Demand for Sony VENICE soars as productions pick up.

Demand for Sony VENICE soars as productions pick up. posted: 17/12/2020

Rental market reflects the high market appetite for Sony's flagship versatile camera.

As productions return to a level not seen since the start of the pandemic, rental houses across Europe are seeing their stocks of Sony VENICE in high demand. Dynamic Rentals, which is in the unique position of being the only rental house globally who exclusively rents to other rental houses, are proud to say that VENICE was the first camera they invested in just two years ago and now they have over 50 VENICE cameras out on rental in five continents, over 15 countries and 25 markets spanning the globe.

The demand is almost parabolic at times , says Dynamic Rentals owner Brandon Zachary In an overly saturated market, it's rare to find something that everyone loves. In a context where rental houses are not only dealing with the financial impact of COVID, but also the S35 versus FF conundrum, it's harder than ever to decide where to invest. The ability to switch between S35 and FF on the VENICE is definitely a plus within this context. We always go to CVP as our first port of call when buying digital cinema cameras and lenses. They know the market well, they realise having stock on the shelf is important and they always go the distance to make the deal work for us. In an uncertain world, VENICE is turning out to be a very safe bet for rental and by extension, production companies.

After a real dip in demand across the world over the summer, it's a true pleasure to see the content industry, in particular when it comes to drama and feature productions, now recovering with many new projects happening now or planned for the near future. We're confident that this upward trend will be reinforced in the coming months. The VENICE camera was one of our star performers even before the pandemic, because it is based on DoPs and directors' feedback and we've been building in new features steadily since its launch, but it's still great to see such high demand for it commented Hiroshi Kajita, Head of Media Solutions, Sony Professional, Sony Europe.

About Sony Corporation

Sony Corporation is a creative entertainment company with a solid foundation of technology. From game and network services to music, pictures, electronics, semiconductors and financial services - the Sony purpose is to fill the world with emotion through the power of creativity and technology.

About Sony Professional Solutions

Sony Professional Solutions is part of Sony Corporation and exists to help professionals to truly live their vision, by unleashing the incredible power of images. With a winning combination of innovative technology and industry expertise, Sony partners with businesses across a wide variety of sectors including Media and Broadcast, Sports, Healthcare, Corporate, Education and Theatre to deliver industry-leading and transformational customer solutions. Operating with over 40 years' experience and a trusted network of established technology partners, the wide Sony portfolio of knowledge, products and services propositions provides true value to businesses and informs, educates and inspires their customers.

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