YES Network's YES, We're Here' Digital Campaign Keeps Content Train Chugging
27/03/2020
Friday, March 27, 2020 - 2:44 pm
Print This Story | Subscribe
Story Highlights
Thursday was a visceral reminder of what the sports industry has temporarily lost as a result of the coronavirus pandemic: Major League Baseball's Opening Day came and went. With no live games to air, regional sports networks across the country are formulating new content plans to keep fans entertained, informed, and engaged.
At YES Network, the New York City-area RSN - which carries the rights to New York Yankees, Brooklyn Nets, and NYCFC - is going all-in on its digital and social efforts, launching a content campaign called YES, We're Here, which features YES Network talent conducting Zoom-based video interviews with current and former players, fellow on-air talent, and other interesting personalities.
With what was supposed to be Opening Day upon us, we realized that Yankees fans traditionally look to YES [Network], so we wanted to create that same community feel during these unique times, says Kevin Sullivan, managing editor/director, digital media, YES Network. [YES, We're Here] has really been a wide mix of content with the hope that we can produce something for everybody, especially now when everybody is looking for some sort of distraction to help ease their anxieties given what's going on in the world right now.
So far, YES Network has produced longform video chats from talent ranging from Yankees play-by-play man Michael Kay; Yankees reporters Meredith Marakovits, Jack Curry, and Bob Lorenz; Nets play-by-play voice Ian Eagle; and Nets analysts/reporters Sarah Kustok and Michael Grady. They've been able to line up a star-studded list of guests, including Yankees manager Aaron Boone, former Yankee pitchers David Cone and Jim Abbott, and Nets swingman Garrett Temple.
The series came as a result of a massive idea session spearheaded by YES Networks President, Production and Programming, John Filippelli. According to Sullivan, hundreds of ideas began pouring in from the YES team.
There were so many ideas that, at times, it felt a little overwhelming, says Sullivan. That's when we took a step back and asked ourselves, What's most important right now?' Collectively, we decided that it was most important that our viewers simply heard from our talent. They are so used to seeing and hearing from them every day; then, all of a sudden, it got stripped away from them. We wanted to let fans hear from our talent again and let them know that, yes, we're here for them and that we are all in this together.
Using Zoom allows YES Network to continue to create content while keeping its staff and guests safe in their homes as the nation waits out the coronavirus pandemic. Following a Zoom interview, the archived video file can easily be imported into either Final Cut Pro or Adobe Premiere (YES editors can edit on their platform of choice) to add a layer of graphical branding before the final project is exported and shared across the RSN's various social channels.
Sullivan notes that, while these are undoubtedly unique circumstances, the YES Network team is actually well-seasoned and equipped to be working remotely this way. It's something they are accustomed to doing.
We've always been able to do our jobs from just about anywhere, he says. Struggling to remain relevant or to maintain our engagement level hasn't been much of an issue because we're already accustomed to having the resources available to execute regardless of our locale.
Sullivan points out, for example, that, while Spring Training was going on prior to the eventual MLB shutdown, members of the YES Network digital team were already executing on a workflow that had them shuttling between Tampa, FL, and YES Network's main offices in Stamford, CT. He adds that, like many, he and his team are conducting more-frequent video-conferenced meetings to keep connected while everyone works from home.
YES Network is also continuing to churn out some of its most popular recurring pieces of social-media content, including game simulations on MLB The Show 20 (a videogame for the Playstation platform), unboxing and opening packs of baseball cards, and launching a bracket-style game in which fans can vote on the best Yankee nickname of all time.
The network's popular CenterStage interview series is also getting a boost, being reintroduced as a podcast. The network is releasing one episode per week and has, so far, released episodes featuring interviews with former Yankees manager Joe Torre and former player Dave Winfield. The podcasts feature additional content that didn't originally make air in the broadcast version of the show.
The hope, says Sullivan, is that our loyal YES viewers can come to our digital platforms and find something that can help them smile during this difficult time.
LINK: | https://www.sportsvideo.org/2020/03/27/yes-networks-yes-were-here-digi... |
See more stories from svg |
North America Stories
25/04/2024
Inside the Archives: Highlighting the Importance of Preservation for the Festival's 40th Edition
Sundance Institute Founder Robert Redford during a press conference at the 1996 ...
25/04/2024
SNS Dealer Of The Year Awards: See The Full List Of Winners
alt= class=wp-image-12361 data-lazy-src=/wp-content/uploads/2024/04/NAB-booth-2024-960x540-1.jpg/> Set against a vibrant backdrop of innovation and collaboratio...
25/04/2024
Trends And Takeaways From NAB Show 2024
alt= class=wp-image-12356 data-lazy-src=/wp-content/uploads/2024/04/NAB-mod-win-960x540-1.jpg/>NAB's Eric Trabb (right) awards SNS with two NAB Show Product...
25/04/2024
Peacock Subs Jump 55% YoY to 34M in Q1 2024
PHILADELPHIA Comcast beat earnings estimates in its Q1 2024 financial report, as streaming losses continued to decline and Peacock's paid subscribers spiked...
