Evolving in-house: Developing broadcast expertise and pushing the women's game at the Deutscher Fu ball-Bund By Heather McLean
Tuesday, October 7, 2025 - 10:06
Print This Story
Frauen Bundesliga the German women's premier league kicked off on 6 September with Bayern Munich Women versus Bayer Leverkusen Women and with an almost sold out stadium at the Allianz Arena in Munich
Up until four years ago, the Deutscher Fu ball-Bund (DFB) the German Football Association - outsourced its entire broadcast production for every league under its remit, which includes around 800 matches per year. But then, as some of those leagues such as the Frauen Bundesliga - the women's league - began to grow exponentially, and demands from broadcasters grew in complexity, it decided it was time to bring broadcast knowledge inhouse and take control.
Under the DFB sits all football in the German league system including men's and women's football other than Bundesliga and 2 Bundesliga, which sit under the jurisdiction of the Deutsche Fu ball Liga (DFL), which is itself a member of the DFB.
The 21 German state associations of the DFB have a combined number of 23,868 clubs with little more than eight million members, making the DFB the single largest sports federation in the world.
Says Daub: We are responsible for more or less 800 matches host broadcasting-wise each a year across all those competitions. But the production team, which I'm leading, is now four people. There was no production team five years ago; there was no broadcasting team, there was only the media rights department.
Daub was previously part of the media rights department, which then also managed the broadcast production for the many annual matches that took place under the DFB's guidance.
Daub says: We had our supplier, and we gave them shit loads of money and told them, please do the production and only call us if the OB van is burning . So there was no broadcasting expertise [inside the DFB]. But then I started in the media rights department seven years ago, and four years ago we said we need to have our own broadcasting team.
As the Frauen Bundesliga has grown exponentially, the Deutscher Fu ball-Bund (DFB) the German Football Association and the Women's Bundesliga have teamed up to create a joint venture that will see the league stand independently, and continue to grow
Broadcast expertise
On why the decision was made to bring some broadcasting expertise inhouse, Daub says it was because the Association realised that rights holder requirements were becoming more complex and the DFB needed to step up in order to meet those needs.
Read more Growing the game: The Deutscher Fu ball-Bund on pushing production innovation for the rapidly growing Women's Bundesliga
Daub explains: We experienced that with the broadcasters there is a change in [the way they wanted to broadcast] matches. They now want to have more positions, they want to have more cameras, and special cameras.
We are growing and growing and growing, so we started doing the host production for the third league four or five years ago, Daub continues. Two or three years ago we started being the host broadcaster for all the women's matches, and then we realised we need our own production broadcasting team.
As Daub was previously responsible for the competition management of the DFB-Cup for the 3 League, and having been a venue operations broadcasting manager at UEFA prior to joining the DFB and still fulfilling that role at UEFA on a freelance basis, he was chosen as the best person to head up the new team.
The DFB has continued to work with Sportcast for its Cup competition, says Daub. Previously, prior to the creation of its inhouse broadcast team, Sportcast ran all productions for the DFB.
Notes Daub: We are the host broadcaster for national team matches at ARD and ZDF because they don't want to do that production anymore. So whenever there is a DFB match - a national team match we are the host broadcasters. We still use Sportcast; they are part of the tender. We work directly with TVN for the women's national team matches. We work with Sportcast for the Pokal-Cup. We work with Sky Germany as a host broadcaster in the Women's Bundesliga. We work with DMC for the third league, and we work with a smaller camcorder streaming crew for the youth Bundesliga. So we are busy.
For the opening match of the Frauen Bundesliga on 6 September that saw Bayern Munich Women versus Bayer Leverkusen Women at an almost sold out stadium at the Allianz Arena in Munich, the DFB and its host broadcaster for the Women's Bundesliga, Sky Deutschland, pulled in 16 cameras for the production, including Steadicams, cine style cameras and Google Pixel smartphones
Women's game growth
Frauen Bundesliga the German women's premier league kicked off on 6 September with Bayern Munich Women versus Bayer Leverkusen Women and with an almost sold out stadium at the Allianz Arena in Munich. Those 57,762 spectators made the match the biggest attendance game so far for the women's game in Germany.
The DFB and its host broadcaster for the Women's Bundesliga, Sky Deutschland, pulled in 16 cameras for the production, including Steadicams, cine style cameras and Google Pixel smartphones.
On how the DFB's broadcast division has evolved over the last four years since it was created, and how it is managing its suppliers and helping those divisions grow through broadcast, the Women's Bundesliga is a great illustration, Daub says.
Three years ago we had three or four matches produced in the Women's Bundesliga. The media rights were part of the men's national team deal. [At that time] we said, okay, we need to form a product [for the women's Bundesliga] so we spoke to Deutsche Telekom and we said,
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
Evolving in-house: Developing broadcast expertise and pushing the women's game at the Deutscher Fu ball-Bund By Heather McLean 
