SVG Sports Cloud Production Forum Gives Refresher Course on Cloud-Based Tools, Ecosystem More than 200 professionals were in to NYC to discuss the emerging trends of this workflow By SVG Staff
Friday, May 17, 2024 - 12:54 pm
Print This Story | Subscribe
Story Highlights
While the sports production industry has made great strides in the live cloud-based production of sports events in recent years, there is still much work to be done - and much discussion to be had. The SVG Sports Cloud Production Forum, which took place in New York City on Thursday, May 16, provided sports-video-production community with a chance to gather, collaborate, and share insights on the current state of live cloud-based production, the cloud's place in the sports production ecosystem, and what the industry needs to do in order to leverage cloud-based tools and services in more pragmatic and beneficial ways.
AWS's Andrew Reich, NHL's Grant Nodine, and SVG's Ken Kerschbaumer highlight the league's cloud-based workflows for live game production.
The day started with an impressive in-depth conversation that went into the recent live cloud production from the National Hockey League. NHL SVP, Technology, Grant Nodine, and AWS, Senior Industry Specialist BD, Media & Entertainment, Games, Sports, Andrew Reich, break down why the cloud was used to produce both a main broadcast and an alternate feed, the technologies involved in the project, and what the game meant not only to the league but the entire industry.
Following up, an introductory panel into what beginners can learn about the cloud. Industry veterans from AWS, Alpha, Advanced Systems Group, Diversified, and Tata Communications/The Switch hit the stage to break down the fundamental principles, practical considerations, and strategic approaches for navigating the cloud.
In another real-life example, Reich was joined by NASCAR's Managing Director, Digital Technology, Patrick Carroll, to dissect how the motorsports league and AWS worked together to enhance the in-venue fan experience by incorporating more engaging content in the NASCAR Tracks App.
SVG's Brandon Costa and ESPN's Chris Strong speak about the network's progress with working in the cloud.
After a 15-minute case study by Grabyo, ESPN's Director, Specialist Operations, Chris Strong, walked through the network's adventures in the cloud. Over the past two years, ESPN has pushed the boundaries of live cloud-based production with several real-world deployments and a plethora of behind-the-scenes tests. Now, ESPN is focused on building a robust baseline to operate different cloud-based workflows from. In this fireside chat, Strong highlighted how they're working towards IAC (infrastructure as code), building out their golden image , and working with internal security teams in order to lay the ground for a cloud-based future.
After lunch, Microsoft's Senior Director, Data & AI Technical, Scott Bounds, detailed the in's and out's of Microsoft Azure, how broadcast-technology vendors leverage the platform to deliver live-production tools in the cloud, how it's powering the NBA App, and more.
NASCAR's Patrick Carroll and Reich run through the upgraded in-venue experience via the NASCAR Tracks App.
Next up, SNY's Senior Producer/Editor, YouTube Manager, Samantha Kandell and LiveU's Sports Sales Director Paul Brack spoke about producing a fully cloud-based streaming program, The Putback with Ian Begley, with a lean team and the help of LiveU Studio to connect remote contributors together.
Later in the day, live cloud production and orchestration tools was the next topic of discussion. With the NAB Show in Las Vegas still top of mind, this session explored technologies and workflows that drive seamless and efficient live content production in the cloud. From orchestration to automation, equipment manufacturers and software providers will dive deep into the innovative solutions shaping the current landscape of live cloud production.
Next, industry experts engaged in a spirited debate on one of the most critical decisions media organizations face in their cloud strategy: Public Cloud vs. Private Cloud vs. Hybrid Workflows. This conversation explored the merits, challenges, and strategic considerations associated with each approach, providing decision makers a roadmap to create agile, scalable, cost-effective cloud-based workflows of their own.
PGA TOUR's Anthony Renda and Kerschbaumer break down the role of the cloud in Every Shot Live .
In the last end-user case study, PGA TOUR's Director, Content Publishing & Media Workflows, Anthony Renda, showcased their cloud-based production of Every Sot Live. Over the next two years, the PGA TOUR is tapping a new dedicated truck fleet built by NEP and a new 167,000 sq. ft. facility. In the cloud, Renda and his team are able to lessen the need for racks of equipment in the new facility and the trucks.
The 2024 SVG Sports Cloud Production Forum was made possible by Title Sponsor AWS; Gold Sponsors Bitfire, Matrox Video, Riedel, Sony, TAG Video Systems, and The Switch; Case Study Sponsors Grabyo, Grass Valley, and LiveU; and Event Sponsors Advanced Systems Group, Haivision, Net Insight, and Signiant.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and gaming, of course, Japan is one of the world's centers of AI - building across...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
SVG Sports Cloud Production Forum Gives Refresher Course on Cloud-Based Tools, Ecosystem More than 200 professionals were in to NYC to discuss the emerging trends of this workflow By SVG Staff 
