Sony Pixel Power calrec Sony

University of North Carolina Greensboro's Faculty and Students Are All Ears for Sony's MAS-A100 Beamforming Mic

08/04/2021

University of North Carolina Greensboro's Faculty and Students Are All Ears for Sony's MAS-A100 Beamforming Mic

data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />

Brie Clayton April 7, 2021

0 Comments

Despite being in existence for more than 125 years, University of North Carolina Greensboro (UNCG) continues to use the latest cutting-edge technology to innovate and help support their core mission of providing engaging academic programs that unleash student potential and make a meaningful impact in the community and world. Challenged with a year like no other, UNCG needed to accommodate an intuitive and immersive HyFlex model of teaching and learning. Through monetary support enabled by the CARES relief fund, UNCG installed 16 of Sony's MAS-A100 beamforming ceiling microphones across their campus, with plans underway to implement 40 additional units for the college's new nursing building.

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/07165752/UNCG-Sony-IP-Mic-4-300x225-1.jpg alt= class=lazyload wp-image-2407625/>

The pandemic made UNCG accelerate their plans to update their learning environments and make them hybrid friendly. All 250 of the school's classrooms were evaluated throughout the summer of 2020 and Larry Darling, Classroom Technology Manager at University of North Carolina Greensboro, was tasked with ensuring each room met a basic level of standard and leveraged UCC technology to ensure better outcomes for students and educators. His primary object was to outfit at least one room in every building with transformational technology to enhance the in-person and remote educational experience.

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/07165815/UNCG-Sony-IP-Mic-3-225x300-1.jpg alt= class=lazyload wp-image-2407626/>

Darling started out by addressing classrooms' lecture capture capabilities, which is when he homed in on Sony's touchless MAS-A100 microphone, which is optimized for lecture and presentation environments. He explained, As we sought a more conversation-driven pedagogy, we recognized our lecture capture rooms just weren't equipped for that type of teaching style. I recalled a demonstration I'd seen of Sony's beamforming microphone during InfoComm and quickly knew that it was just what UNCG needed. Since it would be difficult to virtually test technology and with a universal need for more accommodating equipment at the forefront, I knew time was of the essence and we placed an order for 16 microphones right away.

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/07165833/UNCG-Sony-IP-Mic-2-225x300-1.jpg alt= class=lazyload wp-image-2407627/>

The flexible and easy to integrate MAS-A100 microphones feature advanced clear audio for speech reinforcement and the ability to suppress unwanted feedback. As professors adapt to the new educational paradigm and fewer in-person classes, Darling has found that the rooms with the beamforming microphones are the most requested among faculty. He said, Despite remote learning, many professors are coming into the classroom to teach and take advantage of the tools and technology in place. With the MAS-A100, the sound quality is so much better than a standard ceiling microphone or any other type of in-classroom audio system. With the changeover to a HyFlex model, you need to account for conversations among students at home and in class. Using this solution, we're easily able to pick up both sides of a conversation, so that students at home can hear what's going on in the classroom and partake in the conversation via Zoom and vice versa. The beamforming microphones have really enabled that interactive, conversation-based pedagogy.

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/07165848/UNCG-Sony-IP-Mic-1-225x300-1.jpg alt= class=lazyload wp-image-2407628/>

Speaking to the benefits of the microphones, Darling noted, When we first selected them, it was primarily focused on the value. When you factored together their cost with their coverage range, it was a hard microphone to beat. Another reason we found these mics to be cost-effective is due to the built-in processing. We can put a Dante USB connection on the computer and there's enough EQ and noise reduction in the mic itself, which has eliminated the need for DSPs. In using the MAS-A100, we've been really impressed with the sound quality and the built-in features of the mics, especially for the price.

Another key reason UNCG standardized on the MAS-A100 is due to Darling and the school's relationship with the Sony brand. Darling summarized, Due to the challenges of the pandemic, I had to go with a company I trusted. I had already built a relationship with Sony and I knew they would support me if there were any issues. It was a pretty quick decision to go with Sony and I was thrilled that the product worked as well as I expected it to, considering it's not the way I typically like to try a new product on campus!
LINK: https://creativecow.net/university-of-north-carolina-greensboros-facul...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

29/10/2026

ASG Hires Bob Daniel as Storage and Workflow Solutions Architect

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

FCC Commissioner Olivia Trusty to Lead Cyber Trust Mark Launch

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

Finland's MTV Oy Connects to Remote Guests With QuickLink StudioEdge

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

Report: CTV Ad Buyers Face a Dearth of Information' on Content

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

amaran Introduces the amaran Cam - the First Webcam That...

amaran, pioneer of lighting tools for creators, today announced the amaran Cam, its first webcam designed to go beyond simply capturing an image to help creator...

