NBC To Present Tokyo Olympics Primetime Show in 4K HDR for the First Time By SVG Staff
Friday, June 11, 2021 - 10:37 am
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For the first time ever, NBC Olympics will provide live coverage of the NBC broadcast network's Olympics primetime show in certain markets in the 4K Ultra High Definition (UHD) format with High Dynamic Range (HDR) and ATMOS sound, making the pageantry, dynamic imagery, and immersive sound that is unique to the Olympic Games even more spectacular for viewers.
In addition, live competition coverage of all Tokyo Olympic programming on GOLF Channel and Olympic Channel: Home of Team USA will be made available in 4K HDR throughout the Games, bringing viewers closer to the athletes, venues and Japanese landscape than ever before.
Events which will be featured in 4K HDR during this summer's Games include gymnastics, track & field, swimming, diving, beach volleyball, golf, tennis, and other sports.
NBCUniversal will distribute the 4K HDR coverage to U.S. distribution partners, who will individually choose how to make the content available to their customers.
The Olympics have been a consistent driver of technological advancements, and even with the challenges of the past year, Tokyo will be no different, says Gary Zenkel, President, NBC Olympics. With the rich cultural backdrop of Tokyo combined with the world-class competition of the Olympics, we're excited to provide the American audience a look at the Games and, for the first time, the live Olympics primetime show with this impressive new 4K HDR technology.
NBC Sports' 4K UHD programming provides pictures in ultra-high resolution (3,840 x 2,160 pixels) that is four times that of current HD (1,920 x 1,080 pixels), High Dynamic Range (HDR), which produces wider contrast and richer range of colors, and Dolby ATMOS, which provides a fully immersive overhead surround sound experience.
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NBC To Present Tokyo Olympics Primetime Show in 4K HDR for the First Time By SVG Staff 
