Sony Pixel Power calrec Sony

It's Officially a 64bit World Or Is It? 32 vs. 64 bit Transcoding

21/10/2019

It's Officially a 64bit World Or Is It? 32 vs. 64 bit TranscodingPublished: October 21st 2019

At Cinnafilm, we've had 32bit and 64bit versions of our technology for many years, and I figured the question of 32 vs. 64 bit Transcoding was a moot point. Everyone would just choose the 64bit SDK (Software Development Kit), right? Our Dark Energy Professional switched to 64bit years ago, and our SpaceTime library (which contains Tachyon) has been available as 64bit for years but some companies still used our 32bit SDK for reasons unknown to me.

Please note: RadiantGrid by Cinnafilm has been retired, and we suggest that you now point your attention to Cinnafilm PixelStrings.

RadiantGrid and 32 vs. 64 bit Transcoding Then we purchased RadiantGrid, and I COMPLETELY understood why 32bit was still alive and well in 2017. We weren't in the transcoding business before acquiring RadiantGrid; I didn't know about the legacy support of codecs and containers that were only created in the world of 32bit some in the 16bit world, and they would never be re-compiled to run as 64bit. I did rudimentary research on how many tech-savvy people run a 32bit OS. I found 4.3% of Windows 10 users installed a 32bit version and only 0.002% of Mac users. Digging further, I uncovered Mac users don't have a choice when updating their OS; it automatically installs a 64bit OS. In 2009, Apple shipped 64bit operating systems that could also run 32bit programs, making a seamless transition to 64bit. So if someone is running an Apple OS that is only 32bit capable, it's because they have not updated their OS in 9 years. Had they updated, the 0.002% figure would be even lower.

So why does Microsoft still ship 32bit operating systems, especially since every 32bit application is fully backward-compatible with 64bit versions of Windows OS? I have no idea. But it has perpetuated the continuation of companies creating 32 and 64bit versions of their technology, and that leads us to the question of 32 vs. 64 bit Transcoding.

And that leads me back to when I said, I COMPLETELY understood. We have launched a new version of the RadiantGrid transcoding engine. One critical issue our product/engineering team tackled was how we were going to handle legacy codecs and containers that are simply not available in a 64bit architecture. We had two options: write a 32/64bit bridge so this new engine could support ANYTHING ingested and only output video that is generated by a 64bit SDK, or say no mas when it comes to codecs/containers that use a 32bit SDK.

For the time being, we opted for no mas. (for those that don't speak even a smidgen of Spanish, that means no more. ) We decided to be future-minded and only support technologies that are based on a 64bit SDK and can support UHD/HDR video on output. With that said, our customers are always our number one focus. We will still consider discussions regarding building the 32/64bit bridge to support legacy codecs such as Canopus AVI or Indeo. We love solving challenges that best serve our clients.

For now, we are focusing on the first RadiantGrid build that was fully architected by Cinnafilm. We've taken the time to redo a few things, which make it more powerful and flexible than any previous version of RadiantGrid. Some of the cool things you'll see are:

Vastly expanded audio channel remapping

Removal of the need to fully ingest assets before transcoding

Options for automatically converting 100 nit SDR assets to 2,000 nit HDR assets

Creation of incredibly complex image processing pipelines that render assets in a single pass for any resolution. In 32bit space, the pipeline is limited to 4 Gig, so we can't back the truck up and load it up with image processing functions when images get larger than HD

Movement of many functions into the UI that were only XML-submission based

One other opportunity we had when redesigning the engine was to unify the user interface between RadiantGrid and PixelStrings, our media conversion platform. We want our customers to be able to move between on-premises and cloud with ease, and by 2020 NAB, the new interface will be ready, and it will be a significant upgrade.

So is 32bit dead? No. We'll be here to support our legacy RadiantGrid for customers still working through huge libraries of codecs/containers unsupported in the 64bit world. We'll also have our 32bit SpaceTime library (which has Tachyon in it) because many of our transcoding brethren are in the same boat we are. The bottom line is we have you covered for the past, present, and future.

We hope you found this article about 32 vs. 64 bit Transcoding helpful. If you require more information about our products, please contact us for a demo or more information.

Ernie Sanchez, COO, Cinnafilm, Inc.

[email protected]

Categories: Features / PixelStrings Engine / Products / RadiantGrid (legacy) / Tech Talk / Transcoding

Tags: 64bit / HD to UHD / RadiantGrid (legacy) / SDR to HDR / transcoding / UHD / x64
LINK: https://cinnafilm.com/its-officially-a-64bit-world-or-is-it-32-vs-64-b...
See more stories from cinnafilm

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

11/11/2026

Nielsen Announces Pricing of $1.4 Billion Offering of Senior Secured Notes by its Affiliate

New York, NY - November 10, 2026 - Neptune BidCo US Inc. (the Issuer or the C...

