Sony Pixel Power calrec Sony

University of North Carolina Greensboro's Faculty and Students Are All Ears for Sony's MAS-A100 Beamforming Mic

08/04/2021

University of North Carolina Greensboro's Faculty and Students Are All Ears for Sony's MAS-A100 Beamforming Mic

data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />

Brie Clayton April 7, 2021

0 Comments

Despite being in existence for more than 125 years, University of North Carolina Greensboro (UNCG) continues to use the latest cutting-edge technology to innovate and help support their core mission of providing engaging academic programs that unleash student potential and make a meaningful impact in the community and world. Challenged with a year like no other, UNCG needed to accommodate an intuitive and immersive HyFlex model of teaching and learning. Through monetary support enabled by the CARES relief fund, UNCG installed 16 of Sony's MAS-A100 beamforming ceiling microphones across their campus, with plans underway to implement 40 additional units for the college's new nursing building.

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/07165752/UNCG-Sony-IP-Mic-4-300x225-1.jpg alt= class=lazyload wp-image-2407625/>

The pandemic made UNCG accelerate their plans to update their learning environments and make them hybrid friendly. All 250 of the school's classrooms were evaluated throughout the summer of 2020 and Larry Darling, Classroom Technology Manager at University of North Carolina Greensboro, was tasked with ensuring each room met a basic level of standard and leveraged UCC technology to ensure better outcomes for students and educators. His primary object was to outfit at least one room in every building with transformational technology to enhance the in-person and remote educational experience.

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/07165815/UNCG-Sony-IP-Mic-3-225x300-1.jpg alt= class=lazyload wp-image-2407626/>

Darling started out by addressing classrooms' lecture capture capabilities, which is when he homed in on Sony's touchless MAS-A100 microphone, which is optimized for lecture and presentation environments. He explained, As we sought a more conversation-driven pedagogy, we recognized our lecture capture rooms just weren't equipped for that type of teaching style. I recalled a demonstration I'd seen of Sony's beamforming microphone during InfoComm and quickly knew that it was just what UNCG needed. Since it would be difficult to virtually test technology and with a universal need for more accommodating equipment at the forefront, I knew time was of the essence and we placed an order for 16 microphones right away.

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/07165833/UNCG-Sony-IP-Mic-2-225x300-1.jpg alt= class=lazyload wp-image-2407627/>

The flexible and easy to integrate MAS-A100 microphones feature advanced clear audio for speech reinforcement and the ability to suppress unwanted feedback. As professors adapt to the new educational paradigm and fewer in-person classes, Darling has found that the rooms with the beamforming microphones are the most requested among faculty. He said, Despite remote learning, many professors are coming into the classroom to teach and take advantage of the tools and technology in place. With the MAS-A100, the sound quality is so much better than a standard ceiling microphone or any other type of in-classroom audio system. With the changeover to a HyFlex model, you need to account for conversations among students at home and in class. Using this solution, we're easily able to pick up both sides of a conversation, so that students at home can hear what's going on in the classroom and partake in the conversation via Zoom and vice versa. The beamforming microphones have really enabled that interactive, conversation-based pedagogy.

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/07165848/UNCG-Sony-IP-Mic-1-225x300-1.jpg alt= class=lazyload wp-image-2407628/>

Speaking to the benefits of the microphones, Darling noted, When we first selected them, it was primarily focused on the value. When you factored together their cost with their coverage range, it was a hard microphone to beat. Another reason we found these mics to be cost-effective is due to the built-in processing. We can put a Dante USB connection on the computer and there's enough EQ and noise reduction in the mic itself, which has eliminated the need for DSPs. In using the MAS-A100, we've been really impressed with the sound quality and the built-in features of the mics, especially for the price.

Another key reason UNCG standardized on the MAS-A100 is due to Darling and the school's relationship with the Sony brand. Darling summarized, Due to the challenges of the pandemic, I had to go with a company I trusted. I had already built a relationship with Sony and I knew they would support me if there were any issues. It was a pretty quick decision to go with Sony and I was thrilled that the product worked as well as I expected it to, considering it's not the way I typically like to try a new product on campus!
LINK: https://creativecow.net/university-of-north-carolina-greensboros-facul...
See more stories from creativecow

Most recent headlines

27/11/2025

Vizrt Launches Viz One 8.1 With AI-Powered Features

LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...

27/11/2025

Prime Video Debuts AI-Powered Video Recaps

Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...

26/11/2025

SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Featuring NFL, NBA, and Golf

SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...

26/11/2025

Inside the Archives: Winter Is in the Air and in Our Festival Films

A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...

26/11/2025

10 Book Podcasts You Can't Miss

Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...

26/11/2025

JioStar and Nielsen Unveil Breakthrough Cross-Screen MeasurementStudy, Redefining Advertising Effectiveness in Live Sports

Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...

26/11/2025

ITN Deploys IP-Based Production Control Room

LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....

26/11/2025

YouTube TV, TelevisaUnivision End Lengthy Blackout

MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...

26/11/2025

OpenDrives Bridges the Gap Between IT and Creatives with...

OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...

26/11/2025

Disguise to Showcase Future of Event Visuals at LDI 2025

Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...

26/11/2025

HighField AI Expands Global Channel Partner Network to Ac...

HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...

26/11/2025

Mono Streaming selects PlayBox Neo to manage English Prem...

As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...

