Sony Pixel Power calrec Sony

It's Officially a 64bit World Or Is It? 32 vs. 64 bit Transcoding

21/10/2019

It's Officially a 64bit World Or Is It? 32 vs. 64 bit TranscodingPublished: October 21st 2019

At Cinnafilm, we've had 32bit and 64bit versions of our technology for many years, and I figured the question of 32 vs. 64 bit Transcoding was a moot point. Everyone would just choose the 64bit SDK (Software Development Kit), right? Our Dark Energy Professional switched to 64bit years ago, and our SpaceTime library (which contains Tachyon) has been available as 64bit for years but some companies still used our 32bit SDK for reasons unknown to me.

Please note: RadiantGrid by Cinnafilm has been retired, and we suggest that you now point your attention to Cinnafilm PixelStrings.

RadiantGrid and 32 vs. 64 bit Transcoding Then we purchased RadiantGrid, and I COMPLETELY understood why 32bit was still alive and well in 2017. We weren't in the transcoding business before acquiring RadiantGrid; I didn't know about the legacy support of codecs and containers that were only created in the world of 32bit some in the 16bit world, and they would never be re-compiled to run as 64bit. I did rudimentary research on how many tech-savvy people run a 32bit OS. I found 4.3% of Windows 10 users installed a 32bit version and only 0.002% of Mac users. Digging further, I uncovered Mac users don't have a choice when updating their OS; it automatically installs a 64bit OS. In 2009, Apple shipped 64bit operating systems that could also run 32bit programs, making a seamless transition to 64bit. So if someone is running an Apple OS that is only 32bit capable, it's because they have not updated their OS in 9 years. Had they updated, the 0.002% figure would be even lower.

So why does Microsoft still ship 32bit operating systems, especially since every 32bit application is fully backward-compatible with 64bit versions of Windows OS? I have no idea. But it has perpetuated the continuation of companies creating 32 and 64bit versions of their technology, and that leads us to the question of 32 vs. 64 bit Transcoding.

And that leads me back to when I said, I COMPLETELY understood. We have launched a new version of the RadiantGrid transcoding engine. One critical issue our product/engineering team tackled was how we were going to handle legacy codecs and containers that are simply not available in a 64bit architecture. We had two options: write a 32/64bit bridge so this new engine could support ANYTHING ingested and only output video that is generated by a 64bit SDK, or say no mas when it comes to codecs/containers that use a 32bit SDK.

For the time being, we opted for no mas. (for those that don't speak even a smidgen of Spanish, that means no more. ) We decided to be future-minded and only support technologies that are based on a 64bit SDK and can support UHD/HDR video on output. With that said, our customers are always our number one focus. We will still consider discussions regarding building the 32/64bit bridge to support legacy codecs such as Canopus AVI or Indeo. We love solving challenges that best serve our clients.

For now, we are focusing on the first RadiantGrid build that was fully architected by Cinnafilm. We've taken the time to redo a few things, which make it more powerful and flexible than any previous version of RadiantGrid. Some of the cool things you'll see are:

Vastly expanded audio channel remapping

Removal of the need to fully ingest assets before transcoding

Options for automatically converting 100 nit SDR assets to 2,000 nit HDR assets

Creation of incredibly complex image processing pipelines that render assets in a single pass for any resolution. In 32bit space, the pipeline is limited to 4 Gig, so we can't back the truck up and load it up with image processing functions when images get larger than HD

Movement of many functions into the UI that were only XML-submission based

One other opportunity we had when redesigning the engine was to unify the user interface between RadiantGrid and PixelStrings, our media conversion platform. We want our customers to be able to move between on-premises and cloud with ease, and by 2020 NAB, the new interface will be ready, and it will be a significant upgrade.

So is 32bit dead? No. We'll be here to support our legacy RadiantGrid for customers still working through huge libraries of codecs/containers unsupported in the 64bit world. We'll also have our 32bit SpaceTime library (which has Tachyon in it) because many of our transcoding brethren are in the same boat we are. The bottom line is we have you covered for the past, present, and future.

We hope you found this article about 32 vs. 64 bit Transcoding helpful. If you require more information about our products, please contact us for a demo or more information.

Ernie Sanchez, COO, Cinnafilm, Inc.

