
Virtual idols are poised to revolutionize entertainment, with the market projected to top $4 billion by 2029. Crafted with motion capture and game engine technology, these characters sing, dance, and interact with audiences online. VLAST, the South Korean entertainment agency and visual effects (VFX) technology company behind the virtual K-pop phenomenon PLAVE, is bringing the trend to live event productions. To meet enthusiastic fan demand for the musical group, VLAST has delivered two live PLAVE concerts, the most recent using NDI sources, streamed via the SRT protocol, and produced leveraging a suite of AJA equipment.
Breaking K-pop band records
Since its debut, PLAVE has rapidly gained a fanbase, pioneering a new era of virtual idols. Their debut album, ASTERUM: The Shape of Things to Come,' released in March 2023, sold an impressive 203,000 copies. Their third mini album, Caligo Pt.1,' achieved impressive sales of 1,030,000 copies in its first week. Along with its established musical success, the group uses its virtual identities to deliver stage performances that would have been impossible in real-world settings.
Building an in-house NDI workflow
To enhance the efficiency of its live concert production pipeline, which involves the use of high-performance creative and graphics workstations, VLAST opted for an NDI-based environment. With the NDI protocol enabling the transmission of video and audio sources over IP, VLAST has reduced cabling and simplified the process of sharing sources among operators. Our NDI system has given us a robust and simplified means of distributing primary sources, said VLAST CTO Lee Hyun-Woo.
Leveraging devices with NDI outputs, VLAST can now easily transmit PC signals in real time between various equipment without complex connections. Its infrastructure is designed to quickly and flexibly adapt to any live scenario and deliver a high production value that responds to various environments. Regardless of the output method of each device we use, we can transmit and utilize signals from various devices with a single LAN cable, enhancing efficiency while improving the speed of transmission and reducing costs, explained Hyun-Woo.
Transmitting live concert productions with SRT
VLAST first implemented its IP workflow for PLAVE s Hello, Asterum!' ENCORE concerts, held last October at Seoul's Chamsil Indoor Stadium. Leveraging an AJA BRIDGE LIVE IP video workflow solution, VLAST transmitted two 4K 30p sources to an on-site LED screen using public broadband networks secured with SRT to deliver the highest quality live stream. SRT enabled real-time transmission of high-quality video with low latency, allowing VLAST to maintain the same image quality for displays at the concert venue while significantly cutting costs compared to traditional fiber transmission.
We needed to distribute both the main and PGM sources to the on-site LED screen to three different points, noted Hyun-Woo. We monitored the final output screen in the production studio and input the two sources into the primary and backup AJA BRIDGE LIVE for SRT transmission. Our aim was to minimize image degradation to ensure that full 4K picture quality was delivered.
While all primary sources for the concert leveraged NDI, the final output equipment was configured based on 12G-SDI. The main and HDMI PGM sources from the production PC were input into AJA HA5-12G and Hi5-12G Mini-Converters to support conversion between 12G-SDI and HDMI 2.0. AJA 12G-AMA Mini-Converters facilitated analog audio embedding/disembedding. With these solutions in place, VLAST was able to minimize signal chain issues.
AJA Mini-Converters provide reliable, high-quality signal conversion, excellent compatibility with various systems, and are easy to set up, making them ideal for use in concert settings, added Hyun-Woo.
VLAST then connected the HDMI output to a PC monitor, and the SDI output was input to an AJA KUMO 1616-12G SDI router for seamless distribution. Hyun-Woo chose KUMO, in part, for its intuitive web UI; he noted, With the KUMO 1616-12G, installation and operation are simple; it's so easy to configure multiple inputs and outputs. The router is well suited for a broad range of broadcast environments and offers exceptional stability.
The VLAST team configured the router to distribute the main and PGM sources as 1x3, and the output of the router was input to the main/PGM broadcast monitor and a primary/backup AJA BRIDGE LIVE for SRT transmission. BRIDGE LIVE simultaneously encoded two channels of 4K 30p sources in SRT, and a second unit performed SRT decoding at the concert site to transmit the main and PGM sources to the LED screen.
