
Virtual idols are poised to revolutionize entertainment, with the market projected to top $4 billion by 2029. Crafted with motion capture and game engine technology, these characters sing, dance, and interact with audiences online. VLAST, the South Korean entertainment agency and visual effects (VFX) technology company behind the virtual K-pop phenomenon PLAVE, is bringing the trend to live event productions. To meet enthusiastic fan demand for the musical group, VLAST has delivered two live PLAVE concerts, the most recent using NDI sources, streamed via the SRT protocol, and produced leveraging a suite of AJA equipment.
Breaking K-pop band records
Since its debut, PLAVE has rapidly gained a fanbase, pioneering a new era of virtual idols. Their debut album, ASTERUM: The Shape of Things to Come,' released in March 2023, sold an impressive 203,000 copies. Their third mini album, Caligo Pt.1,' achieved impressive sales of 1,030,000 copies in its first week. Along with its established musical success, the group uses its virtual identities to deliver stage performances that would have been impossible in real-world settings.
Building an in-house NDI workflow
To enhance the efficiency of its live concert production pipeline, which involves the use of high-performance creative and graphics workstations, VLAST opted for an NDI-based environment. With the NDI protocol enabling the transmission of video and audio sources over IP, VLAST has reduced cabling and simplified the process of sharing sources among operators. Our NDI system has given us a robust and simplified means of distributing primary sources, said VLAST CTO Lee Hyun-Woo.
Leveraging devices with NDI outputs, VLAST can now easily transmit PC signals in real time between various equipment without complex connections. Its infrastructure is designed to quickly and flexibly adapt to any live scenario and deliver a high production value that responds to various environments. Regardless of the output method of each device we use, we can transmit and utilize signals from various devices with a single LAN cable, enhancing efficiency while improving the speed of transmission and reducing costs, explained Hyun-Woo.
Transmitting live concert productions with SRT
VLAST first implemented its IP workflow for PLAVE s Hello, Asterum!' ENCORE concerts, held last October at Seoul's Chamsil Indoor Stadium. Leveraging an AJA BRIDGE LIVE IP video workflow solution, VLAST transmitted two 4K 30p sources to an on-site LED screen using public broadband networks secured with SRT to deliver the highest quality live stream. SRT enabled real-time transmission of high-quality video with low latency, allowing VLAST to maintain the same image quality for displays at the concert venue while significantly cutting costs compared to traditional fiber transmission.
We needed to distribute both the main and PGM sources to the on-site LED screen to three different points, noted Hyun-Woo. We monitored the final output screen in the production studio and input the two sources into the primary and backup AJA BRIDGE LIVE for SRT transmission. Our aim was to minimize image degradation to ensure that full 4K picture quality was delivered.
While all primary sources for the concert leveraged NDI, the final output equipment was configured based on 12G-SDI. The main and HDMI PGM sources from the production PC were input into AJA HA5-12G and Hi5-12G Mini-Converters to support conversion between 12G-SDI and HDMI 2.0. AJA 12G-AMA Mini-Converters facilitated analog audio embedding/disembedding. With these solutions in place, VLAST was able to minimize signal chain issues.
AJA Mini-Converters provide reliable, high-quality signal conversion, excellent compatibility with various systems, and are easy to set up, making them ideal for use in concert settings, added Hyun-Woo.
VLAST then connected the HDMI output to a PC monitor, and the SDI output was input to an AJA KUMO 1616-12G SDI router for seamless distribution. Hyun-Woo chose KUMO, in part, for its intuitive web UI; he noted, With the KUMO 1616-12G, installation and operation are simple; it's so easy to configure multiple inputs and outputs. The router is well suited for a broad range of broadcast environments and offers exceptional stability.
The VLAST team configured the router to distribute the main and PGM sources as 1x3, and the output of the router was input to the main/PGM broadcast monitor and a primary/backup AJA BRIDGE LIVE for SRT transmission. BRIDGE LIVE simultaneously encoded two channels of 4K 30p sources in SRT, and a second unit performed SRT decoding at the concert site to transmit the main and PGM sources to the LED screen.
Implementing BRIDGE LIVE has significantly transformed our broadcasting approach. We can easily remotely control the device through its web UI, which is so helpful. The most notable change is a substantial reduction in cost; we ve been able to save a huge amount, said Hyun-Woo. Additionally, BRIDGE LIVE has enabled us to transmit HD video with low latency, resulting in far smoother, more stable broadcasts. Consequently, we can now deliver higher-quality concerts with an immersive experience, which is what our audience has come to expect.
Virtual idols play beyond borders
VLAST is primarily using its NDI and SRT workflow to live stream a variety of content and events on YouTube. Beyond that, the virtual idol pioneers plan to use SRT transmission to take their virtual K-pop stars to an even wider audience with an expanded range of content. Hyun-Woo concluded, By approaching technology and business with fresh eyes and new ideas, we can continue to differentiate ourselves through innovative content experiences and expand our presence in global entertainment.
More from TV-Bay
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
22/11/2025
Clear-Com announced the upcoming launch of its 4-Channel HelixNet beltpack, a next-generation advancement of its widely used 2-channel model. The new beltpack...
22/11/2025
Marshall Electronics is showcasing the latest additions to its CV600 Series of PTZ cameras, the CV625 and CV612, which both feature AI track and follow capabili...
22/11/2025
At this year's European Respiratory Society (ERS) Congress, held at the RAI Amsterdam, LiveConnect delivered an ambitious and technically complex live produ...
22/11/2025
Professional Wireless Systems (PWS), a leader in wireless frequency coordination and RF system design, provided a comprehensive wireless gear package and onsite...
