SVG Sports Cloud Production Forum Gives Refresher Course on Cloud-Based Tools, Ecosystem More than 200 professionals were in to NYC to discuss the emerging trends of this workflow By SVG Staff
Friday, May 17, 2024 - 12:54 pm
Print This Story | Subscribe
Story Highlights
While the sports production industry has made great strides in the live cloud-based production of sports events in recent years, there is still much work to be done - and much discussion to be had. The SVG Sports Cloud Production Forum, which took place in New York City on Thursday, May 16, provided sports-video-production community with a chance to gather, collaborate, and share insights on the current state of live cloud-based production, the cloud's place in the sports production ecosystem, and what the industry needs to do in order to leverage cloud-based tools and services in more pragmatic and beneficial ways.
AWS's Andrew Reich, NHL's Grant Nodine, and SVG's Ken Kerschbaumer highlight the league's cloud-based workflows for live game production.
The day started with an impressive in-depth conversation that went into the recent live cloud production from the National Hockey League. NHL SVP, Technology, Grant Nodine, and AWS, Senior Industry Specialist BD, Media & Entertainment, Games, Sports, Andrew Reich, break down why the cloud was used to produce both a main broadcast and an alternate feed, the technologies involved in the project, and what the game meant not only to the league but the entire industry.
Following up, an introductory panel into what beginners can learn about the cloud. Industry veterans from AWS, Alpha, Advanced Systems Group, Diversified, and Tata Communications/The Switch hit the stage to break down the fundamental principles, practical considerations, and strategic approaches for navigating the cloud.
In another real-life example, Reich was joined by NASCAR's Managing Director, Digital Technology, Patrick Carroll, to dissect how the motorsports league and AWS worked together to enhance the in-venue fan experience by incorporating more engaging content in the NASCAR Tracks App.
SVG's Brandon Costa and ESPN's Chris Strong speak about the network's progress with working in the cloud.
After a 15-minute case study by Grabyo, ESPN's Director, Specialist Operations, Chris Strong, walked through the network's adventures in the cloud. Over the past two years, ESPN has pushed the boundaries of live cloud-based production with several real-world deployments and a plethora of behind-the-scenes tests. Now, ESPN is focused on building a robust baseline to operate different cloud-based workflows from. In this fireside chat, Strong highlighted how they're working towards IAC (infrastructure as code), building out their golden image , and working with internal security teams in order to lay the ground for a cloud-based future.
After lunch, Microsoft's Senior Director, Data & AI Technical, Scott Bounds, detailed the in's and out's of Microsoft Azure, how broadcast-technology vendors leverage the platform to deliver live-production tools in the cloud, how it's powering the NBA App, and more.
NASCAR's Patrick Carroll and Reich run through the upgraded in-venue experience via the NASCAR Tracks App.
Next up, SNY's Senior Producer/Editor, YouTube Manager, Samantha Kandell and LiveU's Sports Sales Director Paul Brack spoke about producing a fully cloud-based streaming program, The Putback with Ian Begley, with a lean team and the help of LiveU Studio to connect remote contributors together.
Later in the day, live cloud production and orchestration tools was the next topic of discussion. With the NAB Show in Las Vegas still top of mind, this session explored technologies and workflows that drive seamless and efficient live content production in the cloud. From orchestration to automation, equipment manufacturers and software providers will dive deep into the innovative solutions shaping the current landscape of live cloud production.
Next, industry experts engaged in a spirited debate on one of the most critical decisions media organizations face in their cloud strategy: Public Cloud vs. Private Cloud vs. Hybrid Workflows. This conversation explored the merits, challenges, and strategic considerations associated with each approach, providing decision makers a roadmap to create agile, scalable, cost-effective cloud-based workflows of their own.
PGA TOUR's Anthony Renda and Kerschbaumer break down the role of the cloud in Every Shot Live .
In the last end-user case study, PGA TOUR's Director, Content Publishing & Media Workflows, Anthony Renda, showcased their cloud-based production of Every Sot Live. Over the next two years, the PGA TOUR is tapping a new dedicated truck fleet built by NEP and a new 167,000 sq. ft. facility. In the cloud, Renda and his team are able to lessen the need for racks of equipment in the new facility and the trucks.
The 2024 SVG Sports Cloud Production Forum was made possible by Title Sponsor AWS; Gold Sponsors Bitfire, Matrox Video, Riedel, Sony, TAG Video Systems, and The Switch; Case Study Sponsors Grabyo, Grass Valley, and LiveU; and Event Sponsors Advanced Systems Group, Haivision, Net Insight, and Signiant.
North America Stories
18/03/2026
Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4.
