To enhance the gaming experience, studios and developers spend tremendous effort creating photorealistic, immersive in-game environments.
But non-playable characters (NPCs) often get left behind. Many behave in ways that lack depth and realism, making their interactions repetitive and forgettable.
Inworld AI is changing the game by using generative AI to drive NPC behaviors that are dynamic and responsive to player actions. The Mountain View, Calif.-based startup's Character Engine, which can be used with any character design, is helping studios and developers enhance gameplay and improve player engagement.
Elevate Gaming Experiences: Achievement Unlocked The Inworld team aims to develop AI-powered NPCs that can learn, adapt and build relationships with players while delivering high-quality performance and maintaining in-game immersion.
To make it easier for developers to integrate AI-based NPCs into their games, Inworld built Character Engine, which uses generative AI running on NVIDIA technology to create immersive, interactive characters. It's built to be production-ready, scalable and optimized for real-time experiences.
The Character Engine comprises three layers: Character Brain, Contextual Mesh and Real-Time AI.
Character Brain orchestrates a character's performance by syncing to its multiple personality machine learning models, such as for text-to-speech, automatic speech recognition, emotions, gestures and animations.
The layer also enables AI-based NPCs to learn and adapt, navigate relationships and perform motivated actions. For example, users can create triggers using the Goals and Action feature to program NPCs to behave in a certain way in response to a given player input.
Contextual Mesh allows developers to set parameters for content and safety mechanisms, custom knowledge and narrative controls. Game developers can use the Relationships feature to create emergent narratives, such that an ally can turn into an enemy or vice versa based on how players treat an NPC.
One big challenge developers face when using generative AI is keeping NPCs in-world and on-message. Inworld's Contextual Mesh layer helps overcome this hurdle by rendering characters within the logic and fantasy of their worlds, effectively avoiding the hallucinations that commonly appear when using large language models (LLMs).
The Real-Time AI layer ensures optimal performance and scalability for real-time experiences.
Powering Up AI Workflows With NVIDIA Inworld, a member of the NVIDIA Inception program, which supports startups through every stage of their development, uses NVIDIA A100 Tensor Core GPUs and NVIDIA Triton Inference Server as integral parts of its generative AI training and deployment infrastructure.
Inworld used the open-source NVIDIA Triton Inference Server software to standardize other non-generative machine learning model deployments required to power Character Brain features, such as emotions. The startup also plans to use the open-source NVIDIA TensorRT-LLM library to optimize inference performance. Both NVIDIA Triton Inference Server and TensorRT-LLM are available with the NVIDIA AI Enterprise software platform, which provides security, stability and support for production AI.
Inworld also used NVIDIA A100 GPUs within Slurm-managed bare-metal machines for its production training pipelines. Similar machines wrapped in Kubernetes help manage character interactions during gameplay. This setup delivers real-time generative AI at the lowest possible cost.
We chose to use NVIDIA A100 GPUs because they provided the best, most cost-efficient option for our machine learning workloads compared to other solutions, said Igor Poletaev, vice president of AI at Inworld.
Our customers and partners are looking to find novel and innovative ways to drive player engagement metrics by integrating AI NPC functionalities into their gameplay, said Poletaev. There's no way to achieve real-time performance without hardware accelerators, which is why we required GPUs to be integrated into our backend architecture from the very beginning.
Inworld's generative AI-powered NPCs have enabled dynamic, evergreen gaming experiences that keep players coming back. Developers and gamers alike have reported enhanced player engagement, satisfaction and retention.
Inworld has powered AI-based NPC experiences from Niantic, LG UPlus, Alpine Electronics and more. One open-world virtual reality game using the Inworld Character Engine saw a 5% increase in playtime, while a detective-themed indie game garnered over $300,000 in free publicity after some of the most popular Twitch streamers discovered it.
Learn more about Inworld AI and NVIDIA technologies for game developers.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
To enhance the gaming experience, studios and developers spend tremendous effort creating photorealistic, immersive in-game environments.
