Steady Grow Moves Commercial AV Industry Forward

A new study by Acclaro Growth Partners is projecting that audiovisual products and services will become a $116 billion global industry by 2016. The 2014 Global AV Market Definition and Strategy Study, conducted on behalf of InfoComm International , is the only worldwide study aimed at sizing the commercial audiovisual industry.

The growth of conferencing, signal management, AV acquisition and delivery equipment and streaming media resulted in an 11 percent compound annual growth in demand for AV products and services between 2012 and 2016. The study finds that the audiovisual industry currently generates $92 billion a year. Further industry growth is anticipated.

The AV industry is strong, thanks to a rebounding economy and a growing need for collaboration, said David Labuskes, CTS , RCDD, Executive Director and CEO, InfoComm International. However, growth is not universal across the world, and the strength of the burgeoning Asian market will overtake the North American market in size for the first time in 2016.

AV applications such as displays, AV acquisition and delivery, projectors, signal management and processing, and sound reinforcement are expected to drive future growth. The fastest-growing product categories are control systems, software, AV acquisition and delivery, and displays. Over time AV systems have become complex and essential to the operation of government, institutions and corporations, resulting in a growing need for service contracts.

The corporate, venues/events and government/military markets are the three largest consumers of audiovisual products and services. However, hospitality is the fastest growing market for AV goods and services. The increased need for communication and collaboration in these environments is fueling a reliance on AV.

The findings of The 2014 Global AV Market Definition and Strategy Study, which include a global overview and information by regions including North America, Latin America, Europe, Asia-Pacific and Africa-Middle East, as well as country-specific information from Brazil and China will be released in July. A sneak peak of the results was provided at InfoComm 2014, the world's largest audiovisual and systems integration tradeshow. A total of 17 reports will be released at InfoComm shows and events around the world. The study can be purchased in its entirety or by regional or country report at http://www.infocomm.org/store or at the InfoComm Show Store in the main lobby of the Las Vegas Convention Center.

About Acclaro Growth Partners

Acclaro Growth Partners is a premier strategic research and business consulting firm that assists Pro AV manufacturers and service providers with primary research-based market intelligence, market growth and profitability strategies, as well as short and long range strategic and implementation planning. Acclaro provides ground truth, actionable market intelligence and strategy reports that help businesses and industries plan their sales and marketing efforts.

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