NBC To Present Tokyo Olympics Primetime Show in 4K HDR for the First Time By SVG Staff
Friday, June 11, 2021 - 10:37 am
Print This Story | Subscribe
Story Highlights
For the first time ever, NBC Olympics will provide live coverage of the NBC broadcast network's Olympics primetime show in certain markets in the 4K Ultra High Definition (UHD) format with High Dynamic Range (HDR) and ATMOS sound, making the pageantry, dynamic imagery, and immersive sound that is unique to the Olympic Games even more spectacular for viewers.
In addition, live competition coverage of all Tokyo Olympic programming on GOLF Channel and Olympic Channel: Home of Team USA will be made available in 4K HDR throughout the Games, bringing viewers closer to the athletes, venues and Japanese landscape than ever before.
Events which will be featured in 4K HDR during this summer's Games include gymnastics, track & field, swimming, diving, beach volleyball, golf, tennis, and other sports.
NBCUniversal will distribute the 4K HDR coverage to U.S. distribution partners, who will individually choose how to make the content available to their customers.
The Olympics have been a consistent driver of technological advancements, and even with the challenges of the past year, Tokyo will be no different, says Gary Zenkel, President, NBC Olympics. With the rich cultural backdrop of Tokyo combined with the world-class competition of the Olympics, we're excited to provide the American audience a look at the Games and, for the first time, the live Olympics primetime show with this impressive new 4K HDR technology.
NBC Sports' 4K UHD programming provides pictures in ultra-high resolution (3,840 x 2,160 pixels) that is four times that of current HD (1,920 x 1,080 pixels), High Dynamic Range (HDR), which produces wider contrast and richer range of colors, and Dolby ATMOS, which provides a fully immersive overhead surround sound experience.
More from Sports Video Group
07/07/2025
1-2 Punch: The Cloud, Generative AI, and the Future of Sports-Content Distributi...
07/07/2025
Tests and decisions: Formula E host broadcaster Aurora on launching new AR graph...
07/07/2025
Building tension: Using new AR graphics for storytelling at the Formula E penult...
07/07/2025
Altitude Sports' Matt Krol on the Success of the RSN's In-Arena Postgame...
07/07/2025
SVG Rewind: Four NFL Clubs Bring Us on Set of Respective Media Day Shoots An in-depth conversation with 49ers Laura Johnson, Ravens Jay O'Brien, Las Vegas R...
07/07/2025
Cosm To Build Fifth Shared Reality Venue in Cleveland as Part of Bedrock's ...
02/07/2025
Progressive realism: Aurora on taking up the broadcast reins for World RX alongs...
02/07/2025
Great speed: New host broadcaster Aurora on getting the World RX 2025 season pro...
02/07/2025
Seat of its pants: Aurora boxes clever and looks ahead for the FIA as new host b...
02/07/2025
UEFA Women's Euro 2025: EBU, BBC Sport and Sunset Vine talk coverage plans, ...
02/07/2025
UEFA Women's Euro 2025: Women's Super League launches new content series...
02/07/2025
UEFA Women's Euro 2025: Ignite puts fans and players front and centre with t...
02/07/2025
Storytelling in the Live Game Broadcast: ESPN Director Jimmy Platt Breaks Down t...
02/07/2025
CONCACAF's Miguel Angel Garcia on the Gold Cup's Enhanced 2025 Productio...
01/07/2025
SVG New Sponsor Spotlight: Spyrosoft's Jonathan Witty on Futher Business Exp...
01/07/2025
The NIL Effect: How the Shifting Business of College Athletics Impacts On-Campus...
01/07/2025
Cherry on the cake: Inside the technical production of the Tour de France 2025 w...
01/07/2025
NESN's Josh Jun on Keeping Alternative Broadcasts Fresh for Boston Red Sox, ...
01/07/2025
TNT Sports Races Back Into NASCAR With Fresh Look, Familiar Edge Production approach emphasizes creative freedom, bold storytelling, casual-fan-friendly tone B...