Implementing BRIDGE LIVE has significantly transformed our broadcasting approach. We can easily remotely control the device through its web UI, which is so helpful. The most notable change is a substantial reduction in cost; we ve been able to save a huge amount, said Hyun-Woo. Additionally, BRIDGE LIVE has enabled us to transmit HD video with low latency, resulting in far smoother, more stable broadcasts. Consequently, we can now deliver higher-quality concerts with an immersive experience, which is what our audience has come to expect.
Virtual idols play beyond borders
VLAST is primarily using its NDI and SRT workflow to live stream a variety of content and events on YouTube. Beyond that, the virtual idol pioneers plan to use SRT transmission to take their virtual K-pop stars to an even wider audience with an expanded range of content. Hyun-Woo concluded, By approaching technology and business with fresh eyes and new ideas, we can continue to differentiate ourselves through innovative content experiences and expand our presence in global entertainment.
More from TV-Bay
07/08/2026
The Award Recognizes ACT's Outstanding Sales Performance, Marketing Collaboration and Long-standing Commitment to the NEUTRIK Brand
ACT Entertainment, one ...
07/08/2026
Beamr Imaging Ltd. (Nasdaq: BMR), a leader in video optimization technology and solutions, today announced it is bringing AI upscaling to live sports, broadcast...
07/08/2026
Riedel Communications at IBC2026: Live Production Experience Showcasing Integrated IP Production Workflows
At IBC2026, Riedel Communications will bring modern ...
07/08/2026
Shotoku Showcases Expanding Aura PTZ Ecosystem and Award-Winning Swoop Robotic Crane at IBC2026
Shotoku Broadcast Systems will officially introduce its Aura fa...
07/08/2026
Highlights will include new Dante fiber connectivity, expanded IPMX capabilities and award-winning signal processing solutions
Cobalt Digital, the leading des...
06/08/2026
Proven offering builds on more than 20,000 live sporting events with greater automation, flexibility, and operational control
LTN , the industry leader in tran...
06/08/2026
Hornets Tech, a specialist in broadcast connectivity and IP video, is bringing a new range of encoders, decoders and an IPTV platform to IBC2026.
Broadcast in...
06/08/2026
At IBC2026, MediaKind will make its first major appearance as a unified global powerhouse in video, showcasing one of the world's most comprehensive video i...
06/08/2026
Big Blue Marble (#5.A63) will demonstrate how its integrated technology and operational expertise help media companies scale premium services with less complexi...
06/08/2026
At this year's SET EXPO, PlayBox Neo will present recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solutions. By show...
06/08/2026
Live demo at IBC2026 VisualOn Booth, Hall 5, Stand A55
Amsterdam, Netherlands Modern Streaming Solutions Private Limited, a rising force in India's dig...
05/08/2026
QuickLink, the leading provider of award-winning video production and remote guest integration solutions, announces the appointment of Kane Peterson to its Nort...
05/08/2026
XR research reveals marketers believe they have control over production costs, yet budget overruns, campaign delays and creative cutbacks remain commonplace
Se...
05/08/2026
Profuz Digital is set to launch a powerful upgrade to its Profuz LAPIS digital media management platform at IBC this year at Stand 8.A88. France Galop, Canal+ F...
05/08/2026
KRK, a Gibson brand and leader in professional studio monitoring for nearly four decades, launches its new V Series Five Studio Monitors, the latest evolution o...
04/08/2026
Ikegami has chosen the 11-14 September 2026 International Broadcasting Convention in Amsterdam as the European market launch venue for additions to its UNICAM p...
04/08/2026
Appear (IBC2026 booth 1.C61) will showcase new X & VX Platform capabilities that extend broadcast-grade performance from venue to cloud
Appear ASA (OSE: APR), ...
04/08/2026
LiveU, the global leader in live IP-video solutions, today highlighted the crucial role its EcoSystem played in Broadcast Management Group's (BMG) successfu...
03/08/2026
Glensound will launch the Greater Divine Supernal at PLASA Show 2026, extending its intelligent loudspeaker range for professional studio monitoring and live au...
03/08/2026
Leiden University's new Campus Spui, located in the heart of The Hague, the diplomatic and administrative centre of the Netherlands, opened in February 2026...
03/08/2026
Bitfocus, the specialist in media control and monitoring, has received a further boost to its plans for continuing growth, particularly in Europe and North Amer...
31/07/2026
SMPTE, the home for media professionals, technologists and engineers, today opened early registration for the 2026 Media Technology Summit (MTS) and announced i...
