Sony Pixel Power calrec Sony

Unveiling a seminal course on AI ethics in the newsroom

22/05/2023

The Thomson Foundation is proud to unveil a pioneering free, online training course designed to help newsrooms address a defining issue of the modern age: the ethical use of AI.

Together with leading industry experts, AI in the newsroom: the ethical approach is a unique course aimed at guiding senior journalists on the ethical policies to adopt to make sure their brand remains a trusted source of news.

When I was writing the course, barely a day went by without a headline warning of the potential risks to society from AI, says Catherine Mackie, who's an editorial associate with Thomson Foundation. Like so much of the training we deliver, this course is very timely.The ethical questions will keep on coming but now there's now a reference point for newsrooms to use to make sure they're asking the right questions and making the right ethical decisions.

Thomson Foundation leads the way Thomson Foundation is at the heart of a global movement to restore public trust in the media and this the first course produced for the JTI Campus. This virtual learning environment helps support media outlets trying to attain the Journalism Trust Initiative (JTI) Standard. The JTI was launched by Reporters Without Borders in 2019 to promote trustworthy journalism and the JTI standard' is now an officially recognised standardisation incorporated into the EU Code of Practice on Disinformation.

The overriding ethical consideration is accuracy in all things , says Tim Robinson, a contributor to the course and Publisher and Managing Editor at National World, one of the UKs largest regional multimedia groups. This debate fundamentally is around accuracy. We wouldnt be having it if we could prove that these tools would produce 100% accurate content without any input from a human being, there would be no debate.

The overriding ethical consideration is accuracy in all things

Tim Robinson, Publisher and Managing Editor - National World

Expert input also comes from Sabrina Argoub who's a Programme Manager for Journalism AI, a global initiative that empowers news organisations to use artificial intelligence responsibly. Its a project of Polis, the journalism think tank at the London School of Economics.

Editors in newsrooms that want to implement AI should be asking themselves why and what is the goal? What is the solution that theyre trying to achieve? , says Sabrina. AI can be incredibly helpful for journalists and can make the process so efficient, but at the same time, sometimes its not the best solution for what youre trying to achieve.

AI can be incredibly helpful for journalists and can make the process so efficient..."

Sabrina Argoub, Programme Manager at JournalismAI, Polis.

Transparency with your audience is a key factor to address in any newsroom policy. Dalia Hashim who is AI and Media Integrity Program Lead at Partnership on AI is the third expert in the course. She says an ethical newsroom policy on AI needs to be a moving' document, something that can be adapted and updated regularly as the technology develops.

AI technology, because its based on algorithms and because these algorithms, a lot of the times can adjust and learn from our habits and our choices that weve made, it means that this technology wont always behave the way we thought it behaved when we first purchased it , says Dalia. So, the question of ethics and the question of how those ethical considerations change changes with time, because the technology itself changes.

"So, the question of ethics and the question of how those ethical considerations change changes with time, because the technology itself changes.

Dalia Hashim, AI and Media Integrity Program Lead at Partnership on AI

Course information

AI in the newsroom: the ethical approach Join the course here

JTI Campus Thomson Foundation is a founding member of the JTI Campus who will provide media outlets with tools to upskill staff and put in place the right editorial policies and processes to reach the JTI standard. The two-year project is being funded by the National Endowment for Democracy (NED).

Partnership on AI For more on Partnership on AI and its work on AI's impact on digital media and online information.

Explore our projects across the globe
LINK: http://www.thomsonfoundation.org/latest/unveiling-a-seminal-course-on-...
See more stories from thompsonfoundation

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

27/02/2026

Scripps Appoints Oliver Gray as Vice President, Network Sports and Client Partnerships

The E.W. Scripps Company names Oliver Gray as Vice President, Network Sports and...

27/02/2026

Gotham Sports App Now Available for Purchase Through Prime Video

The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video fo...

27/02/2026

ESPN, Horizon League Extend Long-Standing Rights Agreement

ESPN and the Horizon League announce a new multi-year, multi-platform media rights agreement, continuing a 38-year collaboration that began with the 1988 Midwes...

