U.S. Bank Stadium, one of the most highly anticipated new venue builds, is just days away from hosting its first NFL game and welcoming thousands of passionate Minnesota Vikings fans. After two seasons in nearby TCF Bank Stadium (on the campus of the University of Minnesota) and more than three decades in the now-demolished Hubert H. Humphrey Metrodome, the Vikings' video-production team is ready.
The Vikings will play their first game in their new home on Sunday.
The biggest goal was to maximize the opportunity for fan engagement, says Bryan Harper, VP, content and production, Minnesota Vikings Football. [We looked to] get the best cameras that we could possibly get, get the best videoboard we could possibly get, and really focus on showing the emotion of the game and getting the fans to feel like they're right there in the mix. I think we've accomplished that, but we're about to find out.
The Vikings play their first game in their new home on Sunday, a preseason matchup against the San Diego Chargers. Though not the first sports event to be played in U.S. Bank Stadium - a soccer match was played earlier this month - the game officially begins the next chapter in Minnesota Vikings football and will shape the future of NFL fan engagement. In fact, before U.S. Bank Stadium even opened, the venue was selected to host Super Bowl LII.
U.S. Bank Stadium is owned and operated by Minnesota Sports Facilities Authority, which contracted Van Wagner Sports and Entertainment to oversee the design of the venue. HKS served as the stadium's architect, and SMG manages the facility.
Vikings Entertainment Network Hits Its Stride
In December 2013, the Vikings played their last game at the Metrodome and began construction on a state-of-the-art, 65,000-seat stadium that would occupy the same footprint. The team played the 2014 and 2015 seasons across the Mississippi River at TCF Bank Stadium, a significantly newer venue than the 32-year-old Metrodome. A large videoboard in the west end zone of TCF Bank Stadium (which opened in 2009) gave the Vikings Entertainment Network staff a chance to hone their skills before tackling the video displays at their new home.
Within the new stadium, Minnesota Sports Facilities Authority and the Vikings looked to install the largest videoboards possible. Together, they tapped Daktronics to design and build a 13HD LED videoboard that sits low in the west end zone and measures 8,100 sq. ft. The main display is 68 ft. high x 120 ft. wide and features two 43- x 15-ft. wing displays that can either supplement the main display or be joined to the main display to show one large image. A 9- x 64-ft. skirt display at field level provides additional graphic and sponsorship opportunities.
U.S. Bank Stadium features the most square footage of 13HD LED display in the NFL.
A second, slightly smaller video display sits low in the east end zone, stretching 50 ft. high by 88 ft. wide with a 25- x 15-ft. wing displays on each side. Three ribbon boards circle the bowl: a 3.5- x 1,550-ft. display on the upper concourse, a 2.5- x 1,475-ft. one on the club level, and a 5- x 225-ft. one on the press level.
In total, Daktronics added 18 LED displays around the stadium. According to the Vikings, the total square footage of 13HD LED displays will be the most in the league.
Vikings Entertainment Network, the video-production arm of the Minnesota Vikings, will take advantage of the 16:9 aspect ratio of the two primary video displays and create content that can be used across a variety of platforms. In addition to overseeing game-day video production, the group is responsible for all Vikings entertainment initiatives, including TV, radio, digital programming on Vikings.com, and social-media platforms. The production personnel responsible for each platform under the group's umbrella take part in a daily call to share their current projects and gauge opportunities for content sharing.
We try to overcommunicate and make sure everybody knows [what everybody is doing], says Harper, so, if there's an opportunity in something that we're capturing for in-stadium, there might be something that we can get for social while we're at it, and so forth.
Vikings Entertainment Network will also provide content for the team's in-stadium mobile app. Powered by VenueNext, the app will incorporate fan-friendly amenities like digital ticketing, concession ordering, and directional information, as well as the NFL RedZone Channel, three out-of-town games, the broadcast-network feed, and six replay angles.
A New Video-Control Room To Call Home
With thousands of square feet of LED signage, not to mention a slew of digital platforms and social-media outlets to support, Vikings Entertainment Network required a video-control room that was technologically advanced enough to handle the venue's video needs and large enough to fit everyone. Located on the press level in the southeast end of the stadium, the video-control room seats approximately 50 people, including game-day production staff; operators for LED, VenueNext replay channels, IPTV, and Sportvision 1st & Ten; and the Vikings Entertainment Network content teams in charge of the website and social media.
Inside the Vikings' video-control room. In addition to production personnel seated at the three benches, approximately 30 game-day staffers will be seated at the window overlooking the field.
Van Wagner Sports and Entertainment contracted Eden Prairie, MN-based Alpha Video Sports & Entertainment to integrate the video-control room and work with Daktronics on the LED elements around the stadium, CenturyLink and Cisco on the venue's StadiumVision deployment, VenueNext on the aggregation and encoding of all replay content on the team app, and Parsons on the coordinating connections to the sound system.
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U.S. Bank Stadium, one of the most highly anticipated new venue builds, is just days away from hosting its first NFL game and welcoming thousands of passionate Minnesota Vikings fans. After two seasons in nearby TCF Bank Stadium (on the campus of the University of Minnesota) and more than three decades in the now-demolished Hubert H. Humphrey Metrodome, the Vikings' video-production team is ready.
