
NHRA Revs Up 2025 Season With Gatornationals in Gainesville, Adds Pair of Sony HDC-P50A POV Cameras This year marks the motorsports property's 10th year on FOX platforms By Mark J Burns, SVG Contributor
Thursday, March 6, 2025 - 10:18 am
Print This Story | Subscribe
Story Highlights
The NHRA Mission Foods Drag Racing Series kicks off its 2025 season today with the four-day Amalie Motor Oil NHRA Gatornationals at Gainesville (FL) Raceway, marking the motorsport's 10th season on FOX Sports outlets. The finals air Sunday on FS1 starting at 7 p.m. ET.
We're excited to rethink how we give the fans the best experience and the best coverage, says Rob Hedrick, senior director, production, NHRA. Through a combination of storytelling and technology, we're able to bring fans more-comprehensive coverage for a sport that hits over 300 mph many times per event.
Game Creek Video Nitro A, B, and C units are deployed at Gainesville Raceway.
The NHRA connects its television compound with Cobalt gear, including tools that allow the team to seamlessly link Game Creek Video Nitro A, B, and C units to deliver content for multiple shows: the NHRA on FOX, the in-venue experience at the raceway, and online at NHRA.TV, the sports property's subscription streaming service.
Ahead of the 2025 season, the NHRA strengthened its streaming service via a relationship with live-video-delivery platform Zixi. Through Zixi's Zen Master product, according to Hedrick, the production can combine two onsite contribution streams: one from a new ATEME Titan encoder, the other from LiveU. Zen Master watches both streams to ensure redundancy. Even if there are transmission-site issues, he notes, NHRA fans will be able to watch coverage of the event.
Meanwhile, all of NHRA's hard cameras are super-slo-mos, a mix of Sony HDC-4300's and a Sony HDC-4800. In addition, the production features dozens of point-of-view cameras as well as a full-time drone, regular use of the Lucas Oil helicopter, and aerial shots from the Goodyear blimp through a longstanding partnership with the tire-manufacturer brand.
3GMedia, a broadcast-engineering-services company, provides the motorsport's wireless audio for reporters; four RF cameras, including handhelds; RF jib setups; and all in-car cameras.
The front bench in Game Creek Video Nitro
NHRA is also adding two Sony HDC-P50A 4K/HD HFR compatible POV cameras to a pair of its jib systems. Compact and highly versatile, the HDC-P50A combines a 3-chip 2/3-inch 4K CMOS sensor for extremely high picture quality with the flexibility of SDI and IP output options. We were able to help Sony test these before IBC last year at our event in Sonoma, says Hedrick. The images from the P50a are just mind blowing, it's incredible seeing this kind of performance from such a compact camera. Adding these to our two JIB cameras will give our talented operators more tools to paint the pictures.
The NHRA will deploy Sony's new portable data transmitter, a camera-top encoder and monitor allowing the team to stream live from the Sony FX3 cinema cameras that its social-media group uses around the event. We can now record their shots in real time and take them live or roll them in from tape, Hedrick says. This gives our Director Chris Meadows and our EP Steve Reintjes more tools to help cover all of the excitement of an NHRA event.
This season, the team is also adding LiveU backpacks for onsite setups to allow expansion of experiential coverage, including more pit-cam footage and offsite contributions from reporters, according to Hedrick. The NHRA will continue to be recorded in Dolby Atmos, which it has done since 2017.
The REMI room at NHRA's Indianapolis facility
The NHRA production traditionally incorporates REMI workflows. The motorsport's REMI facility in Indianapolis features five positions for staffers to work remotely and contribute to the shows, according to Hedrick. Meadows, Assistant Director Melissa Armstrong, Pit Producer Todd Veney, Tape Operator Josh Baker, and Feed Assistant Director Breanna Manley regularly work from the REMI facilities.
Says Hedrick, This team is one of my favorites I've ever worked with. This is also my 10th year with the NHRA, and it has been a privilege to work with the NHRA leadership, from our President Glen Cromwell; to my boss, VP of Broadcasting Steve Reintjes; and everyone onsite in the compound. Television is a special world where we become family with the people we work with the most.