28/10/2026

SDI Failsafe IP Routing: Inside the UTAH-400 Series 2 Router

SDI Failsafe IP Routing: Inside the UTAH-400 Series 2 Router A pure-IP routing core has no inherent fallback. When the ST 2110 network degrades, when the PTP gr...

28/10/2026

MLB Network Brings Live Drone, Batting-Practice Livestream to Comprehensive Fall Classic Coverage

MLB Network is nearly all-day media day coverage across MLB Now, MLB Central, ML...

28/10/2026

Tech Focus, Digital Mics, Part 2 - Two Candidates on the Network

Voyage Audio and Shure microphones are in the forefront of the sector's transition to digital Microphones may have come late to the digital table, but they...

28/10/2026

Tech Focus: Digital Mics, Part 1 - The Future Is Here

Having long resisted the transition, broadcast audio's most fundamental element is finally entering the digital era About 25 years ago, a microphone manufa...

28/10/2026

WMSA Briefs FCC, NTIA, Congress and White House on Wireless Microphone Spectrum

The Wireless Microphone Spectrum Alliance (WMSA), formed in 2025 to raise awareness with government entities about wireless microphone operations, has held meet...

28/10/2026

SVG-Sit Down: Inside the Telos Alliance with John Schur and Martin Dyster

Telos Aliiance was at the recently held IBC in Amsterdam once again representing its brands which include Axia Audio, Omnia Audio, Telos Systems, 25-Seven Syste...

28/10/2026

SPORTEL Monaco Draws Nearly 2,000 Attendees for Two Days of Deal Making and Networking

SPORTEL Monaco 2026 wrapped up three days of high-level business, international ...

28/10/2026

Give Me the Backstory: Get to Know Joanna Natasegara, the Director of The Disciple: A Wu-Tang Fable

By Ramona Flume One of the most exciting things about the Sundance Film Festiva...

28/10/2026

Give Me the Backstory: Get to Know Jason Osder and William Lafi Youmans, the Co-Directors Behind Who Killed Alex Odeh?

By Jessica Herndon One of the most exciting things about the Sundance Film Fest...

28/10/2026

2027 Sundance Film Festival Reveals Legacy Programming

Co-Presented by Letterboxd BOULDER, Colorado, October 21, 2026 - The nonprofit Sundance Institute announced today the Legacy program for the 2027 Sundance Film...

28/10/2026

Moog launch the Model 112 & Model 210 amps

Two full-range, flat-response amps revealed Moog's latest announcement may come as a bit of a surprise to many, as rather than introducing a new synth, ...

28/10/2026

Audio Developer Conference 2026: Tickets now available

Annual event returns for 12th year in Bristol, UK Returning for its 12th year, the annual Audio Developer Conference is set to take place between 9-11 Novem...

28/10/2026

Fender Studio Pro 8.2 now available

Automation updates, Dim Solo mode, multiple Marker Tracks, MIDI 2.0 support & much more The latest version of Fender's DAW software has just arrived, de...

28/10/2026

Klevgrand release Altitude Harmony

Combines tuning & harmony generation Klevgrand's latest release offers a simplified take on Altitude, the pitch-correction and harmony-generation plug-i...

28/10/2026

Digital Originals backs the next wave of Australian screen talent

Digital Originals backs the next wave of Australian screen talent 28 October, 2026 Media releases SBS, National Indigenous Television (NITV) and Screen Aus...

28/10/2026

Behind every jinx is a story: Comedian Ting Lim takes a light-hearted look at superstition in SBS Audio's new podcast Jinxed!

Behind every jinx is a story: Comedian Ting Lim takes a light-hearted look at su...

28/10/2026

Brian Gregory to Lead Tegna Stations in North Carolina

Share Copy link Facebook X Linkedin Bluesky Email...

28/10/2026

Sift Clips Now Searches Frame.io Footage

Sift Clips Now Searches Frame.io Footage Brie Clayton October 28, 2026 0 Comments Frame.io search has now been added to Sift Clips. This new feature l...

28/10/2026

Choco Film Adopts DaVinci Resolve Studio and Blackmagic Cloud for Its Editing Workflow

Choco Film Adopts DaVinci Resolve Studio and Blackmagic Cloud for Its Editing Wo...

28/10/2026

Bitcentral Launches Fusion MediaShare to Help Station Groups Manage Content Across Markets

Share Copy link Facebook X Linkedin Bluesky Email...

28/10/2026

amaran Debuts First-of-its-Kind' 4K Auto Lighting Webcam for Live Streamers

Share Copy link Facebook X Linkedin Bluesky Email...

28/10/2026

Television Academy Partners With Best Buy to Train Next Generation of Production Assistants

Share Copy link Facebook X Linkedin Bluesky Email...

28/10/2026

Scripps Announces More Layoffs

Share Copy link Facebook X Linkedin Bluesky Email...

