
news
Jun 2, 2016
GoPro expanded the global family today by partnering with India's largest electronics retailer, Reliance Digital, to put three of GoPro's award-winning cameras, along with mounts and accessories on the shelves of 1,800 stores across 500 cities.
We are excited with the launch. GoPro fits our value proposition to bring the latest and industry-leading products first to Indian customers, says CEO of Reliance Digital Brian Bade. The same camera that can capture an athlete surfing a monster wave, a child's day in the park or a pelican's first flight and that has been used in major Hollywood movies like The Martian, will now be available to our shoppers
GoPro delivers unique perspectives and new ways to document meaningful experiences. And now, for the first time, three of the best cameras to capture these perspectives - the HERO Session, the HERO4 Silver and the HERO4 Black - will be readily available to Indian consumers through Reliance Digital.
Along with the three core GoPro cameras, Reliance Digital will also be carrying some of GoPro's best-selling mounts and accessories, including the Chest Harness, 3-Way and Head Strap + QuickClip. With these accessories, users will be able to capture their experiences in unique perspectives that traditional cameras can't achieve.
We are looking forward to bringing our product to India's young, creative and tech savvy market and are thrilled to be working with Reliance Digital, a premier electronics retailer in India, explains Tony Bates, president of GoPro. Reliance Digital's expert store-associates will help educate customers on GoPro and provide a great customer experience. We view this as a strategic partnership that brings much more than just shelves for our products but a true partner to help with GoPro's success in India.
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