Sony Pixel Power calrec Sony

It's Officially a 64bit World Or Is It? 32 vs. 64 bit Transcoding

21/10/2019

It's Officially a 64bit World Or Is It? 32 vs. 64 bit TranscodingPublished: October 21st 2019

At Cinnafilm, we've had 32bit and 64bit versions of our technology for many years, and I figured the question of 32 vs. 64 bit Transcoding was a moot point. Everyone would just choose the 64bit SDK (Software Development Kit), right? Our Dark Energy Professional switched to 64bit years ago, and our SpaceTime library (which contains Tachyon) has been available as 64bit for years but some companies still used our 32bit SDK for reasons unknown to me.

Please note: RadiantGrid by Cinnafilm has been retired, and we suggest that you now point your attention to Cinnafilm PixelStrings.

RadiantGrid and 32 vs. 64 bit Transcoding Then we purchased RadiantGrid, and I COMPLETELY understood why 32bit was still alive and well in 2017. We weren't in the transcoding business before acquiring RadiantGrid; I didn't know about the legacy support of codecs and containers that were only created in the world of 32bit some in the 16bit world, and they would never be re-compiled to run as 64bit. I did rudimentary research on how many tech-savvy people run a 32bit OS. I found 4.3% of Windows 10 users installed a 32bit version and only 0.002% of Mac users. Digging further, I uncovered Mac users don't have a choice when updating their OS; it automatically installs a 64bit OS. In 2009, Apple shipped 64bit operating systems that could also run 32bit programs, making a seamless transition to 64bit. So if someone is running an Apple OS that is only 32bit capable, it's because they have not updated their OS in 9 years. Had they updated, the 0.002% figure would be even lower.

So why does Microsoft still ship 32bit operating systems, especially since every 32bit application is fully backward-compatible with 64bit versions of Windows OS? I have no idea. But it has perpetuated the continuation of companies creating 32 and 64bit versions of their technology, and that leads us to the question of 32 vs. 64 bit Transcoding.

And that leads me back to when I said, I COMPLETELY understood. We have launched a new version of the RadiantGrid transcoding engine. One critical issue our product/engineering team tackled was how we were going to handle legacy codecs and containers that are simply not available in a 64bit architecture. We had two options: write a 32/64bit bridge so this new engine could support ANYTHING ingested and only output video that is generated by a 64bit SDK, or say no mas when it comes to codecs/containers that use a 32bit SDK.

For the time being, we opted for no mas. (for those that don't speak even a smidgen of Spanish, that means no more. ) We decided to be future-minded and only support technologies that are based on a 64bit SDK and can support UHD/HDR video on output. With that said, our customers are always our number one focus. We will still consider discussions regarding building the 32/64bit bridge to support legacy codecs such as Canopus AVI or Indeo. We love solving challenges that best serve our clients.

For now, we are focusing on the first RadiantGrid build that was fully architected by Cinnafilm. We've taken the time to redo a few things, which make it more powerful and flexible than any previous version of RadiantGrid. Some of the cool things you'll see are:

Vastly expanded audio channel remapping

Removal of the need to fully ingest assets before transcoding

Options for automatically converting 100 nit SDR assets to 2,000 nit HDR assets

Creation of incredibly complex image processing pipelines that render assets in a single pass for any resolution. In 32bit space, the pipeline is limited to 4 Gig, so we can't back the truck up and load it up with image processing functions when images get larger than HD

Movement of many functions into the UI that were only XML-submission based

One other opportunity we had when redesigning the engine was to unify the user interface between RadiantGrid and PixelStrings, our media conversion platform. We want our customers to be able to move between on-premises and cloud with ease, and by 2020 NAB, the new interface will be ready, and it will be a significant upgrade.

So is 32bit dead? No. We'll be here to support our legacy RadiantGrid for customers still working through huge libraries of codecs/containers unsupported in the 64bit world. We'll also have our 32bit SpaceTime library (which has Tachyon in it) because many of our transcoding brethren are in the same boat we are. The bottom line is we have you covered for the past, present, and future.

We hope you found this article about 32 vs. 64 bit Transcoding helpful. If you require more information about our products, please contact us for a demo or more information.

Ernie Sanchez, COO, Cinnafilm, Inc.

[email protected]

Categories: Features / PixelStrings Engine / Products / RadiantGrid (legacy) / Tech Talk / Transcoding

Tags: 64bit / HD to UHD / RadiantGrid (legacy) / SDR to HDR / transcoding / UHD / x64
LINK: https://cinnafilm.com/its-officially-a-64bit-world-or-is-it-32-vs-64-b...
See more stories from cinnafilm

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

05/11/2025

College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of Men's/Women's Games

College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of Men&...

05/11/2025

University of Iowa Centralizes Video Production With Dual Control Rooms at Carver-Hawkeye Arena

University of Iowa Centralizes Video Production With Dual Control Rooms at Carve...

