Cuando tres amigas decidieron empezar un podcast en plena cuarentena desde la Ciudad de M xico en primavera de 2020, dif cilmente imaginaron que se convertir a en uno de los m s escuchados en Spotify en el pa s.
Ahora en su segunda temporada y en exclusiva por Spotify, Ni as Bien ha encontrado una audiencia fiel que sigue cada lunes las conversaciones entre Pamela, Andrea y Fernanda sobre todo lo que les preocupa y apasiona a tres mujeres de veintitantos: sexo sin tabu s, amor moderno y lo que sea que resuene en la cultura.
Sus creadoras parten de una definici n: lejos de un podcast para ni as bien , es una pl tica entre amigas como si estuvieran tom ndose unas cervezas, con un tono de comedia y una mirada irreverente a los temas m s importantes para su generaci n.
For the Record se sent con Pamela ( Olita ), Andrea, y Fernanda ( Fur) , sobre c mo ha evolucionado el show y lo que pueden sus fans en esta nueva temporada.
Sabemos que en cada episodio una de ustedes elige el tema del que se va a hablar, C mo es este proceso y cu les son los temas que les interesa a cada una? Fernanda: Tenemos un chat donde vamos sugiriendo los temas que se nos van ocurriendo. As que cada vez que vamos a grabar un cap tulo es por orden cada quien elige su tema y las dem s opinan si les gusta o no. Si a alguna no le gusta del todo el tema lo posponemos hasta que sea tiempo de hablar de ello y reunir mayor informaci n al respecto.
Notamos que tienen como tema central el amor y las relaciones Cu les son los temas a los que regresan? Pamela: S , nos hemos dado cuenta que hablamos mucho de eso, y es porque es un tema que le llama mucho la atenci n a nuestra audiencia. Pero no lo hicimos a prop sito, es m s porque as se ha dado nuestra conversaci n y de alguna forma mientras estamos grabando se nos ocurre hablar de algo totalmente distinto y es por eso que algunos de nuestros episodios se llegan a relacionar. Pero nuestro objetivo es atraparlos con temas hot o de inter s que les llame la atenci n para que eventualmente podamos tocar otros temas que les sorprendan.
Andrea: Tambi n tiene mucho que ver con lo que la gente nos pide. Ya que en algunas ocasiones les pedimos que nos compartan los temas de los que les gustar a que habl ramos. En general tomamos en cuenta nuestras experiencias y lo que nos est sucediendo en ese momento. Por ejemplo, el primer episodio que habla de las dietas y depresi n, las tres hemos sentido la presi n de verte de cierta forma o en el episodio sobre gaslighting me di cuenta que lo estaba experimentando, aprend y me puse a investigar.
Por qu creen que es diferente esta forma de conectar del podcast con una audiencia principalmente de mujeres de su edad? Andrea: Creo que tiene mucho que ver el que abordamos temas que quiz a otras personas les da pena comentar y muchas mujeres se sienten identificadas.
Fernanda: Otro factor es que las tres venimos del mismo lugar. Hemos tenido xito generando contenido en Twitter y hemos aprendido c mo comunicarnos con la gente.
Olita: Este podcast es una oportunidad para que quienes nos siguen en otras plataformas conozcan realmente como somos porque en Twitter ya est definida nuestra personalidad y hay mucha polarizaci n, pero en el formato podcast nos podemos expresar abiertamente y desde un lugar m s vulnerable.
Qu pueden encontrar sus fans en esta nueva temporada? Andrea: Tenemos muchos planes porque queremos hablar de temas a n m s profundos como el feminismo, c mo envejecer siendo mujer, adem s de seguir hablando de sexo.
Qu expectativas tienen sobre el crecimiento del podcast? Olita: Estamos muy emocionadas, porque cuando empezamos el proyecto no imaginamos que llegar amos a crecer tan r pido y convertirnos en un show exclusivo de Spotify.
Descubre un nuevo episodio de Ni as Bien cada lunes aqu .
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Cuando tres amigas decidieron empezar un podcast en plena cuarentena desde la Ciudad de M xico en primavera de 2020, dif cilmente imaginaron que se convertir a en uno de los m s escuchados en Spotify en el pa s. 
