
3500 Kelvin Relies on Brompton Processing Technology for Dynamic LED Stage Experiences
Brie Clayton November 30, 2022
0 Comments
Artists and technologists at Phoenix-based creative agency 3500 Kelvin help elevate film production and live and virtual event experiences with compelling, immersive content for LED display. The company operates Arizona's largest virtual production LED volume, with more than 15,000 square feet of capture space. Its talents have been tapped by diverse industries including film, music, corporate, concert touring, and experiential marketing. Behind the scenes, Brompton's LED processor technology enables the team to showcase the highest quality visuals possible.
Companies are realizing that stage presentation backgrounds can be so much more than a simple logo. Instead, they can offer an immersive experience, and when it comes to LED panel processing, Brompton is the litmus test. Everyone tries to achieve what Brompton can do. It's a rock-solid product that never crashes or has problems, and provides supreme quality, noted Walter Schulz, Partner and VFX Supervisor / Virtual Stage Supervisor at 3500 Kelvin.
Founded in early 2020 in partnership with live event company Murray Scott Production Services (MSPS), 3500 Kelvin began as a creative outlet to explore virtual production with LED panels and work in the emerging space. The companies remain linked and share equipment, with MSPS focused on live event touring, such as concerts and corporate events, and 3500 Kelvin on virtual production and content development.
Because we're heavily involved in live events, we often have to supplement our own tiles and equipment to accommodate events at scale. Using Brompton's technology, we can quickly calibrate and remap tiles from multiple batches, which is huge. I don't know another processor that does it nearly as well or as fast, and you can calibrate each tile individually, said 3500 Kelvin Founder Mac Jeffries, who also serves as Virtual Production Manager and Production Designer. We also like that you can physically see markers on the LED wall itself with Frame Remapping, and how seamlessly Brompton works with our other solutions, like Mo-sys motion tracking and ROE LED panels.
Added Schulz, Once you have a virtual stage built, there are micro shifts that can happen. Eventually you notice small displacement on the tile seams, and you need to correct those edges between the tiles. Brompton allows you to connect those edges to make them seamless without having to take apart your wall.
Along with Brompton's Tessera SX40 4K processors and an XD Data Distribution Unit, the 3500 Kelvin team uses Tessera processing software, and recently upgraded to version 3.4 with the new Extended Bit Depth feature. This update transforms 14-bit LED panels into 16.3-bit LED panels, allowing the studio to light and capture more authentic night scenes in-camera, instead of shooting day-for-night. 3500 Kelvin also received the very first tile in the world with Brompton's PureTone technology, and from there could propagate the firmware to the entire wall. They keep that first tile on display for visitors as a fun keepsake.
When I first started experimenting on the virtual production stage, I had a small volume in California and I wanted to push the technology, so I created a series of environments including a night scene. However, night scenes counteract the full effect of your low light, because the panels are dark and contributing little light to the set. I couldn't get the panels to respond correctly, even though the values were correct in the processor. Now, here at 3500 Kelvin we have an upgraded system with Brompton's Tessera v3.4 software and a much larger stage, so we recently did a low light test. We went outside during sunset and magic hour and shot a scene with two actors holding candles, then we came to the LED volume and tried to push the limits of replicating that reality, with the goal to have both exterior and interior shots be identical. We succeeded and it took adjustments on every aspect, camera ISO, focus, panel brightness, etc., Schulz explained.
Working on projects with camera tracking utilizing Brompton's Ultra Low Latency feature has helped us tighten that latency gap that is so pervasive in virtual production shots. We would need to limit our clients' creative vision and movement if it wasn't for that feature, added Jeffries.
Expressing appreciation for Brompton's customer support throughout its research and development efforts, Schulz concluded, One of the things I like about Brompton is the service level, and the amount of attention for the global industry and the partnerships. They are continuously evolving and utilizing the full range of compatibility. All the work Brompton does with the community really helps us.
###
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, a first and last name, and let us know what you'd like to see more of in the message!
.grecaptcha-badge{visibility:hidden}.meow-contact-form .meow-contact-form__header{display:flex;margin-bottom:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header__content{flex:1;display:flex;flex-direction:column;justify-content:center}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--left{margin-right:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--right{margin-left:10px}.meow-contact-form--editor input{color:
North America Stories
09/06/2026
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...