28/10/2026

Looper Insights Wins U.S. Patent for TV Interface Analytics

Share Copy link Facebook X Linkedin Bluesky Email...

28/10/2026

Rise AV announces 2026 Elevate cohort supporting the next...

Rise AV has announced the 23 women selected for its 2026 Elevate programme, bringing together professionals from 20 organisations across the UK, Ireland, German...

28/10/2026

QuickLink StudioEdge Simplifies Remote Interviews and Ele...

MTV Oy, Finland's largest commercial broadcaster, has long been recognized for its ability to deliver fast, reliable and engaging content across news, curre...

28/10/2026

NIH awards $16.4 million to establish multi-institution hepatitis C vaccine development center

LA JOLLA, CA-The shifty hepatitis C virus (HCV) has a knack for outmaneuvering t...

28/10/2026

Digital Originals backs the next wave of Australian screen talent

Digital Originals backs the next wave of Australian screen talent 28 October 2026 2026 Digital Originals cohort. Photo credit: Teniola Komolafe. SBS, National...

28/10/2026

COW Jobs: Managing Video Editor - Remote

COW Jobs: Managing Video Editor - Remote Brie Clayton October 27, 2026 0 Comments Managing Video Editor October 27, 2026COW Jobs: Production......

28/10/2026

COW Jobs: Production Manager

COW Jobs: Production Manager Brie Clayton October 27, 2026 0 Comments Production Manager October 27, 2026COW Jobs: Managing Video Editor -......

28/10/2026

ClaireGoodlassjoins Sky as Commissioning Editor, Documentaries

Wednesday 28 October 2026 Claire Goodlass joins Sky as Commissioning Editor, Documentaries Sky has appointed Claire Goodlass as Commissioning Editor, Document...

28/10/2026

Proximic by Comscore Expands Integration Across Magnite's CTV Ecosystem

Proximic by Comscore Expands Integration Across Magnites CTV Ecosystem First real-time contextual integration across Magnite SpringServe connects audience int...

28/10/2026

NVIDIA RTX Spark Windows Laptops Gain New Models, Agent Tools and Games

NVIDIA RTX Spark powers thin and light laptops built for everything that developers, creators and gamers do. RTX Spark laptops are now available from ASUS, Del...

28/10/2026

Have Your Say on RT's Future

RT is developing its next Statement of Strategy and wants to hear the views of people across Ireland the audience we serve. RT New Direction remains RT '...

27/10/2026

PSSI Global Services Clint Bergeson on the State of the Live Sports Transmission Business, Adapting to Current Challenges

Satellite, bonded cellular, and IP- and cloud-based solutions. Those are three o...

27/10/2026

Eutelsat Renews Qatar Media Corporation Agreement for DTH Distribution Across MENA

Eutelsat has renewed its partnership with Qatar Media Corporation (QMC), Qatar&#...

27/10/2026

PROTON to Showcase FLEXY Micro POV Camera at SATIS 2026

PROTON Camera Innovations GmbH will show the PROTON FLEXY at SATIS 2026 (Booth A13-B12), after the camera won a Best in Market award in the ProAV category at IB...

27/10/2026

ATSC Reports Interference Cancellation Demonstration for ATSC 3.0 in Brazil

ATSC, the Broadcast Standards Association, has reported results from a laboratory validation and live demonstration in Brazil of interference cancellation and s...

27/10/2026

PGA Tour Studios Adds Brian Gordon as Executive Producer, Head of Live Content

The PGA Tour announced Monday that Brian Gordon has joined PGA Tour Studios as executive producer and head of live content. He began with the Tour on Oct. 26 an...

27/10/2026

NBA Establishes Integrity Framework and Names Kalshi and Polymarket Preferred Prediction Market Exchanges

The NBA has announced agreements to establish a framework for NBA-related predic...

27/10/2026

JAY-Z to Headline Apple Music Super Bowl LXI Halftime Show

Apple Music, the NFL and Roc Nation have announced that JAY-Z will perform at the Apple Music Super Bowl LXI Halftime Show at SoFi Stadium in Los Angeles on Sun...

27/10/2026

DIRECTV and DAZN Add Cavaliers, Pacers, Grizzlies, Timberwolves and Spurs Local Games in Multi-Year Deal

DIRECTV and DAZN have signed a multi-year distribution agreement for local telec...

27/10/2026

NHL Launches NHL Monday Night Hockey for European Primetime Starting Nov. 30

The NHL has announced NHL Monday Night Hockey, a new initiative that will bring 11 live NHL games to fans across Europe in local primetime windows on Monday nig...

27/10/2026

Telefnica Servicios Audiovisuales Moves Movistar Plus+ Playout to Grass Valley AMPP

Telef nica Servicios Audiovisuales (TSA) has deployed Grass Valley AMPP for Movi...