11/11/2026

Pliant Technologies Ships CrewCom Flex

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

11/11/2026

Blue Lucy Integrates With Comcast Technology Solutions

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

11/11/2026

Hitomi Broadcast appoints Hibino Technos Inc. as value-ad...

New partnership strengthens local access to Hitomi s precision timing solutions, with MatchBox, MatchBox Glass and Spectra on show at Inter BEE 2026 Hitomi Br...

11/11/2026

Frequency Ads and OpenGlass Deploy Stream-Native In-Scene...

Frequency, the engine behind many of the worlds leading streaming television channels, and OpenGlass, the first SSP built for advanced CTV advertising, today an...

11/11/2026

Operative Appoints Brian Beirne as Senior Vice President...

Operative today announced the appointment of Brian Beirne as Senior Vice President, Commercial Growth. Beirne returns to Operative at a pivotal moment, as its U...

11/11/2026

U.S. Streamers Triple Amount of Creator Led-Programming in One Year

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

11/11/2026

Adobe Upgrades Creative Suite

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

11/11/2026

NABA Joins Trusted Partner Networks Fix It or Risk It Campaign

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

11/11/2026

Apple TV to Debut Sign Language Option

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

11/11/2026

Senator Questions Carr's Future at FCC

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

11/11/2026

Flanders Scientific Launches Seven New Monitors

Flanders Scientific (FSI), an Atomos company, has introduced seven new QD-OLED reference monitors across two new series, the VP and V. Designed for professional...

11/11/2026

Pliant Technologies Announces CrewCom Flex Now Shipping i...

Pliant Technologies' highly anticipated CrewCom Flex product line is now shipping in the United States. As the industry's first frameless matrix interc...

11/11/2026

Desert Palms Captured with Blackmagic URSA Cine Immersive

Desert Palms Captured with Blackmagic URSA Cine Immersive Brie Clayton November 10, 2026 0 Comments Director Tristan Seniuk premieres immersive short ...

11/11/2026

Avid launches Ready to Play, putting new AI creative capabilities into editors' hands

Avid launches Ready to Play, putting new AI creative capabilities into editors&#...

11/11/2026

Adobe Powers a New Era of Creativity, Bringing Agents and Tools to Creatives Wherever and However They Create

Adobe Powers a New Era of Creativity, Bringing Agents and Tools to Creatives Whe...

11/11/2026

If your fraud tool detects invalid traffic, what happens next?

Fraud detection and removal tools play an important role in defending advertising budgets against invalid traffic. A robust fraud tool, independently accredited...

11/11/2026

Irish culture and music take centre stage at COP31 event in Turkiye this Friday in partnership with RT lyric fm

RT lyric fm is partnering with the Department of Climate, Energy, and the Envir...

11/11/2026

Meet the eight finalists for RT TODAY's Christmas Home Cook Competition

RT TODAY show has announced the eight finalists for its festive amateur cook competition Christmas Home Cook'. Following the success of TODAY TV Home C...

10/11/2026

ENCO Provides Live Captioning and Voice Translation at NAB Show New York

ENCO provided live stage captioning, multilingual translation and new audio pass-through services at NAB Show New York, held Oct. 21-22 at the Javits Center, an...

10/11/2026

Vizrt Demonstrates Story-Aware Graphics With Story Object Model Open Standard

Vizrt has built a proof-of-concept integration with the Story Object Model (SOM), shown at IBC 2026 in Amsterdam as part of the Smart Stories Accelerator projec...

10/11/2026

Gravity Media Delivers Live Vertical Feed for Meta Connect 2026

Gravity Media's Creative and Managed Services team produced a dedicated live 9:16 vertical broadcast workflow for Meta Connect 2026. Meta asked for more tha...

10/11/2026

Blue Stream Fiber Taps Ateme for OTT Delivery Modernization

Blue Stream Fiber has standardized its OTT streaming services on Ateme's end-to-end video platform for its high value linear channels, providing more effici...

10/11/2026

Haivision Releases Survey for the 2027 Broadcast Transformation Report

Haivision has opened the survey for its 2027 Broadcast Transformation Report, inviting broadcast, media, and production professionals worldwide to share their p...

10/11/2026

League of Live Stream Theater Leverages LiveU to Deliver Rent: The 30th Anniversary Concert to 70,000 Streaming Ticket Buyers Worldwide

The League of Live Stream Theater (LOLST), the nonprofit organization partnering...

