
A new virtual race car, the BMW Vision Gran Turismo, takes to the racetrack in Gran Turismo 6, the acclaimed racing title available exclusively on PlayStation 3. The race car, created by BMW Group Design, boasts a virtual three-litre, six-cylinder inline engine developed by BMW M GmbH, which promises a peak performance of 404 kW/549 hp, fast laps and optimum handling and control.
The development of the BMW Vision Gran Turismo combines our many years of motorsports experience with signature BMW Design. The race car anticipates future racing trends and allows gaming fans even more to experience BMW racing quality, says Andreas-Christoph Hofmann, Vice President Brand Communication BMW, BMW i, BMW M.
Visitors to BMW Welt in Munich will also be able to take the BMW Vision Gran Turismo to the virtual track within the BMW M exhibition. Besides PlayStation 3 gaming stations, an additional dedicated racing seat with a specially designed three-screen display will be available making the experience totally immersive, and the closest you can get to driving the car in real life.
Following in the tradition of the successful BMW touring cars of the 1970s, the BMW design team has created an uncompromising road racer for the modern era. Crisp proportions and a dynamic silhouette give the BMW Vision Gran Turismo the appearance of speed, even standing still. Front and rear spoilers ensure optimum down-force, while all air conduction elements reduce drag and lower the vehicle's total weight through the use of carbon fiber. The paint finish in BMW M colors traces the flow of the airstream, recalling BMW Motorsports successes.
Karim Habib, head of design at BMW Automobiles, said: The BMW Vision Gran Turismo is pure BMW sportiness and dynamics. It's a precise driving machine engineered and designed to race and win.
Image credit: Gran Turismo 6: TM & 2013 Sony Computer Entertainment Inc. Developed by Polyphony Digital Inc.
The technology in the BMW Vision Gran Turismo is just as impressive as its uncompromising design. A powerful three-litre six-cylinder inline engine with M TwinPower Turbo technology delivers a maximum power of 404 kW/549 hp between 6,200 min-1 and 7,300 min-1. Its peak torque of 680 Nm is developed at just 1,900 rpm. A sequential six-speed transmission, operated by gearshift paddles on the steering wheel, distributes engine power to the driven rear axle. The outstanding performance characteristics of the BMW Vision Gran Turismo, which weighs only 1,180 kilograms, include perfect 50:50 axle load distribution.
The BMW Group demonstrates its on-going commitment to the gaming field. The growing relevance of the video game market and its active gaming community means that concepts such as the BMW Vision Gran Turismo, as well as classic and current BMW vehicles, can not only be presented passively in images or trailers, but also experienced in an interactive manner by a wide audience and even taken for a virtual drive.
To mark the game's 15th anniversary last year, Kazunori Yamauchi, Gran Turismo creator and president of Polyphony Digital Inc., invited leading automobile manufacturers to contribute to the successful game series. Design departments were called upon to look into the future and share their groundbreaking concept models with the gaming community. The virtual cars will be gradually integrated into the new Gran Turismo 6 game through online updates.
I was eagerly awaiting what kind of car the people at BMW would come up with. The resulting Vision Gran Turismo car was a sports car that was so clearly BMW that really shows the DNA of BMW. What makes the Vision GT car so recognizable as a BMW, is in things like its compact size, its wide front and rear overfenders. It maintains the strong angular forms from the past, but the car is also given modern, elegant lines, said Yamauchi.
See the making-of video http://youtu.be/a8U89-JtMlI and the car trailer http://youtu.be/_obcI-bIS4Y .
Adrian van Hooydonk, senior vice president at BMW Group Design, added: This project means a lot to me, because Kazunori-san shares the same passion for design and driving pleasure as we do at BMW Group. We are pleased to present our very first virtual BMW concept car at GT6.
The Gran Turismo video game, first released in 1998, is an award-winning racing simulation. The series is one of the biggest virtual racing games worldwide and PlayStation's most successful franchise. A wide range of realistic racetrack options and authentic-looking HD graphic images characterize the game. According to Sony Computer Entertainment, the complete series has sold over 70 million games in more than 100 countries to date.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
09/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has once again delayed implementation of sponsorship identification requirements for foreign...
09/12/2025
WASHINGTON #GALSNGEAR has announced two major leadership retreats in early 2026 that the group said are designed to equip women in media, entertainment, and tec...
09/12/2025
WASHINGTON With a Dec. 15 deadline looming for a new retransmission consent and carriage deal between Cox and Verizon, the two parties have started trading barb...
09/12/2025
SAN FRANCISCO Samba TV has announced that it has secured new financing from Horizon Technology Finance Corporation, an affiliate of Monroe Capital, with an init...
09/12/2025
Many cord-cutters looking to reduce their monthly cable or satellite bills are also cutting back on streaming costs, according to new research from All About Co...
