
Virtual idols are poised to revolutionize entertainment, with the market projected to top $4 billion by 2029. Crafted with motion capture and game engine technology, these characters sing, dance, and interact with audiences online. VLAST, the South Korean entertainment agency and visual effects (VFX) technology company behind the virtual K-pop phenomenon PLAVE, is bringing the trend to live event productions. To meet enthusiastic fan demand for the musical group, VLAST has delivered two live PLAVE concerts, the most recent using NDI sources, streamed via the SRT protocol, and produced leveraging a suite of AJA equipment.
Breaking K-pop band records
Since its debut, PLAVE has rapidly gained a fanbase, pioneering a new era of virtual idols. Their debut album, ASTERUM: The Shape of Things to Come,' released in March 2023, sold an impressive 203,000 copies. Their third mini album, Caligo Pt.1,' achieved impressive sales of 1,030,000 copies in its first week. Along with its established musical success, the group uses its virtual identities to deliver stage performances that would have been impossible in real-world settings.
Building an in-house NDI workflow
To enhance the efficiency of its live concert production pipeline, which involves the use of high-performance creative and graphics workstations, VLAST opted for an NDI-based environment. With the NDI protocol enabling the transmission of video and audio sources over IP, VLAST has reduced cabling and simplified the process of sharing sources among operators. Our NDI system has given us a robust and simplified means of distributing primary sources, said VLAST CTO Lee Hyun-Woo.
Leveraging devices with NDI outputs, VLAST can now easily transmit PC signals in real time between various equipment without complex connections. Its infrastructure is designed to quickly and flexibly adapt to any live scenario and deliver a high production value that responds to various environments. Regardless of the output method of each device we use, we can transmit and utilize signals from various devices with a single LAN cable, enhancing efficiency while improving the speed of transmission and reducing costs, explained Hyun-Woo.
Transmitting live concert productions with SRT
VLAST first implemented its IP workflow for PLAVE s Hello, Asterum!' ENCORE concerts, held last October at Seoul's Chamsil Indoor Stadium. Leveraging an AJA BRIDGE LIVE IP video workflow solution, VLAST transmitted two 4K 30p sources to an on-site LED screen using public broadband networks secured with SRT to deliver the highest quality live stream. SRT enabled real-time transmission of high-quality video with low latency, allowing VLAST to maintain the same image quality for displays at the concert venue while significantly cutting costs compared to traditional fiber transmission.
We needed to distribute both the main and PGM sources to the on-site LED screen to three different points, noted Hyun-Woo. We monitored the final output screen in the production studio and input the two sources into the primary and backup AJA BRIDGE LIVE for SRT transmission. Our aim was to minimize image degradation to ensure that full 4K picture quality was delivered.
While all primary sources for the concert leveraged NDI, the final output equipment was configured based on 12G-SDI. The main and HDMI PGM sources from the production PC were input into AJA HA5-12G and Hi5-12G Mini-Converters to support conversion between 12G-SDI and HDMI 2.0. AJA 12G-AMA Mini-Converters facilitated analog audio embedding/disembedding. With these solutions in place, VLAST was able to minimize signal chain issues.
AJA Mini-Converters provide reliable, high-quality signal conversion, excellent compatibility with various systems, and are easy to set up, making them ideal for use in concert settings, added Hyun-Woo.
VLAST then connected the HDMI output to a PC monitor, and the SDI output was input to an AJA KUMO 1616-12G SDI router for seamless distribution. Hyun-Woo chose KUMO, in part, for its intuitive web UI; he noted, With the KUMO 1616-12G, installation and operation are simple; it's so easy to configure multiple inputs and outputs. The router is well suited for a broad range of broadcast environments and offers exceptional stability.
The VLAST team configured the router to distribute the main and PGM sources as 1x3, and the output of the router was input to the main/PGM broadcast monitor and a primary/backup AJA BRIDGE LIVE for SRT transmission. BRIDGE LIVE simultaneously encoded two channels of 4K 30p sources in SRT, and a second unit performed SRT decoding at the concert site to transmit the main and PGM sources to the LED screen.
