SVG Sports Cloud Production Forum Gives Refresher Course on Cloud-Based Tools, Ecosystem More than 200 professionals were in to NYC to discuss the emerging trends of this workflow By SVG Staff
Friday, May 17, 2024 - 12:54 pm
Print This Story | Subscribe
Story Highlights
While the sports production industry has made great strides in the live cloud-based production of sports events in recent years, there is still much work to be done - and much discussion to be had. The SVG Sports Cloud Production Forum, which took place in New York City on Thursday, May 16, provided sports-video-production community with a chance to gather, collaborate, and share insights on the current state of live cloud-based production, the cloud's place in the sports production ecosystem, and what the industry needs to do in order to leverage cloud-based tools and services in more pragmatic and beneficial ways.
AWS's Andrew Reich, NHL's Grant Nodine, and SVG's Ken Kerschbaumer highlight the league's cloud-based workflows for live game production.
The day started with an impressive in-depth conversation that went into the recent live cloud production from the National Hockey League. NHL SVP, Technology, Grant Nodine, and AWS, Senior Industry Specialist BD, Media & Entertainment, Games, Sports, Andrew Reich, break down why the cloud was used to produce both a main broadcast and an alternate feed, the technologies involved in the project, and what the game meant not only to the league but the entire industry.
Following up, an introductory panel into what beginners can learn about the cloud. Industry veterans from AWS, Alpha, Advanced Systems Group, Diversified, and Tata Communications/The Switch hit the stage to break down the fundamental principles, practical considerations, and strategic approaches for navigating the cloud.
In another real-life example, Reich was joined by NASCAR's Managing Director, Digital Technology, Patrick Carroll, to dissect how the motorsports league and AWS worked together to enhance the in-venue fan experience by incorporating more engaging content in the NASCAR Tracks App.
SVG's Brandon Costa and ESPN's Chris Strong speak about the network's progress with working in the cloud.
After a 15-minute case study by Grabyo, ESPN's Director, Specialist Operations, Chris Strong, walked through the network's adventures in the cloud. Over the past two years, ESPN has pushed the boundaries of live cloud-based production with several real-world deployments and a plethora of behind-the-scenes tests. Now, ESPN is focused on building a robust baseline to operate different cloud-based workflows from. In this fireside chat, Strong highlighted how they're working towards IAC (infrastructure as code), building out their golden image , and working with internal security teams in order to lay the ground for a cloud-based future.
After lunch, Microsoft's Senior Director, Data & AI Technical, Scott Bounds, detailed the in's and out's of Microsoft Azure, how broadcast-technology vendors leverage the platform to deliver live-production tools in the cloud, how it's powering the NBA App, and more.
NASCAR's Patrick Carroll and Reich run through the upgraded in-venue experience via the NASCAR Tracks App.
Next up, SNY's Senior Producer/Editor, YouTube Manager, Samantha Kandell and LiveU's Sports Sales Director Paul Brack spoke about producing a fully cloud-based streaming program, The Putback with Ian Begley, with a lean team and the help of LiveU Studio to connect remote contributors together.
Later in the day, live cloud production and orchestration tools was the next topic of discussion. With the NAB Show in Las Vegas still top of mind, this session explored technologies and workflows that drive seamless and efficient live content production in the cloud. From orchestration to automation, equipment manufacturers and software providers will dive deep into the innovative solutions shaping the current landscape of live cloud production.
Next, industry experts engaged in a spirited debate on one of the most critical decisions media organizations face in their cloud strategy: Public Cloud vs. Private Cloud vs. Hybrid Workflows. This conversation explored the merits, challenges, and strategic considerations associated with each approach, providing decision makers a roadmap to create agile, scalable, cost-effective cloud-based workflows of their own.
PGA TOUR's Anthony Renda and Kerschbaumer break down the role of the cloud in Every Shot Live .
In the last end-user case study, PGA TOUR's Director, Content Publishing & Media Workflows, Anthony Renda, showcased their cloud-based production of Every Sot Live. Over the next two years, the PGA TOUR is tapping a new dedicated truck fleet built by NEP and a new 167,000 sq. ft. facility. In the cloud, Renda and his team are able to lessen the need for racks of equipment in the new facility and the trucks.
