March Madness Live Is Back With Improved Streaming-Video Quality, New Interactive Features Addition of 5.1 surround audio and new interactive games mark the popular streaming services return By Brandon Costa, Director of Digital
Tuesday, March 15, 2022 - 3:23 pm
Print This Story | Subscribe
Story Highlights
In the business of live streaming, countless hours of design and testing is poured into every tiny detail of a service that the creator hopes will become a consistent part of consumers' everyday entertainment lives for years to come. Then there's March Madness Live.
March Madness Live is the live-streaming service where fans can watch all 67 games of the 2022 NCAA Division I Men's Basketball Championship.
Some streaming services may be year-round mainstays (ESPN+, Peacock, Paramount Plus), and others are dedicated to offering a full regular season (NBA League Pass, MLB.tv), But March Madness Live, much like the NCAA Tournament itself, charges into consumers' lives, offering a spectacular live-video experience, a menu of interactive features, games (such as America's annual obsession: Bracket Challenge), and simultaneous-event viewing - all driving an intense amount of engagement. Then, as quickly as it entered your life, it's gone.
Thanks to the hard work and care by the Turner Sports design and technology teams crafting March Madness Live, the popular platform returns each year with a similar look but an improved video- and audio-delivery infrastructure that meets the demands of this marquee event.
[March Madness Live] has always been fan-centric and fan-first, says Hania Poole, SVP, digital, Turner Sports. We try to push the envelope on new technologies and new interactive experiences. Sometimes they have been amazing and continued; sometimes they've been tried, and we learned and we pivoted. You'll see that this year even more.
Video- and Audio-Quality Improvements Although the list of interactive features (which are outlined below) is impressive, the Turner Sports design team is quick to point that it knows that the application's primary objective is deliver a strong live- video-viewing experience for the duration the tournament.
NCAA March Madness Live will debut a multi-game viewing feature for connected devices, enabling fans to watch up to two games at once. (Image: Turner Sports)
March Madness Live will deliver all 67 games of the 2022 NCAA Men's Basketball Tournament to applications across desktop and 18 mobile and connected devices, including Apple TV, Amazon Fire TV, Roku, Xbox, Google TV, and, for the first time, selected LG Smart TV devices.
At its core, the live-video-delivery experience is improved from a year ago. An investment in backend technology has reduced latency by 20%, according to Kim Saunders, VP/head of product, league brands, Turner Sports. Additionally, this is the first tournament when MML will offer games in 5.1 surround sound. Stream quality, meanwhile, maxes out at 1080i.
March Madness Live is also expanding the availability of multi-game viewing across the menu of connected-device applications. On Apple TV, Amazon Fire TV, Google TV, and Xbox One, users can watch video of two games simultaneously.
Some of these devices are capable of carrying four games at a time, notes Poole. We've done that in years past, but we've done enough research with fans to know that they really want two.
Multi-game viewing joins the picture-in-picture option that is already available on mobile, desktop, and tablet. PiP allows users to navigate the app and check out other features without having to leave the game they are currently watching.
Gamification and Keeping Users in the App Poole considers interactivity the overall theme of this year's iteration of March Madness Live. Many of the prominent features in this year's experience are designed to keep fans entertained - and in the platform - longer, even during non-game windows.
One of the biggest challenges, says Poole, is that, because we're not a streaming platform that spans the entire year, we have to continue to differentiate our experience. The things we lean on are centered on interactivity and keeping people in our experience. We do have an amazing quality of viewing experience, and that will always be first and foremost, but we want to lean in on engaging with fans more and more.
NCAA March Madness Live is available to download across 18 mobile and connected devices, including Apple TV, Amazon Fire TV, Roku, Xbox, Google TV, and selected LG Smart TV devices. (Image: Turner Sports)
One of the increasingly popular features of the tournament's opening weekend is Fast Break Presented by AT&T 5G and Nissan. This viewing option offers a live, originally produced whip-around show in the vein of NFL RedZone. Fast Break offers live look-ins, quick-turnaround highlights, and continuous up-to-the-minute coverage of action from around the country. This year, Fast Break takes another step forward with the introduction of enhanced analytics from Genius Sports-owned tracking and analytics provider Second Spectrum.
Back for a second year is The Catch Up : short highlight reels of active games allow the user to see some of the big plays in a given game before diving into live coverage. Approximately every two minutes, the video is updated dynamically via AI as the game progresses.
Turner Sports Senior Director, Business Operations, Joanna Lieberman says, The Catch Up performed well in its debut last year, and data suggests that fans found it useful, especially when multiple games were going on.
