Sony Pixel Power calrec Sony

It's Officially a 64bit World Or Is It? 32 vs. 64 bit Transcoding

21/10/2019

It's Officially a 64bit World Or Is It? 32 vs. 64 bit TranscodingPublished: October 21st 2019

At Cinnafilm, we've had 32bit and 64bit versions of our technology for many years, and I figured the question of 32 vs. 64 bit Transcoding was a moot point. Everyone would just choose the 64bit SDK (Software Development Kit), right? Our Dark Energy Professional switched to 64bit years ago, and our SpaceTime library (which contains Tachyon) has been available as 64bit for years but some companies still used our 32bit SDK for reasons unknown to me.

Please note: RadiantGrid by Cinnafilm has been retired, and we suggest that you now point your attention to Cinnafilm PixelStrings.

RadiantGrid and 32 vs. 64 bit Transcoding Then we purchased RadiantGrid, and I COMPLETELY understood why 32bit was still alive and well in 2017. We weren't in the transcoding business before acquiring RadiantGrid; I didn't know about the legacy support of codecs and containers that were only created in the world of 32bit some in the 16bit world, and they would never be re-compiled to run as 64bit. I did rudimentary research on how many tech-savvy people run a 32bit OS. I found 4.3% of Windows 10 users installed a 32bit version and only 0.002% of Mac users. Digging further, I uncovered Mac users don't have a choice when updating their OS; it automatically installs a 64bit OS. In 2009, Apple shipped 64bit operating systems that could also run 32bit programs, making a seamless transition to 64bit. So if someone is running an Apple OS that is only 32bit capable, it's because they have not updated their OS in 9 years. Had they updated, the 0.002% figure would be even lower.

So why does Microsoft still ship 32bit operating systems, especially since every 32bit application is fully backward-compatible with 64bit versions of Windows OS? I have no idea. But it has perpetuated the continuation of companies creating 32 and 64bit versions of their technology, and that leads us to the question of 32 vs. 64 bit Transcoding.

And that leads me back to when I said, I COMPLETELY understood. We have launched a new version of the RadiantGrid transcoding engine. One critical issue our product/engineering team tackled was how we were going to handle legacy codecs and containers that are simply not available in a 64bit architecture. We had two options: write a 32/64bit bridge so this new engine could support ANYTHING ingested and only output video that is generated by a 64bit SDK, or say no mas when it comes to codecs/containers that use a 32bit SDK.

For the time being, we opted for no mas. (for those that don't speak even a smidgen of Spanish, that means no more. ) We decided to be future-minded and only support technologies that are based on a 64bit SDK and can support UHD/HDR video on output. With that said, our customers are always our number one focus. We will still consider discussions regarding building the 32/64bit bridge to support legacy codecs such as Canopus AVI or Indeo. We love solving challenges that best serve our clients.

For now, we are focusing on the first RadiantGrid build that was fully architected by Cinnafilm. We've taken the time to redo a few things, which make it more powerful and flexible than any previous version of RadiantGrid. Some of the cool things you'll see are:

Vastly expanded audio channel remapping

Removal of the need to fully ingest assets before transcoding

Options for automatically converting 100 nit SDR assets to 2,000 nit HDR assets

Creation of incredibly complex image processing pipelines that render assets in a single pass for any resolution. In 32bit space, the pipeline is limited to 4 Gig, so we can't back the truck up and load it up with image processing functions when images get larger than HD

Movement of many functions into the UI that were only XML-submission based

One other opportunity we had when redesigning the engine was to unify the user interface between RadiantGrid and PixelStrings, our media conversion platform. We want our customers to be able to move between on-premises and cloud with ease, and by 2020 NAB, the new interface will be ready, and it will be a significant upgrade.

So is 32bit dead? No. We'll be here to support our legacy RadiantGrid for customers still working through huge libraries of codecs/containers unsupported in the 64bit world. We'll also have our 32bit SpaceTime library (which has Tachyon in it) because many of our transcoding brethren are in the same boat we are. The bottom line is we have you covered for the past, present, and future.

We hope you found this article about 32 vs. 64 bit Transcoding helpful. If you require more information about our products, please contact us for a demo or more information.

Ernie Sanchez, COO, Cinnafilm, Inc.

[email protected]

Categories: Features / PixelStrings Engine / Products / RadiantGrid (legacy) / Tech Talk / Transcoding

Tags: 64bit / HD to UHD / RadiantGrid (legacy) / SDR to HDR / transcoding / UHD / x64
LINK: https://cinnafilm.com/its-officially-a-64bit-world-or-is-it-32-vs-64-b...
See more stories from cinnafilm

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

06/09/2025

Twinless Is James Sweeney's Darkly Comic Exploration of Loss and Connection

(L-R) Dylan O'Brien and James Sweeney attend the 2025 Sundance Film Festival Twinless premiere at Eccles Theatre. (Photo by George Pimentel/Shutterstock f...

06/09/2025

Vizrt Launches New AI-Powered Features to Speed up AR Sports Production

LONDON Vizrt has introduced Viz Arena 6, the newest version of its all-in-one live augmented reality (AR) graphics and virtual advertising sports solution. The ...