09/12/2025
LAS VEGAS and NASHVILLE, Tenn. Shure technology played a critical role during the broadcast productions of the 59th Annual CMA Awards at the Bridgestone Arena i...
09/12/2025
Unveiling of new CV1, web-browser workflows and Milan roadmap for mission-critical AV environments
Nixer Pro Audio will return to Integrated Systems Europe (IS...
09/12/2025
An easier approach to recreate the powerful nerve-blocking molecule found in shellfish A Scripps Research-led study resolves the challenge of synthesizing saxit...
08/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 1By SVG Staff
Monday, December 8, 2025 - 6:56 am
Print This Story | Subscribe
Story Highlights
The 2025...
08/12/2025
2025 Sports Broadcasting Hall of Fame: Bill Rasmussen, the Entrepreneur Who Drea...
08/12/2025
SVG Summit 2025 Preview: Live Production Innovation Workshop Goes Deep on ST 211...
08/12/2025
#GALSNGEAR Announces East, West Leadership Retreats for 2026By Ken Kerschbaumer
Monday, December 8, 2025 - 9:10 am
Print This Story | Subscribe
Story High...
08/12/2025
MediaKind Acquiring Harmonic's Video Business to Create New Streaming-Video ...
08/12/2025
Platinum White Paper: Sony HDR/SDR Camera Shading Techniques for Live Production...
08/12/2025
SVG Sit-Down: NESN's Kenny Elcock and Harmonic's Jean Macher Talk Next-G...
08/12/2025
Monsters Funday Football,' ESPN's Latest Live Animation Effort, Advances...
08/12/2025
SVG Sit-Down: ESPN Director Jeff Nelson on Calling the (Animated) Action on Mon...
08/12/2025
Monsters Funday Football': Louisiana Philharmonic Delivers Again With Orches...
08/12/2025
Always Was, Always Will Be Strength, Survival and Pride this January 26 on NITV,...
08/12/2025
Nielsen's robust data offering enables marketers to connect with their target audience more effectively and drive better results throughout Amazon's adv...
08/12/2025
LOS ANGELES and NEW YORK Paramount has launched a hostile takeover bid for Warner Bros. Discovery with an all-cash tender offer to acquire all of the outstandin...
08/12/2025
EMERYVILLE, Calif. Media and entertainment technology and services provider Advanced Systems Group has named Macky Beheshti as director, enterprise storage and ...
08/12/2025
DENVER MediaKind, a global provider of cloud-based video streaming technology announced today that it is acquiring the video business of Harmonic Inc. for appro...
08/12/2025
NEW YORK Nielsen has announced that its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, including the ...
08/12/2025
Marshall Electronics showcases the CV355-27X-ND3 Optical Zoom NDI (NDI HX2, NDI HX3) Camera at ISE 2026 (Booth 4N900). Designed for users seeking high-quality ...
08/12/2025
Cinnafilm today announced the immediate availability of IPx LIVE and Tachyon LIVE, delivering broadcast-grade, real-time IP video transcoding and motion-compens...
08/12/2025
Following a successful 45th anniversary year in 2024, Hiltron reports increasing demand for its wide range of satellite communication equipment manufacturing, p...
08/12/2025
Over 1.7 million people watched across the weekend
Another record-breaking year...
08/12/2025
When was the last time you updated your default playlist(s)? A default playlist keeps your station(s) on the air should your team ever miss a step in sending mu...
08/12/2025
08 Dec 2025
VEON's Beeline Kazakhstan Breaks Ground for Hyper Cloud Data Ce...
08/12/2025
Back to All News
Netflix ISP Speed Index for November 2025
Product
08 December 2025
Global
Link copied to clipboard
This month marks 15 years of the Netfl...
08/12/2025
Back to All News
Another Exciting Chapter in Our Book-to-Screen Journey and What's to Come
Entertainment
08 December 2025
Global
Link copied to clipboa...
08/12/2025
Strategic and transformative transaction would sharpen Harmonic's focus on its core Broadband business and advance its growth initiatives
Ensures continued...
08/12/2025
Copenhagen's The Epicurus is a one-of-a-kind Jazz Gastropub that presents exclusive performances curated by Jazz Pianist and Producer Sir Niels Lan Doky. Fe...
08/12/2025
Arvato Systems Receives gematik-approval for TI-Messenger tim
Approval secured for TI Messenger tim - paving the way for secure and interoperable communicat...
08/12/2025
Eurovision winner Niamh Kavanagh is the first celebrity to be revealed for the s...
08/12/2025
Changing children's lives for good: A staggering 4.6 million raised in the 2025 appeal
The people of Ireland and people all over the world have once again...
08/12/2025
It's murder on the dancefloor as The Traitors Ireland legend Paudie Moloney ...
07/12/2025
Back to All News
Netflix Takes Over the Oslo Skyline With Celebratory Troll 2 L...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...