RT Radio Announces Lloyds Pharmacy as New Liveline Sponsor

RT Radio 1 Announces Lloyds Pharmacy as New Liveline Sponsor

LloydsPharmacy have announced details of their new sponsorship deal with RT 's Liveline, hosted by well-known Irish personality Joe Duffy.

Ireland's largest pharmacy group will sponsor the popular daytime phone-in chat show for twelve months.

The Radio 1 sponsorship is part of LloydsPharmacy's three-year investment and expansion programme in Ireland, expanding its footprint, employee numbers and healthcare services across the country. This includes an investment of over 2million in implementing a new patient services programme to complement the 21 patient services already on offer in-store.

Well-known for the opening slogan, Talk to Joe', RT Radio 1's Liveline show has a listenership of over 367,000 according to recent JNLR figures, making Liveline the 2nd most listened to programme on Irish radio.

Mediaworks, one of Ireland's leading media agencies, identified an opportunity in Liveline as a perfect fit for their client, LloydsPharmacy to achieve their ambitions of being the leading pharmacy group in Ireland. Core Media's sponsorship specialist agency, Livewire, negotiated the deal with RT on LloydPharmacy's behalf. The deal is for a minimum of 12 months and includes, 30 sponsor credited stings per week, 5 cross station promos per week, podcast sponsorship, outside broadcasts and airtime. Livewire will also be closely measuring the effectiveness of the sponsorship and its impact on Lloyd's brand and sales. Livewire and Mediaworks are part of Core Media, Ireland s largest media communications group.

Speaking at the launch of the partnership today, Goretti Brady, Managing Director of LloydsPharmacy said; We are delighted to announce our partnership with RT 's Liveline. As a community-centred pharmacy group, Liveline is an ideal partner for LloydsPharmacy. Liveline is an Irish institution and has established itself as the platform for communities in every corner of the country to have a voice. This partnership reflects our commitment to providing patient-centred services and value to our customers. Just last week for example, we announced our new pricing structure, which allows patients to benefit from savings of up to 33% across a large range of prescription medicines.

RT Radio Sponsorship Manager Tara Farrell said; RT Radio Sales are delighted to confirm LloydsPharmacy as sponsor of Liveline one of RT Radio 1's top performing radio shows.

With 367,000 listeners* Liveline will deliver a highly effective platform for Lloyds Pharmacy to communicate directly with its customers. It's a fitting endorsement of RT Radio 1's large national reach that when businesses have important messages to convey, they continue to turn to RT Radio 1.

Jill Downey, Managing Partner of Livewire said; We are thrilled to have secured on LloydsPharmacy's behalf, the biggest radio show in Ireland available to be sponsored. The synergies between both parties are fantastic and we have a clear vision of how Liveline can achieve all of the right objectives for LloydsPharmacy.

LINK:	http://www.rte.ie/about/en/press-office/press-releases/2015/0706/71295...
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