Sony Pixel Power calrec Sony

Futurist Sinead Bovell Shares Her Favorite Ways To Explore Groundbreaking Ideas in Tech


On Spotify, personalization is one of the most popular features among listeners-and we love helping listeners discover something new. Spotify playlists like Discover Weekly and Daylist, editorially curated standouts like Fresh Finds, and new playlist-enhancing features like Smart Shuffle and Jam help to drive our listeners' thirst for auditory adventures. Altogether, nearly 2 billion music discoveries happen on Spotify every day.

But it's not just fans who love discovery. Creators around the world are constantly sharing their favorite playlists, products, and people with their followers, which in turn helps their fans fall in love with the next best thing. And in For the Record's ongoing Discovery Monday series, we connect with content creators and pick their brains about recent finds, whether it's new music, podcasts, TV, food, beauty, technology, or fashion.

This month, we're talking with Sine ad Bovell, a futurist, educator, and fashion model. Sine ad has quickly built up a loyal social media following by helping people better understand the groundbreaking ideas in the world of technology that will help push our society forward.

What have you been up to lately? Same old same old? Discovering a new you? Or somewhere in between? It's maybe somewhere in between. I think I really hit the ground running in September, and so to get ready, I intentionally made the end of August a little bit quieter. With work, there's been a lot of travel, and a lot of canceled flights, but I've also found time to develop a lot of new habits, mindsets, and routines. So it's a bit of work, but then also a lot of intentional growth and things.

What are some of those new habits? I'm really intense about my morning routine. I wake up every day and I meditate. And then I put music on and dance. Even if it's one song, and even if I have a day full of meetings, I still find time for that. Music and dance play a big role in my day.

I'd say in times of stress, I intentionally make space the next morning to journal. And something new is that if I feel like I'm kind of off-balance or like I'm not on my A game, I'll intentionally push a meeting back a little bit later so I can have that time in the morning to start with a better foundation.

You're a futurist who focuses on topics like artificial intelligence, cybersecurity, and politics, and you've built a large social media following along the way. How did you establish this space as your niche? I've always been inspired by how technology can be used to solve problems. And I've always thought that the more you understand and learn about the future, the better you can shape it. When I was doing my MBA, I studied under a futurist, and that was a time when the light bulbs in my head went off. I realized I could study all of this technology-related data, use that to build models similar to finance or statistics, analyze societal trends, and create forecasts.

In terms of the audience I've developed on social media, that was really inspired by my creative path as a fashion model. That's where I realized creatives, artists-everyone wants to have conversations around technology and the future. But it seemed like only a certain, select group of people were being invited to those conversations. So I really tried to make my social media a place where everyone can digest and hopefully shape and understand the future. And I wake up every day and try to do that.

What is most rewarding about discussing forward-thinking ideas with your followers? I think it's empowering people to feel like they can design and cocreate the futures that they want to be a part of. That's where it feels the most rewarding, especially when I get messages from people that say, you know, I changed my major in school or I spoke up in this meeting about this new technology or asked more questions. Those kinds of little messages really do go a long way for me and I try to reply to as many as I can.

And in my own practice, I know that the more I understand, the more empowered I feel. So I also feel a responsibility to, in a sense, give back to the people. And I find it quite rewarding and inspiring.

When you're more intentional about discovering something new, what tools or resources do you use? I spend a lot of time reading white papers. I like to see what universities are up to, what they're publishing, and who's getting research grants. I also do things like review my past notes on a topic and then intentionally go back in to research that topic to see how things have grown or how that industry has changed and evolved. And then I also think discovery for me is, especially when it comes to futurism, asking the right questions to even be able to search and research and get in that mindset.

Sometimes that means I just need to have a lot of silence, meditation, and intention. Or it can mean getting out of the house, doing a workout, and really getting my mind going and feeling more inspired and thinking bigger about the questions that I go into my research with.

What's your go-to comfort food? Are there any recipes or restaurants you've discovered lately? My go-to comfort foods have always been, and will probably always remain, grilled cheese and chocolate-covered strawberries. Chocolate-covered strawberries changed the trajectory of my life instantly and I take that very seriously.

I've also recently discovered a plant-based lentil Bolognese recipe that is really good, and in New York, there's a Jamaican restaurant that I love called Ms. Lily's. It's definitely not something new I've discovered, but every time I eat there, I rediscover why I love it.

Is there an artist or genre that you've recently discovered and love? I would say Lojay, the Nigerian singer-so
See more stories from spotify

Europe Stories


Dalet Releases Dalet Cut, the Fastest Web-based Editor

Dalet, a leading technology and service provider for media-rich organizations, announced the release of Dalet Cut, the cloud-native, lightning-fast multimedia a...