27/06/2025
How smarter compression is creating a sustainable future By Michael Burns
Monday, June 23, 2025 - 14:13
Print This Story
Live sport is especially vulnerab...
27/06/2025
Behind the Mic: FOX Sports Ratchets Up UEFA Women's EURO 2025 With Top-Class...
27/06/2025
RTL Group To Acquire Sky Deutschland By George Bevir, Editorial Director, SVG Europe
Friday, June 27, 2025 - 8:00 am
Print This Story | Subscribe
Story ...
27/06/2025
Frictionless, At Scale: The Current State of Live Video Streaming Techology Leaders from Bitmovin, Comcast Technology Solutions, Harmonic, IMAX, and Phenix brea...
27/06/2025
Marquee Sports Network's Nick Steger on Meeting the Moment of the Contending...
27/06/2025
NHL Draft 2025: The League Is Primed for First Decentralized Draft in Non-Pandem...
26/06/2025
10th-Annual SVG Regional Sports Production Summit Presents Useful Roadmap for th...
26/06/2025
The Big Cloud Debate: Public vs. Private vs. Hybrid Tech leaders from CineSys, Diversified, and Net Insight breaks down all flavors of cloud By Jason Dachman, ...
26/06/2025
Program Productions' Jess Kowatch on Training the Next and Current Gener...
25/06/2025
SVG College Summit 2025: Select Sessions Now Available to Watch on SVG PLAY Tackling the latest in college sports video: NIL, live production, virtual productio...
25/06/2025
ESPN Is Set To Bring AR Graphics to Wimbledon, Revamps Bunker and Studio 18 VO B...
24/06/2025
2025 NBA Draft: ABC/ESPN Prepares for Two-Day Draft at Barclays Center Partners Game Creek Video, CP Communications, NEP Specialty Capture will be on hand By M...
24/06/2025
Cloud Broadcast Tech Update: Google Cloud's Jane Day on the Impact of AI on ...
24/06/2025
Cloud Broadcast Tech Update: AWS's Dana LaGattuta on Data-Driven Innovation ...
24/06/2025
Lions live: Dublin opener sees Sky Sports take remote route By Fergal Ringrose ...
24/06/2025
Pumas maul Lions as S4C and TG4 deliver first-ever joint host in Dublin By Ferg...
24/06/2025
ABC/ESPN Prepares for 2025 NBA Draft, the First at Barclays Center Partners Game Creek Video, CP Communications, NEP Specialty Capture will be on hand By Mark ...
23/06/2025
Adventures in Live Cloud Production: Stories From the Trenches with MLB, NHL, NB...
23/06/2025
Finding the edge: How Badger & Combes produces live-streamed coverage of county ...
23/06/2025
Masters of Madness: New football format shakes up the rules of sportainment By Adrian Pennington
Monday, June 16, 2025 - 11:38
Print This Story
The ball i...
23/06/2025
New State-of-the-Art Mountain Media Center Launches in Former Starz Encore Build...
23/06/2025
ESPN Says Goodbye to Seaport Studios, Hello to New State-of-the-Art Production F...
20/06/2025
Feeling Unlimited, Part 1: Athletes Unlimited Softball League Deploys Remote Pro...
20/06/2025
A True Test? Cricket's Growth on the Global Stage and the Role Broadcast Can...
20/06/2025
Sky Sports goes large for the British & Irish Lions Tour with AR graphics, UHD a...
20/06/2025
ESPN's Men's College World Series Finals Coverage Combines Innovation, L...
19/06/2025
SVG Rewind: PGA Tour Introduces Drone AR Smart Tracing, Reflects on Winning Geor...
18/06/2025
Technology focus: Fan expectations drive advances in the in-stadium experience By Jo Ruddock
Tuesday, June 3, 2025 - 08:36
Print This Story
For years, att...
18/06/2025
Making connections: How stadiums are meeting the ever-growing demand for data an...
18/06/2025
SVG Venues & Teams Summit Keynote: RWS Global Powers the Stadium Environment at ...
NBC To Present Tokyo Olympics Primetime Show in 4K HDR for the First Time By SVG Staff 