31/07/2026
Clear-Com announced that Central Christian Church has transformed communication across its live production operations by implementing Clear-Com's LQ Seri...
31/07/2026
IBC has unveiled the finalists for the IBC2026 Innovation Awards, recognising collaborative projects from around the world that solve real-world challenges and ...
30/07/2026
TVNZ and Evergent are celebrating a major TVNZ milestone - the evolution from a free-to-view, ad-supported business into a hybrid model, offering premium sport...
30/07/2026
At IBC2026, GlobalM will showcase the latest evolution of its software-defined media platform, enabling broadcasters, telecom operators and media organisations ...
30/07/2026
At the 2026 TAB Show, Digital Alert Systems will highlight and demo the new DAS-Link AIR, an over-the-air common alert protocol (CAP) dissemination system for ...
30/07/2026
OpenDrives Named to the 2026 CRN Storage 100 List
Company Recognized Among the 50 Coolest Software-Defined Storage Vendors for Unlimited Capacity, S3 Hybrid M...
30/07/2026
New Scene Search capability in VIDA Content OS makes video content itself searchable, letting broadcasters and streamers find key moments across millions of ass...
29/07/2026
Industry veteran joins Amagi to drive growth in Europe's leading broadcast market and advance cloud-native broadcast, FAST, and AI-driven operations.
LONDO...
29/07/2026
Work is ongoing to specify how to run RIST over WebTransport. This will deliver secure, stable, broadcast quality video playback and origination to any platform...
29/07/2026
Brightline Lighting, a premier manufacturer of energy-efficient lighting systems for broadcast, videoconferencing, government, education and corporate applicati...
29/07/2026
Foundry today announced that Academy Award-winning creative studio DNEG has implemented Hiero to support its editorial workflows. Part of the Nuke product famil...
29/07/2026
The Latest Addition to the Brand's StudioPro Ecosystem Combines Simple Deployment, Cloud Control and Professional Grade Wireless Reliability
QuickLink, a l...
28/07/2026
Encompass Digital Media has been selected by Channel 4, one of the UK's public service broadcasters, to deliver managed linear playout services as part of a...
28/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has confirmed a new partnership with leading Korean systems integrator and distribu...
28/07/2026
Limecraft today announces version 2026.5 of its AI-powered production platform. Limecraft 2026.5 https://(www.limecraft.com/limecraft-2026-5-multicam-quad-view-...
28/07/2026
X Platform technology enabled a premium UHD viewing experience through a hybrid ground-to-cloud architecture developed with Chilevisi n, ClaroVTR and Pixop
App...
28/07/2026
LiveU, the pioneer in IP-video transmission and cloud-based remote production, today announced it has set historic performance records during the 2026 World Foo...
28/07/2026
dhd.audio announces that its latest generation firmware, Version 10.4, is now available to DHD customers. Version 10.4 introduces expanded configuration capabil...
28/07/2026
Brand's Intuitive Metering and Dialogue Tools Improve Efficiency and Maintain Clarity Across Projects Ranging from Sitcoms to Effects Heavy Fantasy Series
...
28/07/2026
TAG Video Systems, a leader in 100% software-based realtime media monitoring, multiviewing and quality control (QC), today announced the latest innovations to i...
27/07/2026
Lightware announces SNMPv3-based monitoring support for selected Taurus devices, available from firmware v1.20.0. The update enables IT administrators and AV in...
27/07/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase its vision for the Real-Time...
24/07/2026
Between the maturation of IP and remote production workflows, collegiate sports production is advancing rapidly. For an Ivy League institution like Harvard, kee...
24/07/2026
iWedia, a global provider of software solutions for connected TV devices, today announces the launch of Teatro Factory, a new operator-facing software factory o...
24/07/2026
Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisements into live video streams during the 2026 ...
24/07/2026
Current DASDEC software enables customers to comply with the FCC's new 15-character password mandate without requiring updates
LYNDONVILLE, N.Y. July 23,...
24/07/2026
At the IBC2026 Show, SDVI will give European media organizations their first hands-on look at the next-generation Rally media supply chain management platform f...
23/07/2026
Witbe brings its AI-native testing and monitoring infrastructure to Amsterdam: demonstrations on real devices, a peer-reviewed technical paper in the conference...