Spotify Wrapped Sound Town: All You Need To Know

As you may have seen across the internet, we matched listeners to a Sound Town based on their own listening and artist affinity as part of our 2023 Spotify Wrap...


Spotify est siendo forzado a salir de Uruguay

Desafortunadamente, Spotify comenzar a retirar gradualmente su servicio en Uruguay a partir del 1 de enero de 2024, y cesar completamente el servicio en febre...


Spotify Is Being Pushed Out of Uruguay

Unfortunately, Spotify will begin to phase out its service in Uruguay effective January 1, 2024, and fully cease service by February. The government of Uruguay...


Viaplay details rescue plan

The launch of today's recapitalisation package brings us closer to the conclusion of what has been a very difficult period for the company and its stakehold...


Gravity Media makes key appointments at White City production centre

R is n McKeniry has joined as head of technology, while Paul Sykes has been appointed chief facility engineer (Westworks Project) By Jenny Priestley Publishe...


The return of Give Back Fridays

Posted on 01 Dec 2023 Give Back Fridays is back for its fourth year and we're starting 2023's season of giving by visiting some familiar faces back at ...



Since 2006, Apple has partnered with (RED) to support the Global Fund in the fight against HIV/AIDS. When customers buy (PRODUCT)RED products, a portion of the ...


Record Year as RT Supporting the Arts supports 170 events throughout 2023

*** 30% rise in number of arts and cultural events supported by RT *** During 2023, RT supported 170 arts and cultural events all over Ireland through the R...


UHD-Spain, with Board Members MediaPro and SAPEC, Partners with TVU Networks and Radio 3 for Pioneering 5G UHD-HDR Broadcast

UHD-Spain, with Board Members MediaPro and SAPEC, Partners with TVU Networks and...


EQUAL Ambassador Bellakath Shows How To Get the World Dancing

Since kicking off her music career in 2020, Mexican reggaeton artist Bellakath has emerged as one of the genre's most exciting new talents. Reaching hundred...


Spotify's Holistic Approach to Contributions to the Canadian Broadcasting System

Spotify's Presentation at the Canadian Radio-television and Telecommunicatio...


L'approche globale de Spotify contribuant au systme de radiodiffusion canadien

Pr sentation au Conseil de la radiodiffusion et des t l communications canadienn...


Lithuanian National Drama Theatre undergoes major upgrade/expansion with Optocore

events Youre reading: Lithuanian National Drama Theatre undergoes major up...


The future of video quality has AI written all over it

Yoann Hinard, COO at Witbe, looks at how AI has the potential to transform the video industry in various ways, including real-time video quality evaluation and ...


Film & TV Charity shines spotlight on below-the-line talent ahead of toughest winter in its 100 year history'

According to the Charity, an unprecedented set of circumstances is leaving many ...


The trends of 2023: Camera robotics

By TVBEurope Staff Published: November 30, 2023 Updated: December 1, 2023 Paddy Taylor, head of broadcast, MRMC, talks to TVBEurope about the adoption of...


Jigsaw24 Media shuffles exec team ahead of busy 2024'

David Skeggs has been appointed technical and operations director, while Jason Cowan moves to managing director By Jenny Priestley Published: November 30, 20...


Leading Kazakh broadcaster PTRK integrates production and delivery with Cinegy

Photo: View of studio and control room. Munich, Germany, 30th November 2023: Cinegy GmbH, the premier provider of software technology for digital video process...


Telenor and Ericsson join forces to pioneer the usage of AI and Machine Learning Research for a Sustainable and Smarter Future

7 minute read Share In a step towards advancing the realm of artificial in...


Riedel's Artist and Bolero Intercom Systems Transform Communications at Miyagi Television Broadcasting

Wuppertal November 30, 2023 Riedel's Artist and Bolero Intercom Systems Tr...


IBM Advances Geospatial AI to Address Climate Challenges

LONDON, UK, Nov 30, 2023 IBM (NYSE: IBM) today announced new efforts that apply its geospatial AI technologies, including IBM's geospatial foundation mode...


The Future of Search: Quantifying Growth in Generative AI Queries with Comscore Measurement

The Future of Search: Quantifying Growth in Generative AI Queries with Comscore ...



This fall, Apple launched its new Personal Voice feature, available with iOS 17, iPadOS 17, and macOS Sonoma. With Personal Voice, users at risk of speech loss ...


SFEIR and S3NS sign a formal partnership agreement to help organisations transition to the trusted cloud

Facebook Twitter LinkedIn Neuilly-sur-Seine, 22 November 2023 - As part of...