06/09/2025

AWS To Feature Generative AI, News Distribution At IBC2025

SEATTLE Amazon Web Services (AWS) will feature 56 AWS Partners making various demos that showcase the technologies and use cases shaping the future of the Media...

06/09/2025

PBS Kids Embraces Gameplay Content

In news that highlights the ongoing importance of video games, PBS Kids is making its first foray into gameplay content with the September 5 launch of Odd Squa...

06/09/2025

PBS to Cut 15% of Staff

PBS chief executive Paula Kerger has sent an email to staff outlining plans to cut about 100 positions or 15% of its staff, following the loss of Federal fundin...

06/09/2025

IABM announces the shortlist for the new IABM Impact Awar...

A new era of recognition as IABM honors the people, projects and innovations driving real impact IABM has confirmed the shortlist for the new IABM Impact Award...

06/09/2025

Deliver multi-platform graphics from a single workflow wi...

Vizrt, the leader in live production technology revolutionizing viewer experiences, announces new capabilities to help customers create once, adapt automaticall...

06/09/2025

Studio Technologies Showcases Latest Audio and Interface...

Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, will spotlight four of its innovative audio solutions at th...

06/09/2025

DigitalGlue Previews Creative Intelligence CI Powered by...

DigitalGlue, creator of the award-winning creative.space managed storage platform, today announced a technology preview of Creative Intelligence (CI) powered by...

06/09/2025

Balancing heritage film and modern projectionist needs wi...

Eye Filmmuseum is the Netherlands leading film museum, offering a rich variety of experiences from screenings of classic films to cultural exhibitions. With fou...

06/09/2025

X Marks the Spot Grass Valley to Showcase Innovations and...

The latest innovations in Grass Valley's AMPP applications will be on full display at IBC 2025, as the company brings significant updates to Playout X, its ...

06/09/2025

Disguise Unveils GX 3 Plus the New Benchmark in Media Ser...

Disguise has announced the launch of the GX 3 , its most powerful media server ever. Built on NVIDIA's cutting-edge Blackwell GPU architecture and including...

06/09/2025

AUTOSCRIPT AND AUTOCUE LAUNCH NEW PTZ PROMPTER SOLUTIONS...

Autoscript and Autocue have announced the launch of a new advanced PTZ prompter system shared by both brands and designed to provide seamless, professional prom...

06/09/2025

Sachtler Expands aktiv and FSB Mk II Ranges with Higher-P...

Sachtler has added four new models to its award-winning aktiv and FSB Mk II fluid head ranges. The aktiv16T and aktiv18T, plus the FSB 16T Mk II and FSB 18T Mk...

06/09/2025

CGI to showcase next-generation newsroom at IBC2025

CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, will present its bold new vision for the fu...

06/09/2025

DHD Announces RM1 Pro Broadcast-from-Anywhere Production...

DHD has chosen IBC 2025 (Amsterdam, 12-15 September) as the launch venue for the latest version of its RM1 all-in-one portable audio production and broadcast sy...

06/09/2025

AJA Debuts IP25-R 4K SMPTE 2110 to 12G SDI-HDMI Mini-Conv...

AJA Video Systems debuted IP25-R, a Mini-Converter for connecting SMPTE ST 2110 networks with 4K SDI/HDMI infrastructures. IP25-R lets broadcast, production, an...

06/09/2025

AJA Introduces New Conversion and IP Video Solutions

AJA Video Systems today introduced new products and updates ahead of the International Broadcasting Convention (IBC) 2025 that streamline signal flow management...

06/09/2025

September 05, 2025

Researchers map key human proteins that power coronavirus replication, pointing to new treatment strategies Findings from Scripps Research reveal promising drug...

05/09/2025

7 Ways Spotify's New User Controls Put You in Charge of Your Listening

Your listening habits are as unique as you are-and this year, Spotify has introduced a wave of new features to help you personalize your experience. From playli...

05/09/2025

Today's Historic Settlement Underscores SBS's Powerful New Series The People v Robodebt

Today's Historic Settlement Underscores SBS's Powerful New Series The Pe...

05/09/2025

L3Harris CFO and AR President Interviewed on CNBC's 'Closing Bell: Overtime'

L3Harris Chief Financial Officer and Aerojet Rocketdyne President Ken Bedingfiel...

05/09/2025

Peacock to Stream Sunday Night Football' in Dolby Atmos

PHILADELPHIA NBC Sports will present tonight's NFL Kickoff Game between the '25 Super Bowl champion Philadelphia Eagles and Dallas Cowboys on Peacock in...

05/09/2025

Warner Bros. Discovery Sues Midjourney

Warner Bros. Discovery filed a lawsuit against Gen AI company Midjourney this week, claiming that the company violated the studio's copyright....

05/09/2025

Alum Esin Aydngz Pens Nevermore Alma Mater' for Netflix's Wednesday

Alum Esin Ayd ng z Pens Nevermore Alma Mater' for Netflix's Wednesday The Grammy-nominated composer appears on this season's soundtrack alongside...