[email protected]

Categories: Features / PixelStrings Engine / Products / RadiantGrid (legacy) / Tech Talk / Transcoding

Tags: 64bit / HD to UHD / RadiantGrid (legacy) / SDR to HDR / transcoding / UHD / x64
LINK: https://cinnafilm.com/its-officially-a-64bit-world-or-is-it-32-vs-64-b...
See more stories from cinnafilm

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

27/03/2026

NAB Pans Netflix's Coverage of MLB Opening Day

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

2026 NAB Show Exhibitor Insight: Netgear

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

Marshall Electronics Showcases New Feature-Rich CV320 and CV520 IP and 3G-SDI POV Cameras at NAB 2026

Marshall Electronics Showcases New Feature-Rich CV320 and CV520 IP and 3G-SDI PO...

27/03/2026

Sony Electronics Inc. Elevates Professional Video Workflows with Powerful Updates to Monitor & Control and Catalyst Tools

Sony Electronics Inc. Elevates Professional Video Workflows with Powerful Update...

27/03/2026

GatesAir Extends AirWatch365 Managed Service with Edge Gateway Site Appliance

GatesAir Extends AirWatch365 Managed Service with Edge Gateway Site Appliance Brie Clayton March 27, 2026 0 Comments NAB marks global launch of servic...

27/03/2026

GatesAir Expands AirWatch365 Managed Service

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

Dejero, Eutelsat, Others to Offer 'Field to Air' Demo at NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

Global NextGen TV Takes Center Stage at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

USSI Global Opens Media Transport Solutions Lab

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

Net Insight Elevates Nimbra Edge to Govern Live Media Sys...

At NAB Show 2026, Net Insight will showcase the next evolution of Nimbra Edge, its orchestration and control layer designed to manage live media services across...

27/03/2026

Harmonic Delivers Winning Live Sports Streaming Innovatio...

Harmonic (NASDAQ: HLIT) today announced powerful new innovations that further elevate the company's sports streaming solution. The advanced capabilities enh...

27/03/2026

Bitmovin s Player Web X Expands with Performance First Ad...

Bitmovin, the leading provider of video streaming solutions, today announced significant new capabilities for Player Web X, its next-generation web video player...

27/03/2026

CS live Builds Future Ready OB Van With Riedel MediorNet...

Riedel Communications today announced that Czech-based production company CS live has equipped its newest outside broadcast (OB) van with an integrated Riedel i...

27/03/2026

MPTS 2026 Unveils First Wave of Speakers Featuring BBC Sk...

130 Industry Experts Confirmed as Show Celebrates its 10th Anniversary MPTS, the UK's largest and most influential event for the media, production and tech...

27/03/2026

Grass Valley and NVP Elevate LALIGA Broadcast Production...

Grass Valley today announced the successful completion of a major live production deployment with NVP, a leading European media company specializing in live spo...

27/03/2026

Appear Business Momentum Drives Leadership in Live Produc...

Showcases resilient solutions for satellite-to-IP migration, REMI and hybrid live production Appear ASA (Appear, OSE:APR), a global leader in live production t...

27/03/2026

Lightware MX2 delivers rock-solid 4K60 HDMI 10-bit signal...

San Francisco, California, March 2026 - Microsoft Ignite, a major annual conference hosted by Microsoft for developers, IT professionals, partners and business ...

27/03/2026

Clear-Coms EQUIP Wireless System Keeps Youth With A Missi...

Clear-Com is proud to highlight its support for worship teams through professional communication solutions, with the deployment of its EQUIP wireless system a...

27/03/2026

Orban Collaborates with Sage on Virtualized EAS Technology Demo

Orban Collaborates with Sage on Virtualized EAS Technology Demo Brie Clayton March 26, 2026 0 Comments Sage Alerting Systems (SAS), in cooperation wit...

27/03/2026

Berklee Alums Bring GIANT to Broadway

Berklee Alums Bring GIANT to Broadway Brian and Dayna Lee BM '13 met and fell in love at Berklee, and now their production companys first Broadway debut i...

27/03/2026

RT is Supporting 20 Arts and Cultural Events all over Ireland this April

RT Supporting the Arts RT is Supporting 20 Arts and Cultural Events all over Ireland this April RT is proud to support an exciting month of arts and cul...

27/03/2026

Average of 1.37 million viewers watched Irish World Cup heartbreak on RT2

Average of 1.37 million viewers watched Irish World Cup heartbreak on RT 2 Over one million streams on RT Player Highest number of streams for any single eve...

27/03/2026

Dolby Unveils Dolby House Shanghai, its First Global Flagship Experience Center

March 27 2026, 01:30 (PDT) Dolby Unveils Dolby House Shanghai, its First Global Flagship Experience Center A New Global Platform Showcasing Dolbys Innovatio...

