-year annual plans start at US$195.99...

13/11/2026

Blackmagic Design Announces Blackmagic Ambisonic Microphone

Blackmagic Design Announces Blackmagic Ambisonic Microphone Brie Clayton November 12, 2026 0 Comments New 7th order ambisonic microphone with 108 MEMS...

13/11/2026

Meet the Berklee Student Setting Planetary Motion to Music

Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...

13/11/2026

Hub: Despite AI, More Viewers Still Rely on Word of Mouth and Trailers to Find New TV Shows

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...

13/11/2026

Jack Smith Joins Madhive as Chief Product and Technology Officer

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Operative Names Brian Beirne as Senior VP, Commercial Growth

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Former FCC Chair Tom Wheeler to Advise AI Startup

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

IEEE Broadcast Technology Society Honors Dr. Yiyan Wu with the 2026 Jules Cohen Award

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...

13/11/2026

Vizrt Acquires Chyron

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Samsung Ads to Offer 3 New Interactive Formats

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

HPA Retreat to Explore Changing Shape of Industry

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

The Studio B&H, Riedel to Equip SMPTE Media Tech Summit

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Tegna Promotes 3 Sales Executives to President and GM

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Amagi and Golden Times Media Technology to Bring Chinese...

Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...

13/11/2026

CGI and Cedar Broadcast and Communications deploy advance...

CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...

13/11/2026

The Studio BH and Riedel Communications Power the SMPTE...

SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...

13/11/2026

iWedia Brings Software-First DRAM Optimization to Android...

iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...

13/11/2026

Apple HomeView available today - UPDATE - Posted on 13 November 2026

Beginning today, November 13, Apple HomeView is available for purchase at Apple Store locations, on the Apple Store online, and in the Apple Store app in select...

13/11/2026

How AI Is Helping Care Teams Get Patients the Right Care, Sooner

From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients. Health systems and startups...

12/11/2026

The Software-Defined Shift: A Discussion on the Technologies Reshaping Live Sports Production

Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...

12/11/2026

SVG Students to Watch: Addison Carnow, University of North Carolina

The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...