05/11/2025

Ed Sheeran Brings Billions Club Live Home to Dublin

On Monday night, Ed Sheeran and Spotify lit up The Royal Dublin Society in Dublin for a one-night-only performance. The occasion? The third installment of Billi...

05/11/2025

Cumbia Takes Center Stage as Spotify Celebrates Argentina's Most-Listened-To Genre

Cumbia has long been woven into daily life in Argentina, and its popularity on S...

05/11/2025

La cumbia toma el centro del escenario mientras Spotify celebra el gnero ms escuchado de Argentina

La cumbia forma parte del d a a d a de los argentinos desde siempre, y su popula...

05/11/2025

Spotify Publishes First Independent Author Releases Through Audiobook Selects, With More Planned Ahead

Earlier this year, our in-house publishing imprint, Spotify Audiobooks, put out ...

05/11/2025

SBS showcases next generation of pro cyclists in extended broadcast deal with ProVelo Super League

SBS showcases next generation of pro cyclists in extended broadcast deal with Pr...

05/11/2025

Introducing AI at Work: From vision to value monday.com and Nielsen release study findings

A Nielsen survey of 500 directors and millions of monday.com workflows reveals t...

05/11/2025

AGF and Amazon Achieve Milestone

Prime Video's VoD offerings included for the first time in standardized AGF Measurement Frankfurt, October 28, 2025. AGF Videoforschung, together with Ama...

05/11/2025

PBS Tech Provider Thrives Despite CPB Cuts

A 13-year old company that serves as a master control/disaster recovery hub for PBS stations says it has seen little financial impact from cuts to public broadc...

05/11/2025

Kansas City is NFL's Top TV Market

To no one's surprise, the NFL's most dominant franchise in recent years attracts the most TV viewers, according to new research by S&P Global Markete In...

05/11/2025

Atomos Unveils Ninja TX GO HDMI Monitor-Recorder

MELBOURNE, Australia Atomos today introduced Ninja TX GO, a new HDMI monitor-recorder that combines a brighter screen, advanced monitoring tools, professional c...

05/11/2025

FCC Releases Tentative Agenda for November Open Meeting

WASHINGTON Despite the ongoing government shutdown, Federal Communications Commission Chairman Brendan Carr has announced a tentative agenda for the agency'...

05/11/2025

ESPN Releases Schedule for College Football Playoff Games

The College Football Playoff (CFP), ESPN and TNT Sports have announced kick times and broadcast information for the 2025 CFP First Round, which will launch the ...

05/11/2025

IAB Tech Lab Launches New Measures to Combat Device Spoofing

NEW YORK IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry ...

05/11/2025

Appear to Open New Singapore Facility

SINGAPORE Appear, an Oslo-based provider of live production technology, is opening a new facility in Singapore as part of the company's expansion into the A...

05/11/2025

Streaming Subscriptions Reach 91% of U.S. Internet Households

DALLAS Parks Associates has released new data showing just how far the dramatic shift to streaming services has gone in recent years. Currently, more than nine ...

05/11/2025

Space42 Announces Global Availability of Thuraya-4, Its Next-Generation Communications Satellite System

Supports existing services while powering 16 new products for government and ent...

05/11/2025

Brits urged to turn off bad phone behaviour as 54% say phone icks are on the rise

Wednesday 5 November 2025 To view this content, please enable our use of cookie...

05/11/2025

Watch the official trailer: Battle of the Irish Dancers brings the heat to Sky Arts and NOW from 12 November

Wednesday 5 November 2025 To view this content, please enable our use of cookie...

05/11/2025

Rohde & Schwarz Mobile Test Summit 2025 on the future of wireless communications - registrations open

Rohde & Schwarz Mobile Test Summit 2025 on the future of wireless communications...

05/11/2025

Riedel RefCam and Easy5G to Make Handball Debut at the Men's EHF EURO 2026

Wuppertal November 5, 2025 Riedel RefCam and Easy5G to Make Handball Debut at the Men's EHF EURO 2026The European Handball Federation (EHF) will introduce...

05/11/2025

Netflix's Third Season of Ads and a Look Ahead at What's Next

Back to All News Netflix's Third Season of Ads and a Look Ahead at Whats Next Amy Reinhard President, Advertising Business 05 November 2025 United Sta...

05/11/2025

Comscore and Polaris I/O Partner to Automate Audience Insights in MarketView for Faster Media Sale

Comscore and Polaris I/O Partner to Automate Audience Insights in MarketView for...

05/11/2025

RT Radio 1 officially launches refreshed weekday schedule

New schedule will be live on-air Monday 10 November Brand-new Today with David McCullagh from 9am Oliver Callan in all-new extended show from 11am to 1pm Kie...

05/11/2025

Explore the future with Science Week on RT

Explore the future with Science Week on RT Dive into a week of innovative, themed programming and content across RT television, radio and online Includes a ...

