DPP releases localisation, versioning report

Explores relationships between media companies as they prepare content for global markets

Dan Meier 3 hours ago

Explores relationships between media companies as they prepare content for global markets

target=_blank title=Share on LinkedIn class=share-linkedin> Explores relationships between media companies as they prepare content for global markets

https://www.tvbeurope.com/business/dpp-releases-localisation-versioning-report title=Share via Email class=share-email>

The DPP has released a report into localisation and versioning processes required for the international distribution of content.

Home Truths: The Localisation Challenge explores the relationships between media companies as they prepare content for global markets, including:

The creation of standardised ways of performing quality control processes

The building of greater trust between content companies through the centralised provision of assets in the Cloud

Greater transparency about the areas of activity that generate waste which would, in turn, help vendors focus their efforts on the areas of greatest business need

Tiering of content, by priority, to reduce bottlenecks and optimise the use of resources

Localisation and versioning is a topic that highlights all that's exciting about the growth of modern media markets but also many of the problems, says DPP MD and author of the report, Mark Harrison. Global distribution offers huge opportunities for new markets and services. But it also shines a spotlight on the challenges of exchanging content smoothly and efficiently.

This report is both candid about the issues and highly constructive about the remedies. It is rare to see a piece of industry insight with such clarity. It will contribute hugely to the work we and our member companies will be undertaking in the year ahead.

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