09/06/2026
SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...
09/06/2026
EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...
09/06/2026
Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...
09/06/2026
FOX Sports and ReachTV, an airport media network, have announced an agreement to...
09/06/2026
Cosm Atlanta, a 70,000-square-foot, three-level immersive entertainment venue located within Centennial Yards adjacent to State Farm Arena and Mercedes-Benz Sta...
09/06/2026
NESN captured five awards at the 2026 Boston/New England Emmy Awards, including four program honors and one individual award.
These awards reflect the passion...
09/06/2026
Ateme has announced that its support for Apple Immersive Video workflows was referenced by Apple during its 2026 Worldwide Developers Conference (WWDC26).
Atem...
09/06/2026
Bitmovin has announced that Axel Springer SE has deployed Player Web X, Bitmovin's web video player, to power audio readouts of news articles and an audio-o...
09/06/2026
Grass Valley and Lawo have announced a technology collaboration to validate orch...
09/06/2026
LiveU has announced a deployment with the Oceania Football Confederation (OFC) t...
09/06/2026
Globecast has announced the launch of its Content Exchange platform, powered by ...
09/06/2026
NBC Sports will present live coverage of Overtime's OT7 football league Championship Weekend from Sullivan Field at Loyola Marymount University in Los Angel...
09/06/2026
We're in three different locations, three different production teams. Coveri...
09/06/2026
The intro video for Men's Basketball won Outstanding In-Venue Video in the C...
09/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
09/06/2026
Since their debut, the clock-and-score graphic has drawn the affinity and ire of...
09/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
A project aimed at modernizing scheduling operations across Mediaset's channel portfolio
Mediagenix, a global leader in smart content solutions to profitab...
09/06/2026
tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...
09/06/2026
Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Technology collaboration to validate AMPP and Lawo HOME orchestration integration, showcasing Dynamic Media Facility principles in practice.
Grass Valley and ...
09/06/2026
Bitmovin, a leading provider of video streaming solutions, today announced that Axel Springer SE, international media and technology company, has deployed Playe...
09/06/2026
LiveU, the global leader in live IP-video solutions, today announced a landmark deployment with the Oceania Football Confederation (OFC) that has brought Video ...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Two Alumni Win Tony Awards Mike Morris and Cedric Leiba Jr. won awards for Best Orchestrations and Best Play, respectively.
June 8, 2026
By
Tori Donahue
...
09/06/2026
Back to All News
Netflix Unveils First Images And Poster For Wrath, A New Brazi...
08/06/2026
The two execs discuss the goals and the challenges of building a huge multi-cult...
08/06/2026
This industry legend has been a road warrior since the early '90s and is, today, a lynchpin on College GameDay
The sports-production industry continues to ...
08/06/2026
DAZN has agreed a multi-year rights partnership with Extreme Fighting Championship (EFC), expanding its global combat sports portfolio.
DAZN will broadcast EFC...
08/06/2026
As fans move across broadcast, streaming, social, mobile and creator-led platforms, and they expect every angle, in real time, TVU Networks has released a new e...
08/06/2026
Infront has further strengthened the 2026 Diamond League's international bro...
08/06/2026
Grass Valley has announced the appointment of Sam Craig as Vice President, Global Pre-Sales. Based in the United States, Craig will lead Grass Valley's glob...
08/06/2026
SMPTE has announced its summer 2026 education lineup covering IP networking and SMPTE ST 2110, including two standalone courses, a 13-week boot camp, and a hand...
08/06/2026
Sportradar Group AG has announced a multi-year global agreement with Kalshi, a p...
08/06/2026
FIFA and Gamefam have announced the launch of a FIFA World Cup 2026 event on Roblox, running June 5 through July 31, 2026. The event centers on FIFA Super Socce...
08/06/2026
A collaboration of NHL Productions, Monumental Sports, and Michael Levitt Produc...
08/06/2026
CBS Sports production staffer Bryce Adair has died at the age of 31 after sustaining injuries during a car accident on Wednesday while in Ohio working the the P...
08/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
08/06/2026
WMT Digital today announced the launch of WMT Fan Intelligence, designed to unif...
08/06/2026
The Heat are the seventh NBA team to air their games over-the-air next season...