
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing importance of driving dynamic progression
By Contributor
Published: February 17, 2025 Updated: February 18, 2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing importance of driving dynamic progression
target=_blank title=Share on LinkedIn class=share-linkedin>
Supporting initiatives that promote diversity of talent in broadcast, media, and entertainment is a clear win for the media technology industry. It strengthens the talent pipeline, fosters innovation, and challenges long-held stereotypes. While the external impact of such sponsorship is undeniable, it's increasingly important to highlight the internal benefits, especially when budgets are tight and every initiative must prove its value.
From boosting employee morale, to nurturing a culture of inclusion to enhance leadership development, we spoke to some of Rise's supporters to understand the tangible advantages that transform organisations from the inside out.
Reputational rewards Our emphasis on diversity in the industry really helps us build strong relationships with customers and partners, explains Kris Langbridge, principal customer solutions manager, Amazon Web Services (AWS). It immediately demonstrates our commitment and helps us to move forward on common ground with prospects and clients.
This sentiment is echoed by Bob Boster, president, Clear-Com. Our sponsorships are very select and we put a lot of time and consideration into what the company chooses to support. By extension, our staff, and in particular our female staff, understand that the company sees diversity and female representation as a core corporate value. This helps them feel seen and their contributions recognised.
Career confidence A longstanding supporter of Rise, David Ross, CEO of Ross Video reflects on the transformative impact Rise has had on its employees' career growth. One of our employees was working as a sales coordinator when she took part in a Rise mentoring cycle. That scheme not only gave her fantastic guidance and advice, but also the confidence and network to enable her to take hold of her career and propel it forward to a director level role.
It's clear that the industry needs and would benefit hugely from more females in leadership and board-level roles. For us, supporting Rise is incredibly important.
Visibility leads to productivity Opportunities to participate, network or collaborate on activities can empower employees and help boost not only their confidence, but also their proactivity and commitment to their own careers. Leanne Tomlin, marketing director at Perifery, emphasises the impact of encouraging female employees to participate in conference presentations and panel discussions. We've made a concerted effort to champion our female team members in industry forums, and the positive effects are undeniable. It's inspired confidence and increased engagement across the board.
Langbridge agrees, noting how the benefits of participating in Rise's programme of initiatives create a ripple effect at AWS. We've seen a huge impact in terms of employee productivity. They have an opportunity to be much more active in this space, taking part in the global mentoring schemes and the Rise Awards. This cultivates a very warm and positive sense of doing good for our industry, and we've seen how this feeds back into our team's performance and commitment.
A community committed to change In conclusion, Mark Harrison, founder and CCO, DPP, encapsulates the sentiment perfectly: Diversity simply makes companies better. It brings a freshness of ideas and consistently drives dynamic progression, something we've clearly seen in the companies supporting Rise. This is incredibly encouraging for the broadcast industry, but achieving meaningful change requires a long-term commitment and, of course, financial investment, to ensure this vital work continues. Only then can organisations sustain higher levels of motivation, confidence, and collaboration across their teams.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
30/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/04/2026
Scalable broadcast-grade production over public internet, replacing traditional OB workflows...
30/04/2026
Live demonstrations highlight LCEVC ecosystem momentum, AI-powered video pipelines, and expansion across broadcast, streaming, and social media.
DTV (TV 3.0) ...
30/04/2026
Student Spotlight: Matthew Leon The dual major shares his path from community college to Berklee, and how his heritage influences his work.
April 29, 2026
B...
30/04/2026
Berklee Artists to Perform at Major Global Music Festivals As part of the Berklee Popular Music Institute, students will perform at Lollapalooza, Governors Ba...
30/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/04/2026
A flexible monitoring platform designed to simplify ST 2110 operations, consolidate vendor tools, and support modern live production environments. See it at NAB...
30/04/2026
Sundance-premiering Run Amok is an expressive, unconventional take on today's teen experience, replete with musical numbers. When cinematographer Shachar ...
