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Social media news you need to know this month [December]

17/12/2020

Here's what's making headlines this month in social media news. Want to make better videos for social media? It's easier than you think to create a social media strategy that converts.

Salesforce acquires Slack for $27.7B

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In a major deal announced December 1, Salesforce bought Slack in an effort to shape the future of enterprise software in a new all-digital world of work.

YouTube shares list of top creators and videos of 2020

alt= width=300 height=300 data-lazy-srcset=https://cms.wevideo.com/wp-content/uploads/2020/12/YouTube-Top-creators-image-300x300.jpg 300w, https://cms.wevideo.com/wp-content/uploads/2020/12/YouTube-Top-creators-image-150x150.jpg 150w, https://cms.wevideo.com/wp-content/uploads/2020/12/YouTube-Top-creators-image-768x767.jpg 768w, https://cms.wevideo.com/wp-content/uploads/2020/12/YouTube-Top-creators-image-1024x1024.jpg 1024w, https://cms.wevideo.com/wp-content/uploads/2020/12/YouTube-Top-creators-image-350x350.jpg 350w, https://cms.wevideo.com/wp-content/uploads/2020/12/YouTube-Top-creators-image-100x100.jpg 100w, https://cms.wevideo.com/wp-content/uploads/2020/12/YouTube-Top-creators-image-862x861.jpg 862w, https://cms.wevideo.com/wp-content/uploads/2020/12/YouTube-Top-creators-image-1200x1199.jpg 1200w, https://cms.wevideo.com/wp-content/uploads/2020/12/YouTube-Top-creators-image.jpg 1281w data-lazy-sizes=(max-width: 300px) 100vw, 300px data-lazy-src=https://cms.wevideo.com/wp-content/uploads/2020/12/YouTube-Top-creators-image-300x300.jpg />Image source: YouTube

In the theme of year in review, YouTube published its annual list of top creators and videos of 2020.

Twitter acquires social streaming app Squad

alt= width=300 height=161 data-lazy-srcset=https://cms.wevideo.com/wp-content/uploads/2020/12/Squad-Screenshare-App-300x161.png 300w, https://cms.wevideo.com/wp-content/uploads/2020/12/Squad-Screenshare-App-768x413.png 768w, https://cms.wevideo.com/wp-content/uploads/2020/12/Squad-Screenshare-App-1024x551.png 1024w, https://cms.wevideo.com/wp-content/uploads/2020/12/Squad-Screenshare-App-350x188.png 350w, https://cms.wevideo.com/wp-content/uploads/2020/12/Squad-Screenshare-App-100x54.png 100w, https://cms.wevideo.com/wp-content/uploads/2020/12/Squad-Screenshare-App-862x464.png 862w, https://cms.wevideo.com/wp-content/uploads/2020/12/Squad-Screenshare-App-1200x646.png 1200w, https://cms.wevideo.com/wp-content/uploads/2020/12/Squad-Screenshare-App.png 1390w data-lazy-sizes=(max-width: 300px) 100vw, 300px data-lazy-src=https://cms.wevideo.com/wp-content/uploads/2020/12/Squad-Screenshare-App-300x161.png />Image source: TechCrunch

The team behind Squad, a desktop and mobile screen sharing app, will be joining Twitter. The app itself, however, will be discontinued per Twitter.

Facebook launches Collab, a TikTok-like music video app

alt= width=300 height=169 data-lazy-srcset=https://cms.wevideo.com/wp-content/uploads/2020/12/Collab-by-Facebook-300x169.png 300w, https://cms.wevideo.com/wp-content/uploads/2020/12/Collab-by-Facebook-768x432.png 768w, https://cms.wevideo.com/wp-content/uploads/2020/12/Collab-by-Facebook-1024x576.png 1024w, https://cms.wevideo.com/wp-content/uploads/2020/12/Collab-by-Facebook-350x197.png 350w, https://cms.wevideo.com/wp-content/uploads/2020/12/Collab-by-Facebook-100x56.png 100w, https://cms.wevideo.com/wp-content/uploads/2020/12/Collab-by-Facebook-862x482.png 862w, https://cms.wevideo.com/wp-content/uploads/2020/12/Collab-by-Facebook-1200x671.png 1200w, https://cms.wevideo.com/wp-content/uploads/2020/12/Collab-by-Facebook.png 1390w data-lazy-sizes=(max-width: 300px) 100vw, 300px data-lazy-src=https://cms.wevideo.com/wp-content/uploads/2020/12/Collab-by-Facebook-300x169.png />Image source: TechCrunch

In a move to compete with TikTok, Facebook has publicly launched Collab, which has been in beta until now. The app is available for download on the App Store.

Instagram launches shopping in Reels

alt= width=139 height=300 data-lazy-srcset=https://cms.wevideo.com/wp-content/uploads/2020/12/ReelsShopping2-139x300.png 139w, https://cms.wevideo.com/wp-content/uploads/2020/12/ReelsShopping2-768x1662.png 768w, https://cms.wevideo.com/wp-content/uploads/2020/12/ReelsShopping2-473x1024.png 473w, https://cms.wevideo.com/wp-content/uploads/2020/12/ReelsShopping2-350x757.png 350w, https://cms.wevideo.com/wp-content/uploads/2020/12/ReelsShopping2-100x216.png 100w, https://cms.wevideo.com/wp-content/uploads/2020/12/ReelsShopping2-862x1865.png 862w, https://cms.wevideo.com/wp-content/uploads/2020/12/ReelsShopping2-1200x2596.png 1200w, https://cms.wevideo.com/wp-content/uploads/2020/12/ReelsShopping2.png 1284w data-lazy-sizes=(max-width: 139px) 100vw, 139px data-lazy-src=https://cms.wevideo.com/wp-content/uploads/2020/12/ReelsShopping2-139x300.png />

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