05/11/2025

New RT KIDS docuseries unites teens through football, friendship and fearless conversation

Get ready for six weeks of United FC, a brand-new, feel-good teen docuseries kic...

04/11/2025

SVG Sit-Down: Why Professional Fight League CEO John Martin Believes Growth Is Inevitable

SVG Sit-Down: Why Professional Fight League CEO John Martin Believes Growth Is I...

04/11/2025

SVG All-Stars: David Koppett, Executive Producer, Live Sports and Studio, NESN and SportsNet Pittsburgh

SVG All-Stars: David Koppett, Executive Producer, Live Sports and Studio, NESN a...

04/11/2025

From Concept to Kick-Off: How TAMS Could Transform Sports Workflows

From concept to kick-off: How TAMS could transform sports workflows By Paul Markham Tuesday, October 28, 2025 - 09:43 Print This Story Techex tx darwin pr...

04/11/2025

College Hoops Preview 2025: The CW Tips Off Third Season of ACC Men's/Women's Package

College Hoops Preview 2025: The CW Tips Off Third Season of ACC Men's/Women&...

04/11/2025

College Hoops Preview 2025: Big Ten Network Heats Up for Busy Season With 500 Men's and Women's Games Across All Platforms

College Hoops Preview 2025: Big Ten Network Heats Up for Busy Season With 500 Me...

04/11/2025

College Hoops Preview 2025: CBS Sports Readies 300+ Game Broadcasts Across Its Platforms

College Hoops Preview 2025: CBS Sports Readies 300+ Game Broadcasts Across Its P...

04/11/2025

College Hoops Preview 2025: NBC Sports Slate Features 200+ Big Ten, BIG EAST, and Big 12 Men's/Women's Games

College Hoops Preview 2025: NBC Sports Slate Features 200+ Big Ten, BIG EAST, an...

04/11/2025

College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of 7,400+ Men's/Women's Games

College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of 7,40...

04/11/2025

Release Rundown: What to Watch in November, From Selena y Los Dinos to Come See Me in the Good Light

Never-before-seen footage of Selena Quintanilla and her family's band offers...

04/11/2025

Joel Edgerton Is Transfixing in Train Dreams

Joel Edgerton at Train Dreams Park City premiere (photo by Soul Brother / Shutterstock for Sundance Film Festival)...

04/11/2025

Spotify Reports Third Quarter 2025 Earnings

Today, we announced our third quarter 2025 earnings, marking strong momentum as we surpassed 700 million Monthly Active Users and achieved double-digit subscrib...

04/11/2025

Spotify rapporterar intkter fr tredje kvartalet 2025

Idag rapporterar vi v rt resultat f r det tredje kvartalet 2025, vilket markerar en stark och fortsatt tillv xt d vi passerade 700 miljoner m natliga aktiva an...

04/11/2025

SBS calls for bold, thought-provoking factual ideas: up to $50,000 in development funding available

SBS calls for bold, thought-provoking factual ideas: up to $50,000 in developmen...

04/11/2025

Adapting Resilience into the U.S. Army's Next Generation Command and Control

Tomorrow's fight will demand networks that deliver both capacity and survivability, the speed to move mission applications at scale, and the resilience to e...

04/11/2025

Nielsen Announces Pricing of Upsized $1.2 Billion Offering of Senior Secured Notes by its Affiliate

New York, NY - November 3, 2025 - Neptune BidCo US Inc. (the Issuer or the Co...

04/11/2025

NAB Blog Slams YouTube TV's Heavy Hand' in ABC Retrans Dispute

WASHINGTON The National Association of Broadcasters took aim at YouTube TV and its owner Google in a blog post for its heavy hand in deciding what viewers can ...

04/11/2025

EBU Adopts LiveU For Live News Delivery via Eurovision News Exchange

HACKENSACK, N.J. The European Broadcasting Union (EBU) has awarded LiveU a five-year contract to deliver 24/7 live news content through its Eurovision News Exch...

04/11/2025

Bob Dylan Awarded Honorary Doctorate from Berklee College of Music

Bob Dylan Awarded Honorary Doctorate from Berklee College of Music The songwriter, performer, and cultural icon is recognized for a six-decade career that redef...

04/11/2025

Roku Launches Open Ads API to Boost CTV Campaign Integration

SAN JOSE, Calif. Roku has launched Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives develope...

04/11/2025

Harmonics cOS Virtualized Broadband Platform Will Further...

Harmonic (NASDAQ: HLIT) today announced an expanded partnership with Spectrum to extend the company's industry-leading cOS vCMTS and advanced network and o...

04/11/2025

VANTeC Drives Technological Innovation in New EMAV Virtua...

The inauguration of Empresa de Meios Audiovisuais' (EMAV's) first virtual studio in Lisbon marks a major technological milestone for the Portuguese audi...