
The Thomson Foundation is proud to unveil a pioneering free, online training course designed to help newsrooms address a defining issue of the modern age: the ethical use of AI.
Together with leading industry experts, AI in the newsroom: the ethical approach is a unique course aimed at guiding senior journalists on the ethical policies to adopt to make sure their brand remains a trusted source of news.
When I was writing the course, barely a day went by without a headline warning of the potential risks to society from AI, says Catherine Mackie, who's an editorial associate with Thomson Foundation. Like so much of the training we deliver, this course is very timely.The ethical questions will keep on coming but now there's now a reference point for newsrooms to use to make sure they're asking the right questions and making the right ethical decisions.
Thomson Foundation leads the way Thomson Foundation is at the heart of a global movement to restore public trust in the media and this the first course produced for the JTI Campus. This virtual learning environment helps support media outlets trying to attain the Journalism Trust Initiative (JTI) Standard. The JTI was launched by Reporters Without Borders in 2019 to promote trustworthy journalism and the JTI standard' is now an officially recognised standardisation incorporated into the EU Code of Practice on Disinformation.
The overriding ethical consideration is accuracy in all things , says Tim Robinson, a contributor to the course and Publisher and Managing Editor at National World, one of the UKs largest regional multimedia groups. This debate fundamentally is around accuracy. We wouldnt be having it if we could prove that these tools would produce 100% accurate content without any input from a human being, there would be no debate.
The overriding ethical consideration is accuracy in all things
Tim Robinson, Publisher and Managing Editor - National World
Expert input also comes from Sabrina Argoub who's a Programme Manager for Journalism AI, a global initiative that empowers news organisations to use artificial intelligence responsibly. Its a project of Polis, the journalism think tank at the London School of Economics.
Editors in newsrooms that want to implement AI should be asking themselves why and what is the goal? What is the solution that theyre trying to achieve? , says Sabrina. AI can be incredibly helpful for journalists and can make the process so efficient, but at the same time, sometimes its not the best solution for what youre trying to achieve.
AI can be incredibly helpful for journalists and can make the process so efficient..."
Sabrina Argoub, Programme Manager at JournalismAI, Polis.
Transparency with your audience is a key factor to address in any newsroom policy. Dalia Hashim who is AI and Media Integrity Program Lead at Partnership on AI is the third expert in the course. She says an ethical newsroom policy on AI needs to be a moving' document, something that can be adapted and updated regularly as the technology develops.
AI technology, because its based on algorithms and because these algorithms, a lot of the times can adjust and learn from our habits and our choices that weve made, it means that this technology wont always behave the way we thought it behaved when we first purchased it , says Dalia. So, the question of ethics and the question of how those ethical considerations change changes with time, because the technology itself changes.
"So, the question of ethics and the question of how those ethical considerations change changes with time, because the technology itself changes.
Dalia Hashim, AI and Media Integrity Program Lead at Partnership on AI
Course information
AI in the newsroom: the ethical approach Join the course here
JTI Campus Thomson Foundation is a founding member of the JTI Campus who will provide media outlets with tools to upskill staff and put in place the right editorial policies and processes to reach the JTI standard. The two-year project is being funded by the National Endowment for Democracy (NED).
Partnership on AI For more on Partnership on AI and its work on AI's impact on digital media and online information.
Explore our projects across the globe
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
26/07/2026
What is Audio Vivid? A New Destination for Immersive Audio Over the past several years, immersive audio has evolved from a niche production consideration into a...
26/07/2026
The complexity of modern chip design continues to grow as engineering teams work to develop increasingly sophisticated CPUs, GPUs and AI systems. To help meet t...
25/07/2026
New app turns vocal percussion into polished loops
Vochlea, the company behind the voice-to-MIDI instrument Dubler 2, have just announced the launch of a ne...
25/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/07/2026
Export FCP7 to XML Without Needing FCP7 Installed
Dave Rice July 24, 2026
0 Comments
I've created an open source tool that allows you to export FC...
25/07/2026
Documentary Sell Your House Edited with DaVinci Resolve Studio
Brie Clayton July 24, 2026
0 Comments
Filmmakers post feature documentary from opposite...
25/07/2026
Time to Act: Bringing a New Opera to Life Boston Conservatory at Berklee vocal arts students played a vital role in shaping the opera's creative developme...
25/07/2026
Beyond the Score For Dean of Music Kevin Haden, the boundless possibilities of classical music begin with process.
