
Sony lead the way in the Full Frame 4K Cinema Look video camera revolution - setting the bar for affordable 4K A and B roll recording Especially when paired with the ProRes Powerhouse of the Atomos Shogun.
Sony has stamped their position as the world s largest sensor manufacturer with the announcement of the a7RII, a flagship full frame Mirrorless camera. Winning the 4K race to replace the hugely successful "Affordable Cinema Look from the HD only Canon 5D series. The impressive feature list targets photography and video professionals alike with a 42.4 MP sensor, ISO 102400, 5 axis image stabilization and high speed AF response but more importantly true video professionals need the Atomos Shogun to up the anti with 880mb/s direct to 10-bit Apple ProRes and Avid DNxHR, drastically improving the quality from this amazing sensor and by-passing the cumbersome 100mb/s at 50:1 compression that is offered internally. Bundled with our $1695 Shogun, the a7RII is the perfect stand alone A camera or integrated B camera across an entire direct edit codec production.
Photographers entering the video space will appreciate the 4K internal XAVC S recording but video professionals will be eager to utilize the 4K sensor to output a clean 4K signal over HDMI directly to the Atomos Shogun to realize the following;
Direct to ProRes/DNxHR 4K recording (up to 2160p30) and ProRes/DNxHD recording (up to 1080p60). This offers 880mb/s for 4k and 220mb/s for HD as opposed to the 100mb/s of the XAVC S codec and means users can confidently use the a7RII for A or B roll shooting together with higher end 4K cameras.
By recording direct to these edit friendly codecs users do not have to transcode the a7RII internal recordings to a codec ProRes or DNx, saving time and the need to use additional plugins when editing in Apple FCPX, Adobe Premiere or Avid Media Composer.
S-Log2 Gamma and S-Gamut LUTs can be reviewed on the calibrated 7 LCD monitor and adding the ability to preview looks buy uploading LUTs in a .cube format.
Bypassing the 30min recording limit imposed on DSLR cameras by recording direct from the sensor.
SSD recording media, that are faster and more than half the cost per GB compared to the SD cards used by the a7RII.
The 4K recording, apart from being the native codec for NLEs, is also 4:2:2 color sampling and 10-bit color depth that enables the freedom in post production to integrate 10-bit effects and overlays.
A 7 monitor almost six times the area of the a7RII s 3 display, is the only way to truly set up Pro shots with features not available on the a7RII like 3D LUTs, 2:1 & 1:1 zoom for critical focus, vectorscope, false color and the ability to have ongoing color calibration using an optional Spyder unit.
Ability to tag footage on the fly as Favorite/Reject ready for immediate integration into Final Cut Pro, Adobe or other NLE s.
With built in HDMI to SDI signal conversion the Shogun/a7RII combination can perfectly integrate into an existing SDI workflow.
The breakout XLR connection gives the Shogun/a7RII combination both balanced analog XLR audio and 48V phantom power options for condenser microphone solutions.
"This is a classic case of better pixels with preserved quality rather than more pixels compressed heavily. said Jeromy Young CEO and co-founder of Atomos. "We are helping sensor companies like Sony lead the HD to 4K transition by ensuring the quality benchmark for 4K is high without sacrificing workflow efficiency and speed no matter what type of video professional you are or what 4K camera you have, Shogun helps you make better images."
For all of this added functionality, users do not sacrifice usability since the Atomos Shogun and the Sony a7RII have synchronized start/stop trigger and timecode over HDMI meaning one touch recording from the Sony will trigger the record and timecode to start on the Shogun.
Those concerned with the camera s battery life recording 4K video will be pleased to hear that the a7RII shares the same battery style as the rest of the a7 line-up meaning it will be compatible with Atomos Power Station Photo and Video models when they released in quantity to the market in the coming month. By connecting a Power Station, users will be armed with a continuous power system and 3x fast charger for the a7RII and other devices on the rig.
In short, the sensor of the Sony a7RII promises plenty, but the only way to get long shoots in the quality 4K demands is with an Atomos Shogun and Power Station.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
3D streaming infrastructure provider Miris today announced the launch of a public beta for its new 3D asset streaming platform. Miris is building the infrastruc...
17/03/2026
As media organizations face mounting pressure to produce more content, faster, while maximizing value and operational efficiency, Tedial, a leading provider of ...
17/03/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is launching the newest version of its platform, Brainstorm Suite 7,...
17/03/2026
Limecraft today announces the release of Limecraft 2026.2, the second platform update in its 2026 release cycle. Limecraft is an AI-powered production platform ...