The 2024 SVG Sports Cloud Production Forum was made possible by Title Sponsor AWS; Gold Sponsors Bitfire, Matrox Video, Riedel, Sony, TAG Video Systems, and The Switch; Case Study Sponsors Grabyo, Grass Valley, and LiveU; and Event Sponsors Advanced Systems Group, Haivision, Net Insight, and Signiant.
More from Sports Video Group
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
28/05/2026
FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...
28/05/2026
One of the most memorable postseasons in baseball history would have had no memo...
28/05/2026
NBC's Sunday Night Football is among the most-decorated and most-watched pro...
28/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
28/05/2026
Hosted by ESPN Senior Writer Ryan McGee, the ceremony honored winners from athletic departments, conference offices, professional networks, production companies...
28/05/2026
Major rights-holders rolled out their 2026 college football slates today, offering a first look at marquee windows, kickoff partners, and conference distributio...
28/05/2026
The 4 Nations Face-Off, an international competition that launched in February 2...
28/05/2026
Soccer is a truly global sport, and, to match the U.S. viewing audience's in...
28/05/2026
The NFL Today, CBS Sports' top-of-the-line NFL studio show, has a storied hi...
28/05/2026
Prime Video is no stranger to innovation, and, within the realm of live streamin...
28/05/2026
The crack of the bat, the pop of the glove, and the cheer of the crowd: those are three prime examples of the glorious sounds fans hear on televised baseball ga...
28/05/2026
Every year, March Madness captivates the entire sports world. Nonstop action, un...
28/05/2026
NBA on NBC was an integral part to live sports production in the 1990s, and, when the league made these media rights available, NBC Sports saw an opportunity to...
28/05/2026
UmpCam is a technological wrinkle that has given fans unprecedented views of wha...
28/05/2026
T-Mobile and the United States Golf Association (USGA) announced a multi-year partnership, making T-Mobile the Official 5G Network Partner of the U.S. Women'...
27/05/2026
Telestream has announced that its Board of Directors has appointed Benjamin Desbois as Chief Executive Officer, effective July 1, 2026. Desbois, currently Teles...
27/05/2026
ESPN garnered 10 awards; NBC's Sunday Night Football received the Outstandin...
27/05/2026
Matrox Video is celebrating its 50th anniversary, marking five decades of operations from its headquarters in Montreal, Canada. Founded in 1976, the company has...
27/05/2026
Major League Baseball has announced a series of initiatives tied to America's Semiquincentennial, including a national marketing campaign, Fourth of July br...
27/05/2026
Advanced Systems Group (ASG) has announced that Brian Gross has joined the company as an Account Manager on its Audio team, based in the Burbank office. He will...
27/05/2026
Nielsen has released new research on soccer fandom ahead of the FIFA World Cup 2...
27/05/2026
ESL FACEIT Group (EFG) has unveiled a new partnership with TikTok to bring broad...
27/05/2026
FIFA's Oscar Sanchez gives a deeper look to how this tournament will be cove...
27/05/2026
The soon-to-be senior from Charlottesville is building her skills in replay, TD, and even creative content for HokieVision and its ACC Network productions
In t...
27/05/2026
FOX Sports' Mike Davies breaks down the vision for this summer's showcas...
27/05/2026
HBS's Paul King, FIFA's Oscar Sanchez preview how the masses at home wil...
27/05/2026
FOX's MLB coverage dominated the night at the 47th Annual Sports Emmy Awards...
27/05/2026
One of the most memorable Postseasons in baseball history would have had no memo...
27/05/2026
NBC's Sunday Night Football is among the most decorated and most watched programs in the history of television. It added to its jam-packed trophy case on Tu...
27/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
27/05/2026
With the Opening Match just over two weeks away, the entire sports-production-te...
SVG Sports Cloud Production Forum Gives Refresher Course on Cloud-Based Tools, Ecosystem More than 200 professionals were in to NYC to discuss the emerging trends of this workflow By SVG Staff 