Larissa G rner Meeus will become CPO of Net Insight on May 4...
18/03/2026
SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...
18/03/2026
The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...
18/03/2026
(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...
18/03/2026
SMPTE Unveils 2026 NAB Show Educational Presentations
Brie Clayton March 18, 2026
0 Comments
SMPTE , the home of media professionals, technologists, a...
18/03/2026
Auditel Ad Campaign Shot on Blackmagic PYXIS 12K
Brie Clayton March 18, 2026
0 Comments
LED wall virtual production blends 12K open gate acquisition w...
18/03/2026
Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
SMPTE , the home of media professionals, technologists, and engineers, today unveiled its educational presentations for the 2026 NAB Show. This year SMPTE will ...
18/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, today ann...
18/03/2026
Digital Alert Systems
Preview
2026 NAB Show
April 19 - 22
Booth C3452
At the 2026 NAB Show, Digital Alert Systems will showcase Version 6.0 of its DASDEC ...
18/03/2026
Setplex today announced that it will showcase its complete, fully integrated Zapflex platform for the first time at the 2026 NAB Show, introducing powerful new ...
18/03/2026
COW Jobs: Seeking DP for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Director of Photography for Low Budget Dramedy Fe...
18/03/2026
COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Gaffer for Low Budget Dramedy Feature Film- I...
18/03/2026
COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Location/Sound for Low Budget Dramed...
18/03/2026
COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Child Wrangler for Low Budget Dramedy Fe...
18/03/2026
Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...
18/03/2026
Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio
Brie Clayton March 17, 2026
0 Comments
DaVinci Resolve Studio handle...
18/03/2026
Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...
18/03/2026
Charlie Puth Joins Switched on Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...
18/03/2026
Back to All News
Preparatevi Alla Terza E Ultima Stagione De La Legge di Lidia ...
18/03/2026
Back to All News
Netflix Drops Teaser and First Look Images for The Chestnut M...
17/03/2026
NASA+'s Rebecca Sirmons and Brittany Brown offer unique look at live streami...
17/03/2026
The transition to IP has fundamentally reshaped professional media infrastructures. Video, audio, and increasingly metadata now circulate as independent, precis...
17/03/2026
Live sports streaming can push every element in your video delivery chain to its limit, exposing every potential weakness in seconds. When the Super Bowl, the O...
17/03/2026
Texas Athletics sought to modernize its media production, enhance fan experience...
17/03/2026
Ikegami USA will demonstrate the latest additions to its wide range of broadcast...
17/03/2026
TNA Wrestling and iHeartMedia announces a new multi-platform collaboration that will integrate iHeartMedia across TNA's premium live events, weekly televisi...
17/03/2026
The goal was to transform Hard Rock Stadium into a global leader in sports and e...
17/03/2026
Spectrum has announced the launch of its new Multiview feature in the Spectrum TV App, giving customers the ability to watch up to four NCAA men's or women&...
17/03/2026
Genius Sports deal also covers data technology, AI, fan engagement, and performance analysis....
17/03/2026
Net Insight is supporting the rollout of a new state-wide centralized operation with Rede Massa, which is an SBT affiliate, the Brazilian regional television ne...
17/03/2026
Featuring audio from practice sessions, qualifying races, and Grand Prix races, the film represents Apple's sports-media ambitions
At Sunday night's Ac...
17/03/2026
Live broadcast has always been one of the most demanding environments in media a...
17/03/2026
DirecTV is introducing several new viewing features, including a multi-screen March Madness Mix channel and an updated Sports Central mobile app hub, ahead of...
17/03/2026
Deltatre has announced a multi-year partnership with ATP Media, the media arm of the ATP Tour, covering broadcast graphics, data, and production across the 2026...
17/03/2026
The Detroit Pistons have announced a third consecutive season partnering with Sc...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
3D streaming infrastructure provider Miris today announced the launch of a public beta for its new 3D asset streaming platform. Miris is building the infrastruc...
17/03/2026
As media organizations face mounting pressure to produce more content, faster, while maximizing value and operational efficiency, Tedial, a leading provider of ...
17/03/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is launching the newest version of its platform, Brainstorm Suite 7,...
17/03/2026
Limecraft today announces the release of Limecraft 2026.2, the second platform update in its 2026 release cycle. Limecraft is an AI-powered production platform ...
17/03/2026
Broadcast Solutions, a leading system integrator and provider of innovative solutions for the broadcast and media industry, showcased its latest broadcast and V...
SVG Sports Cloud Production Forum Gives Refresher Course on Cloud-Based Tools, Ecosystem More than 200 professionals were in to NYC to discuss the emerging trends of this workflow By SVG Staff 