Implementing BRIDGE LIVE has significantly transformed our broadcasting approach. We can easily remotely control the device through its web UI, which is so helpful. The most notable change is a substantial reduction in cost; we ve been able to save a huge amount, said Hyun-Woo. Additionally, BRIDGE LIVE has enabled us to transmit HD video with low latency, resulting in far smoother, more stable broadcasts. Consequently, we can now deliver higher-quality concerts with an immersive experience, which is what our audience has come to expect.
Virtual idols play beyond borders
VLAST is primarily using its NDI and SRT workflow to live stream a variety of content and events on YouTube. Beyond that, the virtual idol pioneers plan to use SRT transmission to take their virtual K-pop stars to an even wider audience with an expanded range of content. Hyun-Woo concluded, By approaching technology and business with fresh eyes and new ideas, we can continue to differentiate ourselves through innovative content experiences and expand our presence in global entertainment.
More from TV-Bay
14/08/2026
Leading Brazilian Broadcaster Will Use Triveni Digital's TV 3.0 Broadcast Chain and Service Quality Assurance Solutions to Support Next-Generation Televisio...
14/08/2026
Beam Dynamics will make its IBC debut this September, marking a major step in the company's growth. Beam helps broadcast, live production and professional A...
14/08/2026
amaran, pioneer of lighting tools for creators, today announced the amaran Mic, a 99 wireless desktop microphone that brings the brand into audio for creators ...
13/08/2026
IBC today announced that its most prestigious honour, the International Honour for Excellence (IHFE), will be presented to Olympic Broadcasting Services (OBS), ...
13/08/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced its participation in the IBC2026 Accelerator Media Innovation Pro...
13/08/2026
dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its new application, dzjinius on-set , at IBC20...
13/08/2026
Broadcasting Center Europe (BCE), a leading European provider of media services, system integration and product development, will demonstrate an end-to-end sove...
13/08/2026
Clear-Com is returning to IBC 2026, taking place September 11-14 in Amsterdam, Netherlands. At Stand 10.D29, Clear-Com will spotlight the award-winning FreeSpe...
13/08/2026
Test & measurement innovator, Leader Electronics of Europe, will showcase its comprehensive portfolio of Leader, PHABRIX and LeaderPhabrix test and measurement ...
13/08/2026
Suitest's Test Automation Platform Simplifies Video Quality Assurance, Monitoring, and Device Certification Across the OTT Ecosystem
At IBC2026, Suitest, a...
13/08/2026
Cinegy GmbH, the premier provider of software-defined television technology, will have its key software solutions ready to demonstrate at SET Expo 2026 (18 20...
12/08/2026
As Matrox Video celebrates 50 years of trusted innovation, the company will showcase its portfolio of interoperable IP technologies and software-defined innovat...
12/08/2026
SMPTE, the home of media professionals, technologists and engineers, today announced a program of expert-led sessions, professional workshops and networking eve...
12/08/2026
Matthews Studio Equipment introduces T-Go Mounting Solutions extreme camera rigging systems, engineered for the most demanding environments in motion picture pr...
12/08/2026
Anton/Bauer, a Videndum brand and the industry leader in mobile power solutions for broadcast and cinematic production, announces that the EDEN Mobile Power Sta...
12/08/2026
TAG Video Systems, the global leader in software-based IP monitoring and multiviewer solutions, today announced a memory usage optimization that lowers the tota...
12/08/2026
Unified Streaming announces Trusted Media, a new solution that enables broadcasters, streaming platforms, and premium content owners to attach verifiable authen...
12/08/2026
Combining intelligent automation, composable business services and user-centric experiences
The media industry is entering a new phase where AI intelligence is...
12/08/2026
DPA Microphones welcomes Raul Contreras as its new West Coast Regional Sales Manager. In this role, Contreras will oversee sales and customer relationships thro...
12/08/2026
Marshall Electronics' first all-weather, all-IP 4K POV camera, the CV574-WP, makes its European debut at IBC 2026 (Stand 10.C11). Built for the elements, th...
11/08/2026
farmerswife and Cirkus will return to IBC 2026 to showcase new tools designed to help broadcast, media and post-production teams manage workflows with greater s...
11/08/2026
LiveUs LU900Q intelligent production unit played a central role in the host broadcast operation for the Games in Glasgow (July 23 to August 2, 2026). The host b...
11/08/2026
Jigsaw24 has appointed James Morse as Client Director, Media Sales, as it deepens its focus on sports, live events and integrated production. His appointment co...
