
To enhance the gaming experience, studios and developers spend tremendous effort creating photorealistic, immersive in-game environments.
But non-playable characters (NPCs) often get left behind. Many behave in ways that lack depth and realism, making their interactions repetitive and forgettable.
Inworld AI is changing the game by using generative AI to drive NPC behaviors that are dynamic and responsive to player actions. The Mountain View, Calif.-based startup's Character Engine, which can be used with any character design, is helping studios and developers enhance gameplay and improve player engagement.
Elevate Gaming Experiences: Achievement Unlocked The Inworld team aims to develop AI-powered NPCs that can learn, adapt and build relationships with players while delivering high-quality performance and maintaining in-game immersion.
To make it easier for developers to integrate AI-based NPCs into their games, Inworld built Character Engine, which uses generative AI running on NVIDIA technology to create immersive, interactive characters. It's built to be production-ready, scalable and optimized for real-time experiences.
The Character Engine comprises three layers: Character Brain, Contextual Mesh and Real-Time AI.
Character Brain orchestrates a character's performance by syncing to its multiple personality machine learning models, such as for text-to-speech, automatic speech recognition, emotions, gestures and animations.
The layer also enables AI-based NPCs to learn and adapt, navigate relationships and perform motivated actions. For example, users can create triggers using the Goals and Action feature to program NPCs to behave in a certain way in response to a given player input.
Contextual Mesh allows developers to set parameters for content and safety mechanisms, custom knowledge and narrative controls. Game developers can use the Relationships feature to create emergent narratives, such that an ally can turn into an enemy or vice versa based on how players treat an NPC.
One big challenge developers face when using generative AI is keeping NPCs in-world and on-message. Inworld's Contextual Mesh layer helps overcome this hurdle by rendering characters within the logic and fantasy of their worlds, effectively avoiding the hallucinations that commonly appear when using large language models (LLMs).
The Real-Time AI layer ensures optimal performance and scalability for real-time experiences.
Powering Up AI Workflows With NVIDIA Inworld, a member of the NVIDIA Inception program, which supports startups through every stage of their development, uses NVIDIA A100 Tensor Core GPUs and NVIDIA Triton Inference Server as integral parts of its generative AI training and deployment infrastructure.
Inworld used the open-source NVIDIA Triton Inference Server software to standardize other non-generative machine learning model deployments required to power Character Brain features, such as emotions. The startup also plans to use the open-source NVIDIA TensorRT-LLM library to optimize inference performance. Both NVIDIA Triton Inference Server and TensorRT-LLM are available with the NVIDIA AI Enterprise software platform, which provides security, stability and support for production AI.
Inworld also used NVIDIA A100 GPUs within Slurm-managed bare-metal machines for its production training pipelines. Similar machines wrapped in Kubernetes help manage character interactions during gameplay. This setup delivers real-time generative AI at the lowest possible cost.
We chose to use NVIDIA A100 GPUs because they provided the best, most cost-efficient option for our machine learning workloads compared to other solutions, said Igor Poletaev, vice president of AI at Inworld.
Our customers and partners are looking to find novel and innovative ways to drive player engagement metrics by integrating AI NPC functionalities into their gameplay, said Poletaev. There's no way to achieve real-time performance without hardware accelerators, which is why we required GPUs to be integrated into our backend architecture from the very beginning.
Inworld's generative AI-powered NPCs have enabled dynamic, evergreen gaming experiences that keep players coming back. Developers and gamers alike have reported enhanced player engagement, satisfaction and retention.
Inworld has powered AI-based NPC experiences from Niantic, LG UPlus, Alpine Electronics and more. One open-world virtual reality game using the Inworld Character Engine saw a 5% increase in playtime, while a detective-themed indie game garnered over $300,000 in free publicity after some of the most popular Twitch streamers discovered it.
Learn more about Inworld AI and NVIDIA technologies for game developers.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
18/08/2026
Riedel Communications has announced that Edith Cowan University (ECU) in Perth, ...
18/08/2026
Company launch with stereo-imaging tool
Panoramic is the debut release from Panorama Labs, a new company formed by mastering engineer Nicholas Di Lorenzo. C...
18/08/2026
Control software now available for older interfaces
Focusrite have just announced the launch of an update that extends Control 2 software support their Scar...
18/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Lightware announces an integration with SpectralBot that helps system integrators and AV operators troubleshoot faster using augmented reality (AR), AI-assisted...
18/08/2026
Command Frame for After Effects
Scott Black August 18, 2026
0 Comments
Free download, demonstrations, hands-on tests, and creator resources
Want to t...
18/08/2026
At Stand 14.A57, the data company will demonstrate GreenDot and IBM Aspera together, giving media and entertainment businesses real-time visibility of what thei...
18/08/2026
New tool provides a robust audit of operational workflows, calculating the tangible value each delivers today, and informing business decisions for tomorrow.
W...
18/08/2026
Media Utilities is integrating its activities into DigiNet and will maintain a recognisable presence in the market under the name: Media Utilities, a DigiNet br...
18/08/2026
Proof of Concept validates reliable multi-camera live production from remote racecourses without fixed network infrastructure
Appear ASA (Appear, OSE:APR), a g...
18/08/2026
Stingr, a new venture from the founders of Hornets Tech, is bringing its second-screen interaction platform to IBC2026.
The second screen has never really wor...
18/08/2026
Long-established satellite equipment manufacturer and systems integrator Hiltron Communications will promote its new HACUX-IDU2 antenna control unit touchscreen...
18/08/2026
EMAM, PlayBox Neo and SNEWS Launch Combined Nuvex System
Brie Clayton August 17, 2026
0 Comments
Integrated platform melds media asset management, pla...
18/08/2026
The United Stand Scales Live Fan Show with Blackmagic Design Workflow
Brie Clayton August 17, 2026
0 Comments
ATEM Constellation 8K and HyperDeck Stud...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Triveni Digital Now Offers a Joint Solution With MediaKind and a Lab System Bundle Supporting ISDB-Tb and TV 3.0 Broadcast Services
Triveni Digital, a trusted ...
18/08/2026
At IBC2026, BeckTV, a premier systems integrator for the broadcast industry, will introduce BeckFlow to the European market. BeckFlow is the first web-based sch...
18/08/2026
New flagship PTZ camera combines cinematic 4K imaging, professional broadcast connectivity and the complete Horizon intelligent video experience for productions...
18/08/2026
At IBC2026, VisualOn will demonstrate how video service providers can slash bandwidth costs, maximize ad revenue, and deploy premium interactive features withou...
18/08/2026
The relationships built during graduate school often continue to shape careers long after a degree is earned, creating a community of scientists who learn from ...
18/08/2026
Tuesday 18 August 2026
Sky Sports and The Fast and the Curious announce new partnership
Sky Sports and The Fast and the Curious have announced a new long-term...
18/08/2026
Wuppertal August 18, 2026
Riedel Brings Professional Live Production Into the Classrooms of ECURiedel Communications today announced that Edith Cowan Universi...
18/08/2026
In my previous article, The AI Shift Feels Familiar. Our Response Should Be Different., I argued that the greatest challenge organizations face is no longer the...
18/08/2026
Apple today announced changes to its business terms for apps in the European Uni...
18/08/2026
THE HEALY RAES: BLOOD, SWEAT & TEARS AIRS WEDNESDAY AUGUST 19 ON RT ONE AT 9:35PM
A new documentary The Healy-Raes: Blood, Sweat & Tears airs on RT One and ...