Users will also be able to access full condensed versions of completed games. Both The Catch Up and the condensations are powered through a partnership with WSC Sports, a supplier of AI live-video-clipping software.
Starting Lineup
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
15/10/2025
Across the world, early-career reporters are interrogating systems that shape daily life, from mortuaries and classrooms to the corridors of legal education and...
15/10/2025
St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...
15/10/2025
Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...
15/10/2025
By Paige Bethmann
Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
15/10/2025
One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...
15/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
15/10/2025
Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...
15/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...
15/10/2025
At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...
15/10/2025
Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...
15/10/2025
Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future of hybrid, s...
15/10/2025
Rakim to Join Berklee's Hip-Hop Hall of Fame at Signature Series Concert The rap icon becomes the latest inductee, following luminaries such as Roxanne Sh...
15/10/2025
Berklee Brings Live Music to the Head of the Charles Student artists will perform on multiple riverfront stages during the 60th anniversary of the world's...
15/10/2025
CobbTV, the government access television channel for Cobb County, Ga. recently acquired an automated playout system from Pebble, a global provider of automation...
15/10/2025
OSLO, Norway Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future...
15/10/2025
NEW YORK The NBA is making major changes to the NBA App and NBA TV as it takes control of them from TNT Sports, which has long managed the league's digital ...
15/10/2025
SAN MATEO, Calif. In what promises to be a major expansion of interactive features and personalized content on the DirecTV platform, the operator and Glance hav...
15/10/2025
SAN JOSE, Calif. Roku has launched changes to its user interface (UI) that the streaming platform says will better showcase original programming on the platform...
15/10/2025
LOS ANGELES Software-defined data storage and data services provider OpenDrives has elevated Alex Dunfey to chief technology officer, responsible for driving th...
15/10/2025
Abu Dhabi, UAE October 15, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
15/10/2025
Sheldon Nichols and Will Trickett to find and prepare more classic cars for budget conscious would-be owners from Wiser Films
UKTV have recommissioned the clas...
15/10/2025
Wednesday 15 October 2025
Nick Cave
JPEG (275 KB)
Explore the creative univer...
15/10/2025
Wednesday 15 October 2025
From breaking up with your partner to quitting your job - new polling shows some messages are just too scary to send
Over a fifth (...
15/10/2025
Rohde & Schwarz unveils compact MXO 3 oscilloscopes with 4 and 8 channels: Advan...
15/10/2025
Back to All News
Revenge Series The Resurrected' Captivates Audiences Across Asia
Entertainment
15 October 2025
GlobalTaiwan
Link copied to clipboard
...
15/10/2025
Back to All News
Bringing the Best in VFX and Virtual Production Together as Eyeline
Jeffrey Shapiro
CEO, Eyeline
Business
15 October 2025
GlobalCanadaInd...
15/10/2025
Deployed by Astound Business Solutions, Harmonic's Primary Distribution Solution Ensures Outstanding Video Quality and Seamless Ad Insertion at the Edge
SA...
15/10/2025
Collaboration extends a trusted relationship as RMC BFM invests in scalable, fut...
15/10/2025
Series coming in 2026 stars Tom Vaughan-Lawlor, Justine Mitchell and Jason O'Mara released today
RT today released first look images of new comedy-drama ...
14/10/2025
SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...
14/10/2025
SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...
14/10/2025
SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...
14/10/2025
Content protection: Getting the right management for your DRM By Neal Romanek
Friday, October 10, 2025 - 10:11
Print This Story
Eluvio power the EPCR'...
14/10/2025
As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, ...
14/10/2025
Time and effort: World's largest student-led broadcast prepares to go On Air...
14/10/2025
(L-R) Guest, Kimberly Robinson Jones, Geeta Gandbhir, Pamela Dias, and Takema Ro...
14/10/2025
Lossless ist jetzt mit Spotify Premium verf gbar.
Verlustfreies Audio war eine...
14/10/2025
La qualit Lossless est disponible sur Spotify Premium.
Le format sans perte de...
14/10/2025
For the seventh edition of Spotify and FC Barcelona's artist jersey series, ...
14/10/2025
Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we're expanding mana...
14/10/2025
Since its debut, the Spotify Original podcast Caso 63 has been more than just a story; it's been a cultural sensation. The science fiction thriller captivat...
March Madness Live Is Back With Improved Streaming-Video Quality, New Interactive Features Addition of 5.1 surround audio and new interactive games mark the popular streaming services return By Brandon Costa, Director of Digital 