26/11/2025

Bell Centre arena in Montreal elevates fan experience wit...

Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...

26/11/2025

Vizrt launches AI-powered advances for speed and accuracy...

Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...

26/11/2025

ITN Launches Low-Latency IP Control Room Powered by Teche...

ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...

26/11/2025

Ikegami Maintains Initiative in Broadcast Systems Develop...

Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...

26/11/2025

Fubo, NBCUniversal Trade Barbs in Carriage Dispute

Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....

26/11/2025

Global Sports Rights Spending to Top $78 Billion in 2030

LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...

26/11/2025

Vubiquity Earns AWS Media & Entertainment Competency Status

LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...

26/11/2025

Comcast Pays $1.5 Million to Settle FCC Data Breach Probe

WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...

26/11/2025

Berklee Named to the Hollywood Reporters Top Music Schools List

Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...

26/11/2025

YouView Achieves Greenly Gold Certification for Sustainability

YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025 YouView is proud to announce a Gold Certification award from Greenly for our perform...

26/11/2025

Netflix Deepens Partnership with Taiwan's 62nd Golden Horse Film Festival, Launches New Talent and Storytelling Initiatives

Back to All News Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...

25/11/2025

Tracy Bonareri Onchoke: Winner, Young Journalist Award 2025

Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025. The 26-year-old-sele...

25/11/2025

SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES Network

SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...

25/11/2025

Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, Cost-Effective Alternatives

Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...

25/11/2025

Analysis: Is Baller League Really the Future of Sport?

Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large Tuesday, November 25, 2025 - 10:10 Print This Story With KSI on...

25/11/2025

Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale Events with SOS Global

Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...

25/11/2025

SVG Summit 2025 Preview: SVG Women's Sports Workshop

SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay Tuesday, November 25, 2025 - 10:27 am Print This Story | Subscribe Story Highlig...

25/11/2025

SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of the CDN and Prioritizing Throughput

SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...

25/11/2025

Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as the Primary Angle and More Madden Elements

Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...

25/11/2025

Sauna Is an Intimate Exploration of Queer Love and Identity

Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...

25/11/2025

5 Reasons to Try Spotify Premium This Holiday Season

The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...

25/11/2025

New Study Reveals Australians Love Discovering New Music

Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...

25/11/2025

Why Use a SIM Card With The SNYPER-5G

Applicable Products Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...

25/11/2025

Lionsgate and Nielsen expand partnership to deliver first-ever combined FAST channel and digital network measurement

Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...

25/11/2025

AP Switches to DaVinci Resolve Studio for Global News Production

FREMONT, Calif. Blackmagic Design said the Associated Press has completed the transition of its global video-editing platform to DaVinci Resolve Studio....

25/11/2025

Berklees Inaugural Nat King Cole and Natalie Cole Scholarship Awarded to Paris Pineyro

Berklees Inaugural Nat King Cole and Natalie Cole Scholarship Awarded to Paris P...

25/11/2025

Traditional TV Players Gained Viewers in October: Nielsen Gauge

NEW YORK NFL and college football coverage, the MLB postseason and the new fall broadcast-TV season contributed to major gains for traditional media companies a...

25/11/2025

Tower Products CEO Jim Veltrie to Retire Dec. 30

SAUGERTIES, N.Y. Tower Products, a manufacturer and distributor of pro video and audio equipment here, said President and CEO Jim Veltrie will retire from the c...

25/11/2025

Sinclair Makes Unsolicited Bid to Buy Scripps at $7 a Share

Following last week's disclosure that it had acquired a 8.2% stake in E.W. Scripps, Sinclair has filed papers with the Securities and Exchange Commission pr...

25/11/2025

VEON's QazCode and MeetKai Sign Agreement to Power National LLM Training and Local-Language Agentic Services Across VEON Markets

25 Nov 2025 VEON's QazCode and MeetKai Sign Agreement to Power National LLM...

25/11/2025

UKTV acquires three shows from Paramount Global Content Distribution for U, U&W and U&alibi

UKTV has acquired a high-profile slate of US dramas from Paramount Global Conten...

25/11/2025

Will Sharpe, Paul Bettany and Gabrielle Creevy star in a spectacular five-part event series Amadeus: Full Trailer Released

A symphony of genius, rivalry and vengeance, boldly reimagined from Peter Shaffe...

25/11/2025

Bradford Young named 2025 FilmLight Colour Awards Jury President'

Article courtesy of Cinematography World Read the article FilmLight has finalised the prestigious 2025 FilmLight Colour Awards jury and welcomed award-winning...

25/11/2025

Correccin de color en Chespirito: Sin Querer Queriendo

Article courtesy of Prensario Read the article La serie fue dirigida por Juli n de Tavira, Rodrigo Santos, y David Leche Ruiz, con direcci n de fotograf a a...

25/11/2025

Nosferatu,' Sinners,' The Studio' and Severance' Colourists Nominated for FilmLight Colour Awards

Article courtesy of The Hollywood Reporter Read the article The awards, celebr...

25/11/2025

Harbor rolls out Nara globally

Article courtesy of Televisual Read the article Already live in Los Angeles and rolling out in New York and London, Nara gives producers, colourists, conform ...

25/11/2025

ARTONE FILM integrates Baselight M

Article courtesy of Digital Media World Read the article ARTONE post-house in Tokyo is the first facility in Japan to integrate Baselight M, choosing its prec...