Fujifilm hails the success of Rankin PERFORMANCE book launch

30/11/2021

Fujifilm hails the success of Rankin PERFORMANCE book launch Fujifilm Jet Press 750S adds vibrancy and character to Rankin's new photo book

November 30, 2021

Print

Fujifilm has collaborated with globally renowned photographer Rankin on the release of his new PERFORMANCE book, which pays tribute to the resilience of London's theatre industry during the pandemic.

A short run of copies was printed on the Fujifilm Jet Press 750S with the remainder printed offset using Fujifilm's Superia processless printing plates, by Emmerson Press.

The book showcases a variety of unique, striking portraits of those who work in the West End: from actors, dancers, writers, directors and producers; to stage managers, dressers, designers, technicians, pit musicians and puppeteers. Alongside the portraits are inspiring and heartfelt reflections from the subjects about the 18 months in which the West End was severely impacted by the pandemic lockdowns. All the portraits for the book were shot on a Fujifilm GFX100 medium format camera, making the project yet another example of the powerful combination of Fujifilm photographic and print technology.

During the launch event, which took place at Fujifilm's House of Photography in Covent Garden, London, Rankin discussed the project with Emma De Souza, Head of Marketing and Communications at the Society of London Theatre, director Jamie Lloyd, and producer and theatre owner Nica Burns - all of whom are featured in the book.

During the discussion, Rankin said:

I met so many incredible people working on this project. The pictures bottle up the spirit of theatre and live shows, and that is why the book is called PERFORMANCE. The discussion was followed by a book signing with Rankin.

The book is part of Rankin's wider PERFORMANCE project, which also includes a free-to-attend exhibition at Fujifilm's House of Photography.

The project is in partnership with the Official London Theatre as part of its #BackOnStage campaign and received funding from the Mayor of London as part of the city's Let's Do London campaign.

All proceeds from PERFORMANCE are being donated to the Theatre Artists Fund and a selection of charities in London that support the homeless.

Andy Kent, Division Manager at Fujifilm Graphics Systems, commented:

Fujifilm is proud to have been involved with such a unique and exciting project. The technology used to print the books delivers on quality and colour, helping to portray the powerful spirit of the West End as it bounces back from the pandemic.

Daniel Porter

AD Communications

E: dporter@adcomms.co.uk

Tel: +44 (0)1372 464470

LINK:	https://www.fujifilm.com/uk/en/news/Fujifilm_hails_the_success_of_Rank...
	See more stories from fujifilm

Fujifilm hails the success of Rankin PERFORMANCE book launch

More from Fujifilm

16/06/2022

15/06/2022

08/06/2022

07/06/2022

07/06/2022

31/05/2022

31/05/2022

27/05/2022

26/05/2022

26/05/2022

23/05/2022

19/05/2022

17/05/2022

16/05/2022

13/05/2022

12/05/2022

10/05/2022

10/05/2022

28/04/2022

13/04/2022

11/04/2022

11/04/2022

05/04/2022

04/04/2022

01/04/2022

01/04/2022

31/03/2022

29/03/2022

28/03/2022

22/03/2022

22/03/2022

14/03/2022

03/03/2022

01/03/2022

15/02/2022

10/02/2022

09/02/2022

26/01/2022

15/01/2022

12/01/2022

06/01/2022

20/12/2021

17/12/2021

10/12/2021

10/12/2021

08/12/2021

02/12/2021

02/12/2021

01/12/2021

30/11/2021