The Thomson Foundation is proud to unveil a pioneering free, online training course designed to help newsrooms address a defining issue of the modern age: the ethical use of AI.
Together with leading industry experts, AI in the newsroom: the ethical approach is a unique course aimed at guiding senior journalists on the ethical policies to adopt to make sure their brand remains a trusted source of news.
When I was writing the course, barely a day went by without a headline warning of the potential risks to society from AI, says Catherine Mackie, who's an editorial associate with Thomson Foundation. Like so much of the training we deliver, this course is very timely.The ethical questions will keep on coming but now there's now a reference point for newsrooms to use to make sure they're asking the right questions and making the right ethical decisions.
Thomson Foundation leads the way Thomson Foundation is at the heart of a global movement to restore public trust in the media and this the first course produced for the JTI Campus. This virtual learning environment helps support media outlets trying to attain the Journalism Trust Initiative (JTI) Standard. The JTI was launched by Reporters Without Borders in 2019 to promote trustworthy journalism and the JTI standard' is now an officially recognised standardisation incorporated into the EU Code of Practice on Disinformation.
The overriding ethical consideration is accuracy in all things , says Tim Robinson, a contributor to the course and Publisher and Managing Editor at National World, one of the UKs largest regional multimedia groups. This debate fundamentally is around accuracy. We wouldnt be having it if we could prove that these tools would produce 100% accurate content without any input from a human being, there would be no debate.
The overriding ethical consideration is accuracy in all things
Tim Robinson, Publisher and Managing Editor - National World
Expert input also comes from Sabrina Argoub who's a Programme Manager for Journalism AI, a global initiative that empowers news organisations to use artificial intelligence responsibly. Its a project of Polis, the journalism think tank at the London School of Economics.
Editors in newsrooms that want to implement AI should be asking themselves why and what is the goal? What is the solution that theyre trying to achieve? , says Sabrina. AI can be incredibly helpful for journalists and can make the process so efficient, but at the same time, sometimes its not the best solution for what youre trying to achieve.
AI can be incredibly helpful for journalists and can make the process so efficient..."
Sabrina Argoub, Programme Manager at JournalismAI, Polis.
Transparency with your audience is a key factor to address in any newsroom policy. Dalia Hashim who is AI and Media Integrity Program Lead at Partnership on AI is the third expert in the course. She says an ethical newsroom policy on AI needs to be a moving' document, something that can be adapted and updated regularly as the technology develops.
AI technology, because its based on algorithms and because these algorithms, a lot of the times can adjust and learn from our habits and our choices that weve made, it means that this technology wont always behave the way we thought it behaved when we first purchased it , says Dalia. So, the question of ethics and the question of how those ethical considerations change changes with time, because the technology itself changes.
"So, the question of ethics and the question of how those ethical considerations change changes with time, because the technology itself changes.
Dalia Hashim, AI and Media Integrity Program Lead at Partnership on AI
Course information
AI in the newsroom: the ethical approach Join the course here
JTI Campus Thomson Foundation is a founding member of the JTI Campus who will provide media outlets with tools to upskill staff and put in place the right editorial policies and processes to reach the JTI standard. The two-year project is being funded by the National Endowment for Democracy (NED).
Partnership on AI For more on Partnership on AI and its work on AI's impact on digital media and online information.
Explore our projects across the globe
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
06/05/2026
Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...
06/05/2026
A Sennheiser Spectera module is now available in Bitfocus Companion and Buttons, enabling direct integration of Spectera with the two software platforms. The mo...
06/05/2026
Ted Turner, the visionary media entrepreneur whose appetite for disruption helpe...
06/05/2026
Peacock is going all-in on the beautiful game - streaming all 104 FIFA World Cup...
06/05/2026
New pricing tiers for vocal/dialogue restoration tool
NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...
06/05/2026
Popular mixing & routing software overhauled
Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...
06/05/2026
New SOS Video Feature
Focusrites ISA C8X is a milestone product that brings together the companys analogue heritage and their expertise in digital audio. Yo...
06/05/2026
Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...
06/05/2026
For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...
06/05/2026
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
Brie Clayton May 6, 2026
0 Comments
ZEISS announces the launch of CinCraft LensCore, a nove...
06/05/2026
Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...
06/05/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...
06/05/2026
When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...
06/05/2026
Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...
06/05/2026
Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...
06/05/2026
Oberkochen/Germany, May 5, 2026
ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...
06/05/2026
06 May 2026
VEON's Kyivstar Authorized to Resell Starlink for Businesses & ...
06/05/2026
UKTV has secured the exclusive rights to the early back catalogue of iconic Australian drama series Neighbours, following a landmark content deal with Fremantle...
06/05/2026
Wednesday 6 May 2026
Sky commissions feature documentary to mark 10th anniversa...
06/05/2026
Wednesday 6 May 2026
Sky and Formula 1 agree long-term partnership across UK, Ireland and Italy
Sky in the UK & Ireland to remain the home of Formula 1 until ...
06/05/2026
Sky Zero Footprint Fund-backed TV campaign launches nationwide, supported by new...
06/05/2026
Wuppertal May 6, 2026
Riedel Expands Leadership Structure, Appoints Marc Engro...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
06/05/2026
The race to build the world's most powerful AI factories demands networking ...
06/05/2026
How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
05/05/2026
viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...
05/05/2026
ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...
05/05/2026
Imagine Communications has announced that France T l visions is the first broadc...
05/05/2026
The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...
The Thomson Foundation is proud to unveil a pioneering free, online training course designed to help newsrooms address a defining issue of the modern age: the ethical use of AI. 
