Avid Enables Abbey Road Studios to Make Gigantic Leap in Sound Quality and Speed with Studio-wide Pro Tools|HDX and HD I/O Upgrade

Avid Enables Abbey Road Studios to Make Gigantic Leap in Sound Quality and Speed with Studio-wide Pro Tools|HDX and HD I/O Upgrade

NAMM (Hall A, Booth #6400), Anaheim, CA, 2013-01-24 World-renowned facility upgrades Pro Tools equipment to meet customer demand for increased power, faster performance and highest sound quality

Avid and Abbey Road Studios, one of the most renowned recording studios in the world, today announced a studio-wide upgrade of Avid's flagship music and audio post production workstation to Pro Tools|HDX. While the studios, which are behind hits from today's hottest artists including Adele and Florence + The Machine as well as the scores of blockbuster movies such as Skyfall and The Hobbit, have relied on Pro Tools|HD for years, the upgrade to the more powerful HDX cards and better-sounding HD Series audio interfaces will enable faster performance and unmatched sound quality.

The accomplished artists and producers that use our facilities expect sonic excellence and the very best tools to work with their recordings. This means we need to use the most up-to-date, highly specified and intuitive recording systems available to us, said Simon Campbell, head of technical services at Abbey Road Studios. Upgrading to Avid Pro Tools|HDX has enabled our clients to run larger sessions at high sample rates with as much plug-in processing as required, while operating faster than ever.

Abbey Road is the most recent of a large group of facilities and private studios making the upgrade to HDX, and the new set-up will marry the timeless expertise of recording and mixing methods with the undeniable advantage that Pro Tools|HDX and HD Series I/O provides users.

Pro Tools|HDX meets the needs of the most demanding professionals by providing scalable power to deliver peak performance in even the most challenging recording environments, said W. Sean Ford, Vice President of Worldwide Marketing, Avid. Avid continues to set the standard for professional music production, and we're excited to provide the technology that will be powering the award-winning projects coming out of Abbey Road.

Today, Avid and Abbey Road Studios also announced the launch of the Abbey Road and Avid Song Contest, which will award one grand prize winner the opportunity to have a track mixed with Abbey Road Studios as well as Pro Tools equipment. For more details on the contest, or to enter, please visit http://www.talenthouse.com/submit-a-track-for-abbey-road-and-avid.

About Avid Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world from the most prestigious and award-winning feature films, music recordings, and television shows, to live concert tours and news broadcasts. Some of Avid's most influential and pioneering solutions include Media Composer, Pro Tools, Interplay, ISIS, VENUE, Sibelius and System 5. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Twitter, YouTube, LinkedIn, SoundCloud; or subscribe to Avid Buzz.

2013 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Interplay, ISIS, Media Composer, Pro Tools and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.

About Abbey Road Studios London, UK's Abbey Road Studios is the most famous recording complex in the world and an iconic symbol of British music. Opened in 1931, the studios celebrated their 80th anniversary last year and have been home to countless landmark recordings and pioneering advances in recording technology. Many of the world's most famous artists have recorded some of their greatest work at Abbey Road Studios including The Beatles, Pink Floyd, The Hollies, Oasis, Elbow, Coldplay, Lady Gaga and Adele.

As one of the world's premiere locations for movie scoring since the 1980s, films such as Raiders of the Lost Ark, Star Wars, Braveheart, the Lord of The Rings Trilogy and The King's Speech have been recorded there. The list continues with many other major titles including Shrek, Harry Potter, Skyfall and The Hobbit.

Recently a number of blockbuster videogames such as Halo & Call of Duty have also recorded their soundtracks at Abbey Road.

For more information on Abbey Road Studios please visit www.abbeyroad.com

LINK:	http://www.avid.com/US/press-room/abbery-road-make-giantic-leap-in-sou...
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