30/04/2026
JACKSONVILLE, AL, APRIL 29, 2026 Jacksonville State University, known as Jax State and a proud NCAA Division I member of Conference USA, has transformed its a...
30/04/2026
Transforming viewer and content data into real-time intelligence to deliver relevant streaming experiences at scale
ThinkAnalytics, the global leader in AI-pow...
30/04/2026
Sports Production, Delivery is Big Biz at NAB
Andy Marken April 29, 2026
0 Comments
Hero image source: NAB
One of the neat things about trade shows i...
30/04/2026
Rian na Fola airs on RT One and RT Player on Monday May 4
Rian na Fola is a o...
30/04/2026
It's gonna be May - and the cloud's in full festival mode.
16 games ar...
30/04/2026
Scripps Research ranks third in 2026 Cure Innovation Index
April 29, 2026
LA JOLLA, CA Scripps Research ranked third in the inaugural 2026 Cure Innovation In...
29/04/2026
It was a delicate job in a 150-year-old venue laden with traditions. Begun at th...
29/04/2026
In annual event, the league gives startup companies the opportunity to prove the...
29/04/2026
Panel discussions, networking, and a facility tour will take place in the renova...
29/04/2026
(L-R) Derek Drescher, Coss Marte, and Syretta Wright have each other's backs. (Micheal Hurcomb/Shutterstock for Sundance Film Festival)
By Veronika Lee Cla...
29/04/2026
Combines EQ and harmonic distortion
Techivation's latest release is a simple EQ designed to offer quick control over a source's overall tonal balanc...
29/04/2026
Two new MPE controllers announced
Expressive E caused quite a stir when they released the Osmose, making the sort of expression that was once reserved for p...
29/04/2026
New modules & enhanced machine-learning
The latest version of iZotope's flagship restoration suite is now available, and now offers over 50 tools design...
29/04/2026
Surgeon Dr Jasmina Kevric wins 2026 Les Murray Award
29 April, 2026
Media releases
Australia for UNHCR and SBS are proud to announce that Dr Jasmina Kevric...
29/04/2026
Some people stumble into their passion. Julissa Padilla walked straight into a film vault. For her, entertainment was never just about the movies themselves. It...
29/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/04/2026
Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live, expanding their ...
29/04/2026
nxtedition is bringing its range of consolidated production tools to MPTS 2026, with new developments spanning transcription, editing, graphics and AI-assisted ...
29/04/2026
Quortex Switch to boost the streaming experience for Telxius customers, reaching millions of viewers worldwide
Synamedia and Telxius, the leading global connec...
29/04/2026
freispace, the leading ERP-as-a-Service platform for media and entertainment production, and Projective, a leading provider of post-production collaboration tec...
29/04/2026
DHD reports strong interest in its broadcast audio product range, exhibited at the April 19th-22nd NAB Show in Las Vegas. The event attracted a claimed 58,000 a...
29/04/2026
Student Spotlight: Alan Catz The Argentine film and game composer talks about working on League of Legends, receiving Berklee's BMI Award, and the lifelon...
29/04/2026
Jay Jennings Builds the Worlds You Hear on Screen The supervising sound designer behind A Minecraft Movie, The Meg, Letters from Iwo Jima, and dozens of other...
29/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/04/2026
Voting opens at 4pm today
RT 's Today show have announced the eight finalists for their TV Home Cook competition. Amateur cooks from Cork, Dublin, Galway ...
29/04/2026
29 Apr 2026
VEON and Kyivstar Fulfill Commitment to Invest USD 1 Billion in Ukr...
29/04/2026
Rhod Gilbert, Harriet Kemsley, Kae Kurd, Sara Pascoe and Vicki Pattison to take part in brand new series on free streaming service U
London, 29th April 2026: F...
29/04/2026
Wednesday 29 April 2026
Katie Price: Nothing to Hide, a Sky Original documentar...