
The Research Specialist is required to support the specific cluster with content and audience research, findings, interpretations and strategic recommendations. It entails the collation and interpretation of data, as well as the ability to proactively communicate insight into strategic decisions impacting on the channel division's performance.
Competitive research, analysis and interpretation (target markets, content, scheduling and other).
Developing reporting standard specific to the channel cluster / stakeholder.
Proactively conduct and distribute relevant, succinct channel specific research.
Weekly research insight meetings with specific channel stakeholders (channel heads/marketing/scheduling).
Distribute weekly/bi-weekly/monthly reports and content performance, including competitor performance (audience ratings - channel and content, insights and recommendations).
Monthly presentations to directors and channel heads regarding channel and content performance, including competitor performance (with strategic insight and sound recommendations).
Market assessment and competitor analysis - reports relating to the specific channel cluster (new players, platforms, content, scheduling patterns, industry trends etc.).
Provide informed and practical recommendations to business / channel division.
DStv-I and desktop research, including field research where required.
Social media trend research.
Quality assurance on all data / reports / presentations (data verification).
Initiate and/or support field research projects as required by business.
Subscribe and manage relevant research publications/agencies.
Deliver research, findings and recommendations within required reporting deadlines.
Assist with research supporting any new company developments (new projects/channels/platforms/content).
Education & Experience
Must have relevant 3 year degree
Post-graduation qualification in research or related field would be an advantage
Must have extensive market research experience
Must have an exceptional knowledge of and a passion for the media industry
Must have advanced computer skills (MS Excel / MS Word / MS Powerpoint)
Personal capabilities, which are critical to the production of quality outputs, are:
Knowledge of and passion for TV content (movies / series / documentaries).
An ability to strategically analyse data and provide insight and clear recommendations.
Excellent command of the English language (written and spoken).
Presentation and communication skills.
Meticulous / attention to detail.
A team player.
Assertive.
Time management skills.
Ability to work under pressure and tight deadlines.
Interpersonal skills.
Good organisational and co-ordination skills
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