25/04/2024
Seattle Kraken Inks Deals with Tegna and Prime Video
SEATTLE The Seattle Kraken have inked new multi-year agreements with Tegna and Prime Video that will expand access to their games over broadcast stations and st...
25/04/2024
Cintel Scanner G3 HDR+ Restores Egypt's Cinema Treasures to Their Former Glory
Cintel Scanner G3 HDR Restores Egypt's Cinema Treasures to Their Former Glo...
25/04/2024
Sinclair Names Kevin Coskren Chief Meteorologist at KTUL Tulsa
Sinclair Broadcast Group said it named Kevin Coskren chief meteorologist at KTUL, its ABC affiliate in Tulsa, Oklahoma....
25/04/2024
Attend The Business of TV News Event in D.C. on May 2
The Business of TV News, a new one-day event featuring Martha Raddatz, Shannon Bream, Glenn Kirschner and other major figures in television news, happens at Hot...
25/04/2024
Problematic FCC Conditions On Station Sale Could Create Detroit Drama
Conditions put on the proposed sale of WADL Detroit, to Mission Broadcasting have created a potential drama in the Motor City....
25/04/2024
TelevisaUnivision 1Q Loss Widens But DTC Business Expected To Turn Profit in Second Half
TelevisaUnivision reported a $52 million loss in the first quarter, up from $3 m...
25/04/2024
Comcast Earnings Flat As Video, Broadband Sub Losses Continue
Comcast reported flat first-quarter earnings as it reduced the red ink at Peacock but continued to lose video and broadband customers....
25/04/2024
Vevo Brings Music Videos To Telly's Dual Screen TVs
Music-video network Vevo said it launched its app on Telly, the company offering consumers free dual-screen TVs in return for data about what they're watchi...
25/04/2024
Future Today Redesigns Streaming App Interfaces
Future Today said it has introduced a redesigned user interface for about half of its 300 streaming apps, including Fawesome, HappyKids and iFood.TV....
25/04/2024
Deutsche Telekom Powers New MagentaTV Service With Broadp...
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
25/04/2024
Lightware Enhances Microsoft Teams Rooms with Powerful BY...
Lightware Visual Engineering, a leading manufacturer of connectivity solutions for the professional integrated systems market and a pioneer in signal management...
25/04/2024
Net Insight secures collaboration with DMC Production to...
Net Insight has entered into a collaboration with DMC Production that positions Net Insight at the forefront of sports broadcasting in the Nordics. Net Insight ...
25/04/2024
GlobalM and scoopa announce strategic partnership to faci...
GlobalM has announced a strategic partnership with scoopa, the specialists in broadcast-quality content distribution, offering a complementary service for live ...
25/04/2024
DDish TV LLC Chooses PlayBox Neo Channel-in-a-Box for Bro...
PlayBox Neo announces the completion of a new multichannel playout system for the DDish direct-to-home satellite television network in Mongolia. Based in the na...
25/04/2024
Legendary Producer Garth Richardson Chooses PMC Monitors...
Canadian music producer and engineer Garth Richardson also known as Gggarth due to his stutter - has embraced immersive audio by installing a PMC monitoring s...
25/04/2024
Televisa transforms its broadcast ecosystem with proven t...
Leading video software provider Synamedia today announced that Televisa, the Mexican telecommunications and broadcasting company, has chosen Synamedia as its pa...
25/04/2024
OTTera partners with ThinkAnalytics to enhance personaliz...
OTTera, a leading provider of end-to-end OTT and FAST channel solutions, proudly announces its strategic partnership with ThinkAnalytics, a global leader in adv...
25/04/2024
Perfect Weather Forecast for American Tobacco Events Tonight and Saturday
The American Tobacco Campus will be hopping with activity tonight and this weekend with two fun events! Durham Night Market At last! The Durham Night Market i...
25/04/2024
Qurate Launches The Big Dish on The Roku Channel
WEST CHESTER, Pa. Video commerce provider Qurate Retail Group has launched The Big Dish, a new culinary-themed FAST channel on The Roku Channel....
25/04/2024
HPA Opens Submissions for 2024 HPA Engineering Excellence Awards
LOS ANGELES The Hollywood Professional Association has announced that submissions for the 2024 HPA Engineering Excellence Awards are now being accepted. This re...
25/04/2024
DV Earns MRC Accreditation for CTV Viewability
NEW YORK The digital media measurement and analytics firm DoubleVerify has announced that it has received Media Rating Council (MRC) accreditation for Video Vie...
25/04/2024
DAZN FAST Channels to Launch on Tubi
SAN FRANCISCO Fox Corp.'s ad-supported streaming service Tubi has announced a licensing agreement with the sports platform DAZN that will see DAZN Ringside ...
25/04/2024
IAB Makes Three Appointments to Its Leadership Team
NEW YORK In the runup to the 2024 IAB NewFronts, the IAB has announced three key appointments to its leadership team....
