
The Blu-ray Disc Association (BDA) has adopted HDR technology that will enhance the visual performance of Ultra HD Blu-ray discs. The Association has updated its specification for Ultra HD Blu-ray discs to include support for dynamic metadata in HDR video content. The move demonstrates the BDAs continued leadership in introducing the latest technologies that enhance the visual experience for in-home entertainment.
The breadth of companies from across the ecosystem that are members of the Blu-ray Disc Association is huge. You have hardware providers, TV manufacturers, Blu-ray disc player manufacturers, studio technology companies - and more - that are all endorsing HDR technologies that have been developed by Technicolor and Philips.
It is a very exciting development because the Technicolor/Philips technology uses dynamic metadata to enable individual TVs to display HDR content that is as close as possible to the intent of the content creator.
When TVs receive a video signal...that signal has come from a studio or from a broadcaster in a broadcast context and is produced by someone sitting behind a monitor. That monitor is not the same as the TV you will have in your living room. This means that every TV in every living room will have to do some kind of conversion to ensure that the signal coming in is properly rendered on its display.
The dynamic metadata that Technicolor and Philips have developed provides a recipe that specifies, for every single video frame, how to do that conversion to create the best possible picture on the TV. Without that metadata, every TV has to basically guess what the image should look like, and do that without any instructions of hints from the content provider.
While we are still in the very early days for this new addition to the Ultra HD Blu-ray specification, the level of industry support indicates strong demand. We expect video content to start being produced with metadata, in accordance with the specification. Both Technicolor and Philips are working to make it as easy as possible for all the players in the value chain to support the development of video content incorporating dynamic metadata.
Well continue to work with other companies in the Blu-ray Disc Association - and other relevant industry groups involved in HDR - to promote the benefits of this impactful visual technology in Ultra HD Blu-ray.
To listen to a podcast interview with Joop Talstra on this subject, visit:
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13 with guest ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
04/12/2025
Lightware, a global specialist in AV connectivity, is looking back on a year defined by new advancements, strong collaboration and continued growth. Across the ...
04/12/2025
Riedel Communications today announced a new partnership with Haivision, a leading global provider of mission-critical, real-time video networking and visual col...
04/12/2025
Harmonic (NASDAQ: HLIT) and Normann Engineering today announced a major milestone in their strategic collaboration, celebrating 20 successful broadband deployme...
04/12/2025
Creative software developer Foundry today announced Mari 7.5, the latest iteration of its artist-friendly paint toolset that can handle large, detailed assets w...
04/12/2025
Professional Wireless Systems (PWS), a leading provider of wireless audio solutions and RF management, was on site at Dreamforce 2025 in San Francisco providing...
04/12/2025
LTN's purpose-built IP video network brings all-movie diginet to over 100 stations and streaming platforms in just three months while eliminating satellite ...
04/12/2025
Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with ThinkAnalytics, the global leader in AI-powered data a...
04/12/2025
The HELM, a global expert in cinematic live broadcast and high-end production workflows, has signed a partnership agreement with Keslow Camera, one of North Ame...
04/12/2025
At ISE 2026, LiveU will showcase its expanded IP-video EcoSystem, enabling broadcasters, sports, production companies and pro-AV professionals to share their st...
04/12/2025
Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs ha...
04/12/2025
MUNICH and MILAN Warner Bros. Discovery said HBO Max is expanding into Germany, Italy, Austria, Switzerland, Luxembourg and Liechtenstein on Jan. 13, 2026, and ...
04/12/2025
SAN FRANCISCO AudioShake has launched its first streaming-capable software development kits (SDKs) designed specifically for real-time music detection and copyr...
04/12/2025
NASHVILLE The mobile and REMI production company TNDV has announced that it headed south into Mexico to live-produce the three-day 2025 Zane Grey Championship P...
04/12/2025
BURBANK, Calif. Hollywood Professionals Association Executive Director Phil Kubel has stepped down from the organization to pursue new opportunities, the group ...
04/12/2025
WASHINGTON The Federal Communications Commission said it has closed 2,048 inactive proceedings, the largest number of dormant dockets ever terminated in a singl...
04/12/2025
A new tech blog from Netflix highlights the importance of the AV1 open video codec, which now powers about 30% of the platform's streaming and discusses a v...
04/12/2025
Following today's EBU Winter General Assembly in Geneva at which Israel's participation in the 2026 Eurovision Song Contest was confirmed, RT 's pos...
04/12/2025
Thursday 4 December 2025
Sky set to co-produce the story behind the world's most famous whale
Image Credit - Free Willy Keiko Foundation
Sky will co-pro...
04/12/2025
Thursday 4 December 2025
Sky Original documentary Murder at the Post Office to ...
04/12/2025
Back to All News
Hugo Silva, Leonor Watling, Esther Acebo and Gorka Otxoa Star ...
04/12/2025
Back to All News
Step Inside the World of Troll 2: VFX Breakdown Featuring Dire...
04/12/2025
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingle Node Swarm
Ngenea
Pixstor
Swarm Support
Object Matrix Support
Pixstor & N...
04/12/2025
FOX Advertising Announces Plans for 2026 Upfront Presentation Annual Presentation for Advertisers to Take Place Monday, May 11 at New Location, the Historic N...
04/12/2025
Developers, researchers, hobbyists and students can take a byte out of holiday s...
04/12/2025
The ninth series of Dancing with the Stars returns to screens in early
2026 and will be proudly sponsored by Hyundai
Filling our Sunday evenings with glitz an...