22/11/2025
Telestream, a global leader in media workflow technologies, today announced the release of ARGUS v2.3, which introduces Live Look, a powerful new feature that e...
22/11/2025
Peer Software today announced significant advancements across its enterprise data orchestration and analytics platform with new releases of Peer Global File Ser...
22/11/2025
At InterBEE 2025, Atomos announces a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monit...
22/11/2025
Today, AWS announces the general availability of AWS Elemental MediaConnect Router, a new capability that enables broadcasters and content providers to dynamica...
22/11/2025
Rise, the award-winning advocacy group for gender diversity in the broadcast media technology sector, is delighted to announce the winners for this year's R...
22/11/2025
Lightware, industry leader in signal management, is strengthening its Taurus UCX product family with the introduction of the new HC60 lineup. The new product li...
19/11/2025
PlayBox Neo departed the NAB Show New York 2025 on a high note. The company's all-new PlayBox Neo Suite made a splash on the show floor, drawing strong inte...
19/11/2025
AAVBR (American Audio Visual Baton Rouge), a leading full-service event production company serving Louisiana and the Gulf Coast region, has enhanced its product...
19/11/2025
In its mission to deliver live event services combining advanced engineering with a creative approach to captivating live sports and entertainment experiences, ...
18/11/2025
In the high-stakes world of film sound, there's no room for second chances. When an actor whispers a line with the weight of an entire scene, or lets loose ...
18/11/2025
Sonnet Technologies is having a sale on a selection of popular products, including a Thunderbolt 4 dock, an eGPU chassis, SATA and M.2 SSD PCIe cards, and mor...
18/11/2025
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced the launch of 4Fangs, a new Free Ad-Supported Streaming ...
18/11/2025
Women In Media (WiM) announces its honorees for the 2025 Holiday Toast. The annual celebration recognizes legendary creatives whose work uplifts and inspires th...
18/11/2025
Cinematographer Adam Newport-Berra ( Good Fortune , The Bear , Euphoria ) emerged from the 2025 Emmy season with a statuette celebrating his Outstanding Cinem...
18/11/2025
Atlanta-based gaffer and lighting programmer Quinton Thomas brings the same practical, problem-solving instinct of a board op to every set he walks onto. With a...
18/11/2025
Suitelife Systems, a division of NFB Consulting Group, headquartered in California, has announced the appointments of Charles Sotto as Director of Media Technol...
18/11/2025
Sound Director and Audio Product Manager Scott Kramer has built a career around shaping stories through audio, guiding projects across film, television and stre...
18/11/2025
iWedia, a global leader in software solutions for connected TV devices, announces its participation at the APAC TV Summit 2025, taking place November 18 20 in B...
18/11/2025
Mark Roberts Motion Control (MRMC) is proud to announce the launch of Flair Bridge, a groundbreaking solution that redefines how operators control MRMC's in...
18/11/2025
Over the summer, world famous musician and rapper Drake continued the rollout of his new album Iceman, by live streaming the second and third episodes of a seri...
17/11/2025
ASB GlassFloor, the leading provider in LED sports flooring, today announced the opening of Athletes Lab 2.0, a premier athletic training facility designed to e...
17/11/2025
SmallHD today announced the release of its popular Camera Control for Canon cinema cameras. This new integration enables filmmakers to adjust critical camera se...
17/11/2025
Luxury is in the details, and no one captures that better than the creative team at Samuel & Sons. As the visionaries behind iconic photography and advertising ...
14/11/2025
What if your idle operations centers, inactive cloud time, staff or you as a freelancer could start generating revenue tomorrow?
NECF Corporation today announc...
14/11/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, today announced that it has been recognized as a Major Player in the IDC MarketS...
14/11/2025
The recent ADAC RAVENOL 24h Race at Germany's legendary N rburgring circuit marked a milestone for live broadcast production, and Clear-Com played a pivota...
14/11/2025
Streaming tech companies M2A Media and Unified Streaming provided key software components that enabled the world's leading sports entertainment platform, DA...
14/11/2025
Lightware, an industry leader in signal management solutions, is strengthening its commitment to sustainability through a series of people-focused ESG (Environm...
12/11/2025
Vubiquity, an Amdocs company and global leader in technology-led media services, today announced it has achieved the Amazon Web Services (AWS) Media & Entertain...
11/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, recently hosted an exclusive event in Los Angeles to celebrate the soft launch of...
11/11/2025
NAKIVO Inc., a fast-growing software company specialising in data protection and disaster recovery solutions for virtual, physical, cloud, and SaaS environments...
11/11/2025
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced that Kogan Australia, one of the country's leading e...
11/11/2025
The Romanian Radio Broadcasting Company (SRR) has commissioned a new state-of-the-art radio production and broadcast facility centred on a DHD RX2 and TX2 conso...
11/11/2025
Alfalite, Europe's only LED screen manufacturer, has announced a strategic partnership with Adistec Corp, a leading value-added distributor of infrastructur...
11/11/2025
Delivering dedicated remote production facilities across a range of live sports for a growing roster of broadcast clients, the Cymru Broadcast Centre (CBC) at W...
10/11/2025
Lightware, an industry leader in signal management, has announced a series of updates to its Lightware Academy courses, including the launch of a new Taurus Roo...
07/11/2025
Fincons Group, a leading international business consulting and system integrator firm, releases its free white paper, Unlocking GenAI's Potential for Appli...
07/11/2025
The European Broadcasting Union (EBU), the world's leading alliance of public service media, has awarded LiveU a five-year contract to deliver 24/7 live new...