17/03/2026
Broadcast Solutions, a leading system integrator and provider of innovative solutions for the broadcast and media industry, showcased its latest broadcast and V...
17/03/2026
THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE ...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
QuickLink's Latest StudioEdge Models to Make North American Debut at NAB 202
Brie Clayton March 16, 2026
0 Comments
The Multi-platform Remote Gues...
17/03/2026
Frankenstein Graded with DaVinci Resolve Studio
Brie Clayton March 16, 2026
0 Comments
Sonnenfeld enhances the controlled interplay between warm and c...
17/03/2026
New Voyavox from Link Electronics with Real-Time Speech-to-Text Captioning to be...
17/03/2026
Berklee City Music Stewards META Fellowship Supporting Massachusetts Music Educa...
17/03/2026
The features on social media apps like Snapchat evolve nearly as fast as what...
17/03/2026
The paradigm of consumer computing has revolved around the concept of a personal...
16/03/2026
DAZN will allow fans in select international territories to watch the NCAA men...
16/03/2026
IDM and The Skate Board Association (SBA) have announced a partnership with Coop...
16/03/2026
Solid State Logic (SSL) will debut the Net I/O ST 2110 Bridge at NAB 2026 (booth C6907), a standalone unit that converts between ST 2110 and Dante audio formats...
16/03/2026
Marshall Electronics (Booth C8339) is introducing its first all-IP 4K POV camera, the CV574-WP, at NAB 2026. The camera carries an IP67 weatherproof rating for ...
16/03/2026
Sony Electronics' Camera Verify (beta), a feature of its Camera Authenticity Solution which enables news organizations to share content authenticity informa...
16/03/2026
FloSports has announced a partnership with Storied Sports, a content and IP studio founded by former espnW and The Players' Tribune executives, to develop s...
16/03/2026
Montreux Jazz Festival has announced a multi-year collaboration with Gravity Media, who will become the Festival's Audio Visual Production Provider followin...
16/03/2026
USSI Global, a provider of customized network, broadcast and digital signage systems and services, has announced Ralph Annunziata joined the company on Jan. 5 a...
16/03/2026
Boland Communications (booth C3519) will exhibit at NAB Show 2026 in Las Vegas, ...
16/03/2026
Built in partnership with Diversified, the system
As the sports broadcast indus...
16/03/2026
Global FAST (Free Ad-supported Streaming TV) viewership grew 21% year-over-year ...
16/03/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
16/03/2026
A still from Mr. Nobody Against Putin by David Borestein and Pavel Talankin, a...
16/03/2026
Promises studio-grade fidelity for the stage
Cloudvocal have announced the launch of a new instrument mic designed for professional live performers and engi...
16/03/2026
Popular MIDI/CV converter & interface overhauled
Kenton have announced the launch of the USB Solo Mk2, a new and improved version of their compact MIDI to C...
16/03/2026
Running from 16-29 March 2026
Starting from today (16 March) and running until 29 March 2026, Sonarworks are offering discounts of up to 40% across their ra...
16/03/2026
Dr. Robert H. Goddard and a liquid oxygen-gasoline rocket in the frame from which it was fired on March 16, 1926, at Auburn, Massachusetts. Credit: NASA....
16/03/2026
Precision-guided munitions shown in production illustrate one of many operational systems benefiting from modernized M-Code GPS, supporting assured positioning,...
16/03/2026
NEW YORK - March 16, 2026 - A E Global Media and Nielsen today announced a new,...
16/03/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, is delivering the first commercial 100-Gigabit systems following successful validation and certification for customer n...
16/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/03/2026
Shotoku USA, Shotoku Broadcast Systems' North American operation, will unveil significant additions to its platform at NAB 2026. Topping the list is the wor...
16/03/2026
Ikegami USA will demonstrate the latest additions to its wide range of broadcast-quality cameras, controllers and monitors on Central Hall booth C3819 during th...
16/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/03/2026
ELEMENTS launches GRID at NAB Show 2026
Brie Clayton March 15, 2026
0 Comments
North Hall, Booth N1717
ELEMENTS returns to NAB Show 2026, with an exp...
16/03/2026
Blackmagic Design Cameras Capture Artist Salavat Fidai's Micro Sculptures
Brie Clayton March 15, 2026
0 Comments
6K sensor and open gate capabilit...
16/03/2026
DHD to Introduce Latest Generation Broadcast Audio Mixers at NAB 2026, Las Vegas
Brie Clayton March 15, 2026
0 Comments
Hero image: Front of DHD RM1 P...
16/03/2026
16 Mar 2026
VEON Files its 2025 Annual Report on Form 20-F Dubai and New York, March 16, 2026 - VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON'...