July 24, 2026
By
Kevin Haden
Michelle ...
25/07/2026
Reading the Room As music director of two major orchestras, conductor Jonathon Heyward aims to make the concert hall a space for everyone.
July 24, 2026
By
...
25/07/2026
Saturday 25 July 2026
First look revealed for YAGA, a seductive mystery thrille...
24/07/2026
Referee hat cameras, player/coach mics, and virtual graphics will be deployed at the three-day event for the first time
The NFL FLAG Championships return to ES...
24/07/2026
Qvest, Ateme, and Scaleway have partnered to offer broadcasters, media organizat...
24/07/2026
LTN has completed satellite-to-IP migrations for more than 3,000 broadcaster, MVPD (Multi-Channel Video Programming Distributor), head-end, and content owner si...
24/07/2026
Chyron has released Virtual Placement 8.1, an update to its live sports virtual graphics platform. The release adds workflow and graphics changes across chroma ...
24/07/2026
Riedel's RefCam Live was used for the first time at an international soccer match during a friendly between the German men's national team and Ghana in ...
24/07/2026
USSI Global said it is prepared to help broadcasters, satellite network operators, and media organizations manage the next phase of C-band spectrum clearing, fo...
24/07/2026
FuboTV and The Athletic have launched The Athletic Video Hub on Fubo, bringing The Athletic's sports video content to connected TV (CTV) for the first time....
24/07/2026
Tagboard and Momento have partnered to bring Momento's fan reaction photos to venue videoboards in real time following big plays. The Seattle Mariners will ...
24/07/2026
Stephen Arnold Music (SAM) created an anthem called The World Is Here for Fox ...
24/07/2026
Caz TV has acquired Brazilian broadcast rights to the entire WTA Tour driven by Mercedes-Benz, covering all WTA 250, WTA 500, and WTA 1000 tournaments. The agre...
24/07/2026
SiriusXM and WWE have launched WWE Radio on SiriusXM channel 156, beginning Monday, July 27. The channel will carry live audio of WWE Premium Live Events, audio...
24/07/2026
Harvard Athletics produces more than 325 live NCAA Division 1 sports events and 500 edited videos per year. To manage video capture, streaming, recording, and s...
24/07/2026
Chyron's PRIME 5 graphics platform supported live graphics workflows for NBCUniversal Telemundo's FIFA World Cup 2026 coverage across Telemundo, Univers...
24/07/2026
Wearable tech returns to the coverage, and a brand-new mobile unit is rolled out for the 2026 edition
The 21-stage Tour de France is nearing its conclusion. Th...
24/07/2026
More than 20 cameras, extensive player and coach audio, and a REMCO production model will power coverage of the league's showcase
For an event designed to ...
24/07/2026
New broadcast tool uses live timing, telemetry, and predictive analysis to decode real-time team decision-making for fans at home...
24/07/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
24/07/2026
First string library captured at Studio Richter Mahr
The latest sample library to be created at Max Richter's Studio Richter Mahr facility captures the ...
24/07/2026
Official emulation of Blackbird Studios reverb chamber
In their latest collaboration with Blackbird Studios, KIT Plugins have captured the sound of the Stud...
24/07/2026
Sohonet's partners at BIND Studio have published a great case study on the V...
24/07/2026
Angela Gomez brings over 14 years of experience in broadcast communications and audio engineering, specialising in live outside broadcasts, live sports and larg...
24/07/2026
Between the maturation of IP and remote production workflows, collegiate sports production is advancing rapidly. For an Ivy League institution like Harvard, kee...
24/07/2026
iWedia, a global provider of software solutions for connected TV devices, today announces the launch of Teatro Factory, a new operator-facing software factory o...
24/07/2026
Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisements into live video streams during the 2026 ...
24/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/07/2026
Current DASDEC software enables customers to comply with the FCC's new 15-character password mandate without requiring updates
LYNDONVILLE, N.Y. July 23,...
24/07/2026
At the IBC2026 Show, SDVI will give European media organizations their first hands-on look at the next-generation Rally media supply chain management platform f...
24/07/2026
Sonnet Technologies at IBC2026
Brie Clayton July 23, 2026
0 Comments
Hero image: Sonnet Twin25G T5 Thunderbolt 5 Adapter
At this year's IBC Sho...
24/07/2026
Musora Enhances Online Music Lessons with Blackmagic Design
Brie Clayton July 23, 2026
0 Comments
Director of Production Josh Holliday details workflo...