RT Confirms Range of Measures as Part of Cost Controls for 2024

Following the launch of its new direction framework (see, the Government recently announced the provision of 40m in interim funding fo...


Physical hacking: Thales warns of new challenge to AI systems

Facebook Twitter LinkedIn At the 30th edition of the ACM Conference on Computer and Communications Security, which took place in Copenhagen from 27-30 Nov...


UKTV announces creation of U'

29th November 2023 - UKTV today announced its intention to launch U next year - a new masterbrand that will unite its family of free-to-air channels and its fre...


Spotify's Head of Global Marketing Experience Explains Why This Year's Wrapped Is the Realest Yet

Today, the biggest Wrapped we've ever created debuted on Spotify. Not only i...


Top EQUAL Artist INNA Reflects On a Standout Year

Today we kicked off 2023 Spotify Wrapped, our annual campaign that celebrates fans and creators worldwide. And as the good vibes keep coming, we look back on a ...


How Spotify Made Wrapped More Valuable Than Ever for Artists

When 2023 Spotify Wrapped rolls around each year, it's as much of an event for artists as it is for fans. With Artist Wrapped, musicians can check out a per...


How Spotify's Playlists Captured the Biggest Music Trends of 2023

With another year coming to a close, Spotify is back with your personalized Wrapped, our annual recap of your listening highlights from the past 12 months that ...


The Trends of 2023 as Told by Podcasts

This past year, there was no single trend or topic that commanded the cultural conversation for too long-something new was always emerging. But throughout these...


Celebrating the Creators and Fans of 2023 With Wrapped for Podcasters

Today we kicked off 2023 Spotify Wrapped, our annual campaign that brings creators and fans together to share their love of all things audio. And as Wrapped for...


The Top Songs, Artists, Podcasts, and Listening Trends of 2023 Revealed

Musically, 2023 was defined by the return of major female pop stars, sonic diversity that topped the charts, and a global music atmosphere that gave rise to pow...


Here's What's in Store for Your 2023 Wrapped

Was your year full of new musical discoveries or auditory trips down memory lane? No matter how you listened-or what you listened to-Spotify was there to set th...


Revelamos las principales canciones, artistas, podcasts y tendencias de escucha de 2023

Musicalmente, este 2023 estuvo definido por el regreso de importantes estrellas ...


Streamlining Media Supply Chain: A Deep Dive into Content Ingest

From our colorful office in Ume , UX designer Alice Risholt works on cool projects together with major media companies around the world. - This means that you...


Production powerhouse Banijay launches sport division

The new sports-focused division will not venture into broadcast and streaming rights, said the company By Jenny Priestley Published: November 29, 2023 The...


Brompton Technology promotes Adam Callaway to lead global virtual production and broadcast activity

Callaway, formerly technical solutions manager, will spearhead Bromptons initiat...


Deadline extended: TVBEurope Media and Entertainment: Best in Market 2023 awards

Companies now have until midnight on Tuesday 5 December to submit their products and solutions for consideration By TVBEurope Staff Published: November 29, ...


Media sector calls for an end to big tech tampering in the EMFA

Media sector calls for an end to big tech tampering in the EMFA...


Thales Expands Footprint in India with a Second Office in Bengaluru

Facebook Twitter LinkedIn The new state-of-the-art facility in Bengaluru reaffirms India's position for Thales as a strategic hub for innovation and g...


Take five with Erin

Posted on 29 Nov 2023 Tell us a little bit about your job? I joined ICG in July as an Account Manager. The role is quite different from my previous positions,...


Eutelsat OneWeb and Hanwha Systems sign distribution agreement for the delivery of satellite connectivity in South Korea

Photo credit: Shutterstock Press release - 29 November 2023 10:53 Eutelsat ...


Irish Drama Goes Global

RT Drama continues to grow its international reach as Series Two of Hidden Assets prepares to air on BBC Four this weekend, while Kin Series One continues its ...


Latvia donates essential broadcasting equipment to the Public Broadcasting Company of Ukraine

Latvia donates essential broadcasting equipment to the Public Broadcasting Compa...


Helen Perry is UKTVs Head of Drama

28 November 2023 - UKTV has appointed Helen Perry as Head of Drama to lead the multi-channel broadcasters growing original drama slate. Starting in January 2024...


4 Ways Spotify Is Expanding Our NextGen Audio Program This Fall

At Spotify, we empower and amplify the voices of underrepresented creators by carving out spaces for new stories and perspectives to be shared and heard. NextGe...


Perfect Pairs

Based on the true story of two best friends, Jane (Yara Shahidi) and Corinne (Odessa A'zion), Sitting in Bars With Cake depicts a harrowing journey of matur...