05/09/2025

YouTube TV, Hulu to Carry C-SPAN

C-SPAN and YouTube this week announced an agreement in which YouTube will sponsor C-SPAN's America 250 programming and expand access to C-SPAN's politic...

05/09/2025

Techex Hires Peter Dawidzik for Senior Sales Role

LONDON Live broadcast infrastructure solutions provider Techex has added Peter Dawidzik as senior director, sales and business development....

05/09/2025

Reuters and AWS to Demo News Distribution System at IBC2025

As news organizations and broadcasters face more pressure than ever to capture, verify, and distribute real-time access to breaking news, Reuters and Amazon Web...

05/09/2025

HPA Opens Call For Expanded Awards

LOS ANGELES The Hollywood Professional Association (HPA) today said it has begun accepting submissions for its expanded HPA Engineering Excellence Awards, which...

05/09/2025

Sage Releases Firmware Fix

Sage has released an update to its most recent firmware for its Digital ENDEC model 3644....

05/09/2025

ThinkAnalytics To Feature Newly Introduced ThinkMetadataAI At IBC2025

LONDON and LOS ANGELES ThinkAnalytics will debut ThinkMetadataAI, the company's latest step in recommendations, search and discovery services....

05/09/2025

FCC to Lift Freeze on Applications for New LPTV, TV Translator Stations

WASHINGTON The Federal Communications Commissions Media Bureau has announced that the agency is initiating a phased process to lift the current freeze on major ...

05/09/2025

Quickplay To Highlight Newly Introduced AI Studio At IBC2025

TORONTO Quickplay will feature its newly unveiled AI Studio that assists broadcasters and streamers in transforming their content libraries into short-form asse...

05/09/2025

Boston Conservatory at Berklee Announces Five-Year Partnership with The Verdon Fosse Legacy

Boston Conservatory at Berklee Announces Five-Year Partnership with The Verdon F...

05/09/2025

Alum Esin Aydingz Pens Nevermore Alma Mater' for Netflix's Wednesday

Alum Esin Ayding z Pens Nevermore Alma Mater' for Netflix's Wednesday The Grammy-nominated composer appears on this season's soundtrack alongside...

05/09/2025

Rohde & Schwarz UK awarded Silver Award under Defence Employer Recognition Scheme

Rohde & Schwarz UK awarded Silver Award under Defence Employer Recognition Schem...

05/09/2025

Two Desperate Souls and One Desperate Choice: As You Stood By' Streams November 7

Back to All News Two Desperate Souls and One Desperate Choice: As You Stood By...

05/09/2025

Netflix Unveils New BAKI-DOU' Anime and First Look at BEASTARS FINAL SEASON' Part2 at 10th Anniversary Event in Japan

Back to All News Netflix Unveils New BAKI-DOU' Anime and First Look at BE...

05/09/2025

This weekend sees another feast of free-to-air Sport across RT

This weekend sees another feast in store for all sport fans as RT airs a jam-packed schedule of live, free-to-air sport. The Amgen Irish Open continues all we...

04/09/2025

Film Festival Watch: 9 Sundance Institute-Supported Must-Sees to Catch at the 2025 Toronto International Film Festival

(Joel Edgerton and Felicity Jones appear in Train Dreams by Clint Bentley, an of...

04/09/2025

Watch the Record-breaking Koori Knockout 2025 LIVE and EXCLUSIVE on NITV and SBS On Demand

Watch the Record-breaking Koori Knockout 2025 LIVE and EXCLUSIVE on NITV and SBS...

04/09/2025

Zixi Taps Sue Mitchell as Director of Account Management, EMEA

WALTHAM, Mass. Zixi, a provider of video-delivery-over-IP technology, has named Sue Mitchell as director of account management, EMEA....

04/09/2025

NBCU Reports Record NFL Revenue; Sells Out Ad Inventory for Super Bowl LX

NEW YORK In news that highlights the importance of the NFL and sports for the TV and streaming industry, NBCUniversal is reporting record revenue for its 20th s...

04/09/2025

Ross Video Acquires LAMA for Live Audio Mixing

OTTAWA Ross Video has acquired LAMA, a Dutch-based developer of advanced audio production software known for its innovative live mixing solutions. The acquisiti...

04/09/2025

GatesAir to Demo 5G Passthrough Over UHF at IBC2025

CINCINNATI GatesAir will bring its 5G passthrough demo to IBC audiences once again as interest in the technology's value for broadcast-to-mobile delivery gr...

04/09/2025

Autoscript, Autocue to Feature New PTZ Prompter System at IBC2025

BURY ST. EDMUNDS, England Autoscript and Autocue will showcase their newly launched PTZ prompter system during IBC2025, Sept. 12-15 at the RAI Amsterdam Convent...

04/09/2025

Watch the Benn Family Band Perform I Wont Give Up on Americas Got Talent

Watch the Benn Family Band Perform I Wont Give Up on Americas Got Talent Assistant Professor Loren Benn and her family gave an emotional live performance of t...