
Elation IP-rated lighting the choice for outdoor drive-in events posted: 27/11/2020
Eight-week Drive-in Concert Series in Columbus, Ohio, runs without a hitch under all-weather rig
Pandemic or not, IP-rated lighting will always be the smart choice for outdoor events. This fall's Drive-In Concert Series at the Westland Mall in Columbus, Ohio, proved that axiom well as an all-weather Elation rig braved the elements for eight straight weeks of live music shows.
The live music world was quick to pivot to the drive-in format for live events and Prime Social Group, based in Columbus, was a leader in the Midwest. The full-scale production and promotions company ran eight weeks of safe live music experiences in the now familiar car pod layout and brought in acts such as Major Lazer, NGHTMRE, Bone Thugs-n-Harmony, Chase Rice, Fitz and the Tantrums, and others.
Lighting vendor for the Drive-In Concert Series at the Westland Mall was White Light AV, a full-service audiovisual company and Elation dealer based in Mundelein, Illinois. Choosing to use Elation on this project was an easy one as I have already been stocking their fixtures for years, and have recently started to move into more IP products, said White Light owner Nathan Klein, who served as production manager on the project. Working with John Dunn and Erich Meitzner at Elation makes after-sales support super-efficient and easy.
Klein delivered a lighting rig that included Elation's 50,000-lumen Proteus Maximus LED profile as well as Paladin hybrid strobe/blinder/wash lights, ZW37 II LED moving head beam/wash effects, and DTW Blinder 700 IPs . I might be slightly biased, but using a lot of Elation IP fixtures was the perfect choice for eight weekends of outdoor drive-in concerts, stated Elation Sales Rep Erich Meitzner, who worked together with Klein and served as lighting director on the project. The goal was to have the rig sit during the week and the IP fixtures allowed us to do that. Throughout the course of the eight weeks of shows, Meitzner reports that not a single Elation fixture needed to be swapped out. It worked great week after week which let us focus on the show at hand rather than fooling with the rig.
The IP65-rated Paladin LED multi-effects delivered powerful strobe flashes but also served as color-matching washlights thanks to its high luminosity, chromatic performance and 6 to 32-degree zoom. The Proteus Maximus units with its abundance of power and comprehensive effects package provided backlight and blistering aerial looks. Meitzner comments, It was my first time really getting to release the Maximus out into the wild, and it is an incredible fixture! It really packs that 50,000-lumen punch, plus the colors are stunning.
The Drive-In Concert Series at the Westland Mall ran from September 10 to October 31 and was a big success, serving as a much-needed respite from the coronavirus pandemic while giving joy to dedicated live music fans of the area. Being some of the first live events back has been slightly daunting, but we accomplished it as a team, Meitzner says. I definitely want to thank Nate, Scott, Zach and the entire team at Prime Social Group for putting these shows together.
Crew:
Production Manager: Nathan Klein
Lighting Director: Erich Meitzner
Lighting Tech: Jeremy Aguirre
About Elation Professional
Based in California with facilities in Florida and Mexico City, as well as European offices in The Netherlands, Elation designs and manufactures a comprehensive range of innovative lighting and video products known for its superior performance, excellent efficiency, and outstanding price:value ratio, all backed by a hard-earned reputation for Total Support. Through nearly three decades of intelligent lighting development, our mission has always been simple: to provide best-in-class products and service while offering the best value:performance ratio in the industry, helping show designers and producers achieve their vision. From discharge to LED, intelligent to conventional, Elation products continue to be a part of the industry's most exciting projects across the globe and our list of references is always growing.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Matrox Video will showcase its vision for the future of live production at NAB 2026 in Las Vegas, April 19-22, highlighting how broadcasters and media organizat...
11/03/2026
Geneva-based technology company, GlobalM SA, is presenting its GMX Distributed Video Gateway, a software-defined IP media transport platform designed to replace...
11/03/2026
Backlight (booth #N2829), the company behind Iconik and Wildmoka, which power video workflows for large media and entertainment organizations, has released the ...
11/03/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, presents its latest StudioEdge models at The NAB Show ...
11/03/2026
Telestream, a global leader in media workflow technologies, today announced the expansion of Telestream Cloud Services with the introduction of UP, a new cloud-...
