University of North Carolina Greensboro's Faculty and Students Are All Ears for Sony's MAS-A100 Beamforming Mic
data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />
Brie Clayton April 7, 2021
0 Comments
Despite being in existence for more than 125 years, University of North Carolina Greensboro (UNCG) continues to use the latest cutting-edge technology to innovate and help support their core mission of providing engaging academic programs that unleash student potential and make a meaningful impact in the community and world. Challenged with a year like no other, UNCG needed to accommodate an intuitive and immersive HyFlex model of teaching and learning. Through monetary support enabled by the CARES relief fund, UNCG installed 16 of Sony's MAS-A100 beamforming ceiling microphones across their campus, with plans underway to implement 40 additional units for the college's new nursing building.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/07165752/UNCG-Sony-IP-Mic-4-300x225-1.jpg alt= class=lazyload wp-image-2407625/>
The pandemic made UNCG accelerate their plans to update their learning environments and make them hybrid friendly. All 250 of the school's classrooms were evaluated throughout the summer of 2020 and Larry Darling, Classroom Technology Manager at University of North Carolina Greensboro, was tasked with ensuring each room met a basic level of standard and leveraged UCC technology to ensure better outcomes for students and educators. His primary object was to outfit at least one room in every building with transformational technology to enhance the in-person and remote educational experience.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/07165815/UNCG-Sony-IP-Mic-3-225x300-1.jpg alt= class=lazyload wp-image-2407626/>
Darling started out by addressing classrooms' lecture capture capabilities, which is when he homed in on Sony's touchless MAS-A100 microphone, which is optimized for lecture and presentation environments. He explained, As we sought a more conversation-driven pedagogy, we recognized our lecture capture rooms just weren't equipped for that type of teaching style. I recalled a demonstration I'd seen of Sony's beamforming microphone during InfoComm and quickly knew that it was just what UNCG needed. Since it would be difficult to virtually test technology and with a universal need for more accommodating equipment at the forefront, I knew time was of the essence and we placed an order for 16 microphones right away.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/07165833/UNCG-Sony-IP-Mic-2-225x300-1.jpg alt= class=lazyload wp-image-2407627/>
The flexible and easy to integrate MAS-A100 microphones feature advanced clear audio for speech reinforcement and the ability to suppress unwanted feedback. As professors adapt to the new educational paradigm and fewer in-person classes, Darling has found that the rooms with the beamforming microphones are the most requested among faculty. He said, Despite remote learning, many professors are coming into the classroom to teach and take advantage of the tools and technology in place. With the MAS-A100, the sound quality is so much better than a standard ceiling microphone or any other type of in-classroom audio system. With the changeover to a HyFlex model, you need to account for conversations among students at home and in class. Using this solution, we're easily able to pick up both sides of a conversation, so that students at home can hear what's going on in the classroom and partake in the conversation via Zoom and vice versa. The beamforming microphones have really enabled that interactive, conversation-based pedagogy.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/07165848/UNCG-Sony-IP-Mic-1-225x300-1.jpg alt= class=lazyload wp-image-2407628/>
Speaking to the benefits of the microphones, Darling noted, When we first selected them, it was primarily focused on the value. When you factored together their cost with their coverage range, it was a hard microphone to beat. Another reason we found these mics to be cost-effective is due to the built-in processing. We can put a Dante USB connection on the computer and there's enough EQ and noise reduction in the mic itself, which has eliminated the need for DSPs. In using the MAS-A100, we've been really impressed with the sound quality and the built-in features of the mics, especially for the price.
Another key reason UNCG standardized on the MAS-A100 is due to Darling and the school's relationship with the Sony brand. Darling summarized, Due to the challenges of the pandemic, I had to go with a company I trusted. I had already built a relationship with Sony and I knew they would support me if there were any issues. It was a pretty quick decision to go with Sony and I was thrilled that the product worked as well as I expected it to, considering it's not the way I typically like to try a new product on campus!
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
26/11/2025
Back to All News
Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
25/11/2025
SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...
25/11/2025
Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...
25/11/2025
Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
University of North Carolina Greensboro's Faculty and Students Are All Ears for Sony's MAS-A100 Beamforming Mic 