25/04/2024
Epic Games releases Unreal Engine 5.4 with new Motion Design Mode, Unreal VCam for Android, and more
Epic Games releases Unreal Engine 5.4 with new Motion Design Mode, Unreal VCam f...
25/04/2024
Content Creation, Production, Distribution Is In a State of Flux
Content Creation, Production, Distribution Is In a State of Flux Andy Marken April 24, 2024 0 Comments My empathy is creeping towards what I would de...
25/04/2024
Capitol Broadcasting Company to Air Carolina Panthers Games on Triangle's Strongest Broadcast Signal
The Carolina Panthers and Capitol Broadcasting Company (CBC) announced they have...
25/04/2024
Berklee Student Riko Sasaski Named 2024 Yamaha Young Performing Artist
Berklee Student Riko Sasaski Named 2024 Yamaha Young Performing Artist The accomplished saxophonist secured a spot among the elite winners of this year's ...
25/04/2024
Local News Close-Up: St. Louis Born and Bred
Stations everywhere take pride in having a main anchor who comes from the market they represent. That applies in St. Louis, too, but it also pertains to general...
25/04/2024
Edward Moody Joins WBTW Myrtle Beach Anchor Team
Edward Moody is joining the WBTW Myrtle Beach, South Carolina, anchor crew, and will anchor the 5, 6 and 11 p.m. newscasts alongside Trish Williford. He comes f...
25/04/2024
MTV Moving VMAs To New UBS Arena in New York
MTV said the 2024 Video Music Awards will return to New York and take place at the new UBS Arena....
25/04/2024
Offbeat Comedy The Outlaws' Returns to Prime Video Next Month
Season three of comedy The Outlaws premieres on Prime Video May 31. Stephen Merchant co-created the show, and stars. There are five episodes....
25/04/2024
Bidders Interested in Buying Bounce, Says Scripps CEO Adam Symson
The E.W. Scripps Co. is evaluating offers for Bounce, its multicast channel for African-American viewers, according to a report from CNBC....
25/04/2024
Paramount Plus Renews Dora'
Paramount Plus has ordered a second season for Dora, the animated preschool show based on Dora the Explorer. The show, featuring Dora on a rainforest adventure ...
25/04/2024
Tribeca Festival 2024 Announces Audio Storytelling and Games Lineup
April 25th, 2024 Press Materials Available Here TRIBECA FESTIVAL 2024 ANNOUNCES AUDIO STORYTELLING AND GAMES LINEUP Audio Storytelling Program Features 10th ...
25/04/2024
NFL Draft 2024: Verizon Expands Broadband Capacity To Handle the Spike in Demand
NFL Draft 2024: Verizon Expands Broadband Capacity To Handle the Spike in Demand Mobile cells will help accommodate first responders, social media, sports betti...
25/04/2024
NFL Draft 2024: NFL Media Teams With The Fantasy Footballers on Hybrid, REMI Production of Post-First-Round Draft Show on NFL+
NFL Draft 2024: NFL Media Teams With The Fantasy Footballers on Hybrid, REMI Pro...
25/04/2024
NFL Draft 2024: ESPN Motors Into Detroit With Trio of Simultaneous Live Presentations
NFL Draft 2024: ESPN Motors Into Detroit With Trio of Simultaneous Live Presenta...
25/04/2024
Let the Pleasure Begin: Doctor Climax' and Its Steamy Q&A Column Debut June 13
Back to All News Let the Pleasure Begin: Doctor Climax' and Its Steamy Q&A...
25/04/2024
Netflix Joins 'The Thursday Murder Club'
Back to All News Netflix Joins The Thursday Murder Club Entertainment 25 April 2024 Global Link copied to clipboard Writer, Director: Chris Columbus Prod...
25/04/2024
Into the Omniverse: Unlocking the Future of Manufacturing With OpenUSD on Siemens Teamcenter X
Editor's note: This post is part of Into the Omniverse, a series focused on ...
25/04/2024
Blast From the Past: Stream StarCraft' and Diablo' on GeForce NOW
Support for Battle.net on GeForce NOW expands this GFN Thursday, as titles from the iconic StarCraft and Diablo series come to the cloud. StarCraft Remastered,...
24/04/2024
Mundo Hispano Digital Launches MundoNow Connect
ATLANTA Mundo Hispano Digital has launched a new advertising product, MundoNow Connect, that is designed to help advertisers reach Hispanic audiences on connect...
24/04/2024
Epic Games Releases Unreal Engine 5.4
Epic Games has released a major new version of Unreal Engine, which has become a mainstay in virtual production, that includes new features and improvements to ...
24/04/2024
NAB Show Welcomes Creators to Las Vegas
The National Association of Broadcasters welcomed the industry to its annual extravaganza last month in Las Vegas. The sights and sounds were similar to previou...
24/04/2024
Chptr, Gray Television Launch on Video Obituary Platform
NEW YORK Chptr and Gray Television have announced that they are introducing a new video solution for funeral homes and communities that will allow funeral direc...