11/03/2026
Operative, the preferred advertising management provider for the world's leading media brands, today announced the launch of AOS for digital media, an AI-po...
11/03/2026
Calrec will be located in Central Hall, on Booth C6907
Choice without compromise
The broadcast industry is going through a rapid evolution that s signalling a...
11/03/2026
The new service is hosted and operated entirely in the Netherlands, combining data sovereignty, resilience, scalability, and predictable costs without relying...
11/03/2026
Ease Live, an Evertz company and leader in interactive graphical overlays, today announced the successful deployment of its platform on Red Bull TV for Premier ...
11/03/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, is advancing its Semantic Intelligence cap...
11/03/2026
Emergent, a leading provider of AI-enhanced media production solutions, today announced the official launch of Fusion, a powerful, no-code application builder d...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Utah Scientific today announced the expansion of its Technology Partner Program with the addition of Audinate, Bitfocus, and Skaarhoj, three industry leaders wh...
11/03/2026
DigitalGlue, creator of the creative.space on-premise managed storage platform, today revealed plans to launch creative.space Intelligence (CSI) at NAB 2026 (Bo...
11/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, has annou...
11/03/2026
Composer and Re-recording Mixer Michael Phillips Keeley has built his career around immersive storytelling. Working from his Dolby Atmos-equipped studio, Sound ...
11/03/2026
Leading video software provider Synamedia today announced that YES, the pay-TV subsidiary of the telco Bezeq (TASE: BEZQ), has selected Synamedia Iris to delive...
11/03/2026
As media companies face increasing cost pressures and operational complexity, at the 2026 NAB Show in Las Vegas, Viaccess-Orca (VO), a global leader in OTT / TV...
11/03/2026
Digital Alert Systems, a global leader in emergency communications solutions for media providers, today announced the release of Version 6 software for its DASD...
11/03/2026
First Medium-Earth Orbit (MEO) deployment of the emergency.lu platform for refugees and their host communities' use provides dependable broadband for humani...
11/03/2026
Foundry releases Nuke 17.0
Brie Clayton March 1, 2026
0 Comments
Native Gaussian Splat support, new 3D system based on USD, expanded machine learning ca...
11/03/2026
Preserving UNESCO World Heritage with URSA Cine Immersive
Brie Clayton March 1, 2026
0 Comments
The Explorers turned to France's cultural landmark...
11/03/2026
I Clicked This By Accident And It Made After Effects SO Much Faster
Graham Quince March 1, 2026
0 Comments
Discover how Region of Interest in Adobe A...
11/03/2026
Cine Gear Connect Brings a Focused All-Day Experience to Industry City, NY
Brie Clayton March 4, 2026
0 Comments
Registration is now open for Cine Gea...
11/03/2026
La Vor gine Edited and Finished with DaVinci Resolve Studio
Brie Clayton March 4, 2026
0 Comments
One of Colombia's most ambitious projects goes g...
11/03/2026
SoundMarket Launches 18,000 Tracks of Real Music by Award-Winning Composers for...
11/03/2026
Capta Center Supports NOVO19 Remote Production with Blackmagic Design
Brie Clayton March 5, 2026
0 Comments
The facility provides production and playo...
11/03/2026
DigitalGlue Ends the Post-Production Tax: creative.space Intelligence (CSI) Unif...
11/03/2026
Kochi Sun Sun Uses Blackmagic Replay for High School Volleyball Finals
Brie Clayton March 9, 2026
0 Comments
Versatile Blackmagic Replay system proves...
11/03/2026
Richard Bona Joins Berklee for Signature Series Concert The Grammy-winning Cameroonian bassist and vocalist collaborates with students and faculty in a progra...
11/03/2026
Launched today, NVIDIA Nemotron 3 Super is a 120 billion parameter open model with 12 billion active parameters designed to run complex agentic AI systems at sc...
11/03/2026
Scripps Research scientists awarded nearly $5 million by NIH to investigate cancer growth Researchers will investigate how a common dietary nutrient may control...
11/03/2026
TELL US YOUR (SHORT) STORIES
The 2026 RT Short Story Competition is now open for entries
Recognising and rewarding the best new Irish fiction writing for...
11/03/2026
RT 's The Traitors Ireland is among the nominees for the 2026 Celtic Media Festival Torc Awards for Excellence, announced today....
10/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...