10/11/2026

USA Sports To Broadcast All Three Inaugural Races of The Horse Racing League in Spring 2027

USA Sports and The Horse Racing League (HRL) has announced a partnership to air ...

10/11/2026

Matrox Video Launches The Sync, a New Customer-Led Video Podcast

Matrox Video has launched The Sync, a new video podcast series bringing together Matrox Video experts, customers, and partners to explore the technical and busi...

10/11/2026

The CW Network, Professional Bull Riders Sign Multi-Year Extension to Broadcast PBR Team Series Events

The CW Network and Professional Bull Riders (PBR) have announced a new multi-yea...

10/11/2026

2026 Sports Broadcasting Hall of Fame: Christopher Chip' Adams, Master of NBC Olympics Venue Operations

There is a certain irony that Chip Adams was turned down when he first looked in...

10/11/2026

Pliant Technologies Ships New CrewCom Flex

Pliant Technologies' CrewCom Flex product line is now shipping in the United States. As a frameless matrix intercom system and complete matrix IP-based inte...

10/11/2026

Sundance Institute Appoints Allison Graff-Weisner as Chief Development Officer

PARK CITY, Utah (November 10, 2026) The Sundance Institute today announced the appointment of Allison Graff-Weisner as its new Chief Development Officer (CDO)...

10/11/2026

VSL introduce Vienna Performer

New tool humanises orchestral MIDI parts Described as a session musician inside your DAW, VSL's latest plug-in aims to make quick work of making program...

10/11/2026

PSPaudioware release PSP ClassicQlite

Free EQ launched alongside four major updates PSPaudioware have just launched their latest free plug-in, along with a set of updates that bring modern OS co...

10/11/2026

John Walden Cubase Essentials promotion

Save 25% throughout November 2026 Following the recent release of Cubase 16, regular SOS contributor John Walden has announced that he will be running a 25%...

10/11/2026

Ableton Live 13 announced

Set to launch in early 2027 The latest version of Ableton's DAW software has just been unveiled, and will be making an official appearance in early 2027...

10/11/2026

IoT frequency bands below 6 GHz: range, power and antenna trade-offs

IoT devices use a wide range of frequency bands below 6 GHz, from Sub-GHz LPWAN sensors to 5G and Wi-Fi systems. Lower frequencies such as 433 MHz, 868 MHz, 915...

10/11/2026

How to Choose an embedded GPS antenna

A ceramic patch GPS antenna may fit mechanically but still perform poorly if it is too small, incorrectly orientated, placed near noisy electronics or installed...

10/11/2026

Does an Active Patch GNSS Antenna Need a Ground Plane?

A GPS antenna ground plane provides the conductive RF reference a ceramic GPS/GNSS patch needs, but that does not always mean the product PCB must provide it. T...

10/11/2026

External GPS antenna vs internal antenna: when should you move outside the enclosure?

An external GPS antenna is usually the better option when the product enclosure ...

10/11/2026

New R&S FNH combines spectrum analysis, vector network analysis and power metering in a handheld format

New R&S FNH combines spectrum analysis, vector network analysis and power meteri...

10/11/2026

Clear-Com Supports Global Student Broadcast On Air 2026 With Integrated Intercom Solutions

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

10/11/2026

Gracenote and Magnite Bring Greater Content Intelligence to CTV Curation

Buyers can now access custom CTV deals across on-demand and live content NEW YORK, November 10, 2026 - Gracenote, Nielsen's content intelligence business, ...

10/11/2026

Flanders Scientific Unveils New Reference Monitors

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Northwestern Ups Production Game in New Stadium

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Parks: Netflix Is Top SVOD Service of 2026

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Clear-Com Supports Global Student Broadcast On Air 2026 W...

Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 universities across 30 countries. Using Station-IC virtual intercom panels, an ...

10/11/2026

Matrox Video Launches The Sync - a New Customer-Led Video...

Matrox Video today announced the launch of The Sync, a new video podcast series bringing together Matrox Video experts, customers, and partners to explore the t...

10/11/2026

Adobe Brings Agentic AI to the Content Supply Chain with CX Enterprise Coworker

Adobe Brings Agentic AI to the Content Supply Chain with CX Enterprise Coworker Brie Clayton November 10, 2026 0 Comments Adobe empowers brands to bui...

10/11/2026

Amplify Berklee Gala Raises More Than $1.3 Million for Berklee City Music Scholarships

Amplify Berklee Gala Raises More Than $1.3 Million for Berklee City Music Schola...