27/02/2026

NETGEAR to Showcase Expanded Broadcast Portfolio at 2026 NAB Show

At the 2026 NAB Show in Las Vegas, NETGEAR will highlight its new switch models and major updates to its Engage Controller software. The company's network d...

27/02/2026

Teatro alla Scala Elevates Backstage Communication with Riedel's Bolero Wireless Intercom System

Riedel Communications announces that Fondazione Teatro alla Scala has deployed a...

27/02/2026

Lyuno Leverages Dante AV for Synchronization of Audio and Video Content

Lyuno specializes in media localization, including translation, dubbing, subtitling, and voice-over services for a wide array of entertainment content. The comp...

27/02/2026

Chyron Releases Weather 2.3 with New Data and Automation Features

Chyron Weather 2.3, the latest edition of Chyron's weather visualization suite for broadcasters and meteorologists, recently launched. The release includes...

27/02/2026

Telestream Advances Production-Ready AI Across its Product Portfolio

Telestream, which concentrates in media workflow technologies, announces expanded practical AI enhancements across its Vantage, Vantage Cloud, EDC, Stanza, and ...

27/02/2026

Horizon Sports & Experiences, TOGETHXR Launch Joint Venture to Power Future of Women's Sports

Horizon Sports & Experiences (HS&E), a global sports marketing, media, and live ...

27/02/2026

NBC Reunites Bob Costas, Doug Collins and 1990s NBA Legends for Spurs-Sixers on March 3

Legendary sports broadcasters Bob Costas, Doug Collins, Mike Czar of the Telest...

27/02/2026

IndyCar Season Opener: A Look into the Productions' Fast-Track IP Transformation

Beginning on March 1st, IndyCar will be kicking off their 31st season on the str...

27/02/2026

SVG GameDay, Ep. 5: Philadelphia Eagles' Alessandra Lane Behind the Birds in South Philly

In-venue and creative video staffers at the professional and collegiate level ha...

27/02/2026

Ratings Roundup: NBC Sports Takes Gold With Milano Cortina 2026 Viewership Hitting All Time Highs

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

27/02/2026

SMX League Partners with Owl AI as Official AI Trailblazer to Revolutionize Action Sports Technology

Owl AI a pioneer in artificial intelligence for professional sports, announces a...

27/02/2026

Formula 1 Re-Ups Broadcast Deals With beIN SPORTS in Asia, ESPN in Latin America/Caribbean,

With over 447 million fans in APAC, Formula 1 and beIN will continue to innovate...

27/02/2026

YES Network Spotlights Brooklyn Youth With Kid Reporter' Broadcast Initiative

12-year-old Noelle Taylor will be the Kid Reporter when the Brooklyn Nets host t...

27/02/2026

ESPN Explores New POVs With CapCam, EarCam for NBA All-Star Celebrity Game, College Softball

Entire CapCam system - including camera unit, RF transmitter, and battery - is h...

27/02/2026

Gorillaz Invites Fans Into Its World With Exclusive Spotify Experience and London Mural Quest

Since its inception, Gorillaz has been known for blending art with genre-bending...

27/02/2026

Find Your Next Great Listen With Spotify's New Audiobook Charts

This week, Spotify introduced Audiobook Charts for the U.S. and U.K. The charts make it easy to discover your next favorite book by showing what's popular a...

27/02/2026

Rohde & Schwarz and Viasat to collaborate on NB-NTN IoT test plan for connectivity via satellite

Rohde & Schwarz and Viasat to collaborate on NB-NTN IoT test plan for connectivi...

27/02/2026

Designing AI based features in the MSC

In media technology, big features often steal the spotlight - AI integrations, cloud transformations, automation frameworks. But for the people who use these to...

27/02/2026

Has Video outgrown your DAM?

Digital Asset Management systems sit at the heart of most marcoms operations. They centralise content, organise it, and make it discoverable. Integrated with th...

27/02/2026

NAB

The AI Wild West comes to NAB 2026 and Blue Lucy is bringing the Sheriff The AI Wild West is here, and media organisations are feeling the heat. On Booth W23...