11/08/2026
Net Insight today announced that DMC Production Norway has selected its Open Live Media solution to centralize the production of Blinkfestivalen 2026. Combining...
11/08/2026
Modular HEVC and JPEG XS workflows enabled resilient, ultra-low-latency delivery for leading linear and digital media platforms across all 104 matches
Appear A...
11/08/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced Dalet Solution Suites, a new portfolio of cloud-native solutions ...
11/08/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase how media companies can prep...
10/08/2026
Students in the Technology and Applied Composition (TAC) program at the San Francisco Conservatory of Music (SFCM) gain rare, real world experience in professio...
10/08/2026
FOR-A is using its presence at IBC2026 (stand 2.B53, Amsterdam RAI, 11 14 September) to show how its products deliver the answers to the real challenges faced...
10/08/2026
Frontier EU, official Peplink distributor for Europe, will exhibit at IBC 2026 in Amsterdam from 11 to 14 September, presenting live demonstrations of how Pepli...
07/08/2026
The Award Recognizes ACT's Outstanding Sales Performance, Marketing Collaboration and Long-standing Commitment to the NEUTRIK Brand
ACT Entertainment, one ...
07/08/2026
Beamr Imaging Ltd. (Nasdaq: BMR), a leader in video optimization technology and solutions, today announced it is bringing AI upscaling to live sports, broadcast...
07/08/2026
Riedel Communications at IBC2026: Live Production Experience Showcasing Integrated IP Production Workflows
At IBC2026, Riedel Communications will bring modern ...
07/08/2026
Shotoku Showcases Expanding Aura PTZ Ecosystem and Award-Winning Swoop Robotic Crane at IBC2026
Shotoku Broadcast Systems will officially introduce its Aura fa...
07/08/2026
Highlights will include new Dante fiber connectivity, expanded IPMX capabilities and award-winning signal processing solutions
Cobalt Digital, the leading des...
06/08/2026
Proven offering builds on more than 20,000 live sporting events with greater automation, flexibility, and operational control
LTN , the industry leader in tran...
06/08/2026
Hornets Tech, a specialist in broadcast connectivity and IP video, is bringing a new range of encoders, decoders and an IPTV platform to IBC2026.
Broadcast in...
06/08/2026
At IBC2026, MediaKind will make its first major appearance as a unified global powerhouse in video, showcasing one of the world's most comprehensive video i...
06/08/2026
Big Blue Marble (#5.A63) will demonstrate how its integrated technology and operational expertise help media companies scale premium services with less complexi...
06/08/2026
At this year's SET EXPO, PlayBox Neo will present recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solutions. By show...
06/08/2026
Live demo at IBC2026 VisualOn Booth, Hall 5, Stand A55
Amsterdam, Netherlands Modern Streaming Solutions Private Limited, a rising force in India's dig...
05/08/2026
QuickLink, the leading provider of award-winning video production and remote guest integration solutions, announces the appointment of Kane Peterson to its Nort...
05/08/2026
XR research reveals marketers believe they have control over production costs, yet budget overruns, campaign delays and creative cutbacks remain commonplace
Se...
05/08/2026
Profuz Digital is set to launch a powerful upgrade to its Profuz LAPIS digital media management platform at IBC this year at Stand 8.A88. France Galop, Canal+ F...
05/08/2026
KRK, a Gibson brand and leader in professional studio monitoring for nearly four decades, launches its new V Series Five Studio Monitors, the latest evolution o...
04/08/2026
Ikegami has chosen the 11-14 September 2026 International Broadcasting Convention in Amsterdam as the European market launch venue for additions to its UNICAM p...
04/08/2026
Appear (IBC2026 booth 1.C61) will showcase new X & VX Platform capabilities that extend broadcast-grade performance from venue to cloud
Appear ASA (OSE: APR), ...
04/08/2026
LiveU, the global leader in live IP-video solutions, today highlighted the crucial role its EcoSystem played in Broadcast Management Group's (BMG) successfu...
03/08/2026
Glensound will launch the Greater Divine Supernal at PLASA Show 2026, extending its intelligent loudspeaker range for professional studio monitoring and live au...
03/08/2026
Leiden University's new Campus Spui, located in the heart of The Hague, the diplomatic and administrative centre of the Netherlands, opened in February 2026...