Next year is the 75th anniversary of the NHRA, he continues. In the fastest motorsport in the world, it takes a team this good and the commitment of dedicated storytellers, technicians, and people who love what they do. We're fortunate to have that.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
18/08/2026
Riedel Communications has announced that Edith Cowan University (ECU) in Perth, ...
18/08/2026
Company launch with stereo-imaging tool
Panoramic is the debut release from Panorama Labs, a new company formed by mastering engineer Nicholas Di Lorenzo. C...
18/08/2026
Control software now available for older interfaces
Focusrite have just announced the launch of an update that extends Control 2 software support their Scar...
18/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Lightware announces an integration with SpectralBot that helps system integrators and AV operators troubleshoot faster using augmented reality (AR), AI-assisted...
18/08/2026
Command Frame for After Effects
Scott Black August 18, 2026
0 Comments
Free download, demonstrations, hands-on tests, and creator resources
Want to t...
18/08/2026
At Stand 14.A57, the data company will demonstrate GreenDot and IBM Aspera together, giving media and entertainment businesses real-time visibility of what thei...
18/08/2026
New tool provides a robust audit of operational workflows, calculating the tangible value each delivers today, and informing business decisions for tomorrow.
W...
18/08/2026
Media Utilities is integrating its activities into DigiNet and will maintain a recognisable presence in the market under the name: Media Utilities, a DigiNet br...
18/08/2026
Proof of Concept validates reliable multi-camera live production from remote racecourses without fixed network infrastructure
Appear ASA (Appear, OSE:APR), a g...
18/08/2026
Stingr, a new venture from the founders of Hornets Tech, is bringing its second-screen interaction platform to IBC2026.
The second screen has never really wor...
18/08/2026
Long-established satellite equipment manufacturer and systems integrator Hiltron Communications will promote its new HACUX-IDU2 antenna control unit touchscreen...
18/08/2026
EMAM, PlayBox Neo and SNEWS Launch Combined Nuvex System
Brie Clayton August 17, 2026
0 Comments
Integrated platform melds media asset management, pla...
18/08/2026
The United Stand Scales Live Fan Show with Blackmagic Design Workflow
Brie Clayton August 17, 2026
0 Comments
ATEM Constellation 8K and HyperDeck Stud...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Triveni Digital Now Offers a Joint Solution With MediaKind and a Lab System Bundle Supporting ISDB-Tb and TV 3.0 Broadcast Services
Triveni Digital, a trusted ...
18/08/2026
At IBC2026, BeckTV, a premier systems integrator for the broadcast industry, will introduce BeckFlow to the European market. BeckFlow is the first web-based sch...
18/08/2026
New flagship PTZ camera combines cinematic 4K imaging, professional broadcast connectivity and the complete Horizon intelligent video experience for productions...
18/08/2026
At IBC2026, VisualOn will demonstrate how video service providers can slash bandwidth costs, maximize ad revenue, and deploy premium interactive features withou...
18/08/2026
The relationships built during graduate school often continue to shape careers long after a degree is earned, creating a community of scientists who learn from ...
18/08/2026
Tuesday 18 August 2026
Sky Sports and The Fast and the Curious announce new partnership
Sky Sports and The Fast and the Curious have announced a new long-term...
18/08/2026
Wuppertal August 18, 2026
Riedel Brings Professional Live Production Into the Classrooms of ECURiedel Communications today announced that Edith Cowan Universi...
18/08/2026
In my previous article, The AI Shift Feels Familiar. Our Response Should Be Different., I argued that the greatest challenge organizations face is no longer the...
18/08/2026
Apple today announced changes to its business terms for apps in the European Uni...
18/08/2026
THE HEALY RAES: BLOOD, SWEAT & TEARS AIRS WEDNESDAY AUGUST 19 ON RT ONE AT 9:35PM
A new documentary The Healy-Raes: Blood, Sweat & Tears airs on RT One and ...