27/02/2026

32.6 Million Watch 2026 State of the Union Address

NEW YORK - February 26, 2026 - An estimated 32.6 million people watched President Donald J. Trump deliver the 2026 State of the Union address on Tuesday, Februa...

27/02/2026

Atomos Introduces Ninja RAW HDR Monitor-Recorder At CP+ Trade Show

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

Scripps to Reacquire 23 ION Stations

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

Survey: 88% of Sports Execs Bullish on Industry's Prospects

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

Chyron Releases Weather 2.3 With New Data and Automation Features

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

Samba: Essentials, Utilities Tally Most Ad Impressions in 2nd-Half 2025

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

TVB: Linear TV Still King

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

AJA U-TAP Helps Stary Technologies with Courtroom Evidenc...

Video is one of the lawyer's most powerful storytelling tools in civil litigation today, whether used to transport jurors to an incident scene or challenge ...

27/02/2026

Foundry releases Nuke 17-0

Creative software developer Foundry today released Nuke 17.0, the latest version of its powerful compositing tool for visual effects and animation. Marking one ...

27/02/2026

KRK helps Kryz Reid Keep Third Eye Blind Sounding Sharp O...

In a sun-drenched Los Angeles studio filled with guitars, laughter, and the low thrum of KRK monitors, Third Eye Blind's Kryz Reid balances rockstar energy ...

27/02/2026

Atomos Announces Ninja RAW Monitor-Recorder

Atomos announces the launch of Ninja RAW, a 5-inch HDR monitor-recorder designed to give filmmakers, content creators, and broadcasters an uncompromising and af...

27/02/2026

Marshall Electronics CV228 Lipstick Cameras Capture Criti...

FM, leaders in commercial property insurance, is utilizing Marshall Electronics CV228 Weatherproof Lipstick Cameras to capture critical fire testing data inside...

27/02/2026

Telestream Advances Production-Ready AI Across Its Produc...

Telestream, global leader in media workflow technologies, today announced expanded practical AI enhancements across its Vantage, Vantage Cloud, EDC, Stanza, and...

27/02/2026

Teatro alla Scala Elevates Backstage Communication with R...

Riedel Communications today announced that Fondazione Teatro alla Scala has deployed a comprehensive wireless intercom solution, leveraging Riedel's Bolero,...

27/02/2026

Screen Australia announces Rachel Perkins as Director of First Nations Strategy

27 02 2026 - Media release Screen Australia announces Rachel Perkins as Director of First Nations Strategy Rachel Perkins. Photo credit: John Platt. Screen ...

27/02/2026

Live Sports on TV: Premium Moments at Scale in a Broadcast + Streaming World

From the Milan Winter Olympics to the FIFA World Cup 2026 and the next Super Bowl, live sports continue to command global attention. Broadcast and streaming com...

27/02/2026

Telos Alliance Partners with College Radio Foundation to Show Love to College Broadcasters

Telos Alliance Partners with College Radio Foundation to Show Love to College B...

27/02/2026

No-holds-barred feature documentary Billy Idol Should Be Dead coming to Sky Arts on 26 March

A deeply personal, uncompromising portrait of the legendary punk rock iconFriday...

27/02/2026

Dandelion': Netflix Adapts Gintama' Creator Hideaki Sorachi's Debut Work into New Anime Series

Back to All News Dandelion': Netflix Adapts Gintama' Creator Hideaki ...

27/02/2026

RT Media Sales: SIRO to sponsor Home of the Year on RT One

One of Ireland's favourite lifestyle shows Home of the Year, returns for its 12th series and will be proudly sponsored by SIRO. The brand-new series will ai...

27/02/2026

Our Farm: A GIY Story lands on RT One and RT Player from March 3

Our Farm: A GIY Story lands on RT One and RT Player from March 3 From walled garden to community farm, new six-part series captures the unfiltered realities...

27/02/2026

Seachtain na Gaeilge 2026 ar RT

Note: English version included below the Irish language version. Seachtain na Gaeilge 2026 ar RT A Ghaeilge mo cheol th ' T feachtas athnuaite i n...