27/03/2026

Dolby and QQ Music Advance Streaming Music with Enhancements to Dolby AC-4

March 27 2026, 03:30 (PDT) Dolby and QQ Music Advance Streaming Music with Enhancements to Dolby AC-4 Delivering greater fidelity, clarity and detail to Dol...

26/03/2026

Audio-Technica and Extron Announce Microsoft Teams-Certified Enterprise Solutions

Extron and Audio-Technica have announced that their Design Solutions devices, Ce...

26/03/2026

SPORTEL Asia Returns to Singapore with 370 Participants from 35 Countries

SPORTEL Asia took place March 24-25 at the Orchard Hotel Singapore, drawing 370 participants representing more than 220 companies from 35 countries. Approximate...

26/03/2026

NAB 2026: LTN to Showcase Satellite-to-IP Migration Solutions

LTN will demonstrate satellite-to-IP migration solutions for broadcasters, cable networks, MVPDs, and station groups at NAB Show 2026 (Booth W2100). The C-Ban...

26/03/2026

Seattle Mariners Upgrade Center Field Video Display at T-Mobile Park with Daktronics

The Seattle Mariners have partnered with Daktronics to install an upgraded outfi...

26/03/2026

Esports Nations Cup 2026 Names National Team Partners Across 100+ Countries

The Esports Foundation (EF) has awarded National Team Partner status to organizations and individuals across more than 100 countries and territories for the Esp...

26/03/2026

NAB 2026: Telestream Expands Vantage Integration with Adobe Premiere, Media Encoder, and Frame.io

Telestream has announced expanded integration between its Vantage workflow platf...

26/03/2026

NAB 2026: FOR-A Brings Nippon TV's viztrick AiDi AI Production Tool to Market with NVIDIA

FOR-A Corporation has announced a partnership with Nippon TV and NVIDIA to distr...

26/03/2026

CBS Sports Reaches New Long-Term Multiplatform Rights Agreement with the WNBA

CBS Sports and the WNBA have expanded their partnership through a new long-term, multiplatform rights agreement. CBS Sports will feature up to 20 regular-season...

26/03/2026

Zac Brown Band to Perform Sunday Night Baseball Open on NBC and Peacock

Zac Brown Band will star in the Sunday Night Baseball show open on NBC and Peacock, NBC Sports announced. The open was filmed at American Family Field, home of ...

26/03/2026

2026 MLB Season Opens With Full Slate of National Games

Major League Baseball opens the 2026 season with nationally televised games across multiple media partners. Fans can visit MLB.com/Watch for a complete schedule...

26/03/2026

DIRECTV Adds Nine MLB Team Channels for 2026 Season

DIRECTV has announced an agreement to carry nine new MLB-operated team channels, covering the Cincinnati Reds, Detroit Tigers (Detroit SportsNet), Kansas City R...

26/03/2026

Nationals.TV Now Available on Charter, Comcast, Cox, DIRECTV, Verizon Fios and More

Nationals.TV, the Washington Nationals' local broadcast channel, is now avai...

26/03/2026

MLB.TV Launches on the ESPN App Starting Opening Day

Starting Thursday, March 26, MLB.TV will be available on the ESPN App, giving fans access to more than 2,000 out-of-market regular season games. Fans can also r...

26/03/2026

What's Next for Spotify and NAVER in Korea After a Stockholm Summit

Spotify's partnership with NAVER, Korea's leading digital platform, is built around one simple goal: making it easier for listeners in Korea to discover...

26/03/2026

EastWest DrumX: Early access

Exclusive to ComposerCloud for first month Sample library and virtual instrument gurus EastWest have announced the upcoming release of a new virtual drum i...

26/03/2026

Dynamic Range Day 2026

Friday 27 March Friday 27 March will mark Dynamic Range Day 2026, the annual day of online activity that was started in 2010 by mastering engineer Ian Sheph...

26/03/2026

ASMR Choir from SRM Sounds

Includes four separate instruments Max Richter's SRM Sounds venture have just announced their fifth release, ASMR Choir. Captured at the main live room ...

26/03/2026

IMPORTANT FEEDBACK: PESP 6

The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (DSAC), has been tasked with administering the Sixth Presi...

26/03/2026

Why YEP Changed My Career (And Why It Might Change Yours)

By Matt Klein Hello to everyone reading this - whether you're a current YEP, HPA member, or just YEP-curious. I'm Matt Klein, one of the co-chairs of t...

26/03/2026

CBS Sports Inks New WNBA Deal

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

Apogee Insight Acquires PMA Research

Share Copy link Facebook X Linkedin Bluesky Email...