Fox Sports Will Launch Fox Bet' Sports-Betting Platform This Fall Two Fox Bet apps will debut in partnership with The Stars Group prior to football season By Jason Dachman, Chief Editor
Friday, May 10, 2019 - 10:18 am
Print This Story
Story Highlights
Fox Sports is getting into the sports-betting game in a big way, announcing plans to launch two Fox Bet products in partnership with The Stars Group. The long-term commercial agreement will provide The Stars Group with an exclusive license to use certain Fox Sports trademarks, marking the first time a major U.S. media company has applied its own brand to a betting product. Two Fox Bet products are expected to be released this fall: a free-to-play predictions game and a real-money-wagering platform in states with regulated betting.
The nationwide free-to-play game will award cash prizes to players who correctly predict the outcome of sports games. The second product, which will be named Fox Bet, will give customers in states with regulated betting the opportunity to place real-money wagers on the outcome of a wide range of sports events in accordance with applicable laws and regulations.
Fox Sports is already synonymous with the best live sports events in the country, and now we are expanding the way we immerse fans in the sports culture they love, said Fox Sports CEO/Executive Producer Eric Shanks in the joint announcement. Digital sports wagering represents a growing market opportunity that allows us to diversify our revenue streams, connect directly with consumers, and expand the reach of the Fox Sports brand.
In addition to the commercial agreement of up to 25 years and associated product launches, Fox Corp. will acquire about 5% of The Stars Group's issued and outstanding common shares (14,352,331 newly issued common shares) for $236 million ($16.4408 per share).
We believe this strategic partnership uniquely positions us to build a leading betting business in the U.S., which represents one of the most exciting long-term growth opportunities for our company, said The Starts Group CEO Rafi Ashkenazi. Leveraging our proven media-partnership strategy with Sky Sports in the UK, we are excited to partner with Fox Sports to integrate wagering into sports media and drive customer acquisition and retention in the U.S.
Under the commercial agreement, Fox Sports will grant The Stars Group an exclusive license for the use of certain Fox Sports trademarks for a range of immersive games and online sports wagering, as well as certain exclusive advertising- and editorial-integration rights on certain Fox Sports broadcast media and digital assets. As part of the transaction, Fox Sports will receive certain brand license, integration, and affiliate fees. In addition, over the term of the commercial agreement, The Stars Group has committed to a minimum annual advertising on certain Fox media assets.
Prior to the 10th anniversary of the commercial agreement and subject to certain conditions and applicable gaming regulatory approvals, Fox Sports has the right to acquire up to a 50% equity stake in The Stars Group's U.S. business.
At Fox Corp.'s Investor Day on Thursday, Shanks added that the apps will be available in advance of football season and that Fox Sports is entering the legalized sports-betting arena ambitiously, aggressively, but also responsibly, according to Deadline.
The Stars Group currently intends to use the aggregate net proceeds of the $236 million for general corporate purposes and to prepay outstanding indebtedness on its first lien term loans. The common shares issued to Fox Corp. are subject to certain transfer restrictions for two years, subject to customary exceptions.
Moelis & Company LLC acted as financial advisor, and Proskauer Rose LLP and Jones Day served as legal advisors to The Stars Group. Jenner & Block LLP and Paul Hastings LLP were legal advisors to Fox Sports.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
General-purpose robots and autonomous machines are moving from research labs to ...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and iconic gaming companies, of course, Japan is one of the world's centers of AI ...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
Fox Sports Will Launch Fox Bet' Sports-Betting Platform This Fall Two Fox Bet apps will debut in partnership with The Stars Group prior to football season By Jason Dachman, Chief Editor 
