
Senators unveil Canadian Tire Centre Vision, a 700-screen high-definition experience, at Canadian Tire Centre Innovative HD system to provide customized and interactive content at each event
OTTAWA - The Ottawa Senators (@Senators), along with partners Canadian Tire and Cisco, announced today the addition of Cisco StadiumVision , which will be branded Canadian Tire Centre Vision in the venue. Canadian Tire Centre will be the first NHL venue in Canada to incorporate Ciscos innovative digital video and content distribution system that centrally controls and delivers targeted high-definition video and highly relevant digital content to Canadian Tire Centre guests.
"It has been our commitment to provide fans with the best possible entertainment experience and the addition of these 700 high definition screens will bring our fans arena experience to a whole new level," said Senators owner Eugene Melnyk. "Our partnerships are paramount in bringing innovation and an increased level of engagement to our fans. Working closely with two of our major partners, Canadian Tire and Cisco, we are exceptionally proud to be the first venue in the National Hockey League to deliver this type of highly specialized multimedia experience."
"We are thrilled to introduce Canadian Tire Centre Vision to further enhance the game day experience for hockey fans and create lifelong memories of the game," said Landon French, vice president, sport partnerships at Canadian Tire. "Along with the Ottawa Senators and Cisco, Canadian Tire continues to solidify our commitment to sport in Canada, reinforcing this venue as a premiere sports and entertainment destination."
In a venue that features a wide variety of events and shows, Canadian Tire Centre Vision will allow the entire venue to change content, colour and branding on a moments notice. The system will provide an unparalleled visual experience that will transform and amplify the intensity of any event for attendees.
Two new full colour, 234-square-foot LED screens will also be installed at the venues Highway Marquee along Highway 417. Both the Gate 1 screen and the marquee will incorporate Cisco StadiumVision technology, offering the same engaging content that is available throughout the venue.
"Cisco is proud to be working with innovative customers like Canadian Tire and the Ottawa Senators," said Kim Devooght, vice president, public sector, Cisco Canada. "Both organizations understand the unique role sporting venues play in our communities and are committed to elevating the fan experience through more media-rich, personalized sports and entertainment experiences. These new digital experiences not only create a heightened sense of satisfaction and energy, but translate into significant business opportunities and new levels of business value for venues and their partners."
The state-of-the-art technology of Canadian Tire Centre Vision will allow Canadian Tire Centre to cost-effectively deliver content such as live event video, customized fan engagement content and interactive advertising to each video monitor, specific to the unique needs and timing of each game or event. In addition to fan engagement, the system will create new revenue streams, merchandising solutions and customized venue usage opportunities for the venue and its partners.
Each of the 700+ monitors will be capable of delivering content in HD video and will be in use for all major events at Canadian Tire Centre, including Senators games and concerts. Cisco StadiumVision technology has been installed in venues around the world including AT&T Stadium (Dallas), Barclays Center (Brooklyn), O2 (London), Santiago Bernabeu (Madrid) and Eden Park (New Zealand).
About the Ottawa Senators
One of seven NHL franchises based in Canada, the Ottawa Senators returned to the league in 1992 following a 58-year absence. Ottawa won 11 Stanley Cups during its original reign from 1903 to 1934. The modern-day Senators have captured four titles in the Northeast Division and a Presidents Trophy in 2002-03. Since 1992, the Senators together with its foundation, alumni, partners and fans have contributed more than $70 million to community initiatives in the National Capital Region. For more information, visit www.ottawasenators.com.
About Canadian Tire Corporation
Canadian Tire Corporation, Limited (TSX:CTC.A) (TSX:CTC) is a Family of Companies that includes Canadian Tire Retail, Partsource, Gas+, FGL Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports, Intersport and Atmosphere), Marks and Canadian Tire Financial Services. With more than 1,700 retail and gasoline outlets from coast-to-coast, our primary retail business categories - Automotive, Living, Fixing, Playing and Apparel - are supported and strengthened by our Financial Services division. Over 85,000 people are employed across the Canadian Tire enterprise, which was founded in 1922 and remains one of Canadas most recognized and trusted brands. For more information, visit Corp.CanadianTire.ca.
About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. Cisco products and services are supplied in Canada by Cisco Systems Canada Co., a wholly owned subsidiary of Cisco Systems, Inc. For ongoing news, please go to http://thenetwork.cisco.com and http://newsroom.cisco.com/canada.
For more information, please contact:
Chris Moore, Ottawa Senators, moorec@ottawasenators.com
Karin Scott, Cisco Canada, kariscot@cisco.com
Leah Gaucher, Canadian Tire, Leah.Gaucher@cantire.com
Most recent headlines
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...