The Art of 9:16: How Corporate Content Producers Have Embraced Vertical Video

The Art of 9:16: How Corporate Content Producers Have Embraced Vertical Video Leaders from the corporate space share their advice and success stories By SVG Staff

Tuesday, March 11, 2025 - 8:48 am

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Vertical video: once the bane of the traditionalist video production professional, it has now become the de facto dimension of video in the social media world.

An inordinate amount of video especially short-form video is consumed on a phone today, meaning that media distributors have had to break out of the old-school mindset of landscape and customize content for the most common screen. But make no mistake about it, vertical video represents a fundamental shift. It's far more than just auto-cropping a video and pressing publish. Targeting a mobile-first audience requires its own set of skills to properly tell compelling stories.

In his exclusive discussion, a panel of corporate video producers shares how they adapt their horizontal vision for vertical viewing while balancing authenticity with production quality. How are they optimizing their vertical videos on the various platforms for maximum impact and reach?

This discussion includes:

Luke Hale, CrunchLabs and Mark Rober YouTube, Head of Media

Jim Louderback, Inside the Creator Economy, Editor and CEO

Joy Ofodu, Creative Executive Officer and Voice Actor

Don Whitmore, Broadcast Technologist

Moderator: Nicole Atkinson Roach, LinkedIn Media Productions, Director

Watch Now on SVG PLAY:

This session was hosted at the 2025 Silicon Valley Video Summit in Mountain View, CA on January 28.

SVG PLAY is your home for all Sports Video Group live-event and long-form video content. SVG members and sponsors have simple access to all SVG event panels, case studies, keynotes, and more - all in one place. To visit SVG PLAY, CLICK HERE.

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