DPA Microphones Launches New Chinese Website

04/01/2017

--

DPA Microphones has strengthened its presence in China by launching a dedicated website that delivers product information, Microphone University articles, company news and content of specific relevance to the Chinese market in Chinese. With a population of over 1.3 billion and growing demand for high end products to satisfy its burgeoning broadcast and pro audio industries, China is a key target for many western manufacturers and DPA is no exception.

Ken Kimura, Managing Director of DPA's APAC Office, says: China is a very important market for us, but its sheer size does make it challenging. To be successful in this market you need more than just great products - you also need to get closer to your customers by providing them with relevant information in their own language. Our new website will help us achieve this by making it easy for Chinese audio professionals to identify the best DPA microphone for their needs. We know we have an exceptional range of high end products and we believe this new resource will significantly benefit our existing and potential customers.

Kimura adds that the website will also increase direct support to DPA's distributor, Digital Media Technology (DMT), and their sales network.

Clement Choi, Managing Director of DMT, says: DPA is known worldwide for its Microphone University that provides educational content to its website visitors. The company's deep knowledge of pro audio applications gives it a special position in the market as its product development takes everything possible into consideration to deliver perfect microphone solutions. Having Microphone University available in Chinese will allow this knowledge to be spread to even more people, and this will greatly assist our sales efforts in China.

The site will consist of regular product descriptions but also landing pages that are dedicated to each product range, as well as segments like broadcast, music recording, live sound, installation and much more. These landing pages will show pictures, videos and more to illustrate how DPA mics can solve the challenges of miking various sound sources, including traditional Chinese instruments.

Together with the Microphone University articles, the new Chinese DPA site will be a huge source of information for Chinese audio aficionados who want the best in microphones.

To experience the new site, please visit www.dpamicrophones.cn

# # #

About DPA

At DPA Microphones we're passionate about acoustic truth. That's why every DPA microphone combines ingenious audio engineering with brilliant design and is crafted with more than 200 hands-on procedures at our own facilities in Denmark: to get as close as humanly possible to honest sound. For more information, please visit www.dpamicrophones.com

###

LINK:	https://news.creativecow.net/story/884119...
	See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026